Celador is an independent movie company founded in 1983 that has produced several movies and television programs, most notably the game show "Who Wants to Be a Millionaire?". As a small company, Celador relies on a project-by-project model, contracting freelance staff to produce individual films. One way Celador funds its movies is by selling distribution rights to generate capital for production. However, as a small company with lower budgets, Celador faces significant competition from larger studios like Warner Brothers and Sony that release more movies across multiple genres each year.