Google Sheet Template >>> http://bit.ly/seotooloverload-sheet Ask any person in SEO what tool they use, and you'll more likely than not get a list of tools answered. SEO's need different perspectives, the right tool for the right job, but with an explosion of data produced by these tools, things get overwhelming really fast. To be able to tie things together, Nils will explore ways to streamline the data from your tools and build a single source of truth with Google Data Studio, helping you to make the right decisions. You'll learn about using QUERY functions in Google Sheets, applying Machine Learning to do fuzzy matching on keywords and search queries, and much more... --- Want access to the Google Sheets and Google Data Studio TEMPLATES --> bit.ly/seotooloverload-sheet ---

1. SEO tool overload…
Google Data Studio
to the rescue!
Nils De Moor | Woorank
@NDEMOOR

2. SEO tool overload…
Google Sheets
to the rescue!

3. DATA ᐧ SCIENCE

5. DATA ᐧ SCIENCE

6. DATA ᐧ SCIENCE

7. WINNERS VS LOSERS

9. =QUERY(
'GSC - Queries'!A:I,
"SELECT A, B-C, D-E, F-G, H-I, B, D, H, I
LABEL B-C '
𝚫
Clicks', D-E '
𝚫
Impr',
F-G '
𝚫
CTR', H-I '
𝚫
Avg Pos’"
)

10. =SUMIF(B10:B, ">0") =SUMIF(B10:B, "<0")

11. =COUNTIFS(H10:H, ">=4", H10:H, "<11")
=SUMIFS(F10:F, $H$10:$H, ">=4", $H$10:$H, "<11")

13. NEW VS DROPPED

15. =QUERY(
'GSC - Queries’!$A:$C,
"SELECT A, B
WHERE B > 0 AND C = 0
ORDER BY B DESC
LABEL A 'New keywords', B ‘Clicks'"
)

16. =QUERY(
'GSC - Queries’!$A:$C,
"SELECT A, B
WHERE B > 0 AND C = 0
ORDER BY B DESC
LABEL A 'New keywords', B ‘Clicks'"
)

17. BRANDED SEARCHES

18. woorank

19. woorank
whorank
woo rank
worank
what is woorank?
howrank
woorank pricing
woorank extension

20. LEVENSHTEIN

21. =ARRAYFORMULA(
LEVENSHTEIN(A9:A, $B$3)
)

22. =TEXTJOIN("|", TRUE,
FILTER(A9:A, (B9:B<=1)+(C9:C<=1))
)

23. .
=QUERY(
'GSC - Queries'!A1:I,
"SELECT A, B, D
WHERE A matches '" & B5 & "'
LABEL A 'Branded Queries'"
)

25. TITLE OPPORTUNITIES

26. QUERY <> PAGE
RELATIONSHIP

28. TITLE TAGS?

31. =QUERY(
'GDS - Queries to Pages'!A:D,
"SELECT A, B
WHERE C > 10
ORDER BY C DESC”
)
=QUERY(
CRAWL!$A:$AQ,
"SELECT A, AQ
WHERE A = '" & B3 & "'",
0
)

32. =IF(
ISERROR(
FIND(LOWER(A10),LOWER(D10))
),
"NO", “YES"
)

33. Running QUERY
to extract
tons of data
Making math
calculations
to find
winners and losers
Using Levenshtein
Machine Learning
to fuzzy match
brand terms
Cross-referencing
GSC, Data Studio
and Crawl Data
to improve Title Tags

35. GOOGLE SHEET TEMPLATE ➡ Tweet me!
@ndemoor

36. Sources
https://www.hannahrampton.co.uk/search-console-explorer-sheet-free-google-sheet/
https://twitter.com/DataChaz/status/1413165378038124546
https://bymarketers.co/browse/data-studio-templates/
https://merci-larry.com/search-console-data-studio-template-risk/
https://twitter.com/SamUnderwoodUK
https://www.samunderwood.co.uk/resources/
https://cypressnorth.com/digital-marketing-training/view-search-console-queries-clicks-landing-pages-one-location/
https://stackover
fl
ow.com/questions/5351659/algorithms-for-string-similarities-better-than-levenshtein-and-similar-text
https://www.codedrome.com/the-soundex-algorithm-in-javascript/
https://gist.github.com/andrei-m/982927