This document discusses research conducted by Time Inc. on consumer passions. It explores what defines a passion and passionate people. Key findings include that passions become part of identity, are lifelong commitments introduced often from an early age, and fulfill both mental and physical needs. The research also examines how passionate people engage with brands and media related to their passions, and their passions' influence on purchases and spending habits. Passionate people are described as loyal spenders seeking new knowledge and trends who influence others through word-of-mouth.
Speaker slides from the Innovation in Media 2021 Deep Dive webinar. John Wilpers, Senior Director and Juan Señor, President at Innovation Media Consulting draw on 12 months of research plus their extensive media consulting experience to present their findings on the latest Report.
Print & Offbeat: Our annual dose of human genius and imagination
From DIY sanitary pads and pages built of sand to take-away flower seeds on billboards, soundproof posters, “audio” print ads, 4G speed tests in print and more.
Extract from the Innovation in Media 2020-21 World Report
Speaker slides from the Innovation in Media 2021 Deep Dive webinar. John Wilpers, Senior Director and Juan Señor, President at Innovation Media Consulting draw on 12 months of research plus their extensive media consulting experience to present their findings on the latest Report.
Print & Offbeat: Our annual dose of human genius and imagination
From DIY sanitary pads and pages built of sand to take-away flower seeds on billboards, soundproof posters, “audio” print ads, 4G speed tests in print and more.
Extract from the Innovation in Media 2020-21 World Report
Authentic empathy: how marketers should respond to covid-19magazinemediaBE
What are people’s expectations of brands in the crisis? What sort of advertising resonates right now? How do people respond to ‘business as usual’ ads? Is there anything I need to avoid? Looking forward peak and post crisis
The eurobest Awards set the European benchmark for creative and effective marketing communications. Eurobest juries come together to find common ground in their quest to reward great ideas from this dynamic continent.
Attention Pays: Optimising for Profit answers questions like: What is the gap in investment across the market? What are optimum levels of investment for advertisers? How well do magazines perform on profit ROI?
Magnetic’s latest research ‘Attention Pays: Optimising for Profit’ conducted with Benchmarketing analysed the Profit ROI of magazines within cross-platform media campaigns. The findings present a case for rebalancing the media mix. “At an aggregate level, the market is underinvesting in magazines, and not achieving the optimal profit ROI that they could be”
Big mag: the unique value of magazine brands magnifymagazinemediaBE
Presentation by Nancy Detrixhe from MMA in the Netherlands at MAGnify 2019. BIG MAG is a research by MMA and Blauw Research into the unique value of magazine brands in this digital era.
The big idea was for four publishers who are usually fierce competitors to work together for the first time on a piece of research to support their medium. In a world where print was being dropped from motoring campaign schedules altogether, conversations about which magazines to use were becoming redundant. Sales and insight teams from across all four publishers worked together to draw up a brief for research to:
• Demonstrate role and influence of motoring magazines in car purchasing journey.
• Demonstrate the role of motoring magazines in building brand awareness and consideration.
• Demonstrate how advertising within motoring magazines amplifies editorial content.
Earlier this year Adam Smith, Group M UK, openly contested the positive impact of the massive switch to digital media in an interview in The Guardian. We invited Steve Goodman from the same media agency to talk about their re-evaluation of magazine media as an advertising medium.
How does our brain react to advertising stimuli? Not always the way we would expect it to, according to research by the french attention research specials Impact Mémoire. Bruno Poyet and Benoît Bochu explain
Key conclusions from the report: We have become focused on efficiency rather than effectiveness. Programmatic practices have led to an emphasis on delivery costs and rapid results. Context presents untapped value that delivers business outcomes. Industry headlines about brand safety mean now is the moment to re-evaluate context, look at the evidence and provide an argument for re-investment in high quality environments such as published media.
All media is in a battle for attention and multi-media consumption has become the norm. Consumers are, however, still prepared to give published media their undivided attention, they see the value that advertisers are perhaps neglecting to fully exploit.
