How does our brain react to advertising stimuli? Not always the way we would expect it to, according to research by the french attention research specials Impact Mémoire. Bruno Poyet and Benoît Bochu explain
[Webinar] Applying Neuroscience to Communications ResearchInsightInnovation
Neuromarketing is an exciting field that is redefining what we think we know about our customers, their decision-making, and the processes that govern how they think and act.
[Webinar] Applying Neuroscience to Communications ResearchInsightInnovation
Neuromarketing is an exciting field that is redefining what we think we know about our customers, their decision-making, and the processes that govern how they think and act.
The Blink Factor is the ability to stand out and effectively communicate a meaningful and differentiated offering,
and must be present during the at-purchase moment to ensure maximum impact. Visual Communication in Branding. t is vitally important that consumers notice your brand, which can be difficult when surrounded by competitors and other visual stimuli.
Orientation of IT towards Human Being - the Paradigm (2016)Research Impulses
At the beginning of our Age of Information, the 21th century, the influence of IT (Information Technology) got so important that all parts of human live and society where involved. Especially Media Industry started a great hype which is not finished till now. Mobile Media have got a really up to date part of especially young society.
On the level of serious science it has been up to date to use the word Information in all reports and publishing papers. A lot of semantics have been used and some scientists (Prof. FLEISSNER, Prof HOFKIRCHNER, Prof. CAPURRO and the author) tried to abstract this word to a constant scientific term. So for first time the author tried a worldwide unifying definition of the terms Information and Data. It’s importance is documented by the topic “Information Scientific Axioms”.
In second part – based on it – Clues for generally evidence of Information are written down. They are a set of informationscientific terms - excerpted out of real nature and society. The way of Information between Object and Subject or involving Human Being in big and complex machine systems (aeroplanes, ships and industrial productions) made it necessary to think additionally about the general usage of Information. As a useful result many relationships to other sciences are possible. They bring the benefit to be unifying and scientifically worldwide structuring.
As next research object general forms of actual Information are investigated.
As final result for future the author asks: „How can we make Information – in all forms – more positive and precious for Human Being? “. This is a new, scientific topic for the future of IT and human society.
Affective computing is the study and development of systems and devices that can recognize, interpret, process, and simulate human affects. It is an interdisciplinary field spanning computer science, psychology, and cognitive science. While the origins of the field may be traced as far back as to early philosophical enquiries into emotion ("affect" is, basically, a synonym for "emotion."), the more modern branch of computer science originated with Rosalind Picard's 1995 paper on affective computing. A motivation for the research is the ability to simulate empathy. The machine should interpret the emotional state of humans and adapt its behavior to them, giving an appropriate response for those emotions.
Emotion Detection Using Noninvasive Low-cost SensorsNicole Novielli
Emotion recognition from biometrics is relevant to a wide range of application domains, including healthcare and software development. Existing approaches usually adopt multi-electrodes sensors that could be expensive or uncomfortable to be used in real-life situations. We investigate whether we can reliably recognize high vs. low emotional valence and arousal by relying on noninvasive low-cost EEG, EMG, and GSR sensors. We report the results of an empirical study involving 19 subjects in a laboratory setting for emotion elicitation. We achieve state-of-the-art classification performance for both valence and arousal even in a cross-subject classification setting, which eliminates the need for individual training and tuning of classification models. Furthermore, we will discuss our ongoing work on the recognition of affective and cognitive states of software engineer during their daily programming tasks.
Building the Knowledge of Human Perception into E-LearningShalin Hai-Jew
Human perceptual systems—for sight, sound, taste, touch, and smell (and maybe even embodied proprioception)—may offer some guidelines for how to build multimedia e-learning: immersive 3D simulations, imagery for analysis, sight-and-sound distributions of information channels, and other applications. This will offer a brief overview of human perception (with a little human cognition thrown in) and some light applications to the design of e-learning.
8Cognitive Development Information ProcessingDigital Visi.docxblondellchancy
8Cognitive Development: Information Processing
Digital Vision/Photodisc/Thinkstock
Learning Objectives
After completing this module, you should be able to:
ሁ Identify various components of information-processing theory and explain how they are used to
organize information.
ሁ Synthesize evidence to explain how we know that infants develop memories.
ሁ Trace the expansion of memory development throughout childhood, according to information-
processing theory.
ሁ Explain how verbatim memory trace and gist are integrated into fuzzy trace theory.
ሁ Differentiate between selective attention and sustained attention.
ሁ Appraise available information on attention-deficit/hyperactivity disorder, including standards for
diagnosis, its causes, and treatment.
ሁ Understand how executive function is applied to cognitive development.
ሁ Evaluate the application of cognitive theory to contemporary education.
Section 8.1Information-Processing Approach
Prologue
What is your earliest memory? Although most people think they have memories from when
they were 2 or 3 years old, psychologists have known for a long time that we actually con-
struct early memories from a combination of photographs, stories we have heard, and our
imaginations. We know that infants who escaped the Jewish Holocaust in Germany or the
ethnic cleansing in Bosnia, or who suffered other kinds of trauma, do not have any recollec-
tion of their early childhoods. Children born into privilege with generally happy experiences
have a similar lack of early memory.
But we know that infants do indeed remember from moment to moment. Otherwise, they
would not learn to search for objects, would not be able to distinguish their primary caregiv-
ers from strangers, and would not have consistent preferences for favorite foods and other
stimuli. The information-processing model of cognitive development acknowledges that
memory, along with attention, is a key determinant of the way that a child’s mind develops.
Unlike Piaget’s stage model, information-processing views growth as a steady, progressive
process that is the result of exposure to and processing of information. That is, it describes
incremental improvements in the amount of information that developing children store
and use.
The information-processing approach is a more contemporary theory; it is modeled after
the way in which information flows logically in computers. Because it is theorized that
human information-processing involves the encoding, storage, and retrieval of informa-
tion—just like a computer—the study of memory is an essential part of the theory. As
such, it is a focus of this module. For humans, there is the additional factor of attention.
Without attention, the input of stimuli is modified greatly—if it occurs at all. This module
also explores the issues and potential controversies of a commonly diagnosed attention
disorder. Finally, the module closes with a discussion of how the information-pro ...
A Neuromarketing Study on Mongolian Consumers’ Buying Decision Process IJMREMJournal
There has been almost 20 years since science of marketing has developed in Mongolia and there has been
significant progress in acquiring and using it. Business companies’ leadership have become aware of the
importance of this science and see marketing as business philosophy and understand that analyzing the market,
business environment and conditions by consumers is the key to success. Today’s society demands from
marketing professionals’ delicacy and taking into account consumers’ needs and creating new needs and new
means of consumption. Main purpose of business entities is to be aware of consumer needs, to establish its
position on the market and to be successful. In order to provide consumers with the best products and keep them
at the center of their attention it is important to establish optimal ratio of marketing factors that would most
efficiently influence consumers with different behaviors.
Depression Screening in Humans With AI and Deep Learning Techniques.pdfOKOKPROJECTS
https://okokprojects.com/
IEEE PROJECTS 2023-2024 TITLE LIST
WhatsApp : +91-8144199666
From Our Title List the Cost will be,
Mail Us: okokprojects@gmail.com
Website: : https://www.okokprojects.com
: http://www.ieeeproject.net
Support Including Packages
=======================
* Complete Source Code
* Complete Documentation
* Complete Presentation Slides
* Flow Diagram
* Database File
* Screenshots
* Execution Procedure
* Video Tutorials
* Supporting Softwares
Support Specialization
=======================
* 24/7 Support
* Ticketing System
* Voice Conference
* Video On Demand
* Remote Connectivity
* Document Customization
* Live Chat Support
The Cognitive Effects of Social Media Understanding the Impact on Mental Heal...Movis 2769
This article explores how using social media can affect the way we think and feel. It talks about how social media grabs our attention, makes us remember things differently, and influences the decisions we make. By understanding these effects, we can see why social media might sometimes make us feel anxious or sad. It also suggests ways to use social media more mindfully to protect our mental well-being.
Applications of Behavioural Economics to consumer insightErica van Lieven
Shown at the AMSRS National Conference 2013 this presentation on Behavioural economics by Ben Wright highlights the very interesting findings from a small exploratory study that could serve as the basis to the beginnings of a revolutionary measure in the market research industry.
Speaker slides from the Innovation in Media 2021 Deep Dive webinar. John Wilpers, Senior Director and Juan Señor, President at Innovation Media Consulting draw on 12 months of research plus their extensive media consulting experience to present their findings on the latest Report.
Print & Offbeat: Our annual dose of human genius and imagination
From DIY sanitary pads and pages built of sand to take-away flower seeds on billboards, soundproof posters, “audio” print ads, 4G speed tests in print and more.
