In this new report conducted for us by Peter Field, we take campaigns from the IPA Databank and look at the magazine campaigns to understand their contribution to business effects.
It backs up finding that magazines are better used as part of a long-term strategy. Business effects are amplified in cases where magazines are used in both short and long-term campaigns. Magazine brands continue to play an essential role in the modern marketing communications plan and have a disproportionate effect in delivering new customers, increasing market share and ultimately driving sales. This report looks at how.
Establishing a sales strategy regardless of economic conditionsDavid Benjamin
The current state of the economy – where we’ve come from and where it appears we are heading
This presentation covers what a sales strategy is and why it is important to have one – especially now.
Stop Pushing Sales! Focus on the Art and Science of Revenue Conversion Carpedia Consulting
We have just completed an assignment for an international systems integration company handling super-high value projects in the enterprise space. Essentially a professional services business, this company’s revenue growth was a key area of focus particularly in the area of account management and revenue expansion.
The Secrets To Crushing Your Number: How Engagio’s Revenue Team Uses EngagioEngagio
Modern B2B marketing is evolving – do you have the right technology to keep up?
In this webinar you'll learn how Engagio’s revenue team leverages its own product to crush its number. It will be a lively discussion from marketing (Heidi Bullock, CMO), sales (Stephen Frapart, Account Executive), and sales development (Danilo Nikolich, Head of Sales Development) on how Engagio’s Account Based Marketing platform helps align strategy, scale personalized outreach, and exceed quota.
We'll show you how to use Engagio to:
–Drive engagement at your target accounts
–Orchestrate an integrated ABM play across marketing, sales, and sales development
–Activate sales through account insights
See how Engagio can help you crush your number at Engagio.com/demo
Learn more about Engagio at Engagio.com
Twitter.com/Engagio
Linkedin.com/Company/Engagio
Facebook.com/Engagio
Working with @Inspire_biz, we deliver a workshop designed to help SMEs and larger businesses to ensure they have a robust and strong sales strategy. There is a lot of revenue to be found from this process, we have the knowledge and skill to help you find it!
Sales Strategy Plan Powerpoint Presentation SlidesSlideTeam
Introducing Sales Strategy Plan Powerpoint Presentation Slides which allows you to position your products and services in a meaningful way. Mention specific steps that are needed to create a sales plan by utilizing marketing strategies PPT visuals. Understand how to plan for a successful product offering with the help of strategic market planning PowerPoint templates. Analyze the market to determine probable profit and revenue from it by utilizing market opportunity analysis PPT visuals. Discuss in detail four fundamentals of marketing strategy which are price, product, promotion, and place. Monitor progress and prepare for contingencies with the assistance of marketing mix PPT slide deck. Demonstrate the ways to attract your potential customers by using the business plan PPT layouts. Highlight the importance of sales planning and developing strategies in a business organization. Download our ready to use market strategic analysis PPT Presentation and succeed in getting potential customers and retaining them. https://bit.ly/3iSF6mg
Sales And Operations Planning Powerpoint Presentation SlidesSlideTeam
Here is our sales and operations planning PowerPoint presentation slides. Operational plan Is a process where sales department merges with operations to work on a single production plan. By using sales and marketing plan templates, you can track sales performance and your competitor’s performance as well. This S&OP presentation has variety of slides like business overview, financial highlights, product offerings, sales performance, dashboards, quarterly sales review, project updates, process map, customers and vendors, sales KPI’s, competitive analysis, future perspective, business process roadmap, opportunity timeline, major obstacles etc. more pressingly or importantly our, product and operational plan PPT can be used for the essential topics like production plan, supply chain management, financial and operational planning, sales decision making process, sales and supply, demand chain management, demand forecasting, supply and demand, production planning etc. Utilizing our supply chain management PowerPoint presentation you can prepare your employees to perform in better way for production management process. What are you waiting for? Just click on download and get our sales and operational planning PowerPoint presentation designs. It will help you fulfilling business. Explain aspects critical to the cause with our Sales And Operations Planning Powerpoint Presentation Slides. It helps identify important inputs. https://bit.ly/3d95e8V
Acc 561 Social Responsibility / tutorialrank.comPrescottLunt432
For more course tutorials visit
www.tutorialrank.com
Purpose of Assignment
This activity helps students recognize the significant role accounting plays in providing financial information to management for decision making through the evaluation of financial statements. This experiential assignment requires students to use ratios to evaluate and analyze a company’s liquidity, solvency, and profitability.
Two-Rivers Inc. (TRI) manufactures a variety of consumer products. The company's founders have run the company for thirty years and are now interested in retiring. Consequently, they are seeking a purchaser, and a group of investors is looking into the acquisition of TRI. To evaluate its financial stability, TRI was requested to provide its latest financial statements and selected financial ratios. Summary information provided by TRI is presented below.
Establishing a sales strategy regardless of economic conditionsDavid Benjamin
The current state of the economy – where we’ve come from and where it appears we are heading
This presentation covers what a sales strategy is and why it is important to have one – especially now.
Stop Pushing Sales! Focus on the Art and Science of Revenue Conversion Carpedia Consulting
We have just completed an assignment for an international systems integration company handling super-high value projects in the enterprise space. Essentially a professional services business, this company’s revenue growth was a key area of focus particularly in the area of account management and revenue expansion.
The Secrets To Crushing Your Number: How Engagio’s Revenue Team Uses EngagioEngagio
Modern B2B marketing is evolving – do you have the right technology to keep up?
In this webinar you'll learn how Engagio’s revenue team leverages its own product to crush its number. It will be a lively discussion from marketing (Heidi Bullock, CMO), sales (Stephen Frapart, Account Executive), and sales development (Danilo Nikolich, Head of Sales Development) on how Engagio’s Account Based Marketing platform helps align strategy, scale personalized outreach, and exceed quota.
We'll show you how to use Engagio to:
–Drive engagement at your target accounts
–Orchestrate an integrated ABM play across marketing, sales, and sales development
–Activate sales through account insights
See how Engagio can help you crush your number at Engagio.com/demo
Learn more about Engagio at Engagio.com
Twitter.com/Engagio
Linkedin.com/Company/Engagio
Facebook.com/Engagio
Working with @Inspire_biz, we deliver a workshop designed to help SMEs and larger businesses to ensure they have a robust and strong sales strategy. There is a lot of revenue to be found from this process, we have the knowledge and skill to help you find it!
Sales Strategy Plan Powerpoint Presentation SlidesSlideTeam
Introducing Sales Strategy Plan Powerpoint Presentation Slides which allows you to position your products and services in a meaningful way. Mention specific steps that are needed to create a sales plan by utilizing marketing strategies PPT visuals. Understand how to plan for a successful product offering with the help of strategic market planning PowerPoint templates. Analyze the market to determine probable profit and revenue from it by utilizing market opportunity analysis PPT visuals. Discuss in detail four fundamentals of marketing strategy which are price, product, promotion, and place. Monitor progress and prepare for contingencies with the assistance of marketing mix PPT slide deck. Demonstrate the ways to attract your potential customers by using the business plan PPT layouts. Highlight the importance of sales planning and developing strategies in a business organization. Download our ready to use market strategic analysis PPT Presentation and succeed in getting potential customers and retaining them. https://bit.ly/3iSF6mg
Sales And Operations Planning Powerpoint Presentation SlidesSlideTeam
Here is our sales and operations planning PowerPoint presentation slides. Operational plan Is a process where sales department merges with operations to work on a single production plan. By using sales and marketing plan templates, you can track sales performance and your competitor’s performance as well. This S&OP presentation has variety of slides like business overview, financial highlights, product offerings, sales performance, dashboards, quarterly sales review, project updates, process map, customers and vendors, sales KPI’s, competitive analysis, future perspective, business process roadmap, opportunity timeline, major obstacles etc. more pressingly or importantly our, product and operational plan PPT can be used for the essential topics like production plan, supply chain management, financial and operational planning, sales decision making process, sales and supply, demand chain management, demand forecasting, supply and demand, production planning etc. Utilizing our supply chain management PowerPoint presentation you can prepare your employees to perform in better way for production management process. What are you waiting for? Just click on download and get our sales and operational planning PowerPoint presentation designs. It will help you fulfilling business. Explain aspects critical to the cause with our Sales And Operations Planning Powerpoint Presentation Slides. It helps identify important inputs. https://bit.ly/3d95e8V
Acc 561 Social Responsibility / tutorialrank.comPrescottLunt432
For more course tutorials visit
www.tutorialrank.com
Purpose of Assignment
This activity helps students recognize the significant role accounting plays in providing financial information to management for decision making through the evaluation of financial statements. This experiential assignment requires students to use ratios to evaluate and analyze a company’s liquidity, solvency, and profitability.
