This unit covers analyzing media products and audiences through four learning objectives. The first objective has two parts - understanding media institutions through Celador Films and analyzing the film The Descent and its posters. The second objective focuses on understanding audiences for the film. The third objective examines the distribution and promotion of the film and posters. The final objective requires understanding legal, ethical and regulatory issues related to media products and their effects on audiences. Students will complete detailed work for assessment on each learning objective with deadlines for drafts, feedback, and final submissions.

1. Cambridge Technicals in Media
Unit 1
Analysing Media Products and
Audiences

2. Audio Visual and Print Media
This unit has four Learning
Objectives, although the first is
divided into two very different
sections
In each LO you must focus on an
audio-visual text – The Descent
– and a print text – the posters
and other print media products
related to The Descent

3. LO1a – Understanding Media
Institutions
● The first LO asks you to
demonstrate understanding of
media institutions
● It is focussed on Celador Films,
the production company who
made The Descent (and made
the poster for the film)
● It is a Pass/Fail task – you have
to cover all the necessary
material but only at a basic level

4. LO1b – Textual Analysis
● The second part of LO1 asks you
to analyse media texts
● You will need to produced
detailed work on The Descent and
a range of posters for the film
● You will need to show effective
use of media vocabulary
● You will need to use well chosen
evidence form the texts effectively
● This is a Pass/Merit/Distinction
task and you need to aim for the
higher levels in your work

5. LO2 - Audience
● In this LO you must show you
understand how to write about audience
– who they are, how they are described
and segmented
● You should show an understanding of
the relationships that exist between the
media products and the target audience
● You could show an understanding of
how the products appeal to different
parts of the audience in different ways.
● This is a Pass/Merit/Distinction task and
you need to aim your work for the
higher levels

6. LO3 – Distribution and Promotion
● This LO asks you to show you
understand how films and posters
reach their audiences, and how
media products are advertised.
● For the film, you need to think
about how the product is
distributed for cinema and home
viewing as well as how it is
promoted. You need to think about
how the print material is used in
different ways
● This is a Pass/Fail task – you need
to cover all of the material but only
in a basic way

7. LO4 – Legal, Ethical and Regulatory Issues
● The final LO in Unit 1 asks you to
understand the 'rules', written and
unwritten, that media products
have to keep to
● You have to show understanding
of how products effect audiences,
what legal and ethical issues there
are and how they effect the
product and who the regulatory
bodies are.
● This is a Pass/Merit task and your
work needs to aim for the higher
level.

8. Your Work
● There will be a detailed blog post for each Learning Objective
setting out exactly what you need to cover and how you will
produce evidence for assessment
● The evidence might be short or long pieces of writing,
presentations, notes, annotated images or discussions.
● There are hard deadlines for draft work
● You will have an opportunity to respond to feedback and
improve your work
● There are then hard deadlines for finished work which will be
assessed and recorded.
● You are responsible for keeping a file of all of your work. It
must be available for review by teaching staff on request.
● In addition, we will keep a final assessment folder of your
marked work.