A collection of 101 tips and tricks for gaining a competitive edge in Internet marketing and beyond. This presentation covers five areas: design, development, search, social and sales and is aimed at enterprise marketers and small businesses alike.
This content was originally presented in March, at the 2014 Matchmaker's Conference.
200 SEO Ranking Factors for Lincolnshire Business Expo 2019Jodie King
I presented 200 ranking factors in 30 minutes at the Lincolnshire Expo after downing three expressos!
Hopefully, you will be able to take something from them to help steer your SEO campaign.
Some of them are my own inspiration but I must give credit to one of the main men in SEO, Brian Dean, and his great piece on Google's 200 Ranking Factors: The Complete List (2019).
Power Hour: 50 Actionable SEO Tips & TricksConductor
Mike Tirone, Digital Marketing Search Strategist at R2Integrated, Pat Reinhart, Manager of SEO Services at Prime Visibility, and Joe Taylor, Strategic Customer Success Manager at Conductor squeezed 50 tips into just 45 minutes with this SEO Power Hour at C3. Hearing from both agencies and brands, you’ll leave these slides stocked and energized with new, practical ways to seize search opportunities and boost your rankings.
This is an overview of tips and techniques in attaining organic search results. This Presentation was given at a Meetup.com Fox Valley Computing Professionals (http://internetpro.meetup.com/19/)
and last just over 100 minutes.
200 SEO Ranking Factors for Lincolnshire Business Expo 2019Jodie King
I presented 200 ranking factors in 30 minutes at the Lincolnshire Expo after downing three expressos!
Hopefully, you will be able to take something from them to help steer your SEO campaign.
Some of them are my own inspiration but I must give credit to one of the main men in SEO, Brian Dean, and his great piece on Google's 200 Ranking Factors: The Complete List (2019).
Power Hour: 50 Actionable SEO Tips & TricksConductor
Mike Tirone, Digital Marketing Search Strategist at R2Integrated, Pat Reinhart, Manager of SEO Services at Prime Visibility, and Joe Taylor, Strategic Customer Success Manager at Conductor squeezed 50 tips into just 45 minutes with this SEO Power Hour at C3. Hearing from both agencies and brands, you’ll leave these slides stocked and energized with new, practical ways to seize search opportunities and boost your rankings.
This is an overview of tips and techniques in attaining organic search results. This Presentation was given at a Meetup.com Fox Valley Computing Professionals (http://internetpro.meetup.com/19/)
and last just over 100 minutes.
Rand Fishkin's presentation from Be Wizard, San Marino 2011 on the evolution of Google's rankings and how marketers can optimize for the next generation of ranking signals.
From the SMX East Conference in New York City, September 27-29, 2016. SESSION: Link Building Fundamentals. PRESENTATION: The Art and Science of Building Links - Given by Debra Mastaler, @debramastaler - Alliance-Link, President. #SMX #13D
List of do follow websites used to build backlinksDSIM
Backlinks are classified in two types:
No-follow Backlink
Do-follow Backlink
Before discovering the list of Do-follow sites used to create backlinks, let us first comprehend what these sorts of links are:
No-follow links are essentially links that don't go on the SEO advantages of the source webpage to the blogs where the connection focuses to or in basic words it can be said that these connections aren’t meant to offer any SEO advantage.
Driving *Meaningful* Clicks with Enriched SERPs - BrightonSEO 2019Izzi Smith
With Google's content-heavy SERP features aiming to satisfy searcher needs directly on the results, how do you adapt your SEO strategies to deal with that in order to not lose crucial organic traffic?
My new BrightonSEO talk covers different searcher intents, the SERP features most likely to be displayed, which intents to avoid, how to enrich your organic presence to drive only the right kind of traffic that will benefit your on-site engagement, and why it's so important to use these features to your advantage.
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Rand Fishkin's presentation from Be Wizard, San Marino 2011 on the evolution of Google's rankings and how marketers can optimize for the next generation of ranking signals.
From the SMX East Conference in New York City, September 27-29, 2016. SESSION: Link Building Fundamentals. PRESENTATION: The Art and Science of Building Links - Given by Debra Mastaler, @debramastaler - Alliance-Link, President. #SMX #13D
List of do follow websites used to build backlinksDSIM
Backlinks are classified in two types:
No-follow Backlink
Do-follow Backlink
Before discovering the list of Do-follow sites used to create backlinks, let us first comprehend what these sorts of links are:
No-follow links are essentially links that don't go on the SEO advantages of the source webpage to the blogs where the connection focuses to or in basic words it can be said that these connections aren’t meant to offer any SEO advantage.
Driving *Meaningful* Clicks with Enriched SERPs - BrightonSEO 2019Izzi Smith
With Google's content-heavy SERP features aiming to satisfy searcher needs directly on the results, how do you adapt your SEO strategies to deal with that in order to not lose crucial organic traffic?
My new BrightonSEO talk covers different searcher intents, the SERP features most likely to be displayed, which intents to avoid, how to enrich your organic presence to drive only the right kind of traffic that will benefit your on-site engagement, and why it's so important to use these features to your advantage.
We've been researching and playing at online casinos for over 10 years and during that time have seen plenty of them come and go. This is why it is so important to choose and online casino that is trusted and reputable and with a good management team. Play Online Casino Games for Free! Enjoy our Las Vegas slots, #theuscasino instant online slot machines - there is no need to sign-up and no need to download the online casino real money software #vegasslots. Slot Games with bonus rounds Slots 777, Vegas Casino Online real money.
Does Your Child Simply Have An Imaginary Friend -- Or Something Else?Aileen Santos
In many horror/suspense movies, we often find among the characters a child who has an imaginary friend -- but the imaginary friend turns out to be something else.
Here are some telltale signs that could indicate if your child -- or the child of someone you know -- is simply going through a make-believe stage in his/her development... or if you should start paying more attention, and maybe seek the help of an expert.
El enfoque de trabajo en red de los actores locales para el desarrollo de los...Congreso Turismo Rural
Ponencia a cargo de D. Max A.E. Rossberg sobre "El enfoque de trabajo en red de los actores locales para el desarrollo de los destinos de ecoturismo" en el 5.º Congreso Internacional de Turismo Rural de Navarra :: http://www.congresoturismorural.es
An advisory firm delivering services to the investors may help you in this sector. They use to provide such professionals who give such tips and hints which benefits the traders and help them to achieve the desired success.
Epic research malaysia weekly klse report from 11th may 2015 to 15th may 2015Epic Research Pte. Ltd.
Epic Research is performing a basic role as a leading financial advisory firm by providing good recommendations for,KLSE Stocks, Comex and Forex and all other segments with the help of experts and it maintains high accuracy.
Search influence University - 10 Ideas To Drive Traffic To Your Website Search Influence
In conjunction with New Orleans Tech Week 2016, Mary Silva presents "10 Ideas To Drive Traffic To Your Website." Ranging from on-site content and technical improvements to off-site social media and local search strategies, these ideas are great ways to improve your site's visibility to potential customers.
Whether you own a website or write for a blog, search engine optimization (SEO) is meant to ensure you are creating valuable content that Google can use to answer people’s questions when they search. They’re meant to improve your search traffic and boost your website’s rankings. As a blogger and editor, this is something I struggle with myself and am always looking to improve on. Read my tips on growing your traffic using SEO.
Power Hour: 50 Actionable SEO Tips & Tricks -- Delucchi Plus, Conductor, R2in...Conductor
An audience favorite from C3 2014, we cranked up the volume on the 2015 Tips and Tricks session! With insights from both agencies and brands, you’ll get stocked and energized with new, practical ways to seize search opportunities and boost your rankings.
Presentation by:
Jonathan Brinksman – Digital Analyst Manager, Delucchi Plus
Pat Reinhart – Director of Digital Strategies, Conductor
Mike Tirone – Digital Marketing Search & Content Strategist, R2integrated
This presentation was given at the 2015 Conductor C3 marketing conference. Learn more: http://c3.conductor.com/
Bobby singh - Digital Marketing ServiceBobby singh
Bobby singh - Digital Marketing Service in chandigarh Digital Marketing Consultant | Mentor / Trainer | Google & Facebook Ads Strategist | 5 Million $ + Ads Spend Experience
Digital Marketer Bobby - SEO some detailsBobby singh
Digital Marketer Bobby - SEO some details
Digital Marketing Consultant | Mentor / Trainer | Google & Facebook Ads Strategist | 5 Million $ + Ads Spend Experience
What is SEO - Bobby Singh digital marketerBobby singh
What is SEO - Bobby Singh digital marketer ,Digital Marketing Consultant | Mentor / Trainer | Google & Facebook Ads Strategist | 5 Million $ + Ads Spend Experience .
The SEO playbook stands as a comprehensive guide, a roadmap meticulously crafted to navigate the intricate landscape of search engine optimization. This strategic document is the digital marketer's compass, offering a detailed exploration of proven techniques and best practices designed to propel a website to the forefront of search engine results. At its core, the playbook unravels the fundamentals, demystifying the algorithms that govern search engine rankings and delving into the crucial elements of on-page and off-page optimization. From the art of crafting compelling content enriched with strategic keywords to the mastery of link-building strategies, the playbook covers an array of tactics aimed at enhancing a website's visibility and user experience. With a keen focus on technical SEO, mobile optimization, and adapting to algorithmic shifts, this playbook is a dynamic tool, evolving with the ever-changing SEO landscape. It empowers digital marketers and website owners to not only understand the principles that underpin successful SEO but also to create a personalized action plan that ensures a website's sustained relevance and success in the competitive digital realm.
SEO Secrets for Online Retailers Webinar getelastic
Webinar featuring useful tips, tools and best practices for optimizing your ecommerce site for search engine rankings. Presented by Elastic Path Ecommerce Software's Jason Billingsley and Founder of SEO firm Netconcepts Stephan Spencer.
What a wonderful day to celebrate the eternal sunshine of the spotless SEO mind! If you weren’t at the conference today or missed something, it’s alright, we’ve got your back - here are the key takeaways from the BrightonSEO September 2017 main stage. Check them out!
ASR August 14, 2010 - Ten Ways for Retailers to Improve Website PresenceSage Island
Presented by: Mike Duncan, Sage Island Marketing Agency
In the ever changing world of retail, competition has never been more fierce. Your website is a critical component of your business. This seminar teaches a fully integrated marketing approach leading you through the basics of a well designed, innovative site, and how to properly utilize e-commerce solutions. Learn how to build and expand your presence on the web to drive sales and maximize your bottom line.
This breakout session will explain the difference between on-page and off-page SEO techniques, and define the best practices for on-page search engine optimization. From there, learn how to incorporate these best practices into your Miva Merchant site. This is not an SEO tactics class, but rather a how-to on configuring your Miva Merchant cart to improve your organic search ranking.
Website Performance, Engagement, and LeadsTrust EMedia
Presented by Tracy Terry, Founder of Trust eMedia. WordPress Milwaukee User Track - In this session, participants will learn important SEO tactics, social aspects you need on a website, and inbound marketing best practices for performance, engagement, and lead generation. Inbound marketing has taken the marketing industry by storm. Today’s customers not only want you to provide a website, but to also be able to include best practices that will turn their website into a lead generating machine. Clients are happy when they realize they do not have to hire additional agencies to perform different strategies to their website. By knowing what makes a website “work” for a customer, you will have an edge on competition and a one-stop shop for clients.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
9. Memes
Design
A logo and initial
statement near the top
left and a call to action on
the bottom right of a
screen converts best.
FOLLOW THE GUTENBERG MODEL
primary optical area strong fallow area
weak fallow area terminal area
reading gravity
S E O C I A L
®
#95
10. Design
Remember the rule of thirds
from photography: place focal
elements along lines that would
divide the image into thirds
(both horizontally and
vertically).
REMEMBER THE RULE OF THIRDS
S E O C I A L
®
#94
12. Memes
Development
There are plenty of
CMS’s out there, as
well as snippets of
code you can “plug-
and-play” to achieve
your goals.
CUSTOM CODE
S E O C I A L
®
#93
14. Memes
Development
Watch what users do on
your site by using tools like
Google Analytics, Google
Tag Manager and Crazy Egg.
MEASURE WHAT MATTERS
S E O C I A L
®
#91
16. Memes
Development
You can control the image
and description that
appears when your page is
posted to Facebook or
Linkedin by anyone.
OPEN GRAPH DATA
S E O C I A L
®
#89
17. Memes
Development
In Wordpress, you can
install a plugin and
easily generate a site
map (for humans and
search engines alike!).
PUBLISH A SITE MAP
S E O C I A L
®
#88
18. Memes
Development
If your site’s loading slowly you can
find out why at GTmetrix.com.
If you use Wordpress a caching
plugin will speed it up.
OPTIMIZE LOAD TIME
S E O C I A L
®
#87
19. Memes
Development
Usually things don’t go wrong. But in case
they do it pays to back up your site regularly
(and automatically).
BACKUP REGULARLY
S E O C I A L
®
#86
20. Memes
Development
CMS’s have become very
popular, and as an unfortunate
effect they’ve been the target of
malicious attacks.
KEEP YOUR CMS SECURE
S E O C I A L
®
#85
22. Memes
Development
When new sites are created developers
ignore links to previously existing pages,
which leads to a lot of lost link juice.
CLEAR 404 ERRORS
S E O C I A L
®
#83
24. Search
On-page: Think of this as a destination and a map.
Off-page: think of this as fuel.
UNDERSTAND THE BASICS
Destination Search Engine
Results Page (SERP) Ranking
Currently enough “fuel” from links
(“link juice”) to get this far
Straight line
indicates good
keyword
research and
on-page
optimization
S E O C I A L
®
#82
25. Memes
Search
An SEO plugin that
takes care of many
(but not all) aspects of
on page SEO for you.
AUTOMATE WITH AN SEO PLUGIN
S E O C I A L
®
#81
26. Memes
Search
Don’t be afraid to ask for help,
but be cautious: the world of SEO
is littered with professionals who
parrot unverified information.
EMBRACE THE UNKNOWN
(we recommend)
S E O C I A L
®
#80
27. Memes
Search
PageRank is a good indicator, but it’s a little dated.
Moz’s “Domain Authority” and “Page Authority” provide
good measures of how powerful a page really is.
GAUGE AUTHORITY OF PAGES
S E O C I A L
®
#79
28. Memes
Search
Check to see who’s
ranking right now for
the keywords you
have in mind.
Use the MozBar to get
an idea of a SERP’s
competitiveness.
BE REALISTIC ABOUT KEYWORDS
S E O C I A L
®
#78
29. Memes
Search
The beginning of your page title is the most
important place to include a keyword.
PUT YOUR KEYWORDS IN KEY PLACES
★ Page title
★ H1 - H6 tags
★ Meta description
★ Main text
★ Anchor text of links
from other sites
S E O C I A L
®
#77
30. Memes
Search
Use PRLog.com to
get a free press
release online.
For additional
syndication, try
PR Web.
FREE (AND PAID) PRESS LINKS
S E O C I A L
®
#76
32. Memes
Search
One of the best ways to build links is to acquire the same
links that your competitors have.
CHECK YOUR COMPETITORS’ LINKS
S E O C I A L
®
#74
33. Memes
Search
List out every product or service that you use
—literally everything you can think of!
Then, email those companies with a
testimonial. Include a link to your website.
BUILD LINKS WITH TESTIMONIALS
S E O C I A L
®
#73
34. Memes
Search
The internet is everywhere, so chances are more of
your friends have blogs and websites than you think.
LINKS WITH FRIENDS
S E O C I A L
®
#72
36. Memes
Search
You can rank quickly
across a lot of Google
properties when you
produce different kinds
of content (images,
videos, news).
BLENDED SEARCH
S E O C I A L
®
#70
37. Memes
Search
People often forget that Youtube is a major search
engine in its own right—don’t be one of them.
YOUTUBE OPPORTUNITIES
S E O C I A L
®
#69
38. Memes
Search
Quora and Yahoo Answers links can really
boost your website and build up your expertise.
USE Q&A SITES FOR LINKS
S E O C I A L
®
#68
39. Memes
Search
Find bloggers in your niche,
cultivate a relationship and
ask them to link to you on
their blogroll or resource
page.
Offer to guest blog!
BLOGGER OUTREACH & GUEST BLOGGING
S E O C I A L
®
#67
41. Memes
Search
Find the sites that are sending
the most referral traffic. Then
find other sites that are similar
and suggest they link to you too.
WHO ALREADY LINKS TO YOU?
S E O C I A L
®
#65
42. Memes
Search
You need to work
on creating and
promoting content
at a regular
interval.
KEEP AT IT. CONSISTENTLY.
S E O C I A L
®
#64
43. Memes
Search
Make sure your URLs make sense!
They should be readable and reflect the
title of the page or post.
MAKE URL’S NATURAL
http://www.example.com/?page=022&cat=vid
http://www.example.com/how-to-tie-a-tie-022
✗
✓
S E O C I A L
®
#63
45. Memes
Search
Control what shows
up in search engines
and what doesn’t!
Robots.txt are files
that help search
engines understand
how to access your
content.
SET UP ROBOTS.TXT
S E O C I A L
®
#61
46. Memes
Search
Look for broken links throughout
your site.
FIX BROKEN LINKS ON YOUR SITE
You don’t want to leave a visitor or a search crawler hanging.
S E O C I A L
®
#60
47. Memes
Search
Each piece of content
should be focused on
one keyword phrase.
FOCUS YOUR CONTENT
S E O C I A L
®
#59
48. Memes
Search
You don’t want to throw up junk content.
Make sure your pages have useful
information designed to help your readers.
QUALITY > QUANTITY
S E O C I A L
®
#58
49. Search
The more pages you have, the more likely you are to rank
(just make sure your content is great!)
..ALTHOUGH QUANTITY HELPS TOO
S E O C I A L
®
#57
50. Search
Google wants to know it’s “you” writing your content.
Hook your Google+ up to your blog to get rich snippets.
AUTHORSHIP
S E O C I A L
®
#56
51. Search
Google and Bing both have
webmaster tools interfaces that
allow you to register your site and
receive useful insights.
SET UP WEBMASTER TOOLS
S E O C I A L
®
#55
52. Search
Connect Google Webmaster Tools and Google
Analytics and get your keyword data back!
WEBMASTER TOOLS + GOOGLE ANALYTICS
S E O C I A L
®
#54
53. Search
Teach the web what kind of
content you’re publishing.
USE STRUCTURED DATA
S E O C I A L
®
#53
54. Search
Describe what your images and links
are so that search engines know.
ALT TAGGING
<img src=”clouds.jpg” alt=”photo of cumulus clouds” />
<a href=”/clouds” alt=”more information on clouds” />anchor text</a>
S E O C I A L
®
#52
55. Search
Imagine picking up the New York Times
if there were no headlines!
STRUCTURE YOUR CONTENT WITH HEADINGS
S E O C I A L
®
#51
56. Search
Get more information about how your ads are performing,
which should eventually result in cheaper ads.
CONNECT ANALYTICS & ADWORDS
S E O C I A L
®
#50
57. Search
In Adwords, a higher quality score
will yield a lower cost per click.
FOCUS ON QUALITY SCORE
S E O C I A L
®
#49
QUALITY
SCORE
(out of 10)ad relevance
quality of landing page click-through rate
historical performance
58. IV. Social
The internet is not a one way conversation.
Get online and get talking with these social
media tips.
59. Social
Include an engaging picture (photos work best)
as well as your contact information.
FACEBOOK COVER PHOTOS
S E O C I A L
®
#48
60. Social
If one of your Facebook
posts is doing very well,
don’t be afraid to pay for a
boost.
BOOSTED POSTS ON FACEBOOK
S E O C I A L
®
#47
61. Social
If you’re not that funny yourself, don’t be afraid
to enlist the help of a comedic friend. Seriously!
HUMOR WORKS
S E O C I A L
®
#46
63. Social
Use Followerwonk.com to find people in your
niche that have a high number of followers.
TWITTER POWER USERS
S E O C I A L
®
#44
64. Social
If you have something informative
or especially interesting to tweet,
don’t be afraid to pay for play.
PROMOTING TWEETS
S E O C I A L
®
#43
65. Social
Build a following on your company page
by inviting your connections and
distribute appropriate content.
LINKEDIN CONTENT PLAN
S E O C I A L
®
#42
66. Social
Find active groups in your niche and
extend your influence.
LINKEDIN CONTENT PLAN
S E O C I A L
®
#41
67. Social
Quickly grow your network with Open Networking Groups.
These groups allow you to connect with anyone who is a
part of them.
OPEN NETWORKING GROUPS
S E O C I A L
®
#40
68. Social
Google + is easy
to ignore, but it’s
the real deal.
GOOGLE +
S E O C I A L
®
#39
69. Social
Don’t be afraid to
message your close
Facebook contacts
asking if they know
anyone who can
use your services.
You’ll be surprised
at what you find!
GET A LITTLE HELP FROM FRIENDS
S E O C I A L
®
#38
70. Social
Twitter and Google+ have powerful search
features. Use them to find relevant
conversations to contribute to.
JOIN CONVERSATIONS
S E O C I A L
®
#37
71. Social
Use FollowerWonk and Buffer to
determine when you should post
status updates for the best response.
SCHEDULE YOUR UPDATES
S E O C I A L
®
#36
73. Social
Social media works best when
you act like it’s real life.