Dit zijn resultaten van een onderzoek dat Sanoma in Nederland uitvoerde in samenwerking met IPG Mediabrands. Eerder dit jaar publiceerden beide partijen al hun ‘Vertrouwen in media’-onderzoek. Deze ondervraging van ruim 600 lezers van magazines naar hoe zij over het medium denken, is hierop een vervolg. Dat levert interessante feiten op over de waardering en het gebruik van magazines.
Lezers zien magazines/ tijdschriften nog altijd als een ontspannen moment en een cadeautje voor zichzelf. Ruim 50% vindt magazines wél een medium van deze tijd. Ongeveer een derde van de lezers zegt de adverteerders in hun favoriete magazine te vertrouwen. Een ruime meerderheid hoopt dat er altijd magazines zullen zijn (minder dan 10% is het daarmee oneens) en dat zijn vaker vrouwen dan mannen. Met name vrouwen in de leeftijd van 50-65 jaar (79%) willen magazines niet missen, maar 75% van de jonge vrouwen van 15-24 jaar is het daarmee eens.
Populist politicians around the world have attempted to label mainstream news outlets as purveyors of “fake news”. The results of Kantar’s global 'Trust in News' study has found that those efforts have failed to have their desired impact. In fact, the attacks have only bolstered the standing of many news organizations in the eyes of consumers.
Kantar surveyed 8,000 individuals across the United States, United Kingdom, France and Brazil about their attitudes toward news coverage of politics and elections.
In this new report conducted for us by Peter Field, we take campaigns from the IPA Databank and look at the magazine campaigns to understand their contribution to business effects.
It backs up finding that magazines are better used as part of a long-term strategy. Business effects are amplified in cases where magazines are used in both short and long-term campaigns. Magazine brands continue to play an essential role in the modern marketing communications plan and have a disproportionate effect in delivering new customers, increasing market share and ultimately driving sales. This report looks at how.
With magazines losing more ad spend than they should be, MPA wish to re-launch magazines as ‘Passion’ content, professionally curated. This new strategy positions magazines as a medium that ignites, directs and activates response due to
its trust advantage.
Prouver au marché publicitaire que le presse ça marche ! C’est le pari réussi de l’ACPM qui a dans le cadre de sa stratégie de reconquête, développé un programme d’expertise, “La Preuve”, au service du marché publicitaire en rassemblant dans un unique document les principaux arguments qui rappellent et renforcent les fonctions et les forces de la Presse dans les stratégies médias des agences et des annonceurs.
“La Preuve” a été réalisée grâce aux éditeurs adhérents de l’ACPM et à leurs régies qui ont mis en commun leurs expertises et leurs études. Des sources internationales ont également été reprises pour l’intérêt de leurs arguments. Le document sera mis à jour régulièrement.
During 2016 advertising, media and marketing experts have increasingly pointed at a possible review of their media spend. It seems that all of these indicators of an attitude change come together and that 2017 might well become the year when advertisers and their agencies will review their choice of channels.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
Buy Verified PayPal Account
Looking to buy verified PayPal accounts? Discover 7 expert tips for safely purchasing a verified PayPal account in 2024. Ensure security and reliability for your transactions.
PayPal Services Features-
🟢 Email Access
🟢 Bank Added
🟢 Card Verified
🟢 Full SSN Provided
🟢 Phone Number Access
🟢 Driving License Copy
🟢 Fasted Delivery
Client Satisfaction is Our First priority. Our services is very appropriate to buy. We assume that the first-rate way to purchase our offerings is to order on the website. If you have any worry in our cooperation usually You can order us on Skype or Telegram.
24/7 Hours Reply/Please Contact
usawebmarketEmail: support@usawebmarket.com
Skype: usawebmarket
Telegram: @usawebmarket
WhatsApp: +1(218) 203-5951
USA WEB MARKET is the Best Verified PayPal, Payoneer, Cash App, Skrill, Neteller, Stripe Account and SEO, SMM Service provider.100%Satisfection granted.100% replacement Granted.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
3. TIME INC. PASSIONS RESEARCH
golf
healthy living
Arts &
crafts
homes &
interiors
music
4. TIME INC. PASSIONS RESEARCH
UNDERSTANDING
PASSIONS
Qualitative and Quantitative
7 online communities
1 anthropologist
3,246 passionate people
TGI integration
14 passion groups
7. TIME INC. PASSIONS RESEARCH
PASSION IS MORE
THAN JUST A HOBBY
“A hobby can be put away or even
hidden, whereas a passion defines
that person”
77%
8. TIME INC. PASSIONS RESEARCH
PASSION IS FOR LIFE!
“When you are truly passionate,
you can’t think of life without it”
“You don’t dabble in passion,
you are committed for life”
“It’s like a marriage,
a life long partnership”
It’s a
constant
in life80%
9. TIME INC. PASSIONS RESEARCH
PASSION IS LIKE A RELIGION
“It’s as much
part of my life
as breathing”
66% helps through difficult times
11. TIME INC. PASSIONS RESEARCH
A PASSIONATE
PERSON DOESN’T
JUST DO THE
PASSION
THEY ARE THE
PASSION
You no longer cycle,
YOU ARE a cyclist
12. TIME INC. PASSIONS RESEARCH
PASSION FORMS
IDENTITY…
wouldn’t be who
they are without it!
2 3IN
“My passion is a
big part of who I am”
“People know me as
an expert in my passion”
13. TIME INC. PASSIONS RESEARCH
…FROM AN EARLY AGE
have done it all their life
43%
Have been
passionate
about it for 10
years or more3 4IN
14. TIME INC. PASSIONS RESEARCH
Introduced by family
42% IT’S A FAMILY
AFFAIR
90% will introduce
their children to
their passion
15. TIME INC. PASSIONS RESEARCH
PASSION FEEDS THE BODY
HALF of passionate
people exercise
once a week
88%do their passions
to keep healthy
16. TIME INC. PASSIONS RESEARCH
PASSION FUELS SELF-ESTEEM
Fulfilled
87%
Feel proud
72%
17. TIME INC. PASSIONS RESEARCH
PASSION
FREES THE MIND
Relaxed
8 10IN
To unwind
3 4IN
18. TIME INC. PASSIONS RESEARCH
PASSION FREES THE SOUL
Escapism
81% “It’s a chance
to escape from
reality for a while”
20. TIME INC. PASSIONS RESEARCH
Cannot resist spending
on their passion
62%
A PURCHASE
POWERHOUSE
HALFNever feel guilty towards
passion related spends!
OVER
21. TIME INC. PASSIONS RESEARCH
LOYAL
SPENDERS
Average spend
per month
£165
Nearly
1 in 10
spend over
£500a month
22. TIME INC. PASSIONS RESEARCH
ACTIVELY SEEK TO SPEND
Have bought
something advertised
in a magazine brand
80%
“I am always looking for
the next thing to buy”
24. TIME INC. PASSIONS RESEARCH
MAKE YOUR
BRAND THE
BRIDGE BETWEEN
PEOPLE AND
THEIR PASSIONS
“transcends you to the
person you want to be”
25. TIME INC. PASSIONS RESEARCH
THEY CAN’T
TURN IT OFF
“my passion impacts
every element of my life
throughout the day”
2 3IN
26. TIME INC. PASSIONS RESEARCH
SEEKING PASSION
RELATED CONTENT
HALF want to see ads as
much as other content when
it comes to their passions
LOVE IT
when advertising taps
into their passions
2 3IN
27. TIME INC. PASSIONS RESEARCH
ARE MORE LIKELY
TO NOTICE AN AD
IN A MAGAZINE
BRAND RELATED TO
THEIR PASSION
THAN ANYWHERE
ELSE
58%
28. TIME INC. PASSIONS RESEARCH
SET THE TRENDS
They look to ads to
tell them what’s new
– inspire them!
Enjoy how passions
enable them to
discover new things
89%
29. TIME INC. PASSIONS RESEARCH
CHALLENGE THEM
Rules are made to be broken
Love how their passion
challenges them
3 4IN
30. TIME INC. PASSIONS RESEARCH
TEACH THEM
TO REACH
THEM
Knowledge is a powerful
commodity
Tell them something they
don’t know
Provide knowledge to
build engagement
like to build knowledge
through their passion
76%
31. TIME INC. PASSIONS RESEARCH
DON’T TALK LUCK
IT’S HARD WORK,
NOT LUCK!
“In control of making
a better home”
- Homes
“I control the results”
– Equestrian
“To have full control
of your golfing destiny”
– Golf “I have freedom
and control in my passion”
- Craft
32. Passions are part of
who people are
A passionate audience is an
engaged audience
We help our consumers
live their passions every day
33.
34. TIME INC. PASSIONS RESEARCH
golf
healthy living
Arts &
crafts
homes &
interiors
music
35. Cycling – Cyclists turn to mag media to help
develop passion!
3.9M
Million cyclists in
the UK
77%*
Read Time Inc.
brands
They read Time!
Magazine brands win
with cyclists 85%
Engage with magazine
media, print and online
87% doing so at least
once per week
36. Provide advice
PROVIDE Recommendations & Advice
This audience want recommendations from magazine brands,
78% look for this in editorial – consider advertorial
72% want advice in ads they see in mag media
What?
60%
want to see the
new cycle
trends!
37. Events are entered - so team up with
them!
Embrace
the Engaged
The most engaged passion audience.
90% of people who are passionate about cycling engage with it highly, from events to cycle fit
nutrition .
70KPeople
have signed up
to ride in one of
Time Inc.
UKCE events in
the last year
38. 65% Do it to achieve goals!
Cycling is both
an old friend &
New found love
54% of cyclists have been
riding for over 15 years, but
31% are new to the sport and
eager to learn the basics.
So include beginners to elite tips!
Frame your brands
with targets/
challenges!
Challenge them!
39. Present them with
Food & Health
Cyclists are a health driven audience, 72%
are very interested in health food and
lifestyles. This is a key driver to purchasing
products.
Source:
NRS and NRS PADD Jan 15 –
Dec 15
TGI UK 2015
*Passions Survey 2016
The great
communicators –
Open the
conversation!
85% LOVE talking
about cycling
Inspire beyond the
saddle.
40. Source:
NRS and NRS PADD Jan 15 –
Dec 15
TGI UK 2015
*Passions Survey 2016
The great
communicators
– Open the
conversation!
85%
LOVE talking about cycling
Let them talk about and review
your brands
Cyclists trust
cyclists, and
they love to
talk about it, so
who better to
endorse your
brand than the
passionate?
41. Be the oracle of arts and crafts – if there's a
new technique out there be the first to share it!
They are a skilled select
Arts and crafts is a BIG part of
who they are 90%. But this
audience is no novice, most have
been doing it all their lives. They
want to be challenged and find
new ways to get crafty
Source:
NRS and NRS PADD Jan 15 –
Dec 15
TGI UK 2015
*Passions Survey 2016
Challenge
Them!
70% have been doing it
for more than 20 years. So
think of challenging them,
don’t be too basic!
Align your AD with
knowledge
88% always seeking to find
out more…
42. Keep the content coming! They get
crafty 3 times a week…
Source:
NRS and NRS PADD Jan 15 –
Dec 15
TGI UK 2015
*Passions Survey 2016
ENGAGED audience
They don’t frit –
They commit
76% get craft upwards
of 3X per week!
They need brands to keep the
ideas coming, they get
frustrated seeing the same
patterns or ideas time after
time.
86% look to magazine
brands for this! Provide
interesting and new ways of
improving their skills to
increase engagement. 94%
want to learn new things
Position your
brand as a
gateway for
them to develop
skills
43. Give your brand a crafty voice = they
can talk about the knitty gritty!
Source:
NRS and NRS PADD Jan 15 –
Dec 15
TGI UK 2015
*Passions Survey 2016
Let Them Talk! They want to
hear from fellow crafters not just the
professionals
Arts & Craft lovers want to talk about it. 85%
want to discuss arts and crafts at any
oppot8unity. They also want to hear from
fellow crafters, so open the floor!
44. Don’t go designer but do show high-
street fashion
Source:
NRS and NRS PADD Jan 15 –
Dec 15
TGI UK 2015
*Passions Survey 2016
Don’t stop at Arts & Crafts – they
love to explore fashion too!
82% Are also interested in fashion
45. Equestrian – They want to see ads
that will help develop their skills
Marry your brand
with good advice -
they want expert
recommendations
74% want recommendation and
72% want to see advice
89%Engage with magazine brands
at least once a week and 75%
look specifically for ads to let
them know what's new
2.7M
Riders in the UK
46. You're speaking to with the expert, tell them
something they don’t know
It’s in their
blood
85% have been doing it more than
20years, frame your brand messages
towards the expert equestrian! No
patronising required
Talk to mum
& dad!
Over a 1/3 of people are
introduced by parents! And 70%
will introduce to their children,
so frame messages in a way that
speak to the equestrian family!
47. It’s not only about the horses coat
Show
them Fashion
Passionate equestrians
demonstrate a high level of
fashion engagement. +23%
more interested in designer
clothes (than the average
population)
It’s important
to look good!
(+20%)
+30% think they have a good
sense of style
+44% agree they Spend a
lot on clothes.
48. Music, NME Omnibus 2015
TGI 15: Passion codes
Passions Survey 2016
70%Music makes them feel good!
They follow their passion in
music to make them happy!
SIMPLE!
Make Them
SMILE
Music – it’s their escape so liberate,
keep real life away
People
passionate
about
music in
the UK
6.1M
Immerse them!
88% want to escape when they
engage in their music passion. Throw
reality out the window and transport them
to all things music
49. Music, NME Omnibus 2015
TGI 15: Passion codes
Passions Survey 2016
Broaden their musical minds
Help them EXPLORE
4 out of 5 people want to discover
new things and spread the word. Help
them be the frontier by framing your brand
within new trends. Set the trends – let
them spread them!
50. They want your ads-vice!
Music, NME Omnibus 2015
TGI 15: Passion codes
Passions Survey 2016
Of music passionists turn to
brands online and off to develop their
passion.
MAGAZINE78%
Over 60% look
to magazine brands
to help inspire
them what to buy.
70% buy
something once
they have seen it in
mag brands
More than
HALF
Love It when
brands advertise
the perfect
purchase
opportunity!
51. Fashion – They want magazine media to
inspire purchases
*Source:
NRS and NRS PADD Jan 14 – Dec 14
TGI UK 2014
Comscore MMX 2014
Magazines drive the
passion in fashion, over 85%
have bought something in a
magazine brand ad and over
90% looks to mag brands to
inspire this purchase!
Reach Beyond the Reader
Advise others on what to buy. So you are
influencing more than just the reader
when you advertise
80%
52. Celebrate fashion as a passion
Over 90%
Feel Proud and Excited when
doing their passion in
fashion! Radiate this in your
branding
*Source:
NRS and NRS PADD Jan 14 – Dec 14
TGI UK 2014
Comscore MMX 2014
“Some people don’t
get it, or think its
not a hobby, I live
and breathe it – so
how can that be so?
They need
recognition
They ARE passionate
60% feel
that people
don’t take
this passion
seriously!
53. Add a healthy mix
*Source:
NRS and NRS PADD Jan 14 – Dec 14
TGI UK 2014
Comscore MMX 2014
They Love
Health
Show them health
related content / ads –
fashionistas over index
+40% on being driven by
health related trends
Food fuel is
fashionable
They love to get the
new superfood, from
acai berries to the
protein buzz word
54. Beauty -Ensure your brand is on top
of trends
Instil to
fulfil!
Nearly 100% of
passionate beauty
audience find
learning new
things about their
art fulfilling.
*Source:
NRS and NRS PADD Jan 14 – Dec 14
TGI UK 2014
Comscore MMX 2014
The passionate about beauty group are
the most focused on being on trend and
learning new things, they are
consistently striving to get the new look
and want to be the first to share it!
55. It’s their passion – give it some respect
*Source:
NRS and NRS PADD Jan 14 – Dec 14
TGI UK 2014
Comscore MMX 2014
Don’t talk hobbies – It’s
ART!
Passionate beauties, don’t like when people act as though
its just a fun craft that everyone can do. When you do it
right – IT’S ART
56. Provide all they need to know;
from product and tool to technique
*Source:
NRS and NRS PADD Jan 14 – Dec 14
TGI UK 2014
Comscore MMX 2014
¾Want to be challenged. They
want to see the new beauty trends
and what equipment they need to
achieve it!
66
%
Look to mag media
for the ADS!
“ I love the
look in
some of the
magazines,
but want to
know all
the steps,
not just the
end picture
of the
finished
product”
Passionate
about beauty
57. Inspire their beauty buys!
*Source:
NRS and NRS PADD Jan 14 – Dec 14
TGI UK 2014
Comscore MMX 2014
95% look to
mag brands –
both print
and online for
beauty
inspiration!
Understand them!
65% want ads
to speak to them,
know their style
and offer
appropriate trends
at appropriate
prices
Relevance
is
everything!
But
remember!
58. Over 60% spend
upwards of £50 on
their passion each
month
Hey Big Spender
*Source:
NRS and NRS PADD Jan 14 – Dec 14
TGI UK 2014
Comscore MMX 2014
THREE
QUATERS
Know your reader, provide ad content which
reflects their style and their wallet
“I want to see models,
bloggers and vloggers I
know and trust. Please
don’t show me reality
stars with heavy make
up, I don’t care how
they do it! I care how
people who know
about beauty do it!”
(beauty passion participants)
59. *Source:
NRS and NRS PADD Jan 14 – Dec 14
TGI UK 2014
Comscore MMX 2014
The sphere of influence expands beyond the reader
Over 90% pride themselves on
being the authority on beauty in
their peer group. WIN with them
and they will share you're brand
wide, via word of mouth and social
media
Engage them &
they will spread
the word
60. Homes and Interiors – Don’t just show them
what, teach them HOW!
Over 80%
like to do the
jobs
themselves
and 66% are good at
it!
*Source:
NRS and NRS PADD Jan 14 – Dec 14
TGI UK 2014
Comscore MMX 2014
98% want to see new
inspiring ideas
61. Magazine media is their go-to guide!
97% look to
magazine media
when thinking
about their home
inspiration
*Source:
NRS and NRS PADD Jan 14 – Dec 14
TGI UK 2014
Comscore MMX 2014
Keep the ideas
coming
90% change their house
interior as much as possible
62. Don’t play it safe
Minimalist only
works 1/3 of the
time.
Even split between
those wanting
simple and those
wanting something
unique (35%:35%),
mix minimalist with
unusual to grab
attention.
*Source:
NRS and NRS PADD Jan 14 – Dec 14
TGI UK 2014
Comscore MMX 2014
ONE QUARTER
Don’t have a clue what they
want, they need inspiration.
63. Think beyond the brick
The holistic
homely vibe
Music
67% have a
strong interest in
music.
*Source:
NRS and NRS PADD Jan 14 – Dec 14
TGI UK 2014
Comscore MMX 2014
Unsurprisingly
87% are
interested in
gardens, provide
insight to outside
ideas too!
Get
crafty
60% are
interested in arts
and crafts, they
want to create
something
themselves!