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Uploaded byRob Snell
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This document discusses how Rob Snell increased sales at his Yahoo! Store called Store9 by $826,221.62 over several years through various online marketing strategies. It describes how he designed the store to be Google-friendly, optimized search engine rankings, tested paid search keywords, offered free shipping and gifts, segmented customers into buckets, and tracked email marketing performance. Background information is provided on Rob Snell and his company Snell Bros, which sells dog supplies, comics, and other products.
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- 1. … How Igot an $826,221.62 Sales Increase Rob Snell SNELL BROS. [email_address] Yahoo! Store Case Study:
- 2. Yahoo! Store CaseStudy: How I got an $826,221.62 Sales Increase Part 1
- 3. store 9 revenue-share project (I get paid by the click)
- 4. DISCLAIMER The STATS you are about to see are true . Personally identifiable information about the STORES used has been removed…
- 5.
- 6. design GOOG-friendly RTML,pimped the cart
- 7.
- 8. seo + ppc converting keywords, built some links
- 9.
- 10. conversion free shipping model, free gift with purchase, & converting keywords
- 11.
- 12. boosting lowor no growth
- 13.
- 14. Shaking the treeHit your email list regularly Track how emails perform Learn from your mistakes Segment your customers Keep what sticks
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- 17. retailer dog supplies,comics, baseball cards pokemon, copyshop
- 18.
- 19. web marketer Yahoo!Store dev, RTML, SEO, PPC, Conversion, Analytics
- 20.
- 21. … steve& click We got a spokesmodel…
- 22. writer/speaker blog, Y! columns, book, newsletters, webinars, search speaker, seminars
- 23.
- 24.
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- 28.
- 29. email list info @ystore.com
- 30.
- 31. about Ron andTop Right
- 32.
- 33. thinking aboutemails
- 34. relevant customers (buckets)
- 35.
- 36.
- 37.
- 38.
- 39.
- 40.
- 41.
- 42. Make me anoffer… New 2009 releases Liquidations Free shipping offers Free gift with purchase Tie into seasonal, timely
- 43.
- 44. Writing good emailsBe personal Be real Share good content Tie into seasonal, timely
- 45.
- 46.
- 47. Content comes fromproduct
- 48.
- 49.
- 50.
- 51. Get IDs fromstore URLs
- 52. Go to theCONTENTS page
- 53.
- 54. Edit & Update: Custom Type/Template
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- 56.
- 57. segmented 90% ofcustomers into 3-5 buckets
- 58. What segments? Whatproducts customers bought What activity customers do What level of expertise How much $$$ spend Where they live How often they order How long since ordered
- 59. How Top Rightsegmenting works…
- 60. How Top Rightemail tool works
- 61. How I track$$$
- 62. My favorite emailstats Number of emails sent Unique emails opened Unique clicks Conversion Rate of campaign Number of orders Total Revenue
- 63. Real numbers onreal emails
- 64.
- 65.
- 66. Indextools: sales byentry page
- 67. Indextools 90 daygraph
- 68. Y! last 120days
- 69.
- 70.
- 71. TopRight (RPE) revenueper email
- 72.
- 73. … How Igot an $826,221.62 Sales Increase Rob Snell SNELL BROS. [email_address] Yahoo! Store Case Study: