LinkedIn Workshop
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Presented a 1 hour 15 minute Workshop on LinkedIn for students at the University of Connecticut attending the IMPAACT Conference (Identifying the Missing Power of Asian American in Connecticut). Audience consisted of students that had never used LinkedIn before and students that had basic LinkedIn profiles. Workshop included 2 activities - an icebreaker and a critiquing activity where students were given sample "fake" profiles and asked to critique them.
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LinkedIn Workshop
- 1. S LinkedIn: 0 to 100 Real Quick Prachi Shah
- 3. S Icebreaker! Where the Wind Blows
- 4. What is LinkedIn? S https://www.youtube.com/watch?v=YWp6AN00D_c S World’s largest professional network S For job searching AND recruiting S NOT a social media outlet!!! S Who here has a LI?
- 5. Creating an Account S FREE! S Premium option is not necessary for students S Can connect to Facebook account S Just need an email and a password!
- 6. Profile Picture Unprofessional Cropped & Blurry Warped Selfie
- 7. Profile Picture S Dress professionally S Be aware of your surroundings S Singular S Well-lit S Choose a recent picture (NOT from Prom!)
- 8. Headline
- 9. Summary & Resume • Be concise • Use the first person • Use buzzwords! • Keep it professional, not personal • ADD CONTACT INFO • ATTACH A RESUME • PUT YOUR LI URL ON YOUR RESUME • Personalize your LI URL!
- 10. Work Experience S Explain your job title, including acronyms S Use Numbers! S Keep it concise
- 11. Education
- 12. Education
- 13. Organizations S Perfect place to chronicle your UConn experience! S List any board positions in clubs/activities/teams/fraternities S If you haven’t held a board position, talk about your active involvement in the organization and what you do!
- 14. Connections S 0-100 add your friends! S 100-200 add your co-workers, professors, and advisors! S Follow influencers – CEO’s, visionaries, etc. S Follow your target companies S Join discussion groups based on your interests – great way to find valuable connections!
- 15. Skills & Endorsements • What are some skills you can write on your profile? • Your connections can endorse you for these skills, reinforcing your value to employers!
- 16. Recommendations S Ask professors for letters of recommendation and LI recommendations! S Have your previous employers write recommendations S Request to write about a specific project you worked on
- 17. S Critiques
- 35. S How to find jobs on LinkedIn!
- 36. Basic Job Search S Have specific keywords indicating time period and job function
- 37. Basic Job Search S Narrow search results by specifying: S Desired location S Experience needed for position S Specific company, if any S Specific industry, if any S Look for connections with employees! (2nd degree – best)
- 38. Find Alumni Contacts! S Find alumni from UConn that work in your target company! S Why connect with them?
- 39. How to send invitations S DO NOT go with the generic note! S Explain how you know this person, or why you want to connect with them S Be concise - there is a 300 character limit!
- 40. How to send invitations Dear Kaitlin, I found your LinkedIn profile through alumni connections at UConn. I am a current Husky and would like to talk to you about your career development from UConn to Buzzfeed, since Buzzfeed is one of my target companies for internships. Would you be available for a quick 20 minute conversation over the phone? Looking forward to hearing from you soon! - Prachi Shah
- 41. How to send invitations
- 42. S What are employers doing with your LinkedIn information?
- 43. What can companies see?
- 44. What do companies do with this information?
- 45. How do companies view your profile? S Recruiters usually look for you on LI through your name and college S It’ll be easier for them to search for you with an LI URL on your resume ;) S You can see how your profile looks like to the general public by clicking on “view profile as” S Keep tabs on “Who’s Viewed Your Profile”
- 46. What are companies looking for? S Personalized URL S Appropriate profile picture S Easy-to-follow S Professional – non-colloquial vocabulary S Endorsements S Recommendations S Number of connections – and number of VALUABLE connections
- 47. S Questions?
- 48. S Contact Prachi: Prachi.Shah@uconn.ed u Add me on LinkedIn! (don’t send a generic invitation!)