Keyword Match Ratio: What is it & How to Use it to Dominate Your CompetitionContent Equals Money
This article will start by referencing the recent Blind Five Year Old post about the “keyword match ratio” and SEOmoz’s article on “keyword level demographics,” and then expand out into a discussion of better keyword use.
Using a blog post series to beef your editorial calendar is an excellent way to attract new readers and keep existing ones compelled. Follow these tips.
Cost-Effective Social Advice for Budget Conscious Local SEO'sContent Equals Money
As a local SEO, it can be tempting to get your social campaign running and then ignore it. Upgrade your basic social tactics using these 3 cost-effective tips!
Appealing to Kids and Adults: Marketing Lessons from Boy BandsContent Equals Money
Boy bands have successfully harnessed a range of marketing tools, including a strong social media presence and a diversified image that remains true to brand.
Looking for ideas of what you can do to extend the reach of your posts? Check out this exhaustive list with tons of resources on how to repurpose content at the single post level.
The document provides a history of marketing and advertising from 1900 to the present day. It discusses the early debates between "hard sell" and "soft sell" approaches. It then outlines the major developments and innovations in each decade, including the rise of branding, positioning, integrated marketing, and the shift to digital and social media. The document references several important books, articles, and thought leaders that helped shape the evolution of the field.
The document provides a history of marketing and advertising from 1900 to the present day. It discusses the early debates between "hard sell" and "soft sell" approaches. It then outlines the major developments and innovations in each decade, including the rise of branding, positioning, integrated marketing, and the shift to digital and social media. The document references various books, articles, and thought leaders that helped shape the evolution of the marketing field over the past century.
Keyword Match Ratio: What is it & How to Use it to Dominate Your CompetitionContent Equals Money
This article will start by referencing the recent Blind Five Year Old post about the “keyword match ratio” and SEOmoz’s article on “keyword level demographics,” and then expand out into a discussion of better keyword use.
Using a blog post series to beef your editorial calendar is an excellent way to attract new readers and keep existing ones compelled. Follow these tips.
Cost-Effective Social Advice for Budget Conscious Local SEO'sContent Equals Money
As a local SEO, it can be tempting to get your social campaign running and then ignore it. Upgrade your basic social tactics using these 3 cost-effective tips!
Appealing to Kids and Adults: Marketing Lessons from Boy BandsContent Equals Money
Boy bands have successfully harnessed a range of marketing tools, including a strong social media presence and a diversified image that remains true to brand.
Looking for ideas of what you can do to extend the reach of your posts? Check out this exhaustive list with tons of resources on how to repurpose content at the single post level.
The document provides a history of marketing and advertising from 1900 to the present day. It discusses the early debates between "hard sell" and "soft sell" approaches. It then outlines the major developments and innovations in each decade, including the rise of branding, positioning, integrated marketing, and the shift to digital and social media. The document references several important books, articles, and thought leaders that helped shape the evolution of the field.
The document provides a history of marketing and advertising from 1900 to the present day. It discusses the early debates between "hard sell" and "soft sell" approaches. It then outlines the major developments and innovations in each decade, including the rise of branding, positioning, integrated marketing, and the shift to digital and social media. The document references various books, articles, and thought leaders that helped shape the evolution of the marketing field over the past century.
The document discusses the evolution of marketing and advertising from the late 19th century to the early 21st century. It touches on key events, theories, and practitioners that helped shape the field over time, from the rise of advertising agencies and marketing courses in universities in the early 1900s to more modern concepts like branding, positioning, integrated marketing, and the shift to digital/social media. The document provides historical context through numerous brief quotes and references to further illustrate important developments and debates within the industry at different points over the past century.
The document provides a historical overview of developments in advertising and marketing from the late 19th century to the 2000s. It traces the evolution of key debates around hard vs soft sell approaches. It also highlights major innovations and changes in the field over time, such as the rise of mass marketing in the 1900-1940 period, the emergence of integrated marketing communications in the 1950s-1960s, and the adoption of relationship marketing, viral marketing, and the emphasis on brand and emotion from the 1980s onward. The document serves as a useful timeline of the changing philosophies, practices, and technologies that have shaped the advertising and marketing industries over the past century.
The document provides a historical overview of developments in advertising and marketing from the late 19th century to the 2000s. It traces the evolution of key debates around hard vs soft sell approaches. It also highlights major innovations and changes in the field, including the rise of positioning in the 1960s-70s, the growth of integrated marketing in the 1990s, and the emergence of relationship marketing, viral marketing, and the importance of brands and emotions from the 1980s onward. The document serves as a useful timeline to understand the evolution of advertising and marketing concepts over the past century.