Two-Rivers Inc. (TRI) manufactures a variety of consumer products. The company's founders have run the company for thirty years and are now interested in retiring. Consequently, they are seeking a purchaser, and a group of investors is looking into the acquisition of TRI. To evaluate its financial stability, TRI was requested to provide its latest financial statements and selected financial ratios. Summary information provided by TRI is presented below.
Introducing Sales Performance Review PowerPoint Presentation Slides. Modern organizations execute marketing performance system to be in control of the business. Sales management PowerPoint complete deck contains professional slides such as business overview, financial highlights, product offerings, sales performance dashboards, quarterly sales review, project updates, process map, customers and vendors, sales KPIs, competitive analysis, business prospects, business process roadmap, etc. Sales management is very important to measure the company’s productivity. New strategies should be implemented where poor performance is identified. Sales plan PowerPoint template will be helpful in analyzing sales revenue and growth. In addition, marketing performance evaluation PPT slide also be used for topics like sales decision making process, sales performance management, sales review, retail performance, marketing performance. Download the retail performance presentation design to present the sales strategy, communicate the goals that need to be achieved and how they are going to be measured. Our Sales Performance Review Powerpoint Presentation Slides will gladden the gathering. They will appreciate the aesthetics. https://bit.ly/3AgDmZV
Sales Team Challenges PowerPoint Presentation Slides SlideTeam
Presenting this set of slides with name - Sales Team Challenges Powerpoint Presentation Slides. We bring to you to the point topic specific slides with apt research and understanding. Putting forth our PPT deck comprises of thirty nine slides. Our tailor made Sales Team Challenges Powerpoint Presentation Slides editable presentation deck assists planners to segment and expound the topic with brevity. The advantageous slides on Sales Team Challenges Powerpoint Presentation Slides is braced with multiple charts and graphs, overviews, analysis templates agenda slides etc. to help boost important aspects of your presentation. Highlight all sorts of related usable templates for important considerations. Our deck finds applicability amongst all kinds of professionals, managers, individuals, temporary permanent teams involved in any company organization from any field.
With cloud, the economics change, the culture changes, the people, skills, compensation for the sales people changes. What vendors are going to help their partners make the transition to the cloud?
Through The TPM OCS Channel Development Model, we can help you with all phases on your Channel Strategy.
Analyse the human behavior trend to increase the effectiveness of products and services for the consumers. Use professionally designed content-ready Customer Insight PowerPoint Presentation Slides for the better understanding of consumer buying behavior to increase sales. Collect the required information about the customers to acquire, develop and retain customers. Incorporate ready-made customer insight PPT presentation slideshow to comprehend the customer’s choice for their favourite brand, their mindsets, motivations, moods, desires, aspirations, etc. This deck comprises of templates such as research methodology, consumer insight assumptions, need for consumer insights, key statistics, data collection and processing, consumer insight capabilities, consumer insight components, consumer insight characteristics, consumer insight key elements, YouTube analytics, google audience retention tool, google trends, google analytics, consumer insight maturity matrix, consumer engagement principles, etc. These templates are editable. Change color, text, icon, and font size as per your need. Add or remove content, if needed. Get access to the ready-made customer insight PowerPoint templates to connect the interests of the consumer with features of the brand. Advise folks on how to decide correctly with our Customer Insight Powerpoint Presentation Slides. Be able to guide the injudicious.
presented by David Hoffmeister, Director of the DePaul University Center for Sales Excellence, at the TrueConnection 2008 Sales Performance Management Conference, hosted by Callidus Software
Growth Oriented Business Plan Powerpoint Presentation SlidesSlideTeam
Introducing Growth-Oriented Business Plan PowerPoint Presentation Slides. The business growth templates contain a business overview, financial highlights of the company, product and services offered, revenue streams, growth strategies, and so on. You can easily present the financial highlights covering turnover, net assets, and EBITA, by using the corporate growth PowerPoint visuals. Our content-ready corporate strategies PowerPoint slideshow helps you to describe short term and long term goals of the company. You can easily identify and analyze the strengths, weaknesses, threats, and opportunities of the company. Showcase PESTLE analysis that analyzes external and internal factors that can affect your organization’s performance. Showcase the types of mergers, acquisitions, and joint ventures that the company will adopt to grow their business with the help of business growth and development PowerPoint themes. You can also write down your five years financial plan covering profit and loss assumptions. Also, showcase various risk mitigation plans to overcome them. This business performance dashboard PPT slideshow shows your business performance covering revenue, gross profit, and customer satisfaction. Download our ready-to-use business development strategy PPT deck and upgrade your business economy in the market. https://bit.ly/2PEAYKR
Quarterly Business Growth Analysis And Development PowerPoint Presentation Sl...SlideTeam
Want to build an amazing quarterly business growth preparation PPT model? No need to wrestle much as we have come up with a pre-designed 80 slides Quarterly Business Growth Analysis And Development PowerPoint Presentation Slides. With support of this PowerPoint show file you can set the right tone of a quarterly business growth and development meeting agenda to discuss next quarter plans or future forecasting for effective business growth steps. In addition, this PowerPoint presentation supports to underline significant factors of a business overview, performance management, performance review or performance evaluation for future success, updates on client and project. Well, this business growth plan presentation PPT deck also helps to clarify on competitor’s analysis as there are slides like competitor analysis revenue, market share, cost of goods sold, net profit margin etc. which is a major part for any successful business. Big picture here is that exclusive slide templates like financial summary, geographically revenue split, key developments/milestones achieved, P&L – KPIs, balance sheet, cash flow statement, funding updates, project update etc. are included to give edge to presenter. In short, this business growth plan PowerPoint template has all sorts of presentation slides that are required to deliver a stunning quarterly business growth and development analysis presentation. So, don’t think, simply click to download and amaze the audience. Develop a clearer image of how the future will evolve due to our Quaterly Business Growth Analysis And Development PowerPoint Presentation Slides. Increase your grasp of events.
Marketing Analytics: Data Quality, Data Matching & Marketing MetricsSenturus
Connect your sales and marketing systems to accurately profile and track your customers. View the webinar video recording and download this deck: http://www.senturus.com/resources/holy-grail-marketing-analytics/.
If you’re like many companies, you struggle to connect your sales and marketing systems and are frustrated by the inability to accurately profile and track your customers. Closing the loop to connect the two silo'd systems is easier to achieve than you may realize. Learn to use the right tools and maximize your expertise to easily surface critical marketing metrics to: 1) Measure return on marketing investment, 2) Know your customer lifetime value and 3) Optimize your marketing and sales funnels based on profit per marketing dollar.
Senturus, a business analytics consulting firm, has a resource library with hundreds of free recorded webinars, trainings, demos and unbiased product reviews. Take a look and share them with your colleagues and friends: http://www.senturus.com/resources/.
