Mike Tirone, Digital Marketing Search Strategist at R2Integrated, Pat Reinhart, Manager of SEO Services at Prime Visibility, and Joe Taylor, Strategic Customer Success Manager at Conductor squeezed 50 tips into just 45 minutes with this SEO Power Hour at C3. Hearing from both agencies and brands, you’ll leave these slides stocked and energized with new, practical ways to seize search opportunities and boost your rankings.
A Free SEO guide for web designers and front end developers to make it easy for websites and blogs to be indexed and crawled by search engines and help them to be featured up in search engines.
No importa como pero lo importante es que ganarás al 100%Derek Pippa Feria
¿Quieres utilizar un motor de búsqueda gratuito? Esto es nuevo incluso te paga
Puedes usar mi enlace: https://bit.ly/3y8yq7O
Les juro no es virus
No necesitas dinero Puedes usar este sitio web gratis y te pagarán por paypal
SERP-Rising Tips to Drive Meaningful Clicks - Unboxed OxfordIzzi Smith
These slides cover general ways you can improve your appearance and visibility in SERPs to stand out in competitive spaces, use Structured Data to build stronger, connected entities and rich results, be more present in features and platforms, all to win more engaged website traffic.
In the SEO world everybody talks about Voice Search, forgetting that Google has steadily improved another facet of Search that may be even more disruptive in the incoming Conversational Search era: Visual Search.
Open the slide and discover everything you can do now already with Images and Visual Search, the opportunities offered by Google Lens and how to individuate and optimize for it.
Link Building Fundamentals SMX West 2016Matt Siltala
The art & science of building links - Presentation content put together by Debra Mastaler, and Presentation given by Matt Siltala during SMX West on the Fundamentals of Link Building - Bootcamp session (Matt was filling in for Debra). This is a beginning presentation for those newer to link building and SEO.
Lessons Learned From 100+ Content Marketing CampaignsJames Brockbank
As presented at DMWF Amsterdam 2018, this session explores the lessons learned from launching over 100 content marketing campaigns in the past 12 months with the shared goal of earning links and coverage to support our client's SEO campaigns.
A Free SEO guide for web designers and front end developers to make it easy for websites and blogs to be indexed and crawled by search engines and help them to be featured up in search engines.
No importa como pero lo importante es que ganarás al 100%Derek Pippa Feria
¿Quieres utilizar un motor de búsqueda gratuito? Esto es nuevo incluso te paga
Puedes usar mi enlace: https://bit.ly/3y8yq7O
Les juro no es virus
No necesitas dinero Puedes usar este sitio web gratis y te pagarán por paypal
SERP-Rising Tips to Drive Meaningful Clicks - Unboxed OxfordIzzi Smith
These slides cover general ways you can improve your appearance and visibility in SERPs to stand out in competitive spaces, use Structured Data to build stronger, connected entities and rich results, be more present in features and platforms, all to win more engaged website traffic.
In the SEO world everybody talks about Voice Search, forgetting that Google has steadily improved another facet of Search that may be even more disruptive in the incoming Conversational Search era: Visual Search.
Open the slide and discover everything you can do now already with Images and Visual Search, the opportunities offered by Google Lens and how to individuate and optimize for it.
Link Building Fundamentals SMX West 2016Matt Siltala
The art & science of building links - Presentation content put together by Debra Mastaler, and Presentation given by Matt Siltala during SMX West on the Fundamentals of Link Building - Bootcamp session (Matt was filling in for Debra). This is a beginning presentation for those newer to link building and SEO.
Lessons Learned From 100+ Content Marketing CampaignsJames Brockbank
As presented at DMWF Amsterdam 2018, this session explores the lessons learned from launching over 100 content marketing campaigns in the past 12 months with the shared goal of earning links and coverage to support our client's SEO campaigns.
What Makes your SEO Fail (and how to fix it) #BrightonSEO Aleyda Solís
In this session I'll go through the main causes of SEO processes failure and provide actionable tips to overcome the most common challenges to achieve SEO success.
Leveraging the powers of Structured Data ✨Izzi Smith
There are many great resources out there on how to create Structured Data markup for your websites, and why this is beneficial for triggering Rich Results in Search. But I understand that getting Structured Data best implemented across your site requires buy-in from stakeholders and developer resources. In my new SMX Munich talk, I give advice on how you can implement an effective process that will ensure reliable testing and implementation of Schema mark-up and how this can benefit your website's goals.
The Easy Proven Way to Generate Leads & Traffic using Google.
Beginner friendly SEO.
Brought to you buy http://www.spargoconnect.com and www.seohawaii.org
Contact us today so we can help you achieve Rapid Growth. (808) 797-3412 Aloha@seohawaii.com & Aloha@spargoconnect.com
-Get found at the top of google with our White Hat RAPID SEO
-Get immediate results campaign which leverages Google AdWords/PPC and Facebook
-Automatic Lead nurturing and email marketing, it's all done for you, you simply close the hot and ready lead
-Mobile focused Web Design
An Enterprise SEO's Blueprint to Owning Zero-Click SearchesIzzi Smith
How can your business stand to gain from zero-click searches and feature heavy SERPs? I cover many tips on how you can use Structured Data to your advantage to create Rich Results and build a stronger, connected entity, win Featured Snippets to outrank competitors, properly track performance, and lots more.
SEO for Content: Better Together #AMAVESEOAleyda Solís
In this session at #AMAVESEO from the American Marketing Association I shared about the steps and criteria, as well as tools in order to make the most out of SEO in a content development and marketing process.
The art and science of improving a website's content, usability, keyword relevancy, and HTML to appear more prominently in search engine results is SEO.
SEO predavanje sa ekonomskog fakulteta u OsijekuToni Aničić
Toni Anicic's presentation form EFOS about SEO.
Prezentacija Tonije Anicica sa ekonomskog fakulteta o SEO-u (search engine optimization, optimizacija za tražilice).
Onsite & offsite SEO.
Google Quality Guidelines.
Whitehat, grayhat and blackhat SEO.
SEO Low hanging Fruit: Identifying SEO Opportunities to Achieve Results Fast ...Aleyda Solís
How can you achieve results in your SEO process without having to wait for months? In this presentation I go through criteria to use to identify quick win opportunities!
The Real Reasons Why Your Client (Or Boss) Keeps Rejecting Your Content Campa...James Brockbank
Presented at: Pint Sized Marketing (Learn Inbound), Dublin - July 2018
--
Fed up of spending hours, or even days, pulling together ideas and concepts for your next content campaign? Only for stakeholders to reject them?
In many cases, it's not that your ideas aren't up to scratch but that you need to help them to see the WHY, not just the WHAT.
"Awesomeness Near Me" - How to win at Local SEOIzzi Smith
For the brick-and-mortar business, Local SEO is incredibly crucial but it can usually be a straightforward process for smaller businesses. But how can you scale the required high attention to detail across a large company with thousands of locations?
This brand new presentation covers tips to improve your local pack rankings and performance, based on case studies from SIXT car rental.
The wrong links can hurt your brand. The right links increase visibility, credibility, traffic, and rankings. Discover the secrets to securing quality inbound links with the very latest best practices in industrial-strength link building. Join BuzzStream Founder Paul May for a structured approach to link outreach that focuses on building more links in less time with higher quality. Review a sample campaign to see exactly how and why it works. Stop building lists, and start building powerful linking partnerships for increased site authority.
Tips for optimising for Google DiscoverLucinda Wood
This talk covers the latest developments in Google Discover and provides you with actionable tips to improve your chances of being visible in this rising new vertical of search. Delivered at BrightonSEO, BristolSEO and ReadingSEO 2019.
What Makes your SEO Fail (and how to fix it) #BrightonSEO Aleyda Solís
In this session I'll go through the main causes of SEO processes failure and provide actionable tips to overcome the most common challenges to achieve SEO success.
Leveraging the powers of Structured Data ✨Izzi Smith
There are many great resources out there on how to create Structured Data markup for your websites, and why this is beneficial for triggering Rich Results in Search. But I understand that getting Structured Data best implemented across your site requires buy-in from stakeholders and developer resources. In my new SMX Munich talk, I give advice on how you can implement an effective process that will ensure reliable testing and implementation of Schema mark-up and how this can benefit your website's goals.
The Easy Proven Way to Generate Leads & Traffic using Google.
Beginner friendly SEO.
Brought to you buy http://www.spargoconnect.com and www.seohawaii.org
Contact us today so we can help you achieve Rapid Growth. (808) 797-3412 Aloha@seohawaii.com & Aloha@spargoconnect.com
-Get found at the top of google with our White Hat RAPID SEO
-Get immediate results campaign which leverages Google AdWords/PPC and Facebook
-Automatic Lead nurturing and email marketing, it's all done for you, you simply close the hot and ready lead
-Mobile focused Web Design
An Enterprise SEO's Blueprint to Owning Zero-Click SearchesIzzi Smith
How can your business stand to gain from zero-click searches and feature heavy SERPs? I cover many tips on how you can use Structured Data to your advantage to create Rich Results and build a stronger, connected entity, win Featured Snippets to outrank competitors, properly track performance, and lots more.
SEO for Content: Better Together #AMAVESEOAleyda Solís
In this session at #AMAVESEO from the American Marketing Association I shared about the steps and criteria, as well as tools in order to make the most out of SEO in a content development and marketing process.
The art and science of improving a website's content, usability, keyword relevancy, and HTML to appear more prominently in search engine results is SEO.
SEO predavanje sa ekonomskog fakulteta u OsijekuToni Aničić
Toni Anicic's presentation form EFOS about SEO.
Prezentacija Tonije Anicica sa ekonomskog fakulteta o SEO-u (search engine optimization, optimizacija za tražilice).
Onsite & offsite SEO.
Google Quality Guidelines.
Whitehat, grayhat and blackhat SEO.
SEO Low hanging Fruit: Identifying SEO Opportunities to Achieve Results Fast ...Aleyda Solís
How can you achieve results in your SEO process without having to wait for months? In this presentation I go through criteria to use to identify quick win opportunities!
The Real Reasons Why Your Client (Or Boss) Keeps Rejecting Your Content Campa...James Brockbank
Presented at: Pint Sized Marketing (Learn Inbound), Dublin - July 2018
--
Fed up of spending hours, or even days, pulling together ideas and concepts for your next content campaign? Only for stakeholders to reject them?
In many cases, it's not that your ideas aren't up to scratch but that you need to help them to see the WHY, not just the WHAT.
"Awesomeness Near Me" - How to win at Local SEOIzzi Smith
For the brick-and-mortar business, Local SEO is incredibly crucial but it can usually be a straightforward process for smaller businesses. But how can you scale the required high attention to detail across a large company with thousands of locations?
This brand new presentation covers tips to improve your local pack rankings and performance, based on case studies from SIXT car rental.
The wrong links can hurt your brand. The right links increase visibility, credibility, traffic, and rankings. Discover the secrets to securing quality inbound links with the very latest best practices in industrial-strength link building. Join BuzzStream Founder Paul May for a structured approach to link outreach that focuses on building more links in less time with higher quality. Review a sample campaign to see exactly how and why it works. Stop building lists, and start building powerful linking partnerships for increased site authority.
Tips for optimising for Google DiscoverLucinda Wood
This talk covers the latest developments in Google Discover and provides you with actionable tips to improve your chances of being visible in this rising new vertical of search. Delivered at BrightonSEO, BristolSEO and ReadingSEO 2019.
Power Hour: 50 Actionable SEO Tips & Tricks -- Delucchi Plus, Conductor, R2in...Conductor
An audience favorite from C3 2014, we cranked up the volume on the 2015 Tips and Tricks session! With insights from both agencies and brands, you’ll get stocked and energized with new, practical ways to seize search opportunities and boost your rankings.
Presentation by:
Jonathan Brinksman – Digital Analyst Manager, Delucchi Plus
Pat Reinhart – Director of Digital Strategies, Conductor
Mike Tirone – Digital Marketing Search & Content Strategist, R2integrated
This presentation was given at the 2015 Conductor C3 marketing conference. Learn more: http://c3.conductor.com/
Cloud Migration, Application Modernization and Security for PartnersAmazon Web Services
As AWS continues to expand, enterprise customers are increasingly looking to our partner ecosystem to assist in migrating their workloads to the cloud. This session describes the challenges, lessons learned and best practices for large scale application migrations. We will use real examples from our consulting partners and AWS Professional Services to illustrate how to move workloads to the cloud while modernizing the associated applications to take advantage of AWS’ unique benefits. We will also dive into how to use an array of AWS services and features to improve a customer’s security posture as they are migrating and once they are up and running in the cloud.
SearchLove San Diego 2017 | Larry Kim | Content Marketing MoneyballDistilled
The content marketing bandwagon is ridiculously crowded and the vast majority of your efforts go nowhere - 99.9% of content gets fewer than a thousand shares and the average conversion rate from all this stuff is less than 1%. What’s a marketer to do in 2017 and beyond? Spoiler alert: the answer has virtually nothing to with the conventional wisdom of creating “quality content”. In this session on content marketing strategy, Larry will introduce new tactics for creating and cloning unicorns - the rare l content that does remarkably well on all channels, and even converts well, too.
The Nigerian government financial system operates a structure where funds flow to the three systems of government from what is termed the FEDERATION ACCOUNT.
The Federation Account serves as the central pocket through which our Governments – Federal, State, and Local Government – fund developmental projects as well as maintain their respective workforce.
This presentation takes an empirical look at the components of the Federal Allocation formula and State & Local Government Allocation indices
Understanding the difference between project scope and product scope is important for anyone attempting a PMP exam. This PPT will help you understand the difference with examples.
40 Tips & Tricks with Conductor Pro ServicesConductor
40 Tips & Tricks with Conductor Pro Services at C3 2018 with:
Kenyon Adei-Manu, Amazon
Stephan Bajaio, Conductor
Bill Sebald, Greenlane Search Marketing
How to Produce Your Best Content Ever by Writing For Search EnginesBoostability
Kelly Shelton, VP of Marketing at Boostability shares industry insights about what search engines look for. He also gives actionable tips that any small business can use to strengthen their website optimization so they can raise in search rankings.
101 SEOcial Secrets, Tips, Tricks and Strategies in Search, Social, Design, D...SEOcial
A collection of 101 tips and tricks for gaining a competitive edge in Internet marketing and beyond. This presentation covers five areas: design, development, search, social and sales and is aimed at enterprise marketers and small businesses alike.
This content was originally presented in March, at the 2014 Matchmaker's Conference.
Discover actionable SEO tips from industry thought leaders at Online SEMrush and the Melbourne SEO Meetup.
The presentation covers the following topics:
1. Copywriting for Search Success (Jim Stewart)
Jim will dive into a real-world case study and share tips on how to rank in Google's Featured Answer.
2. Basic E-Commerce Site Audit (Tim Capper)
Beginners guide to Auditing your E-Commerce site. Tim will cover the most common problems encountered within an E-Commerce site, and how to check for these problems using both free and paid tools.
3. 10 Techniques to Convert Your Search Visits (Frederic Chanut)
Frederic will share his tips on how to increase profits to online business by understanding what exactly makes audience become customers.
4. WordPress SEO Tips and Tricks (Chris Burgess)
Chris will share the essential steps to creating and optimizing the perfect WordPress website, popular SEO plugins to use and common mistakes marketers make to when working with WordPress.
You can find more tips here: https://www.semrush.com/webinars/online-seo-meetup/
What a wonderful day to celebrate the eternal sunshine of the spotless SEO mind! If you weren’t at the conference today or missed something, it’s alright, we’ve got your back - here are the key takeaways from the BrightonSEO September 2017 main stage. Check them out!
While smart content creation is fundamental to marketing, the rise of digital has introduced unprecedented technical and analytical challenges. The modern marketer must please both humans and search engines with one killer content strategy to deliver a full sales pipeline.
Flip through "The Science of Content Marketing" to get started.
Find Profitable Keywords In Less Than 5 Minutes Without Spending AnythingFervil Von Tripoli
Mastering keyword research? Here's a very detailed guide on how to find those profitable keywords and niches with low competition.
Find amazing ways to outwit your competitors and win larger share in organic traffic. :)
More detailed keyword researching techniques at http://bit.ly/1dFkFUz
National Reputation and National Positions breaks down some key ingredients to creating successful internet marketing campaigns whether its PPC, SEO or Reputation Management.
Digital Demand from Click to Close: Realigning Search Marketing for the B2B ...DemandWave
71% of B2B decision-makers begin their research with a search engine. Influencing the buyer’s journey at the first touch point is critical.
So, the question is how can you leverage SEO to build your sales funnel? Catch our webinar and learn 3 tips to get started!
Similar to Power Hour: 50 Actionable SEO Tips & Tricks (20)
Conductor C3 2019 - SEO + Paid: Better TogetherConductor
Jon Chang, IBM
Paid and organic: can this marriage be saved? You may find it’s easier (and more important) than you think.
Learn more at c3.conductor.com
Conductor C3 2019 - NLP and Search Intent: What Happens in Vagueness Stays in...Conductor
Dawn Anderson, Move It Marketing
As the amount of digital content search engines must make sense of increases, so too does the importance of clarity in the written and spoken word. In this session, you’ll learn about challenges and developments in NLP (natural language processing) and how to disambiguate vagueness to focus intent and content in your SEO tactics and strategy.
Learn more at c3.conductor.com
Conductor C3 2019 - What’s Next, Now: The Modern Media MixConductor
Collin Colburn, Forrester
ow does organic marketing fit in with the modern media mix? And how do you make it pay? Guest speaker Collin Colburn will highlight the trends that are shaping ROI metrics and integration of SEO.
Conductor C3 2019 - Trick Shots vs. Epic Fails: Building a Team Culture Aroun...Conductor
Matt Bailey & Aaron Watkins, Johns Hopkins Medicine
Good medicine (and business) starts with good data. But how do we help our teams make data-driven decisions as a rule? Learn how leading light Johns Hopkins Medicine built a culture around SEO, what was a huge success, and what fell flat on its face as they transformed decision-making within the institution and web team.
Conductor C3 2019 - The Circle of Trust: How Making SEO Accessible To Non-Spe...Conductor
Claudia Higgins, Argos | Simon Dale, Organic
Want to save time spent “fixing” issues and optimizing SEO after the fact? Learn how one of the largest online retailers in the UK ensures specialists and non-specialists alike integrate SEO and user insights in their day-to-day work. Hint: free exchange of knowledge and data allows them to prioritize effectively and keep the customer at the center of web production workflow.
Conductor C3 2019 - Quantum Content Theory and the Odd Numbers of Early-Stage...Conductor
Ali Harris, Bitdefender
Proving the value of early-stage content and SEO was never an exact science—but this session comes close. Bonus: Learn how to get all the “fun money” for early-stage content with solid ROI modeling.
Conductor C3 2019 - The Human Side of ROI: CX on a Global ScaleConductor
Murilo de Favari, Omega Engineering
No matter what you sell, customer experience is the product. We’ll show you how to align resources, budgets, and processes to focus marketing goals more on the people. At Omega, we set
goals valuable to both our organization and our customers, measuring results with granularity that actually excites our Analytics teams. It’s not easy, but it is extremely rewarding.
Conductor C3 2019 - R-E-S–P-E-C-T: How to Win Buy-In and Support for SEO in a...Conductor
Ryan Hipp, Amway
What should you do if your company is a complex enterprise with tons of sites to manage and you need more buy-in for SEO in order to succeed? Find out how to build your internal brand to win resources and respect for SEO.
Conductor C3 2019 - Be the Butterfly: How to Transform Your Customer ExperienceConductor
Waseem Kawaf, Stanley Black & Decker
Accelerate your customer experience development with help from Waseem’s foundational tactics, focused on finding your brand’s purpose and passion. No matter what stage of CX you’re in, this session can help your strategy take flight.
Learn more at c3.conductor.com
Miranda Gahrmann, Randstad
You’re a global org but you have to have a local feel in every region. What works in APAC doesn’t work in EMEA. You’ve got different device habits, languages, search engines, and customs to think about — this session will show you how to give that friendly neighborhood feel on a global scale.
Conductor C3 2019 - How to Supercharge Traffic with Evergreen ContentConductor
John Shehata, Condé Nast
New content isn’t always the answer. Condé Nast’s Pine Tree project optimized existing content using key insights from SEO research—and increased traffic more than 200%. This session reveals the details you need to optimize and refresh evergreen content that works harder for you month after month.
Conductor C3 2019 - Advanced SEO AutomationConductor
Garth O'Brien, GoDaddy
Step into the future of SEO with this session on the latest in SEO automation. Learn how to use technology, tools, and tricks to automate manual tasks so you can save time and be more effective.
Conductor C3 2019 - A Sound Advantage: How Voice Search Works & Works For YouConductor
Upasna Gautam, Manager, Search, Ziff Davis
Become fluent in voice search form, function, and success. Learn how Google processes sound and conducts speech modeling; the four voice search quality metrics Google applies; and how to enhance your own strategy with tactics for targeting content by searcher need states.
This is hands-down the fastest, funnest way to learn how to make your site healthier and more visible. It’s like speed dating for strategy. Join Conductor’s professional service team as they rip through 30 actionable strategies in a rapid-fire fashion that you can implement the minute you leave the room (or even while you’re there!).
Speakers: Pat Reinhart, Stephan Bajaio, Holland Dauterive, Conductor
Moderated by: Katie Greenwood, Conductor
Conductor C3 - Influence. Not Influencers - Rand Fishkin, SparkToroConductor
Rand Fishkin, SparkToro
The field of influencer marketing in the last five years has taken an unwise turn toward a narrow definition of “influencers,” that harms the potential of this powerful strategy. In this presentation, Rand will show the dangers of leaning exclusively on heavily-followed individuals, and offer a broader, more impactful, higher ROI path to reach the *right* customers, in the *right* places. Get ready to have myths dismantled and add new tactics to your toolbox.
Learn more about C3 at c3.conductor.com
Using Search Data to Influence Organizational Decision MakingConductor
James Patterson, Senior Manager, SEO, American Eagle at C3 2018
While SEO is typically viewed as one channel within a larger digital marketing portfolio, the research that we do can drive content and technical decisions that impact all digital marketing channels. Identifying useful SEO data and using it to educate key functional teams is a core competency of an in-house SEO. Whether you are involved in early Ideation or tactical Implementation, SEO data should feed your decision making.
Walking a Tightrope: Balancing Organic Traffic Growth with Content Monetizati...Conductor
Matt Crowley, Sr. Director of Optimized Services,MoreVisibility | Lisa Morris Bonsall, Clinical Editor, Lippincott Nursing Center at C3 2018
Any organization that publishes content has likely faced the challenge of balancing the need to grow traffic organically with the need to monetize their content. There are often competing needs; do you put content behind a gate and risk losing organic traffic or offer unrestricted access but risk losing conversions? We would all love to run the same paywall tests as publications such as The New York Times, but that’s not always accessible to every brand. We would also all love to think that organic traffic growth cures all when it comes to business goal growth, but that’s not always the case. Join NursingCenter and MoreVisibility in a discussion of key lessons learned from running content gating experiments, dealing with duplicate content issues, and supplementing legacy content types with new formats.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
Power Hour: 50 Actionable SEO Tips & Tricks
1. #C3NY
1
POWER HOUR:
50 ACTIONABLE SEO TIPS & TRICKS
Patrick Reinhart, Prime Visibility
Michael Tirone, R2Integrated
Joe Taylor, Conductor
2. #C3NY
2
DON’T TAKE YOURSELF TOO SERIOUSLY
Accept and learn from failing. You don’t know everything and
that’s OK.
3. #C3NY
3
HIRE AN AGENCY WITH THE BEST TRACK
RECORD, NOT THE BEST PRICE.
Legitimate agencies are looking for partners, not clients, and
you'll get so much more out of these types of relationships. I
hear Prime Visibility is pretty good.
4. #C3NY
4
CREATE CONTENT FOR EVERY STAGE OF THE
BUYER’S JOURNEY
The search starts long before the checkout button. Brands who
build their content around this principal will win more
customers.
5. #C3NY
5
REVIEW YOUR ROBOTS.TXT
Often times they become outdated, tampered with, not
excluding the right pages or linking to the appropriate sitemap
6. #C3NY
6
YOUR BRAND SHOULD ALWAYS COMES FIRST,
EXCEPT IN YOUR TITLE TAGS.
Unless you have a manual penalty assessed against your site,
chances are you are going to rank for your brand name. Let the
keyword(s) shine in your title tags and put your brand at the end.
7. #C3NY
7
REPURPOSE OLD MARKETING CONTENT
Most brands have marketing assets from years of non-digital
marketing. Open up the archives and see what can be reused.
8. #C3NY
8
MANUALLY SCHEDULE EMAILS OF GOOGLE
ANALYTICS MONTHLY REPORTS
Create your own database by scheduling monthly reports from
GWMT which you will be able to bank as an alternate data
source of top pages, impressions, keywords, clicks and CTR
9. #C3NY
9
ADD REL=CANONICAL TAGS TO FIX SITE-WIDE
DUPLICATION ISSUES.
You may have a duplicate content issue and not know it. Look for
duplicate pages that may have been dynamically created.
i.e. PrimeVisibility.com/home vs. PrimeVisibility.com/Home
10. #C3NY
10
MAP CONTENT TO BUYER PERSONAS
Different content speaks to different types of buyers; make sure
you’re covered where it’s most important for your brand to be
covered
11. #C3NY
11
WITHIN ADWORDS LINK YOUR GWMT ACCOUNT
Doing so will provide you with a great depth of knowledge and
data to support your work on the paid and organic fronts
12. #C3NY
12
NORMALIZE YOUR NAP INFORMATION FOR
LOCAL SEARCH.
Name, Address & Phone Number. If your information is different
across multiple sites, then people and search engines will be
confused as to who and where you actually are.
13. #C3NY
13
BUILD COMPETITIVE STRATEGY BASED ON YOUR
SEO COMPETITORS AND NOT YOUR TRADITIONAL
BUSINESS COMPETITORS
Brands often think their competitors are the same competitors
they’ve battled for years. In search, this is often not the case.
14. #C3NY
14
CHECK RATIO OF INDEXED PAGES IN SEARCH
ENGINES WITH YOUR XML SITEMAP
By finding the total number of pages you have indexed via
Google/Bing WMTs (or via site: search) you can compare against
the total pages in your sitemap. Indexed > sitemap = good |
indexed < sitemap = you’re doing it wrong!
15. #C3NY
15
WHEN DIAGNOSING A LINK PROFILE, NEVER
RELY ON ONE PLATFORM TO TELL YOU THE
WHOLE PICTURE.
I'm looking at you, Google Webmaster Tools. Export data from
multiple tools and manually investigate links before classifying
them as healthy or deadly.
16. #C3NY
16
MEASURE PERFORMANCE BASED ON CONTENT
SEGMENTATION
Highlights are great, but make sure you are grouping products
and sections of the site in a way that allows for direct
comparison to understand strengths and weaknesses
17. #C3NY
17
MARKUP YOUR SITE. RINSE. REPEAT.
Structured data with Schema.org vocabulary is always expanding
and it is the future of search engines identifying “entities”
18. #C3NY
18
TRUST YOUR SEO EXPERT.
You hired this person and (hopefully) vetted them out from a
group of others. If you are handing them the keys, let them
drive.
19. #C3NY
19
CREATE “BRAND EXPERIENCE” CONTENT
It doesn’t have to always be related directly to the product.
Create content that brings the “type” of people you want to
your site.
20. #C3NY
20
SEARCH LIKE A HUMAN, NOT A ROBOT
Actually do search queries rather than stare at graphs & numbers
Ask yourself “if I was… how would I try to search for it…”
Sometimes we overcomplicate things
21. #C3NY
21
WHEN THINKING OF ENGAGING IN
INTERNATIONAL SEO CAMPAIGNS, YOU NEED TO
HAVE A STRATEGY FIRST.
Don't just buy a country code domain, throw up a bunch of
pages, and duplicate the site. A meta description that promises
free shipping in the U.S. doesn’t help anyone in Canada.
22. #C3NY
22
DON’T OBSESS OVER DAILY—OVER EVEN
WEEKLY—DATA POINTS
Long term consistency trumps short term intensity. Stop
constantly hitting refresh or checking data points incessantly.
Measure in the context of an entire initiative, not just a single
push.
23. #C3NY
23
USE DASHES NOT PIPES
- vs. | in page titles
24. #C3NY
24
SPEAKING OF INTERNATIONAL SEO, DO NOT USE
AUTO TRANSLATION.
The quality isn't there and the message isn't targeted. If you are
going to target other languages, make sure that you invest time
and money in the effort. It will pay off with your potential
customers.
25. #C3NY
25
DON’T OVERSATURATE YOUR CONTENT
Pick one or two goals. Pick one or two keywords. Execute on
those specifically.
26. #C3NY
26
BE UNIQUE. AT ALL TIMES
Within your page titles, site copy, landing pages, big ideas
27. #C3NY
27
SITES HOSTED ON SERVERS IN THEIR OWN
COUNTRY WILL RANK BETTER.
For example: If you have a .CA, then that site should be hosted
on a server that exists in Canada.
28. #C3NY
28
USE NATURAL LANGUAGE URLS
Exceptions exist, but try to adhere to this gold standard
29. #C3NY
29
OPTIMIZE WITH YOUR MOUTH, NOT FINGERTIPS
More and more searches are going to be conducted through Voice
Search, adjust to more conversational content
30. #C3NY
30
USE LATENT SEMANTIC INDEXING (LSI)
KEYWORDS
This will increase the relevancy around the theme of a page,
rather than targeting the exact phrase over and over.
