The document discusses various aspects of search and app indexing, focusing on iOS Spotlight and universal links as tools for enhancing mobile app discoverability. It highlights the importance of personalized search content and presents statistics on app engagement and referral measurements. The overarching theme is the potential of universal links as a next-generation solution for deep linking in mobile applications.

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Spotlight Search, Universal Links, and you
APPLE:
the next king of
search?

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IAN SEFFERMAN
gm
TUNE Marketing
Console
@iseff

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your
mission
control for
mobile

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iOS
Spotlight
iOS
Universal
Links
Google
App
Indexing

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SPOTLIGHT
general purpose
iOS search

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UNIVERSAL LINKS
mapping the
web to your app

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APP INDEXING
indexing your
app into Google

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SPOTLIGHT
personalized
(or not)
search content

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SPOTLIGHT
uptake in
apps

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SPOTLIGHT
by
category

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SPOTLIGHT
35% in top charts
Top Charts

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UNIVERSAL LINKS
the next
generation of
deep links

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UNIVERSAL
LINKS
by
category

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Top Charts UNIVERSAL LINKS
27% in top charts

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UNIVERSAL
LINKS
engagement
since launch

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if ([userActivity.activityType
isEqualToString:CSSearchableItemActionType]) {
// app was opened via spotlight
}
MEASUREMENT
spotlight
referrals

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MEASUREMENT
universal links
referrals
https://alpha.mobileapptracking.com/atomic/
new_game_hard.php?partner_id=1234&sub_campaign=October2015
&sub_placement=SpecialTop

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THANK YOU!
SEE YOU AT THE
NEXT #SMX!