This complete deck covers various topics and highlights important concepts. It has PPT slides which cater to your business needs. This complete deck presentation emphasizes Enterprise Tactics PowerPoint Presentation Slides and has templates with professional background images and relevant content. This deck consists of total of fourty eight slides. Our designers have created customizable templates, keeping your convenience in mind. You can edit the colour, text and font size with ease. Not just this, you can also add or delete the content if needed. Get access to this fully editable complete presentation by clicking the download button below. http://bit.ly/2OJ9ZKk
Indirect Go To Market Strategy Powerpoint Presentation SlidesSlideTeam
It covers all the important concepts and has relevant templates which cater to your business needs. This complete deck has PPT slides on Indirect Go To Market Strategy Powerpoint Presentation Slides with well suited graphics and subject driven content. This deck consists of total of six three slides. All templates are completely editable for your convenience. You can change the colour, text and font size of these slides. You can add or delete the content as per your requirement. Get access to this professionally designed complete deck presentation by clicking the download button below. https://bit.ly/39IzzK7
Business Development Obstacles PowerPoint Presentation Slides SlideTeam
Presenting this set of slides with name - Business Development Obstacles Powerpoint Presentation Slides. This PPT deck displays fourty slides with in depth research. Our topic oriented Business Development Obstacles Powerpoint Presentation Slides presentation deck is a helpful tool to plan, prepare, document and analyse the topic with a clear approach. We provide a ready to use deck with all sorts of relevant topics subtopics templates, charts and graphs, overviews, analysis templates. Outline all the important aspects without any hassle. It showcases of all kind of editable templates infographs for an inclusive and comprehensive Business Development Obstacles Powerpoint Presentation Slides presentation. Professionals, managers, individual and team involved in any company organization from any field can use them as per requirement.
Business Growth Planning Powerpoint Presentation SlidesSlideTeam
Introducing Business Growth Planning PowerPoint Presentation Slides. This business development PPT slide deck consists of templates describing company milestones, financial highlights, products, and services, revenue streams, etc. The company can present the financial highlights covering turnover, net assets, and EBITA, by using the corporate growth PPT visuals. Also, detailed information about various products and services offered to the customers can also be presented. Present different revenue streams by easily editing the slides. Our content-ready corporate strategies PowerPoint slideshow helps you to describe short term and long term goals of the company. It is easy to depict the SWOT analysis to analyze the strengths, weaknesses, threats, and opportunities of the company. These slides help to analyze growth strategies including diversification and product expansion matrix. Showcase the types of mergers, acquisitions, and joint ventures that the company will adopt to grow their business with the help of business planning PowerPoint themes. List down the impact of growth strategies on your business. You can also write down your five years financial plan covering profit and loss assumptions by downloading our professionally designed business development strategy PPT slides. https://bit.ly/2RaOczr
Product Design And Development Powerpoint Presentation SlidesSlideTeam
If you have thought of new product launch, our content-ready product design & development PowerPoint presentation is an apt choice to vent out your ideas and thoughts. This Product launch plan presentation slide includes multiple slides such as distribution mapping, competitive strategies, market attractiveness, development manufacturing, operations and business marketing plans, digital marketing communication plans, budgeting template, repositioning strategy, building brand preference, operations cost analysis, marketing and launch cost analysis, business and financial analysis, feasibility and review, evaluating scores, alpha & beta testing timelines, quality check and launch monitoring dashboard etc. You are just a few clicks away to put up these PPT templates into your presentation. The product management presentation designs can also be used for a couple of subjects such as market entry strategy, product promotion, launch plan, product market strategy, brand management and market penetration. Download our product design & development PPT graphics to make impressive presentation. Establish your authority with our Product Design And Development Powerpoint Presentation Slides. Display ability to control. https://bit.ly/3n0GDsZ
Sales and Operations Planning PowerPoint Presentation Slides SlideTeam
Here is our sales and operations planning PowerPoint presentation slides. Operational plan Is a process where sales department merges with operations to work on a single production plan. By using sales and marketing plan templates, you can track sales performance and your competitor’s performance as well. This S&OP presentation has variety of slides like business overview, financial highlights, product offerings, sales performance, dashboards, quarterly sales review, project updates, process map, customers and vendors, sales KPI’s, competitive analysis, future perspective, business process roadmap, opportunity timeline, major obstacles etc. more pressingly or importantly our, product and operational plan PPT can be used for the essential topics like production plan, supply chain management, financial and operational planning, sales decision making process, sales and supply, demand chain management, demand forecasting, supply and demand, production planning etc. Utilizing our supply chain management PowerPoint presentation you can prepare your employees to perform in better way for production management process. What are you waiting for? Just click on download and get our sales and operational planning PowerPoint presentation designs. It will help you fulfilling business. Explain aspects critical to the cause with our Sales And Operations Planning PowerPoint Presentation Slides. It helps identify important inputs.
Customer Acquisition Management Process Complete PowerPoint Deck With Slides SlideTeam
Need to showcase your customer acquisitions strategy? This content-ready customer acquisition management process PowerPoint presentation covers set of methodologies and systems to manage customer prospects and inquiries generated by various marketing techniques. It can be presented by middle to top management. The customer relationship management PPT presentation comprises of 61 slides including customer acquisition framework, target prospects, target group segment, channels, acquisition strategy plan, demand creation strategy, sales force automation, lead generation strategy, lead conversion, lead scoring, lead nurturing tactics, lifecycle, campaigns, roadmap, growth strategy, marketing reach by channels, referral marketing funnel and report, loyalty lifecycle, loyalty program performance, social media marketing, ANSOFF matrix for growth strategy, public relation, acquisition cost, data analytics, key metrics, revenue model, CRM pipeline, CRM sales leads, CRM customer satisfaction feedback and many more. This customer retention procedure PowerPoint templates are apt to present various topics such as lead management, client retention tactics, marketing automation, client retention, acquisition management plan, b2b lead generation, client engagement, consumer retention and development, sales strategy, client lifecycle management etc. Download our customer acquisition management process PPT slides to display information in a dynamic format.Convey the inputs with our Customer Acquisition Management Process Powerpoint Presentation Slides. Feed their brains with the desired data.
This PPT deck displays twentytwo slides with in depth research. Our Annual Sales Performance Review Powerpoint Presentation Slides presentation deck is a helpful tool to plan, prepare, document and analyse the topic with a clear approach. We provide a ready to use deck with all sorts of relevant topics subtopics templates, charts and graphs, overviews, analysis templates. Outline all the important aspects without any hassle. It showcases of all kind of editable templates infographics for an inclusive and comprehensive Annual Sales Performance Review Powerpoint Presentation Slides presentation. Professionals, managers, individual and team involved in any company organization from any field can use them as per requirement
Introducing Sales Performance Review PowerPoint Presentation Slides. Modern organizations execute marketing performance system to be in control of the business. Sales management PowerPoint complete deck contains professional slides such as business overview, financial highlights, product offerings, sales performance dashboards, quarterly sales review, project updates, process map, customers and vendors, sales KPIs, competitive analysis, business prospects, business process roadmap, etc. Sales management is very important to measure the company’s productivity. New strategies should be implemented where poor performance is identified. Sales plan PowerPoint template will be helpful in analyzing sales revenue and growth. In addition, marketing performance evaluation PPT slide also be used for topics like sales decision making process, sales performance management, sales review, retail performance, marketing performance. Download the retail performance presentation design to present the sales strategy, communicate the goals that need to be achieved and how they are going to be measured. Our Sales Performance Review Powerpoint Presentation Slides will gladden the gathering. They will appreciate the aesthetics. https://bit.ly/3AgDmZV
Sales Team Challenges PowerPoint Presentation Slides SlideTeam
Presenting this set of slides with name - Sales Team Challenges Powerpoint Presentation Slides. We bring to you to the point topic specific slides with apt research and understanding. Putting forth our PPT deck comprises of thirty nine slides. Our tailor made Sales Team Challenges Powerpoint Presentation Slides editable presentation deck assists planners to segment and expound the topic with brevity. The advantageous slides on Sales Team Challenges Powerpoint Presentation Slides is braced with multiple charts and graphs, overviews, analysis templates agenda slides etc. to help boost important aspects of your presentation. Highlight all sorts of related usable templates for important considerations. Our deck finds applicability amongst all kinds of professionals, managers, individuals, temporary permanent teams involved in any company organization from any field.
With cloud, the economics change, the culture changes, the people, skills, compensation for the sales people changes. What vendors are going to help their partners make the transition to the cloud?
Through The TPM OCS Channel Development Model, we can help you with all phases on your Channel Strategy.