31. #C3NY
31
PREVIEW CONTENT AS A DIFFERENT USER AGENT
This will allow you to see what the content looks like on
different devices
32. #C3NY
32
THINK PROGRESSIVE & PERSONAL
Google Now, hyper-predictive & hyper-personal
33. #C3NY
33
AUTHORSHIP IS DEAD, BUT AUTHOR RANK IS
ALIVE AND WELL. GIVE YOURSELF CREDIT.
Make sure people know you authored your content by ensuring
there are bylines giving you the credit.
34. #C3NY
34
UNDERSTAND THE DIFFERENT WAYS USERS SEARCH
ON DIFFERENT TYPES OF SEARCH ENGINES
Tools like Soovle allow you to see popular ways of searching a
topic on different search engines
35. #C3NY
35
USE CATEGORY MARKET SHARE REPORT (SHARE
OF VOICE REPORTING) TO HELP YOU FIND
DISPLAY OPPORTUNITIES
36. #C3NY
36
FIND NEW AND CURRENT KEYWORD IDEAS
USING A REDDIT OR SUBREDDIT SEARCH.
Look for threads with recurring themes and gauge volume to
create relevant content.
37. #C3NY
37
FIND AND FIX “CLICK HERE” LINKS
Identify these low hanging fruit opportunities to improve the
quality of your link profile
38. #C3NY
38
USE SCREAMINGFROG OR XENU TO AVOID SPOT
CHECKING
39. #C3NY
39
OPTIMIZE YOUR VIDEO ASSETS.
Leverage the description on YouTube or transcribe it onto your
site. This will essentially turn it into a smaller blog post and help
it rank for long-tail keywords.
40. #C3NY
40
IDENTIFY THE STRONGEST TLDS TO PARTNER
WITH FOR YOUR BRAND
Focus here for your high leverage linking opportunities
42. #C3NY
42
INTERNALLY LINK HIGHER AUTHORITY PAGES
WITHIN YOUR OWN SITE TO BOOST CONTENT
ON PAGE 2.
Sharing equity between pages isn’t a bad thing, just don’t overdo
it. Everything can work when used in moderation.
43. #C3NY
43
SEARCH FOR DUPLICATE PRODUCT DESCRIPTIONS
See where other sites are cannibalizing your opportunities by
copying your product descriptions
44. #C3NY
44
THE METRICS COMING FROM THE TOOL HAVE NO
BUSINESS SUCCESS RELATION
There could be plenty wrong. it's not a picture of success
45. #C3NY
45
LOOK FOR DEAD LINKS ON WIKIPEDIA TO USE IN
YOUR FAVOR.
Wikipedia has an area that reports on dead links on the site.
Creating a piece of content and submitting to the site will help
round out your link profile, and creates opportunity to obtain
existing equity.
46. #C3NY
46
IDENTIFY THE HIGHEST PRIORITY KEYWORDS
AND DEVELOP BETTER DATA SHARING WITH PAID
TEAM
Start small, select a few key metrics for each channel, and share
on a weekly basis, preferably using an automated system
47. #C3NY
47
THINK ABOUT BRANDED SEARCH AND HOW DO
YOU WANT TO MANAGE YOUR PRESENCE
Do you want to show paid ads. How much does it cost? What’s
the opportunity cost?
48. #C3NY
48
SEO IS A MARATHON, NOT A SPRINT. YOU HAVE
TO BE PATIENT.
This stuff takes time people, and nothing will kill an SEO
campaign faster than impatience. Take the time to educate
yourself, you and your site will be better for it.
49. #C3NY
49
USE A WEB PRESENCE MANAGEMENT PLATFORM
I hear Searchlight is pretty good.
50. #C3NY
50
MAKE GOOD USE OF THE REL=ALTERNATE WHEN
YOU HAVE MOBILE OR LANGUAGES
51. #C3NY
51
DON’T TRUST ANYONE NAMED SETH.
Especially organizations with multiple occurrences.
52. Pat Reinhart
Manager, SEO
Services,
Prime Visibility
Joe Taylor
Strategic Customer
Success Manager,
Conductor
Mike Tirone
Digital Marketing
Search Strategist,
R2Integrated