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1. Enterprise
Tactics
Your C ompany N ame

2. Business Strategy Presentation Outline (1/2)2
Executive Summary01
Mission Statement-Vision-Values02
Targets for the Next Business Quarter04
Establish a Value Proposition05
Marketing Plan Objectives06
Identifying New Marketing Channels07
Management Board- Organization Chart03
Brand Promotion Strategies for Engagement08
Brand Promotion Template 209
Focus on your Strengths11
Product Feature Comparison12
Annual Budget13
Assets & Revenue: Financial Summary14
Look to your Competition10

3. Business Strategy Presentation Outline (2/2)3
Financial Projections for Strategic Planning16
Funding Requirement18
Use of Funds19
Recruitment Plan for HR Department20
Actual Versus Target Revenue- Setting Strategic Goals17
Company Sales & Performance – Dashboard15 Project Timeline Chart22
SWOT Analysis23
Formulating a New Business Model25
Market Expansion & Growth26
Business Strategic Plan Template27
Operational Plan- Deciding Team Initiatives & Strategies21 Key Success Indicators Dashboard29
Analyze New Revenue Streams24
Strategic Plan Development28

4. Executive Summary4
Revenue USD 10 MM USD 15 MM
Profits USD 2 MM USD 4 MM
Operational Cost USD 1 MM USD 1.5 MM
Total Customers 27 40
Marketing Channels Newspapers, TV Ads Social Media
Geographical Presence US, UK Australia
Product Line 3 Products Add 2 more products
4
2018 Summary Target Year 2019

5. 5
Mission-Vision-Values
03
Values
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02
Vision
Statement
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01
Mission
Statement
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audience's attention.

6. Management Board- Organization Chart6
Julie Doe
Manager
John Hill
Director
Rose Albert
Accountant
John Finder
Producer
Janna Levis
Supervisor

7. Targets for the Next Business Quarter7
Achieve 100 MM in Revenue
Introduce 5 new products in FMCG domain
Expand in a new location
Increase core product sales by 50%

8. Establish a Value Proposition8
Company:
Product:
Ideal Customer:
Substitutes
What do
people
currently do
instead?
G
What your
product Do?
What does it
feel like to
use your
product?
How does
your product
work?
Experience
Benefits
Features
What are
the hidden
needs?
Risks of
switching to
your
product?
Fears
Needs
What are
the rational
drivers of
purchasing?
What are the
emotional
drivers of
purchasing?
Wants

9. Marketing Plan Objectives9
Enter new territories for the company
Introduce new products
Extend or regain market for existing product
Boost sales in a particular product,
market or price range. Where will
this business come from?
Cross-sell (or bundle) one product
with another
Enter into long-term contracts with desirable clients
Raise prices without cutting into
sales figures
$
Refine a product
Enhance manufacturing/ product delivery

10. Your Website
Business Cards
Email
Blogs
Social Media
Sites
Broadcast
Media
Teleseminars/
Webinars
Articles
Direct Mail
Videos
Web Ads
Print ads
Identifying New Marketing Channels10

11. Create Press
Release
01 03 05 07
Update the
Website
Text Here
Garner
Endorsements
Text Here
Build
Demand
Text Here
Attend
Tradeshows
Text Here
02 04 06
Use
Twitter
Text Here
Use
Advertising
Text Here
Create Email
Contests
Text Here
Brand Promotion Strategies for Engagement11

12. Brand Promotion Template 212
Content
Whitepaper Development Webinars Content Creation Initiative #6
Newsletter Sing Up Plugin Blog Post Developments Video W/Lead Capture Home Page Redesign
Paid Organic
Search
Analytics Implementation Competitive Analysis Keyword Research New Bar
On Site SEO Improvements Ad Roll Campaign Iteration Paid Organic Search Initiative #6
Email Marketing
Display Advertising Analysis
In Trial Drip Campaign A/B Message Testing Conversion Initiative #4
Social Media
Onboarding Optimization
Influencer Outreach Program Social Media Initiative #4 Social Media Initiative #4