Analyse the human behavior trend to increase the effectiveness of products and services for the consumers. Use professionally designed content-ready Customer Insight PowerPoint Presentation Slides for the better understanding of consumer buying behavior to increase sales. Collect the required information about the customers to acquire, develop and retain customers. Incorporate ready-made customer insight PPT presentation slideshow to comprehend the customer’s choice for their favourite brand, their mindsets, motivations, moods, desires, aspirations, etc. This deck comprises of templates such as research methodology, consumer insight assumptions, need for consumer insights, key statistics, data collection and processing, consumer insight capabilities, consumer insight components, consumer insight characteristics, consumer insight key elements, YouTube analytics, google audience retention tool, google trends, google analytics, consumer insight maturity matrix, consumer engagement principles, etc. These templates are editable. Change color, text, icon, and font size as per your need. Add or remove content, if needed. Get access to the ready-made customer insight PowerPoint templates to connect the interests of the consumer with features of the brand. Advise folks on how to decide correctly with our Customer Insight Powerpoint Presentation Slides. Be able to guide the injudicious.
presented by David Hoffmeister, Director of the DePaul University Center for Sales Excellence, at the TrueConnection 2008 Sales Performance Management Conference, hosted by Callidus Software
Growth Oriented Business Plan Powerpoint Presentation SlidesSlideTeam
Introducing Growth-Oriented Business Plan PowerPoint Presentation Slides. The business growth templates contain a business overview, financial highlights of the company, product and services offered, revenue streams, growth strategies, and so on. You can easily present the financial highlights covering turnover, net assets, and EBITA, by using the corporate growth PowerPoint visuals. Our content-ready corporate strategies PowerPoint slideshow helps you to describe short term and long term goals of the company. You can easily identify and analyze the strengths, weaknesses, threats, and opportunities of the company. Showcase PESTLE analysis that analyzes external and internal factors that can affect your organization’s performance. Showcase the types of mergers, acquisitions, and joint ventures that the company will adopt to grow their business with the help of business growth and development PowerPoint themes. You can also write down your five years financial plan covering profit and loss assumptions. Also, showcase various risk mitigation plans to overcome them. This business performance dashboard PPT slideshow shows your business performance covering revenue, gross profit, and customer satisfaction. Download our ready-to-use business development strategy PPT deck and upgrade your business economy in the market. https://bit.ly/2PEAYKR
Quarterly Business Growth Analysis And Development PowerPoint Presentation Sl...SlideTeam
Want to build an amazing quarterly business growth preparation PPT model? No need to wrestle much as we have come up with a pre-designed 80 slides Quarterly Business Growth Analysis And Development PowerPoint Presentation Slides. With support of this PowerPoint show file you can set the right tone of a quarterly business growth and development meeting agenda to discuss next quarter plans or future forecasting for effective business growth steps. In addition, this PowerPoint presentation supports to underline significant factors of a business overview, performance management, performance review or performance evaluation for future success, updates on client and project. Well, this business growth plan presentation PPT deck also helps to clarify on competitor’s analysis as there are slides like competitor analysis revenue, market share, cost of goods sold, net profit margin etc. which is a major part for any successful business. Big picture here is that exclusive slide templates like financial summary, geographically revenue split, key developments/milestones achieved, P&L – KPIs, balance sheet, cash flow statement, funding updates, project update etc. are included to give edge to presenter. In short, this business growth plan PowerPoint template has all sorts of presentation slides that are required to deliver a stunning quarterly business growth and development analysis presentation. So, don’t think, simply click to download and amaze the audience. Develop a clearer image of how the future will evolve due to our Quaterly Business Growth Analysis And Development PowerPoint Presentation Slides. Increase your grasp of events.
Marketing Analytics: Data Quality, Data Matching & Marketing MetricsSenturus
Connect your sales and marketing systems to accurately profile and track your customers. View the webinar video recording and download this deck: http://www.senturus.com/resources/holy-grail-marketing-analytics/.
If you’re like many companies, you struggle to connect your sales and marketing systems and are frustrated by the inability to accurately profile and track your customers. Closing the loop to connect the two silo'd systems is easier to achieve than you may realize. Learn to use the right tools and maximize your expertise to easily surface critical marketing metrics to: 1) Measure return on marketing investment, 2) Know your customer lifetime value and 3) Optimize your marketing and sales funnels based on profit per marketing dollar.
Senturus, a business analytics consulting firm, has a resource library with hundreds of free recorded webinars, trainings, demos and unbiased product reviews. Take a look and share them with your colleagues and friends: http://www.senturus.com/resources/.
This complete deck covers various topics and highlights important concepts. It has PPT slides which cater to your business needs. This complete deck presentation emphasizes Enterprise Tactics PowerPoint Presentation Slides and has templates with professional background images and relevant content. This deck consists of total of fourty eight slides. Our designers have created customizable templates, keeping your convenience in mind. You can edit the colour, text and font size with ease. Not just this, you can also add or delete the content if needed. Get access to this fully editable complete presentation by clicking the download button below. http://bit.ly/2OJ9ZKk
Indirect Go To Market Strategy Powerpoint Presentation SlidesSlideTeam
It covers all the important concepts and has relevant templates which cater to your business needs. This complete deck has PPT slides on Indirect Go To Market Strategy Powerpoint Presentation Slides with well suited graphics and subject driven content. This deck consists of total of six three slides. All templates are completely editable for your convenience. You can change the colour, text and font size of these slides. You can add or delete the content as per your requirement. Get access to this professionally designed complete deck presentation by clicking the download button below. https://bit.ly/39IzzK7
Business Development Obstacles PowerPoint Presentation Slides SlideTeam
Presenting this set of slides with name - Business Development Obstacles Powerpoint Presentation Slides. This PPT deck displays fourty slides with in depth research. Our topic oriented Business Development Obstacles Powerpoint Presentation Slides presentation deck is a helpful tool to plan, prepare, document and analyse the topic with a clear approach. We provide a ready to use deck with all sorts of relevant topics subtopics templates, charts and graphs, overviews, analysis templates. Outline all the important aspects without any hassle. It showcases of all kind of editable templates infographs for an inclusive and comprehensive Business Development Obstacles Powerpoint Presentation Slides presentation. Professionals, managers, individual and team involved in any company organization from any field can use them as per requirement.
Business Growth Planning Powerpoint Presentation SlidesSlideTeam
Introducing Business Growth Planning PowerPoint Presentation Slides. This business development PPT slide deck consists of templates describing company milestones, financial highlights, products, and services, revenue streams, etc. The company can present the financial highlights covering turnover, net assets, and EBITA, by using the corporate growth PPT visuals. Also, detailed information about various products and services offered to the customers can also be presented. Present different revenue streams by easily editing the slides. Our content-ready corporate strategies PowerPoint slideshow helps you to describe short term and long term goals of the company. It is easy to depict the SWOT analysis to analyze the strengths, weaknesses, threats, and opportunities of the company. These slides help to analyze growth strategies including diversification and product expansion matrix. Showcase the types of mergers, acquisitions, and joint ventures that the company will adopt to grow their business with the help of business planning PowerPoint themes. List down the impact of growth strategies on your business. You can also write down your five years financial plan covering profit and loss assumptions by downloading our professionally designed business development strategy PPT slides. https://bit.ly/2RaOczr
Product Design And Development Powerpoint Presentation SlidesSlideTeam
If you have thought of new product launch, our content-ready product design & development PowerPoint presentation is an apt choice to vent out your ideas and thoughts. This Product launch plan presentation slide includes multiple slides such as distribution mapping, competitive strategies, market attractiveness, development manufacturing, operations and business marketing plans, digital marketing communication plans, budgeting template, repositioning strategy, building brand preference, operations cost analysis, marketing and launch cost analysis, business and financial analysis, feasibility and review, evaluating scores, alpha & beta testing timelines, quality check and launch monitoring dashboard etc. You are just a few clicks away to put up these PPT templates into your presentation. The product management presentation designs can also be used for a couple of subjects such as market entry strategy, product promotion, launch plan, product market strategy, brand management and market penetration. Download our product design & development PPT graphics to make impressive presentation. Establish your authority with our Product Design And Development Powerpoint Presentation Slides. Display ability to control. https://bit.ly/3n0GDsZ
Sales and Operations Planning PowerPoint Presentation Slides SlideTeam
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Customer Acquisition Management Process Complete PowerPoint Deck With Slides SlideTeam
Need to showcase your customer acquisitions strategy? This content-ready customer acquisition management process PowerPoint presentation covers set of methodologies and systems to manage customer prospects and inquiries generated by various marketing techniques. It can be presented by middle to top management. The customer relationship management PPT presentation comprises of 61 slides including customer acquisition framework, target prospects, target group segment, channels, acquisition strategy plan, demand creation strategy, sales force automation, lead generation strategy, lead conversion, lead scoring, lead nurturing tactics, lifecycle, campaigns, roadmap, growth strategy, marketing reach by channels, referral marketing funnel and report, loyalty lifecycle, loyalty program performance, social media marketing, ANSOFF matrix for growth strategy, public relation, acquisition cost, data analytics, key metrics, revenue model, CRM pipeline, CRM sales leads, CRM customer satisfaction feedback and many more. This customer retention procedure PowerPoint templates are apt to present various topics such as lead management, client retention tactics, marketing automation, client retention, acquisition management plan, b2b lead generation, client engagement, consumer retention and development, sales strategy, client lifecycle management etc. Download our customer acquisition management process PPT slides to display information in a dynamic format.Convey the inputs with our Customer Acquisition Management Process Powerpoint Presentation Slides. Feed their brains with the desired data.
