This document discusses how Rob Snell increased sales at his Yahoo! Store called Store9 by $826,221.62 over several years through various online marketing strategies. It describes how he designed the store to be Google-friendly, optimized search engine rankings, tested paid search keywords, offered free shipping and gifts, segmented customers into buckets, and tracked email marketing performance. Background information is provided on Rob Snell and his company Snell Bros, which sells dog supplies, comics, and other products.

1. … How I got an $826,221.62 Sales Increase Rob Snell SNELL BROS. [email_address] Yahoo! Store Case Study:

2. Yahoo! Store Case Study: How I got an $826,221.62 Sales Increase Part 1

3. store 9 revenue-share project (I get paid by the click)

4. DISCLAIMER The STATS you are about to see are true . Personally identifiable information about the STORES used has been removed…

5. Store9, Year 0

6. design GOOG-friendly RTML, pimped the cart

7. Store9, Year 1

8. seo + ppc converting keywords, built some links

9. Store9, Year 2

10. conversion free shipping model, free gift with purchase, & converting keywords

11. Store9, Year 3

12. boosting low or no growth

13. Store9, Year 4

15. background on me…

16. Snell Bros

17. retailer dog supplies, comics, baseball cards pokemon, copyshop

18. Comics

19. web marketer Yahoo! Store dev, RTML, SEO, PPC, Conversion, Analytics

20. Gds 1997

21. … steve & click We got a spokesmodel…

22. writer/speaker blog, Y! columns, book, newsletters, webinars, search speaker, seminars

23. My own blog

24. Ystoreblog

25. book

26. Amazon book

27. [email_address]

28. seminars

29. email list info @ystore.com

30. click

31. about Ron and Top Right

32. Topright

33. thinking about emails

34. relevant customers (buckets)

35. pic

38. relevant products

39. Store SERPS

40. View source

41. relevant offer

43. relevant writing

45. tell stories

46. building emails

47. Content comes from product

48. custom RTML

49. Custom RTML

50. easy peasy mail

51. Get IDs from store URLs

52. Go to the CONTENTS page

53. Create a NEW ID

54. Edit & Update: Custom Type/Template

55. easy peasy mail

56. How I doubled $$$

57. segmented 90% of customers into 3-5 buckets

59. How Top Right segmenting works…

60. How Top Right email tool works

61. How I track $$$

63. Real numbers on real emails

64. Old School…

65. indextools

66. Indextools: sales by entry page

67. Indextools 90 day graph

68. Y! last 120 days

69. topright

70. TopRight monthly revenue

71. TopRight (RPE) revenue per email

73. … How I got an $826,221.62 Sales Increase Rob Snell SNELL BROS. [email_address] Yahoo! Store Case Study: