The document discusses the challenges of managing multiple SEO tools and presents Google Data Studio and Google Sheets as effective solutions. It includes various queries and formulas designed to analyze SEO data, such as identifying new versus dropped keywords and tracking branded searches. Additionally, it features methods for improving title tags through data analysis and fuzzy matching techniques.

1. SEO tool overload…
Google Data Studio
to the rescue!
Nils De Moor | Woorank
@NDEMOOR

2. SEO tool overload…
Google Sheets
to the rescue!

3. DATA ᐧ SCIENCE

5. DATA ᐧ SCIENCE

6. DATA ᐧ SCIENCE

7. WINNERS VS LOSERS

9. =QUERY(
'GSC - Queries'!A:I,
"SELECT A, B-C, D-E, F-G, H-I, B, D, H, I
LABEL B-C '
𝚫
Clicks', D-E '
𝚫
Impr',
F-G '
𝚫
CTR', H-I '
𝚫
Avg Pos’"
)

10. =SUMIF(B10:B, ">0") =SUMIF(B10:B, "<0")

11. =COUNTIFS(H10:H, ">=4", H10:H, "<11")
=SUMIFS(F10:F, $H$10:$H, ">=4", $H$10:$H, "<11")

13. NEW VS DROPPED

15. =QUERY(
'GSC - Queries’!$A:$C,
"SELECT A, B
WHERE B > 0 AND C = 0
ORDER BY B DESC
LABEL A 'New keywords', B ‘Clicks'"
)

16. =QUERY(
'GSC - Queries’!$A:$C,
"SELECT A, B
WHERE B > 0 AND C = 0
ORDER BY B DESC
LABEL A 'New keywords', B ‘Clicks'"
)

17. BRANDED SEARCHES

18. woorank

19. woorank
whorank
woo rank
worank
what is woorank?
howrank
woorank pricing
woorank extension

20. LEVENSHTEIN

21. =ARRAYFORMULA(
LEVENSHTEIN(A9:A, $B$3)
)

22. =TEXTJOIN("|", TRUE,
FILTER(A9:A, (B9:B<=1)+(C9:C<=1))
)

23. .
=QUERY(
'GSC - Queries'!A1:I,
"SELECT A, B, D
WHERE A matches '" & B5 & "'
LABEL A 'Branded Queries'"
)

25. TITLE OPPORTUNITIES

26. QUERY <> PAGE
RELATIONSHIP

28. TITLE TAGS?

31. =QUERY(
'GDS - Queries to Pages'!A:D,
"SELECT A, B
WHERE C > 10
ORDER BY C DESC”
)
=QUERY(
CRAWL!$A:$AQ,
"SELECT A, AQ
WHERE A = '" & B3 & "'",
0
)

32. =IF(
ISERROR(
FIND(LOWER(A10),LOWER(D10))
),
"NO", “YES"
)

33. Running QUERY
to extract
tons of data
Making math
calculations
to find
winners and losers
Using Levenshtein
Machine Learning
to fuzzy match
brand terms
Cross-referencing
GSC, Data Studio
and Crawl Data
to improve Title Tags

35. GOOGLE SHEET TEMPLATE ➡ Tweet me!
@ndemoor

36. Sources
https://www.hannahrampton.co.uk/search-console-explorer-sheet-free-google-sheet/
https://twitter.com/DataChaz/status/1413165378038124546
https://bymarketers.co/browse/data-studio-templates/
https://merci-larry.com/search-console-data-studio-template-risk/
https://twitter.com/SamUnderwoodUK
https://www.samunderwood.co.uk/resources/
https://cypressnorth.com/digital-marketing-training/view-search-console-queries-clicks-landing-pages-one-location/
https://stackover
fl
ow.com/questions/5351659/algorithms-for-string-similarities-better-than-levenshtein-and-similar-text
https://www.codedrome.com/the-soundex-algorithm-in-javascript/
https://gist.github.com/andrei-m/982927