Mobile first indexing means that Google will start to index pages as if viewed on a mobile device, which could impact rankings if over 5% of pages are not mobile-friendly. Currently this is still part of an experiment and Google uses a single index, but it emphasizes that most web traffic is now mobile, so sites need to ensure content is accessible and well-structured across devices.

1. @danielrowles
MOBILE FIRST INDEXING:
WHAT IT MEANS TO YOU IN PRACTICE

2. @danielrowles
TWITTER: DANIELROWLES INSTAGRAM:
TARGETINERNET

3. @danielrowles
RESPONSIVE SITE SAME CONTENT
SEPARATE DESKTOP/MOBILE
NO MOBILE SITE

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5%+ PAGES = RANKINGS DOWN

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MOST WEB TRAFFIC IS MOBILE
GOOGLE INDEX IS DESKTOP

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THIS IS AN EXPERIMENT
STILL SINGLE INDEX

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SAME MOBILE USER AGENT

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NOT MOBILE FRIENDLY BOOST

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FETCH AS GOOGLE

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DESKTOP RANKING SIGNALS

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EXPANDABLE CONTENT

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CANONICALS STAY SAME

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STRUCTURED MARKUP

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VERIFY MOBILE IN SEARCH CONSOLE

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WILL IT CHANGE RANKINGS?

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TARGETINTERNET.COM/BRIGHTONSEO