This PPT deck displays twentytwo slides with in depth research. Our Annual Sales Performance Review Powerpoint Presentation Slides presentation deck is a helpful tool to plan, prepare, document and analyse the topic with a clear approach. We provide a ready to use deck with all sorts of relevant topics subtopics templates, charts and graphs, overviews, analysis templates. Outline all the important aspects without any hassle. It showcases of all kind of editable templates infographics for an inclusive and comprehensive Annual Sales Performance Review Powerpoint Presentation Slides presentation. Professionals, managers, individual and team involved in any company organization from any field can use them as per requirement
Developing effective value creation in digital advertising. Focuses on how programmatic media buying strategy can identify value which enables brands to build upon customer relationships. By aligning operations and analysis around overall marketing strategies programmatic media industry participants can increase the vale they provide.
Studying the Link Between Volume of Media Coverage and Business Outcomes. Udit Joshi
My study is based on exploring the Link between Volume of Media Coverage and Business Outcomes. The main purpose of this study is to gather and classify the varying factors used in marketing mix modeling, and to look at how public relations is represented therein. Only a few studies albeit have actually been published on the topic within industry literature lacking especially in the Indian context. I would also like to bring upon the issue of Online Media an emerging area for marketing mix modeling which is of particular interest to the practitioners for measuring public relations through websites and consumer-generated media.
Understanding how news and advertising interact is important, from two perspectives. From a business management perspective, this understanding would enable a company to develop optimally-effective integrated communications plans and to allocate resources appropriately. From a theoretical perspective, there is the promise of deepening our understanding of how people integrate messages received from different forms of mass
communication.
While this study focused on how the volume of media coverage relates to brand value, reputation in the media is often a greater predictor of brand value and business outcomes such as sales. In industries that involve more research before purchases are made, the editorial content that results from PR can account for nearly half of brand value.
In industries that exhibit a stronger link between media coverage and brand value, managers in these product categories need to pay special attention to the way the brand’s value is impacted by its communications activities.
‘Earned media’ that results from public relations efforts may be more important than advertising to brand value, especially for companies that sell feature-rich, high-involvement and complicated products such as consumer durables. Findings from the study reveal that industries that sell high involvement products - where a buyer invests time and effort in deciding what to buy than buying by impulse.
Public Relations could be used as a powerful tool to draw customer attention. A timely and topical issue can be news that drives media coverage, getting the company’s name or brand more visibility.
Objectives
As a researcher I delve into the following spheres:
1. Constituents of Brand identity and role of PR in Brand identity
2. Reaching your direct customer through PR with stress on online PR efforts.
3. Empowering customer to make an informed decision.
4. Helping customer research the product at the information seeking stage of the buying decision model.
5. Trust has become a major issue in the post-bubble business world. Relationship building protects a firm’s long-term competitiveness.
360i’s Marketing Leadership Playbook provides guidance to marketers on how they can reimagine their approaches to marketing to advance legacy infrastructure, pave the way for more progressive advertising and move the industry forward in this new digital era.
Gone are the days when marketing chiefs focused solely on the classic 4Ps: Product, Price, Promotions and Place - they now must take an integrated approach to drive company goals.
Iab europe attitudes towards programmatic advertising report june 2016IAB Europe
Attitudes towards Programmatic Advertising:
Nearly all stakeholders including strategists, planners, buyers and operational teams across the digital ecosystem are embracing programmatic advertising and building on its potential for value creation. With only 13% of advertisers, 8% of publishers and 7% of media agencies claiming that they are not using programmatic technology, the study shows that almost everybody in the industry is now deploying some form of programmatic advertising.
Respondents named a reduction of media wastage and greater cost and trading efficiencies as the most important impacts of programmatic. The research also highlights growing recognition among the industry that as programmatic matures, it contributes to key advertising objectives such as scaling mobile campaigns and reaching consumers more effectively with branding messages.
Greater integration with wider ad measurement models and increasing sophistication beyond the click are other two other key factors driving programmatic adoption.
With benefits clearly recognised and cited in the research, and emergence of proven models, programmatic adoption is likely to continue to grow. Indeed, all stakeholders remain optimistic about the outlook of programmatic with over 90% of them citing an increase in investment over the next 12 months.
But the benefits are accompanied by challenges, and significant barriers to adoption remain. The biggest bottleneck is finding the people with the right skills and experience to navigate this brave new world successfully.
For the first time the research looked at the operational models used to execute programmatic and there is a clear evolution of programmatic strategy across markets. Advertisers start out on their programmatic journey with an independent specialist, then move to an agency or DSP and then in mature markets adopt an agency or hybrid model, i.e. a combination of more than one strategy. Similarly, publisher strategies are evolving; they start out with a hybrid model, then lean more heavily on their SSP and finally bring the expertise in-house. For agencies, the in-house agency trading desk remains dominant.
'Anatomy of Effectiveness’ is a white paper for brand marketers and advertising agencies alike, highlighting five key priorities for brands seeking greater impact. It will change the way brands and agencies market and will drive better consumer engagement.
Agency of the Future - Summary FindingsSapient GmbH
A survey commissioned by Sapient has established that marketers are recognising the need to make greater use of digital marketing, and accordingly are looking to marketing agencies with proven expertise in digital marketing techniques.
The study, conducted by Redshift Research between July and August 2008, measured current and future usage of digital marketing activities among 500 companies employing more than 1,000 employees across the UK, Germany, Switzerland, Sweden and the Netherlands.
HS 3073 Health Promotion Program Planning Project Draft PazSilviapm
HS 3073
Health Promotion Program Planning Project
Draft Report Guidelines
This course focuses on the design of effective health education/promotion programs to promote the health
and well-being of individuals and communities. You are allowed to work in teams of no more than 3
members, or submitted your project individually. Each team /project will complete 2 draft reports – each
composing a portion of the entire program planning process. These draft reports will be revised to
compose the Final Program Planning Project Paper, which is due at the end of the semester.
Note: This project is a reflection of the work accomplished by each team if you chose the team option.
Failure to contribute a fair share of the workload to the project reflects a lack of professionalism and
integrity and could result in removal from the team and/or a loss of points. I expect each student to be
a strong, contributing team player.
Content and Format Specifications
1) Document Format: Submit each draft report as a Word document.
2) Typing Requirements: The length of each report will vary, depending on the required contents. Use
12-point font and double spacing; set margins at 1 inch on each side (top, bottom, left, and right). Be
sure to include page numbers. See the APA Publication Manual (6th ed.) for guidelines regarding
tables, figures, graphs, and appendices.
3) Content: Draft reports must include the content specified for each of the sections listed in the
guidelines. Use headings/sub-headings to delineate content for each section.
4) Writing Mechanics: In order to be an effective planner, you need to be a clear thinker and writer.
Therefore, writing mechanics matter. I will deduct points for writing errors, such as misspelled
words, sentence fragments, run-on sentences, disorganized thoughts, lack of flow, etc.
5) Formatting and References: All in-text citations and the reference list must adhere to APA format.
Also, tables, figures, and appendices should be formatted according to APA. See the APA Publication
Manual (6th ed.) for details. Be careful not to plagiarize.
6) Cover Page: Each draft report should include a cover page with the following information:
➢ Draft Report #[report number]: [Report Title] Example: Draft Report #1: Needs
Assessment & Community Partner
➢ Key Health Issue & Target Population
➢ Student Names
➢ Course Number and Title
➢ Semester
➢ Date Submitted
DRAFT REPORT #2
STAKEHOLDERS, SUPPORTERS, & MARKETING
MISSION STATEMENT, GOALS, & OBJECTIVES
Key Leaders/Stakeholders and Supporters
➢ Identify key leaders/stakeholders who would be involved in decisions and actions related to
the selected health issue. These stakeholders can be leaders within the community and/or
members of agencies/organizations that serve the priority population.
➢ Each team will interview one stakeholder.
➢ Briefly describe whom you interviewed and the information ...
Un estudio reciente del Boston Consulting Group (BCG) ha revelado que los editores que aprovechan por completo la oportunidad programática, que crece rápidamente, obtienen unas ganancias económicas medidas y una mejor posición en el mercado a largo plazo.
BCG completó recientemente un estudio global realizado entre 25 editores y aplicado a una serie de segmentos para entender mejor la contribución de la programática a los resultados finales de un editor.
Los resultados indicaron que los mejores editores que utilizan la programática de forma estratégica superan el promedio del mercado, lo que genera un porcentaje elevado de ventas programáticas a la vez que aumenta los CPM generales. Utilizan la tecnología con efectividad para operar de forma más eficaz y aumentar los ingresos y los márgenes.
En el informe se describen las cuatro mejores prácticas que los principales editores aplican para crear su sólido camino hacia los beneficios.
Speaker slides from the Innovation in Media 2021 Deep Dive webinar. John Wilpers, Senior Director and Juan Señor, President at Innovation Media Consulting draw on 12 months of research plus their extensive media consulting experience to present their findings on the latest Report.
Print & Offbeat: Our annual dose of human genius and imagination
From DIY sanitary pads and pages built of sand to take-away flower seeds on billboards, soundproof posters, “audio” print ads, 4G speed tests in print and more.
Extract from the Innovation in Media 2020-21 World Report
Authentic empathy: how marketers should respond to covid-19magazinemediaBE
What are people’s expectations of brands in the crisis? What sort of advertising resonates right now? How do people respond to ‘business as usual’ ads? Is there anything I need to avoid? Looking forward peak and post crisis
The eurobest Awards set the European benchmark for creative and effective marketing communications. Eurobest juries come together to find common ground in their quest to reward great ideas from this dynamic continent.
Attention Pays: Optimising for Profit answers questions like: What is the gap in investment across the market? What are optimum levels of investment for advertisers? How well do magazines perform on profit ROI?
Magnetic’s latest research ‘Attention Pays: Optimising for Profit’ conducted with Benchmarketing analysed the Profit ROI of magazines within cross-platform media campaigns. The findings present a case for rebalancing the media mix. “At an aggregate level, the market is underinvesting in magazines, and not achieving the optimal profit ROI that they could be”
Big mag: the unique value of magazine brands magnifymagazinemediaBE
Presentation by Nancy Detrixhe from MMA in the Netherlands at MAGnify 2019. BIG MAG is a research by MMA and Blauw Research into the unique value of magazine brands in this digital era.
The big idea was for four publishers who are usually fierce competitors to work together for the first time on a piece of research to support their medium. In a world where print was being dropped from motoring campaign schedules altogether, conversations about which magazines to use were becoming redundant. Sales and insight teams from across all four publishers worked together to draw up a brief for research to:
• Demonstrate role and influence of motoring magazines in car purchasing journey.
• Demonstrate the role of motoring magazines in building brand awareness and consideration.
• Demonstrate how advertising within motoring magazines amplifies editorial content.
Earlier this year Adam Smith, Group M UK, openly contested the positive impact of the massive switch to digital media in an interview in The Guardian. We invited Steve Goodman from the same media agency to talk about their re-evaluation of magazine media as an advertising medium.
How does our brain react to advertising stimuli? Not always the way we would expect it to, according to research by the french attention research specials Impact Mémoire. Bruno Poyet and Benoît Bochu explain
Key conclusions from the report: We have become focused on efficiency rather than effectiveness. Programmatic practices have led to an emphasis on delivery costs and rapid results. Context presents untapped value that delivers business outcomes. Industry headlines about brand safety mean now is the moment to re-evaluate context, look at the evidence and provide an argument for re-investment in high quality environments such as published media.
All media is in a battle for attention and multi-media consumption has become the norm. Consumers are, however, still prepared to give published media their undivided attention, they see the value that advertisers are perhaps neglecting to fully exploit.
Dit zijn resultaten van een onderzoek dat Sanoma in Nederland uitvoerde in samenwerking met IPG Mediabrands. Eerder dit jaar publiceerden beide partijen al hun ‘Vertrouwen in media’-onderzoek. Deze ondervraging van ruim 600 lezers van magazines naar hoe zij over het medium denken, is hierop een vervolg. Dat levert interessante feiten op over de waardering en het gebruik van magazines.
Lezers zien magazines/ tijdschriften nog altijd als een ontspannen moment en een cadeautje voor zichzelf. Ruim 50% vindt magazines wél een medium van deze tijd. Ongeveer een derde van de lezers zegt de adverteerders in hun favoriete magazine te vertrouwen. Een ruime meerderheid hoopt dat er altijd magazines zullen zijn (minder dan 10% is het daarmee oneens) en dat zijn vaker vrouwen dan mannen. Met name vrouwen in de leeftijd van 50-65 jaar (79%) willen magazines niet missen, maar 75% van de jonge vrouwen van 15-24 jaar is het daarmee eens.
Populist politicians around the world have attempted to label mainstream news outlets as purveyors of “fake news”. The results of Kantar’s global 'Trust in News' study has found that those efforts have failed to have their desired impact. In fact, the attacks have only bolstered the standing of many news organizations in the eyes of consumers.
Kantar surveyed 8,000 individuals across the United States, United Kingdom, France and Brazil about their attitudes toward news coverage of politics and elections.
We wanted to discover exactly how passions are formed and how consumers support and power them through everyday life. We are not talking hobbies here; we are talking about the very fibres of lifestyle and identity, the things they wouldn’t live without.
With magazines losing more ad spend than they should be, MPA wish to re-launch magazines as ‘Passion’ content, professionally curated. This new strategy positions magazines as a medium that ignites, directs and activates response due to
its trust advantage.
Prouver au marché publicitaire que le presse ça marche ! C’est le pari réussi de l’ACPM qui a dans le cadre de sa stratégie de reconquête, développé un programme d’expertise, “La Preuve”, au service du marché publicitaire en rassemblant dans un unique document les principaux arguments qui rappellent et renforcent les fonctions et les forces de la Presse dans les stratégies médias des agences et des annonceurs.
“La Preuve” a été réalisée grâce aux éditeurs adhérents de l’ACPM et à leurs régies qui ont mis en commun leurs expertises et leurs études. Des sources internationales ont également été reprises pour l’intérêt de leurs arguments. Le document sera mis à jour régulièrement.
During 2016 advertising, media and marketing experts have increasingly pointed at a possible review of their media spend. It seems that all of these indicators of an attitude change come together and that 2017 might well become the year when advertisers and their agencies will review their choice of channels.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
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Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
2. Page 2
Page 4
Page 5
Page 9
Executive summary
Summary of existing IPA Databank evidence
New magazine analysis from the IPA Databank
Conclusions
Contents
3. Executive summary
Short-termism is a threat to marketing
effectiveness and shareholder value.
Magnetic’s recent collaborative study
with Enders mapped out the causes,
consequences and potential remedies to this
marketing phenomenon.
It revealed that constant pressure from
shareholders to show immediate results,
coupled with the rapid increase in performance
based pay, means many CEOs will avoid
long-term strategies if it means missing even
just one quarter of earnings.
This is further compounded by the shortening
tenures of CMOs, a lack of representation at
board level by executives with marketing
experience, and the greater involvement of
procurement departments in agency dealings.
These factors have been instrumental
in a shift away from a focus on long-term
(and profitable) brand building activity and
toward direct response advertising which
provides more tangible short-term results.
Enders argues that this systemic failure
to balance short-term reward with long-term
and sustainable growth could cause
irreversible long-term damage to both brands
and corporate health.
According to Enders the only way to combat
the inevitable erosion of brand and shareholder
value is a return to a more balanced approach,
integrating both short and long-term
measurement.
IPA Effectiveness Week 2017 further
underlined the importance of tackling this
potentially damaging mindset. Calling for a
shift away from binary arguments about long
and short, new and established or digital and
everything else.
The way forward is to understand how all of
the elements work together to deliver
improved business effects for clients. Choosing
the right metrics is a key part of this and the
body of work by effectiveness experts Les
Binet and Peter Field is a good place to start.
Their understanding of the complexities of
long and short-term effects as well as the role
of brand and activation marketing strategies
provides a solid basis for analysis.
Whilst the Magnetic and Enders report tackled
the issue of short-termism at a very broad
level, it was important to understand the role
of magazines in the modern marketing
communications mix.
Most media deliver against long and the
short-term metrics. However, they also suffer
from being more closely associated with either
brand building or activation.
4. Brief note on data: All data post 2012 includes digital magazine media campaigns as well as print, in this report we have not broken out the effects.
Magazine media is closely associated with
delivering long-term effects. Existing work
by Magnetic evidences the ability of magazines
to drive long term brand effects. This new
report backs up the finding that magazines are
better used as part of a long-term strategy.
Business effects are amplified in cases where
magazines are used in long-term campaigns.
However, a key finding of this report
is that magazines also deliver significant
activation effects. Using magazines in the mix
results in a 30% uplift in activation effects.
This includes short-term direct response
metrics such as trial, web visits, search and
click throughs. We attribute the success in
activation performance to the diversification
of magazine media across digital channels.
If we are to tackle short-termism, a closer
look at very large business effects is critical,
as these are the metrics likely to have the
most impact in the boardroom. Magazines
deliver a 40 per cent uplift in very large
business effects. Within this, it is magazine
media’s ability to deliver customer acquisition
effects that is the stand out performance.
Including magazines in your campaign results
in a 161 per cent uplift with regards to
customer acquisition gain.
Short-term practices have come about
because with digital media it is possible to
define tightly targeted audiences which are
deemed more efficient and less prone to
wastage. This practice runs contrary to the
advice of both Byron Sharp, Les Binet and
Peter Field, that reach is the key to strong
financial performance. However, it’s a very
tempting path to pursue because digital media
delivers automated metrics that also allow for
continuous optimisation, making it possible to
demonstrate improvements in performance
metrics over time. In this context, magazine
media’s performance against customer
acquisition gain is a significant, because
it offers an alternative approach to growing
your audience.
It's important to consider marketing
effectiveness within the context of the digital
era, although most media are in part digital,
integration with exclusively online channels is
particular critical if we are looking to resolve
short-termism. Digital channels deliver an
abundance of short term evidence and this
combined with pressure at board room level to
deliver in the short term means they have
become an inevitability on the modern
marketing communication plan. Magazine
media offers a strong compliment to digital
channels significantly amplifying their effect.
Campaigns that include both online video and
magazine media show a 44 per cent uplift
in very large business effects. Furthermore,
using magazines in combination with online
display provide a 31 per cent uplift in very
large business effects.
“Short-termism” is a modern marketing
phenomenon, but one that requires a mix of
established wisdom as well as a fresh
perspective. It’s time to re-consider the role
of magazines in the mix. Like many established
media, magazine media effectiveness is
improving over time. The power of magazine
media (in print and online) means it is capable
of delivering in both the long and the short
term and has a particular strength when it
comes to customer acquisition.
5. Summary of existing IPA Databank evidence from Les Binet and Peter Field
The need for a balanced approach,
incorporating both long and
short-term
In their highly respected publication The Long
and the Short of It, Peter Field and Les Binet
argued for the need of a balanced approach
to marketing. Using the extensive IPA
database of case studies, they examined the
impact of timescales on effect, exploring the
tension between long and short-term
strategies for brands.
Their key finding was that brand building and
activation has a symbiotic relationship. Brands
that failed to invest sufficiently in brand
building, fail to build brand equity resulting
in a poor response to their activation work.
Those who spent too little on activation may
build strong brands but will struggle to
convert that into results.
Their recommendation was that the optimum
performance mix of the two was a budget
allocation that committed 60 per cent to
brand building and 40 per cent to activation.
In their most recent analysis presented at the
IPA Effectiveness Week, they have provided
more detailed recommendations for a selection
of business categories.
It’s clear that a balanced approach is
necessary. In their original analysis they
demonstrated that a shift either side of the
60/40 ratio led to declining performance.
Effectiveness falls away sharply as it causes
a detrimental effect on the number of very
large business effects (which include sales
gain, market share gain, reduced price
sensitivity, customer retention gain, customer
acquisition gain and ultimately profit gain).
Magazine media punches above its
weight
Media in Focus, Field and Binet’s most recent
report, examines the contribution that
established media makes to effectiveness.
It found that TV has become more effective
over the last 10 years and work especially well
when combined with online video. It further
found that despite declines in circulation and
the associated disproportionate decreases
in investment, magazine media has become
more effective over the same period.
Campaigns that include magazine media is
more effective than those which don’t and
a share of voice analysis confirms that this is
not a mere budget effect, these campaigns are
more efficient too.
In particular it shows that consumer
magazines produce surprisingly big effects,
when considering their overall low share
of the budget.
6. Magazine media delivers across all three dimensions of effectiveness
New magazine analysis from
the IPA Databank
In work done exclusively for Magnetic, Peter
Field uses a sample of 114 UK campaigns from
the IPA database, focusing on 46 magazine
campaigns to understand their contribution
to effectiveness.
The analysis shows that magazines deliver
across all three dimensions of effectiveness.
In particular, magazines stood out for their
ability to drive very large business effects
- the metric most closely associated with
shareholder value.
On average, campaigns that use magazine
media enjoyed a substantial uplift relative to
those that don’t. At a headline level, using
magazines media resulted in a:
• 40% uplift in very large business effects
• 30% uplift in activation effects
0.0
0.2
0.4
0.6
0.8
1.0
1.2
1.4
1.6
1.8
2.0
NON USERS
AVERAGENUMBEROFVLBUSINESSEFFECTS
EFFECTIVENESS UPLIFT FROM MAGAZINE USAGE
1.3
1.8
1.9
Uplift
40%
NON USERS
ALL CASES
USERS
Source: IPA Databank 2012-2016 UK cases
7. Magazines deliver against hard business metrics
Sales and market share are key metrics loved
by boards. Magazines have been more tradi-
tionally deployed as part of a brand building
strategy, with less expectation that they will
play a role in directly driving short term sales.
More detailed analysis of what lies behind
magazines media’s strong performance on very
large business effects reveals magazines are
more than capable of delivering against these
hard business metrics.
The analysis shows us that campaigns which
include magazine media offer exceptional levels
of market share gain, with a 74 per cent uplift
in comparison to those that don’t.
Of course, market share gain can only be
achieved with increased levels of sales gain.
Once again magazine media shows its ability to
punch above its weight by providing those
brands who use the medium a 23 per cent
greater sales gain.
