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Q&A and Social Media
DANIEL ROWLES
CEO TargetInternet.com
CEO Digital Leadership Programme
@DANIELROWLES
@TARGETINTERNET
Clients
PROGRAME DIRECTOR
IMPERIAL COLLEGE
Europe's best MSC
2nd place in world
Author
Constant Change
Quiz Time!
• 65 years of video are uploaded to YouTube every day
• 52% of global web traffic is on a mobile device
• Mobile accounts for about 70% global of ecommerce
• 43% of people listen to podcasts regularly
• Twitter has 320M active users per month vs. Instagram’s
1 Billion and WeChats 1.2 Billion
• There are approximately 500 Million Tweets everyday
15
?
?
?
?
?
8 hours, 20,
20 years, 20%,
20, 1 in 4, 10%,
1 in 3, 25%, 20%,
52%,
5 years,
1.2 Billion,
1 in 5,10, 35%,
150 Billion, 9 Years,
43%, 0.3%,
4 Billion, 90 Million,
10 Billion, $50
Billion, 600,
500 Million,
30%, 90,
92%,19%, 70%,
1 Billion,
1 in 4, 65 years
?
?
Interruption (and crack down)
Search Behaviour
Podcast Growth
Growth of Ad Options
Persona/User Journey Based Content
Analytics Changes
Virtual & Augmented Reality
Privacy as Currency
Influencer Cynicism
Conversational Design
CENSORED!
Automatic Targeting
Core Web Vitals
Answer Questions
Intent Based Personalisation
Intent Based Personalisation
Intent Based Personalisation
Page Speed
Skills Crisis
FOCUS ON USER JOURNEY
“Digital Marketing Toolkit”
Q&A
“Digital Marketing Toolkit”
@danielrowles
@targetinternet
www.targetinternet.com/podcast
Enjoy the rest of your evening

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