13. Look to your Competition13
Things we do that
they don't
Why are you doing these?
This category gives you the ammunition to win
your run-of-the-mil customers
Anything that goes in here probably commands
a premium and is your secret weapon to
ultimately dominate. The stuff in here is the
reason your company ultimately gets acquired
Things we do better
than them
This category is hard to articulate in your
product marketing
Your competitors have probably identified a lot
of features that customers value highly, but
maybe you have some secret sauce that makes
it better
Things we do equally well
Features that go in here are like “table stakes”
to play in the market you’re after
Features that go in here are like “table stakes”
to play in the market you’re after
Things they do better
than us
This is stuff you got carried away doing, and yet
came up shorter than your completion, but that
doesn't matter anyways
A lot of times, stuff will naturally move from here
upwards as you refine your product
This category should be the focus of your
product roadmap efforts
Things they do that
we don’t
This is normally legacy stuff that your
competitors wasted time on doing
There are many reasons for stiff to be a here
some are good for you (because the market is
changing a & your competitors didn’t realize),
some is bad for you (you thought it was
unimportant so you didn’t build it)
You are clearly at disadvantage when your
buyers value something here, so steer away
from product proposition and center on services
and relationship
Of some importance
to buyers
Of moderate importance
to buyers
Of high importance
to buyers

14. Focus on your Strengths14
CORE
COMPETENCIES
Communications
Thinking
Personal Split
Problem Solving
Teamwork

15. Product Feature Comparison15
Feature 1
Feature 2
Feature 3
Feature 4
Feature 5
Feature 6
Your Company Competitor 1 Competitor 2 Competitor 3

16. Annual Budget16
Raw Material Cost 150,000 120,000 30,000 25% Increase in raw material prices
Employee Cost
Salary & Wages
Maintenance Cost
Finance Cost
Electricity Cost
Office Cost
Administration
charges
Expense 1
Expense 2
Expense 3
Expense 4
BudgetActual Cost
Difference
in figures
% Variance
Comments
on Variance

17. Assets & Revenue : Financial Summary17
$342
Billion
Total Assets
$130
Billion
Total Tax Paid
$145
Billion
Loan
$205
Billion
Revenue
$345
Billion
Deposits
$234
Billion
Net Income

18. Company Sales & Performance - Dashboard18
0
5
10
15
20
Jan Feb Mar Apr May
Text 01 Text 02 45
35
25
10
0
10
20
30
40
50
2017 2018 2019 2020
40
30
25
15
10
0
10
20
30
40
50
2017 2018 2019 2020 2021
0
20
40
60
80
Jan Feb Mar Apr May Jun July Aug Sep
Text 01
5 Month Growth in Revenue
Profit Margins Graph
4 Year Product Sales
4 Year Profits

19. Financial Projections for Strategic Planning19
Target Market (MM) 14 14.25 14.50 15 16 18
Users (MM) 0.05 0.1 0.2 0.3 0.4 0.5
Net Revenue ($ MM) 650 700 750 800 850 900
Total Expenses ($ MM) 60 70 75 80 85 90
EBITDA ($ MM) 100 120 130 140 150 160
EBITDA margin 26% 28% 29% 21% 22% 23%
Financing Cost ($ MM) 10 15 20 25 30 35
PAT ($ MM) 50 55 60 65 70 75
PAT margin 10% 11% 12% 11% 10% 9%
FY12 FY13 FY14 FY15 FY16 FY17

20. Actual Versus Target Revenue- Setting Strategic Goals20
0
5
10
15
20
25
KPI 1 KPI 2 KPI 3 KPI 4 KPI 5 KPI 6
Actual Target
1 KPI 1 16 0.5
2 KPI 2 10 0.5
3 KPI 3 18 0.5
4 KPI 4 4 0.5
5 KPI 5 15 0.5
6 KPI 6 16 0.5
Actual Vs Target Value
Actual Target

21. Total requirement $ 2.20
Less: PIK Equity (0.40)
Less: Equity Raised in 2007 (0.63)
Less: Equity Credit from
2007 Hybrid
(0.20)
To Be Funded* $ 0.97
Total requirement $ 2.20
Less: term Debt Raised
in 2007
(0.20)
Less: Debt portion of Hybrid
Raised in 2007
(0.20)
To Be Funded* $ 1.80
Funding Requirement21
DEBT EQUITY
Total Capital
Expenditures $5.3
Less: Internal Cash
Flow (0.9)
Net Funding
Requirement $4.4
2018-23
$ in Billions

22. Use of Funds22
Three categories account for 92% of the total budget
49%
23%
20%
6% 1% 1% 1%
$700,474
$321,129
$280,394
$87,715
$6,052 $1,220 $20,449
0%
10%
20%
30%
40%
50%
60%
$0
$100,000
$200,000
$300,000
$400,000
$500,000
$600,000
$700,000
$800,000
Water purchases &
treatment
CIP Expenditures Debt service Operating
departments
Hodges operations Equipment
replacement
Other expenditures
$1,417,434
Total
100%
Water Purchases &
Treatment
49%
CIP
23%
Debt Service
20%