Most importantly is the fact that magazine
media provides a substantial 74 per cent uplift
to Extra Share of Voice Efficiency. This clearly
illustrates that magazine media impact is not
merely budgetary, it makes campaigns more
efficient overall.
0.0
0.1
0.2
0.3
0.4
0.5
SOVEFFICIENCY
IMPACT ON LONG TERM CAMPAIGN EFFICIENCY
0.2
0.4
Uplift
74%
NON USERS USERS
LONG TERM CASES
Source: IPA Databank 2012-2016 UK cases
8. Magazine brands offer an effective antidote to short-termism
The standout performance within very large
business effects, comes however from
magazine media’s ability to deliver customer
acquisition gain. It’s here that we find
compelling evidence that magazine media
is a potential antidote to short-termism.
When it comes to customer acquisition, digital
is often viewed as reigning supreme due to an
ability to target tightly defined audiences,
where frequency of exposure can be capped.
There is also a wealth of data which allow
campaigns to make real-time adjustments to
help steer consumers towards purchase.
On the surface it seems to offer superior
accountability and control, the perfect
combination for the financial reporting of
boards. The pursuit of these levels of
accountability and optimisation has played
a part in contributing to the phenomenon
of short-termism.
Yet this work highlights that if customer
acquisition is your goal, magazine media are
exceptionally potent at delivering it. Campaigns
that include magazines showed an astounding
161 per cent higher level of customer
acquisition gain relative to campaigns that
don’t include magazine media. Magazines offer
advertisers an alternative way to reach
targeted new audiences.
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
60%
Sales gain Market share
gain
Customer
aquisition
gain
%REPORTINGVERYLARGEBUSINESSEFFECTS
DETAILED BUSINESS EFFECTS UPLIFTS
1.9
NON USERS
USERS
Uplift
74%
Uplift
23%
Uplift
161%
Source: IPA Databank 2012-2016 UK cases
42%
51%
20%
35%
17%
44%
9. Source: IPA Databank 2012-2016 UK cases
The ability of magazine media to deliver
against activation effects is the most
significant piece of new evidence in this report.
Activation and short term are often used
interchangeably but are not traditionally
associated with magazines.
The metrics included to derive this figure
include those that reflect changes in short
term behaviour such as trial, website visits,
search, click-throughs, other direct response
mechanism and overcoming barriers to
purchase. Campaigns that use magazine media
enjoy a 30 per cent uplift in activation effects.
We would attribute this in part to the
continued growth and strength that magazine
media is enjoying on digital platforms especially
among millennial audiences.
Magazines are more traditionally deployed as a
long-term strategy, and this report
demonstrates that such treatment will also
deliver improved performance. Brand effects,
business effects and activation effects
become even more pronounced when
magazines are deployed in long-term
campaigns. Interesting in particular, this type
of usage supercharges magazine media’s ability
to drive activation effects.
Magazine brands deliver in the long and short-term
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
NON USERS
ALL CASES
%REPORTINGVERYLARGEACTIVATIONEFFECTS
ACTIVATION EFFECTS UPLIFT FROM MAGAZINE USAGE
34%
USERS
44%
1.9
Uplift
30%
10. Source: IPA Databank 2012-2016 UK casesSource: IPA Databank 2014-2016 UK cases
Although context, deeper engagement and the
close consumer relationship that magazine
media enjoys with its readers goes some way
towards explaining its stellar performance in
this study, no medium can perform miracles on
its own. As such it was essential to explore the
synergy effects of magazine media in
combination with other media.
The results confirm that magazine media
continues to play a vital role in amplifying the
effects of other media. Campaigns that include
both magazine media and TV show a 34 per
cent uplift in very large business effects
relative to campaigns which use TV without
magazine media.
It also illustrates the impressive amplifying
effect that magazine media has on rich media
on digital platforms. In particular, it shows that
magazine media is an essential companion to
online video. Campaigns that include both
online video and magazine media show a 44 per
cent uplift in very large business effects
relative to campaigns that use online video
without magazines.
Magazine media further provide a substantial
boost to the performance of online display
advertising where a combination of the two
solutions provides a 31 per cent uplift in very
large business effects, and a combination of
magazines and social media provides a 15 per
cent uplift.
Magazine media amplifies the impact of digital
0.0
0.2
0.4
0.6
0.8
1.0
1.2
1.4
1.6
1.8
2.0
O/L VIDEO WITHOUT MAGAZINES
MEDIA COMBINATION MEDIA COMBINATION
MAGAZINE MULTIPLIER EFFECTS WITH ONLINE VIDEO
1.3
O/L VIDEO WITH MAGAZINES
1.8Uplift
44%
0.0
0.2
0.4
0.6
0.8
1.0
1.2
1.4
1.6
1.8
2.0
O/L DISP WITHOUT MAGAZINES
AVERAGENUMBEROFVLBUSINESSEFFECTS
AVERAGENUMBEROFVLBUSINESSEFFECTS
MAGAZINE MULTIPLIER EFFECTS WITH ONLINE DISPLAY
1.3
O/L DISP WITH MAGAZINES
1.8Uplift
31%
Magazine brands are becoming
more effective
This study has shown that magazine media is
becoming more effective at delivering large
business effects over time.
The impact of magazines on effectiveness is
increasing over time: the effectiveness uplift
has grown by more than 25 per cent in the
four years to 2016 vs. the four years to 2014.
11. Magazine brands continue to play an essential
role in the modern marketing communications
plan. They provide a disproportionately strong
contribution to driving very large business
effects relative to their budget allocation,
in particular in delivering new customers,
increasing market share and ultimately
driving sales.
This is done without compromising brand
equity or the need to involve tactics that
pull sales forward through discounting -
tactics which ultimately make consumers less
brand loyal and more promiscuous in their
shopping habits.
This is achieved alongside a strong activation
performance, which is part explained
by the multi-channel reality of modern
magazine brands.
Conclusion
With the continued concern about
short-termism, magazines offer a credible
solution for marketers because of their ability
to deliver in the long and short term, as well as
their ability to compliment both established
and digital media.
To ignore the power of magazine media,
ultimately, is to ignore the opportunity to
create brand health and shareholder value in
the long and short term.
12. About Peter Field
Peter Field has spent more than 15 years
as a strategic planner in advertising and
as a marketing consultant for a further
18 years. Viewed as one of the foremost
authorities on marketing effectiveness he
is a sought after and popular speaker on the
topic around the world.
He is, however, probably best known for his
work with co-author Les Binet and their body
of seminal marketing and advertising texts
which includes: Marketing in the Era of
Accountability, The Long & the Short of It,
Brand Immortality, The Link Between
Creativity and Effectiveness, a chapter of the
Sage Handbook of Advertising and most
recently Media in Focus.
The IPA Databank is comprised of the
confidential effectiveness data submitted
alongside written entries to the IPA
Effectiveness Awards competition. These
prestigious awards have been running
since 1980. The Databank includes extensive
data on the effectiveness of campaigns,
including, business results, brand tracking,
and other outcomes as well as data on
campaign inputs such as the scale and nature
of campaigns and the strategy and media used:
thus analysis can examine how inputs
affect outcomes.
Les Binet and Peter Field have done extensive
analysis of this databank which pulls out
how media perform against a series of
business metrics.
These include:
Very large business effects: Sales gain,
market share gain, reduced price sensitivity,
customer retention gain, customer acquisition
gain, profit gain.
Activation effects: Directly influencing
short-term behaviour such as trial, website
visits or search, click-throughs or other direct
response, or overcoming barriers to purchase.
Binet and Field also look at analysis over time
to identify if effectiveness is improving or
Methodology
declining as well as media multiplier effects.
In addition they separate out campaigns into
long and short. Short campaigns are defined as
those under six months, with longer campaigns
being those over six months.
For the magazine analysis they conducted for
Magnetic they looked at all campaigns which
spent over 3 per cent in magazines and defined
them as users. Anyone who didn’t spend in
magazines or spent under 3 per cent were
defined as a non users. The analysis period is
2012-2106 and included 114 cases, of which
46 were magazine users. These magazine
users may have spent in magazines in print
only, in print and online, or in solely in magazine
online environments.