Extract from the Innovation in Media 2020-21 World Report
The Blink Factor is the ability to stand out and effectively communicate a meaningful and differentiated offering,
and must be present during the at-purchase moment to ensure maximum impact. Visual Communication in Branding. t is vitally important that consumers notice your brand, which can be difficult when surrounded by competitors and other visual stimuli.
Orientation of IT towards Human Being - the Paradigm (2016)Research Impulses
At the beginning of our Age of Information, the 21th century, the influence of IT (Information Technology) got so important that all parts of human live and society where involved. Especially Media Industry started a great hype which is not finished till now. Mobile Media have got a really up to date part of especially young society.
On the level of serious science it has been up to date to use the word Information in all reports and publishing papers. A lot of semantics have been used and some scientists (Prof. FLEISSNER, Prof HOFKIRCHNER, Prof. CAPURRO and the author) tried to abstract this word to a constant scientific term. So for first time the author tried a worldwide unifying definition of the terms Information and Data. It’s importance is documented by the topic “Information Scientific Axioms”.
In second part – based on it – Clues for generally evidence of Information are written down. They are a set of informationscientific terms - excerpted out of real nature and society. The way of Information between Object and Subject or involving Human Being in big and complex machine systems (aeroplanes, ships and industrial productions) made it necessary to think additionally about the general usage of Information. As a useful result many relationships to other sciences are possible. They bring the benefit to be unifying and scientifically worldwide structuring.
As next research object general forms of actual Information are investigated.
As final result for future the author asks: „How can we make Information – in all forms – more positive and precious for Human Being? “. This is a new, scientific topic for the future of IT and human society.
Affective computing is the study and development of systems and devices that can recognize, interpret, process, and simulate human affects. It is an interdisciplinary field spanning computer science, psychology, and cognitive science. While the origins of the field may be traced as far back as to early philosophical enquiries into emotion ("affect" is, basically, a synonym for "emotion."), the more modern branch of computer science originated with Rosalind Picard's 1995 paper on affective computing. A motivation for the research is the ability to simulate empathy. The machine should interpret the emotional state of humans and adapt its behavior to them, giving an appropriate response for those emotions.
Emotion Detection Using Noninvasive Low-cost SensorsNicole Novielli
Emotion recognition from biometrics is relevant to a wide range of application domains, including healthcare and software development. Existing approaches usually adopt multi-electrodes sensors that could be expensive or uncomfortable to be used in real-life situations. We investigate whether we can reliably recognize high vs. low emotional valence and arousal by relying on noninvasive low-cost EEG, EMG, and GSR sensors. We report the results of an empirical study involving 19 subjects in a laboratory setting for emotion elicitation. We achieve state-of-the-art classification performance for both valence and arousal even in a cross-subject classification setting, which eliminates the need for individual training and tuning of classification models. Furthermore, we will discuss our ongoing work on the recognition of affective and cognitive states of software engineer during their daily programming tasks.
Building the Knowledge of Human Perception into E-LearningShalin Hai-Jew
Human perceptual systems—for sight, sound, taste, touch, and smell (and maybe even embodied proprioception)—may offer some guidelines for how to build multimedia e-learning: immersive 3D simulations, imagery for analysis, sight-and-sound distributions of information channels, and other applications. This will offer a brief overview of human perception (with a little human cognition thrown in) and some light applications to the design of e-learning.
8Cognitive Development Information ProcessingDigital Visi.docxblondellchancy
8Cognitive Development: Information Processing
Digital Vision/Photodisc/Thinkstock
Learning Objectives
After completing this module, you should be able to:
ሁ Identify various components of information-processing theory and explain how they are used to
organize information.
ሁ Synthesize evidence to explain how we know that infants develop memories.
ሁ Trace the expansion of memory development throughout childhood, according to information-
processing theory.
ሁ Explain how verbatim memory trace and gist are integrated into fuzzy trace theory.
ሁ Differentiate between selective attention and sustained attention.
ሁ Appraise available information on attention-deficit/hyperactivity disorder, including standards for
diagnosis, its causes, and treatment.
ሁ Understand how executive function is applied to cognitive development.
ሁ Evaluate the application of cognitive theory to contemporary education.
Section 8.1Information-Processing Approach
Prologue
What is your earliest memory? Although most people think they have memories from when
they were 2 or 3 years old, psychologists have known for a long time that we actually con-
struct early memories from a combination of photographs, stories we have heard, and our
imaginations. We know that infants who escaped the Jewish Holocaust in Germany or the
ethnic cleansing in Bosnia, or who suffered other kinds of trauma, do not have any recollec-
tion of their early childhoods. Children born into privilege with generally happy experiences
have a similar lack of early memory.
But we know that infants do indeed remember from moment to moment. Otherwise, they
would not learn to search for objects, would not be able to distinguish their primary caregiv-
ers from strangers, and would not have consistent preferences for favorite foods and other
stimuli. The information-processing model of cognitive development acknowledges that
memory, along with attention, is a key determinant of the way that a child’s mind develops.
Unlike Piaget’s stage model, information-processing views growth as a steady, progressive
process that is the result of exposure to and processing of information. That is, it describes
incremental improvements in the amount of information that developing children store
and use.
The information-processing approach is a more contemporary theory; it is modeled after
the way in which information flows logically in computers. Because it is theorized that
human information-processing involves the encoding, storage, and retrieval of informa-
tion—just like a computer—the study of memory is an essential part of the theory. As
such, it is a focus of this module. For humans, there is the additional factor of attention.
Without attention, the input of stimuli is modified greatly—if it occurs at all. This module
also explores the issues and potential controversies of a commonly diagnosed attention
disorder. Finally, the module closes with a discussion of how the information-pro ...
A Neuromarketing Study on Mongolian Consumers’ Buying Decision Process IJMREMJournal
There has been almost 20 years since science of marketing has developed in Mongolia and there has been
significant progress in acquiring and using it. Business companies’ leadership have become aware of the
importance of this science and see marketing as business philosophy and understand that analyzing the market,
business environment and conditions by consumers is the key to success. Today’s society demands from
marketing professionals’ delicacy and taking into account consumers’ needs and creating new needs and new
means of consumption. Main purpose of business entities is to be aware of consumer needs, to establish its
position on the market and to be successful. In order to provide consumers with the best products and keep them
at the center of their attention it is important to establish optimal ratio of marketing factors that would most
efficiently influence consumers with different behaviors.
Depression Screening in Humans With AI and Deep Learning Techniques.pdfOKOKPROJECTS
https://okokprojects.com/
IEEE PROJECTS 2023-2024 TITLE LIST
WhatsApp : +91-8144199666
From Our Title List the Cost will be,
Mail Us: okokprojects@gmail.com
Website: : https://www.okokprojects.com
: http://www.ieeeproject.net
Support Including Packages
=======================
* Complete Source Code
* Complete Documentation
* Complete Presentation Slides
* Flow Diagram
* Database File
* Screenshots
* Execution Procedure
* Video Tutorials
* Supporting Softwares
Support Specialization
=======================
* 24/7 Support
* Ticketing System
* Voice Conference
* Video On Demand
* Remote Connectivity
* Document Customization
* Live Chat Support
The Cognitive Effects of Social Media Understanding the Impact on Mental Heal...Movis 2769
This article explores how using social media can affect the way we think and feel. It talks about how social media grabs our attention, makes us remember things differently, and influences the decisions we make. By understanding these effects, we can see why social media might sometimes make us feel anxious or sad. It also suggests ways to use social media more mindfully to protect our mental well-being.
Applications of Behavioural Economics to consumer insightErica van Lieven
Shown at the AMSRS National Conference 2013 this presentation on Behavioural economics by Ben Wright highlights the very interesting findings from a small exploratory study that could serve as the basis to the beginnings of a revolutionary measure in the market research industry.
Speaker slides from the Innovation in Media 2021 Deep Dive webinar. John Wilpers, Senior Director and Juan Señor, President at Innovation Media Consulting draw on 12 months of research plus their extensive media consulting experience to present their findings on the latest Report.
Print & Offbeat: Our annual dose of human genius and imagination
From DIY sanitary pads and pages built of sand to take-away flower seeds on billboards, soundproof posters, “audio” print ads, 4G speed tests in print and more.
Extract from the Innovation in Media 2020-21 World Report
Authentic empathy: how marketers should respond to covid-19magazinemediaBE
What are people’s expectations of brands in the crisis? What sort of advertising resonates right now? How do people respond to ‘business as usual’ ads? Is there anything I need to avoid? Looking forward peak and post crisis
The eurobest Awards set the European benchmark for creative and effective marketing communications. Eurobest juries come together to find common ground in their quest to reward great ideas from this dynamic continent.
Attention Pays: Optimising for Profit answers questions like: What is the gap in investment across the market? What are optimum levels of investment for advertisers? How well do magazines perform on profit ROI?
Magnetic’s latest research ‘Attention Pays: Optimising for Profit’ conducted with Benchmarketing analysed the Profit ROI of magazines within cross-platform media campaigns. The findings present a case for rebalancing the media mix. “At an aggregate level, the market is underinvesting in magazines, and not achieving the optimal profit ROI that they could be”
Big mag: the unique value of magazine brands magnifymagazinemediaBE
Presentation by Nancy Detrixhe from MMA in the Netherlands at MAGnify 2019. BIG MAG is a research by MMA and Blauw Research into the unique value of magazine brands in this digital era.
The big idea was for four publishers who are usually fierce competitors to work together for the first time on a piece of research to support their medium. In a world where print was being dropped from motoring campaign schedules altogether, conversations about which magazines to use were becoming redundant. Sales and insight teams from across all four publishers worked together to draw up a brief for research to:
• Demonstrate role and influence of motoring magazines in car purchasing journey.
• Demonstrate the role of motoring magazines in building brand awareness and consideration.
• Demonstrate how advertising within motoring magazines amplifies editorial content.
Earlier this year Adam Smith, Group M UK, openly contested the positive impact of the massive switch to digital media in an interview in The Guardian. We invited Steve Goodman from the same media agency to talk about their re-evaluation of magazine media as an advertising medium.
Key conclusions from the report: We have become focused on efficiency rather than effectiveness. Programmatic practices have led to an emphasis on delivery costs and rapid results. Context presents untapped value that delivers business outcomes. Industry headlines about brand safety mean now is the moment to re-evaluate context, look at the evidence and provide an argument for re-investment in high quality environments such as published media.
All media is in a battle for attention and multi-media consumption has become the norm. Consumers are, however, still prepared to give published media their undivided attention, they see the value that advertisers are perhaps neglecting to fully exploit.
Dit zijn resultaten van een onderzoek dat Sanoma in Nederland uitvoerde in samenwerking met IPG Mediabrands. Eerder dit jaar publiceerden beide partijen al hun ‘Vertrouwen in media’-onderzoek. Deze ondervraging van ruim 600 lezers van magazines naar hoe zij over het medium denken, is hierop een vervolg. Dat levert interessante feiten op over de waardering en het gebruik van magazines.
Lezers zien magazines/ tijdschriften nog altijd als een ontspannen moment en een cadeautje voor zichzelf. Ruim 50% vindt magazines wél een medium van deze tijd. Ongeveer een derde van de lezers zegt de adverteerders in hun favoriete magazine te vertrouwen. Een ruime meerderheid hoopt dat er altijd magazines zullen zijn (minder dan 10% is het daarmee oneens) en dat zijn vaker vrouwen dan mannen. Met name vrouwen in de leeftijd van 50-65 jaar (79%) willen magazines niet missen, maar 75% van de jonge vrouwen van 15-24 jaar is het daarmee eens.
Populist politicians around the world have attempted to label mainstream news outlets as purveyors of “fake news”. The results of Kantar’s global 'Trust in News' study has found that those efforts have failed to have their desired impact. In fact, the attacks have only bolstered the standing of many news organizations in the eyes of consumers.
Kantar surveyed 8,000 individuals across the United States, United Kingdom, France and Brazil about their attitudes toward news coverage of politics and elections.
In this new report conducted for us by Peter Field, we take campaigns from the IPA Databank and look at the magazine campaigns to understand their contribution to business effects.
It backs up finding that magazines are better used as part of a long-term strategy. Business effects are amplified in cases where magazines are used in both short and long-term campaigns. Magazine brands continue to play an essential role in the modern marketing communications plan and have a disproportionate effect in delivering new customers, increasing market share and ultimately driving sales. This report looks at how.
We wanted to discover exactly how passions are formed and how consumers support and power them through everyday life. We are not talking hobbies here; we are talking about the very fibres of lifestyle and identity, the things they wouldn’t live without.
With magazines losing more ad spend than they should be, MPA wish to re-launch magazines as ‘Passion’ content, professionally curated. This new strategy positions magazines as a medium that ignites, directs and activates response due to
its trust advantage.
Prouver au marché publicitaire que le presse ça marche ! C’est le pari réussi de l’ACPM qui a dans le cadre de sa stratégie de reconquête, développé un programme d’expertise, “La Preuve”, au service du marché publicitaire en rassemblant dans un unique document les principaux arguments qui rappellent et renforcent les fonctions et les forces de la Presse dans les stratégies médias des agences et des annonceurs.
“La Preuve” a été réalisée grâce aux éditeurs adhérents de l’ACPM et à leurs régies qui ont mis en commun leurs expertises et leurs études. Des sources internationales ont également été reprises pour l’intérêt de leurs arguments. Le document sera mis à jour régulièrement.
During 2016 advertising, media and marketing experts have increasingly pointed at a possible review of their media spend. It seems that all of these indicators of an attitude change come together and that 2017 might well become the year when advertisers and their agencies will review their choice of channels.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
Buy Verified PayPal Account
Looking to buy verified PayPal accounts? Discover 7 expert tips for safely purchasing a verified PayPal account in 2024. Ensure security and reliability for your transactions.
PayPal Services Features-
🟢 Email Access
🟢 Bank Added
🟢 Card Verified
🟢 Full SSN Provided
🟢 Phone Number Access
🟢 Driving License Copy
🟢 Fasted Delivery
Client Satisfaction is Our First priority. Our services is very appropriate to buy. We assume that the first-rate way to purchase our offerings is to order on the website. If you have any worry in our cooperation usually You can order us on Skype or Telegram.
24/7 Hours Reply/Please Contact
usawebmarketEmail: support@usawebmarket.com
Skype: usawebmarket
Telegram: @usawebmarket
WhatsApp: +1(218) 203-5951
USA WEB MARKET is the Best Verified PayPal, Payoneer, Cash App, Skrill, Neteller, Stripe Account and SEO, SMM Service provider.100%Satisfection granted.100% replacement Granted.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
The key differences between the MDR and IVDR in the EUAllensmith572606
In the European Union (EU), two significant regulations have been introduced to enhance the safety and effectiveness of medical devices – the In Vitro Diagnostic Regulation (IVDR) and the Medical Device Regulation (MDR).
https://mavenprofserv.com/comparison-and-highlighting-of-the-key-differences-between-the-mdr-and-ivdr-in-the-eu/
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
2. 2
THE COGNITIVE APPROACH
Our brain, our mind obey to laws Cognitive Sciences study
It is a wide set of disciplines that includes :
Neurosciences,
Experimental psychology,
Linguistics,
Philosophy,
Anthropology,
Computer Science …
25. 25
Today more than ever, to each media, each
format, its function and its creative offshoot
CREATIVE + MEDIA
1 – CREATIVE / MEDIA ADEQUANCY
Another way to approach media planning
26. auto
26
Semantics Celebrity, a familiar melody…
Cut-through Differentiation, Visual or auditory
choc …
Emotion Choc, facial expression, gesture…
Impacting and innovative
formats
Reasoning A story told…
Contextual content adequacy,
data targeting, moment of life
Emotion Values, aesthetics, valorisation…
Emotional engagement,
storytelling, media orchestration
Interest Advantages, Innovation, Price …
Content Adequacy, data
targeting, moment planning
voluntary
Surprise Creative disruption Multimedia creativity
reinvent
Creative Media
Contextual content adequacy
Very short / long formats
27. 27
2 – ATTENTION RATE PER MEDIA
Eye-tracking, facial coding, eeg, IRMf… or the analysis of data contribute to the understanding of
attentional mechanisms, but their usage remains complex, measures sometimes partial and the
comparison from one media to an other proves to be difficult.
Two tools to quantify the
strength of attention and of the
memory trace for each format
Useful Contact
ou « useful GRP »
via the cognitive analysis
Memory Rate
ou Morgenzstern 𝛃
via post-test results
28. 28
Useful Contact
Cogntive evalutation on 6 levers expressive of a positive attentional stimulation of the public
A score is attributed to each format
Perception
Exposure Duration
Cut-through
Intrusiveness
Engagement
Adequacy
30. 30
Memory Rate or
= % = memory rate at 1 contact
Work in progress with the UDA through the analysis of post-test results
(Association représentative et leader des annonceurs en France)
Reminder of historical rates of the :
TV 30sec = 17%
Presse PQ = 10%
Radio = 4%
…
Have these rates changed? What about the Digital?