23. Recruitment Plan for HR Department23
4
5 5 6
7
3
4
5
6
5
2
3
4
4
5
3
2
2
3
5
3
1
2
4
4
2 3
3
2
3
0
5
10
15
20
25
30
Q1 2019 Q2 2019 Q3 2019 Q4 2019 Q1 2020
Finance
Admin
Product
Marketing
Sales
Engineering

24. Category
Sales
Marketing
R&D
Operation
Employee
Finance & Admin
Operational Plan- Deciding Team Initiatives & Strategies24
Key Initiatives Prioritization Project Lead

25. Project Timeline Chart25
Project Step Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Process 01
Process 02
Process 03
Process 04
Process 05
Process 06
Process 07
Process 08
Process 09
Description Description Description Description Description Description
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26. SWOT Analysis26
SWOT
S W
TO
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27. Analyze New Revenue Streams27
Current Revenue Streams
Stream Amount generated in FY 1801 Comment on performance/issues if any
Stream Amount generated in FY 1802 Comment on performance/issues if any
Stream Amount generated in FY 1803 Comment on performance/issues if any
Stream Amount generated in FY 1804 Comment on performance/issues if any
Stream Amount generated in FY 1805 Comment on performance/issues if any

28. Formulating a New Business Model28
Customer
Segment
Who do you Help?
Value Proposition
What do You do?
START
HERE
Customer
Relationship
How do you Interact?
Distribution
Channels
How do you
Reach them?
Key Activities
How do you do it?
Key partners
Who will Help you?
Key Resources
How do you Need?
Cost Structure
What will it Cost? How much will you make?
Revenue Stream

29. Market Expansion & Growth29
+5.2%
Add Your
Comments Here
USA
+13.6%
Add Your
Comments Here
Africa
+13.4%
Add Your
Comments Here
Russia
+2.3%
Australia
Add Your
Comments Here
-4.2%
Brazil
Add Your
Comments Here

30. Business Strategic Plan Template30
2019 STRATEGIC PLAN
Purpose
To be recognized as the absolute best pressure regulation supplier to the process control industry.
2017 focus = growing sales revenues
KEY OBJECTIVES
Market development Process Improvement People Development Product Development
INITIATIVES
• Expand regulator market reach
• Increase customer visits by engineers
• Review distribution strategy
• Implement lean process
• Development/Implement supply chain
strategy
• Implement personal planning process
• Improve communication
• Increase teamwork
• Increase quick-change regulator line
• Expand range of QPRO line
KEY PERFORMANCE INDICATORS
• Revenue/Distributor
• Revenue/Month
• Cash to Cash Days
• First- Time Through%/Month
• % Turnover/Month
• % Absenteeism Month
• New Product Revenue/Month

31. Strategic Plan Development31
Industry dynamics & implications
What are the major changes in industry dynamics
and resulting opportunities and risks?
Environmental & Internal Assessment
Competitive assessment
What are your competitive strengths
and weakness?
Internal assessment
How does your current business emphasis fit with
industry opportunity & competitive landscape?
Strategic Definition & Implications
Strategy articulation
What strategy will you pursue over
the next 3 years?
Strategic initiatives
What will be the impact of major
strategic initiatives
Financial projection
What are the expected financial return
of Your strategy
Risk/ contingencies &
Strategic alternatives
What strategic alternatives have you considered?

32. Key Success Indicators Dashboard32
10%
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Revenue Growth
30%
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Employee Cost Reduction
60%
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Increase In Direct Cost
90%
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Increase In CSR
70%
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Product Sales Growth

33. Enterprise Tactics Icons Slide33

34. 34
Additional Slides

35. 35
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10 Minutes Break
Coffee
Time

36. Bar Chart36
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YEARS
01 Product
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02 Product
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03 Product
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37. Line Chart37
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100%
DecNovOctSepAugJulJunMayAprMarFebJan
2020
01 Product
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02 Product
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38. Bubble Chart38
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0 10 20 30 40 50
01 Product
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39. 39
Meet
Our Team
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40. Our Goal40
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Idea
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Vision
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Strategy

41. Post It Notes41
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42. Timeline42
2016 2017 2018 2019 2020
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43. Comparison43
VS
65%
Female
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35%
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44. 44
Financial
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46. 46
AS long as you’ re going to
BE THINKING anyway,
THINK BIG
-Donald Trump
Quotes

47. 47
Our Vision
Mission & Goal
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48. 48
Thank You
Contact Number
0123456789
Address
# street number, city, state
Email Address
emailaddress123@gmail.com