Be polite.
Be friendly.
And be genuinely helpful.
SOCIAL MEDIA ETIQUETTE
S E O C I A L
®
#34
74. Social
SlideShare is a great social network that is
very under-used. It’s easy to repurpose
content into slideshow format.
SLIDESHARE
S E O C I A L
®
#33
75. Social
Don’t be afraid to share old posts
or follow up on articles that were
written a few months ago.
KEEP THE CONVERSATION GOING
S E O C I A L
®
#32
76. Social
Polls and poll results also make
great website and social content!
POLLS AND SURVEYS
✔
S E O C I A L
®
#31
78. Social
There are tons of
plugins make it
easy for readers to
share your content
with their friends
and follow your
channels.
INSTALL SOCIAL BUTTONS
S E O C I A L
®
#29
86. Social
Connect your Youtube channel
to Facebook, Twitter, Google+.
YOUTUBE CHANNEL LINKS TO OTHER NETWORKS
S E O C I A L
®
#21
87. Social
ADVERTISING ON SOCIAL MEDIA
★ Linkedin is expensive, but
worth it for some markets.
★ Get your feet wet with
Twitter: promote your best
tweets.
★ Facebook ads offer superior
targeting options.
S E O C I A L
®
#20
88. Social
KEYS TO A STRONG FACEBOOK AD
Ad height
★ Make ads short by using
landscape (wide) images
and minimal ad copy.
★ Don’t let campaigns end
at the end of a month.
★ Use many different
images for your
campaign.
S E O C I A L
®
#19
89. Social
Make your channels all look different by
releasing the same content, but varying
the order per channel.
DISTRIBUTE VIA CHANNELS IN DIFFERENT ORDER
S E O C I A L
®
#18
90. Social
We trust and respect the people and
companies that teach us things.
EDUCATE WITH YOUR CONTENT
S E O C I A L
®
#17
91. Social
The Facebook algorithm gives your posts more reach
if you don’t neglect any post type.
If you’ve been posting a lot of links lately, be sure to
even things out with images and plain text.
POST IMAGES, LINKS & STATUSES ON FACEBOOK
S E O C I A L
®
#16
92. Social
As of March 2014, Facebook posts will reach the audience of
your brand and any other brand you mention.
MENTION BIG BRANDS IN YOUR FACEBOOK
S E O C I A L
®
#15
93. IV. Sales
By making every interaction sales-focused
you can always be moving toward greater
profitability.
94. Sales
Make a list of your top
25 referring clients.
Then ask if they know
anybody that can use
your help this week.
YOUR TOP 25
S E O C I A L
®
#14
95. Whether it is landing pages, shopping carts,
email subject lines or sales scripts the best
online sellers are always testing.
SPLIT TEST EVERYTHING
Sales
S E O C I A L
®
#13
96. They’re a great way to
beef up your landing
page and work
especially well when
you have photos to
accompany them.
GET TESTIMONIALS
Sales
S E O C I A L
®
#12
98. Fixed elements
move with you
and really convert.
Visit Hellobar.com
to get started.
BOOST CONVERSIONS WITH “FIXED” ELEMENTS
Sales
S E O C I A L
®
#10
100. Everybody
naturally looks at
you for expertise.
Try co-organizing
or hosting a
Meetup to get
started.
HOST (FREE) EVENTS
Sales
S E O C I A L
®
#8
101. Always make sure your audience has an action to
take when they’re done engaging with your content.
DON’T FORGET THE CALL TO ACTION
Sales
S E O C I A L
®
#7
102. Hand them out
everywhere you
go and at every
opportunity.
Bonus points if
your card
visually
communicates
what you do!
BUSINESS CARDS
Sales
S E O C I A L
®
#6
103. Focus landing pages
on capturing visitor
contact information.
Try having users
“opt-in” and receive
additional content.
SQUEEZE INFORMATION
Get access
Sales
S E O C I A L
®
#5
104. Try Boomerang for Gmail and
time all your emails strategically.
SCHEDULE EMAILS
Sales
S E O C I A L
®
#4
105. Make the value box bigger than the price box
in the customer’s perspective.
VALUE VS. PRICE
Sales
value price
S E O C I A L
®
#3
106. Social
DRIP YOUR EMAIL CAMPAIGNS
Don’t flood inboxes.
Instead, leverage your list
by controlling the tap.
Sales
S E O C I A L
®
#2