From the Rosetta Stone to the Boston Tea Party to the "Torches of Freedom" to today's digital age, public relations or responsible advocacy (and sometimes not so responsible) have been a part of the human landscape.
Learn more about the history and origins of public relations in the U.S. This slideshow was prepared by Brett Atwood (clinical associate professor at Washington State University).
How to Write an Effective Press ReleaseSusan McMahon
A well-written release can dramatically increase your sales, expose your company to the masses, and greatly enhance the image of your business or products.
From the Rosetta Stone to the Boston Tea Party to the "Torches of Freedom" to today's digital age, public relations or responsible advocacy (and sometimes not so responsible) have been a part of the human landscape.
Learn more about the history and origins of public relations in the U.S. This slideshow was prepared by Brett Atwood (clinical associate professor at Washington State University).
How to Write an Effective Press ReleaseSusan McMahon
A well-written release can dramatically increase your sales, expose your company to the masses, and greatly enhance the image of your business or products.
Internal vs external public of public relationsMedia Mantra
Internal and External PR very important function of organization and both are dependent to each other .PR is also a part of marketing communication, which involves in advertising and promotions in targeted markets.
Internal vs external public of public relationsMedia Mantra
Internal and External PR very important function of organization and both are dependent to each other .PR is also a part of marketing communication, which involves in advertising and promotions in targeted markets.
Marketing Communications refers to the various strategies, tactics, and channels that organizations use to convey their messages and promote their products or services to their target audience.
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12th Alex Marketing Cub (Public Relations Management) by Dr. Ahmed Saleh
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INTRODUCTION
TO
ADVERTISING AND MARKETING COMMUNICATION
MARKETING COMMUNICATION
Marketing communication (MarCom) is a fundamental and complex part of a company’s marketing efforts. Loosely defined, MarCom can be described as all the messages and media you deploy to communicate with the market.
Marketing communication includes advertising, direct marketing, branding, packaging, your online presence, printed materials, PR activities, sales presentations, sponsorships, trade show appearances and more.
Marketing communication has two objectives. One is to create and sustain demand and preference for the product. The other is to shorten the sales cycle.
Membangun Hubungan Bisnis Melalui Public RelationsMohammad Shihab
Public relations adalah strategi untuk membangun hubungan bisnis yang bermanfaat dengan para stakeholder-nya.
Materi ini menjelaskan konsep dasar public relations dan juga community relations sebagai salah satu fungsi dalam public relations.
Materi ini dipresentasikan pada webinar yang diinisiasi oleh LSM Omah Cipta bersama PT Pertamina.
[Indonesian] Planning a Newsworthy Event - POSTAR ModelMohammad Shihab
This slide will help you to plan a public relations event. Event is an essential tool for public relations to establish relationship between organisation and its publics.
Tidak ada organisasi yang tidak ingin diberitakan. Karenanya, organisasi perlu memulai kegitan media relations. Media relations adalah salah satu strategi public relations yang bertujuan untuk menciptakan publisitas. Slide ini akan memperkenalkan aktivitas-aktivitas media relations.
Public Relations Writing - Media pitch [Bahasa Indonesia]Mohammad Shihab
Apakah bisnis anda membutuhkan publikasi di media massa? Bila jawabannya 'iya', maka slide ini akan membantu anda untuk menyusun penawaran konten ke media massa. Untuk memasarkan konten melalui media pitch, anda sebaiknya telah dibekali dengan kemampuan menulis artikel berita yang baik.
[Infografis] Penetrasi & Perilaku Pengguna Internet Indonesia - Laporan surve...Mohammad Shihab
Laporan Survei Penetrasi & Perilaku Pengguna Internet Indonesia Tahun 2017 yang diselenggarakan oleh Asosiasi Penyelenggara Jasa Internet Indonesia. Original link: https://web.kominfo.go.id/sites/default/files/Laporan%20Survei%20APJII_2017_v1.3.pdf
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Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
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Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
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2. Students understand the concept of and the work of public relations (PR).
Students understand PR as a part of marketing communications.
Students understand the process of PR.
Students can identify types of publics in PR.
Objectives
3. Categories of PR Practitiones
Communication technician
Communication manager
4. A specialist in PR & marcomm
Typically performs PR-related tasks at
the direction of others.
Usually these tasks are associated with
entry-level jobs.
Communication Technician
5. Works in directing research, making
decisions, planning projects and
campaigns, and solving problems.
Communication Manager
6. Public Relations vs Marketing
PUBLIC RELATIONS MARKETING COMMUNICATIONS
Focus on long term interactions between
an organization and its publics,
supportive or non-supportive.
Focus more immediately on products and
services that respond to the wants and
needs of consumers.
Seek to foster an economic exchange
between an organization and its
consumers.
7. PHASES OF STRATEGIC PR
1. Research
2. Strategy
3. Tactics
4. Evaluative
research
8. Public, Market, Audience, Stakeholder
Public exist because of their interaction and interdependency with an organization, or
because they and the organization face a common issue.
Market (or market segment) is a particular types of publics, and organizations develop
marketing efforts among those publics.
Audiences are people who pay attention to a particular medium of communication and receive
messages through it.
Stakeholder are people who are conscious of a mutual relationship with an organization.
9. Categories of Publics
Publics
Customers
Producers
Enablers
Limiters
Customers: people who receive the
products or services of an organization.
Producers: publics that provides input to
organization.
Enablers: publics that set the standards
for organization; opinion leaders with
influence; and groups that help make the
organization successful.
Limiter: publics that may reduce the
success of the organization.
10. TYPES OF MEDIA IN STRATEGIC PR & MARCOMM
Owned
media
Earned
media
Paid
media
11. Examples of PR Media
• corporate website, social media, brochures, newsletters.
Owned media
• news media, blog, news column.
Earned media
• traditional ads, digital ads, SEO, direct mail.
Paid media
12. Conclusion
PR is a strategic function that focus on a long -term mutual relationship between an
organization an its publics. PR works closely with several types of media, especially earned
media that holds high credibility.