Communication strategy lessons @ Panteion University (Dept. of Communication, Media & Culture).
This is my first one, a prologue to advertising history.
06/03/2012
http://1story.tumblr.com/
Never write an advertisement that you wouldn't want your family to read. Advertisers were advised to avoid telling lies and to consider how their messages may affect others. During the early 20th century, there was debate between "killers" who prioritized direct sales and "poets" who emphasized creativity. Later, the importance of providing reasons to buy a product became clear. Marketers had to find new ways to attract attention as copywriting evolved.
The document discusses the history of advertising from 1900 to the present. It traces the debate between "hard sell" and "soft sell" approaches dating back to 1902. Key developments include the rise of branding in the 1920s, the growth of television advertising in the 1940s and 1950s, and the emergence of integrated marketing and relationship marketing in the late 20th century. The text also examines the evolution of advertising strategies and techniques over time to keep up with changing consumer and cultural trends.
An entrepreneur is an owner or manager of a business who takes on financial risk to launch new ventures. Some key entrepreneurs mentioned in the document include Sir Stelios Haji-Ioannou, who founded the low-cost airline EasyJet and other travel businesses; Eugene Schueller, who founded the cosmetics company L'Oréal; Estée Lauder, who built a cosmetics empire starting from selling creams from her uncle's hardware store; and J.K. Rowling, who became a billionaire author from her hugely successful Harry Potter book and film franchise.
This document summarizes the Brand Democracy advertising campaign created by Converse to engage consumers in creating advertising content for the brand. The campaign was based on the idea that consumers, not the company, own the brand based on influential people who had worn Converse shoes. Converse solicited short films from consumers showing their perspective on the brand, resulting in over 2,000 films submitted from 20 countries. The best films were featured online and on TV to deepen the relationship between consumers and the brand. The campaign was highly successful, driving increases in online sales, international sales, website traffic, and winning several industry awards.
This document provides an overview of the history and types of advertising. It discusses how advertising has evolved from ancient wall paintings to modern digital formats. Key figures like David Ogilvy, known as the "Father of Advertising", and definitions of advertising are covered. The different mediums of advertising like print, television, radio and online are defined. Examples of iconic advertisements from various countries and industries are shown along with a discussion of major global advertising agencies. In conclusion, the document emphasizes how advertising has become crucial to marketing by building brands and creating product awareness.
This document discusses perspectives on advertising creativity and provides examples of creative advertising ideas. It begins by defining creativity in advertising as generating fresh, unique ideas to solve communication problems. The creative team, including copywriters and art directors, are responsible for developing the words, concepts, and visuals that make up advertisements. Creativity in advertising aims to inform, persuade, and remind audiences. Young's model of idea generation involves immersion, digestion, incubation, illumination, and testing ideas. The document then provides numerous prompts and examples for generating hundreds of creative advertising ideas, such as considering the context, timing, news, brand weaknesses, personifying the product, target audiences, and the name and opposite of the brand.
8 Secrects of The World's Most Innovative RetailerswebShaper
1) The document provides tips for independent retailers to learn from the world's most innovative retailers. It details strategies for playing up differences, capturing customer imagination, cultivating partnerships, providing excellent customer service, maintaining an online and in-store presence, and having an inventory turnover plan.
2) Case studies of retailers like Uniqlo, Maison Kitsuné, Story, Tory Burch, and Toys"R"Us are presented as examples of companies that implement these innovative strategies successfully.
3) The document encourages independent retailers to adopt these practices in order to compete more effectively.
http://www.bizsum.com - Ideas are what keep businesses alive. Without new ideas, any business stands a good chance of slowly declining and eventually dying. The best companies never stop evolving and generating new ideas, and putting these ideas into action.
“Follow the Other Hand” by Andy Cohen gives a new, fun, and practical strategy to energizing your business by learning to think out of the box and come up with brilliant ideas. Through the metaphor of magic and a story of how a real company used magic to transform itself into a vibrant, profitable business, Cohen offers magical secrets to entrepreneurs and business people on how to turn their businesses into successful enterprises.
ING Direct in Italy created interactive "human billboards" featuring real customers promoting the bank to passersby. The customers would engage in conversation from billboards, drawing attention. IKEA Australia cast real customers in an ad encouraging do-it-yourself interior design. Tetley Canada aimed to break daily routines with a campaign replacing grocery carts with personal shoppers and promoting their tea mixes. Ryanair quickly capitalized on actor Gerard Depardieu's bathroom incident on a flight by altering their website.
Marketing Harry Potter presentation delivered to the Wilson Dow sales and marketing team on June 14, 2012 at the Wizarding World of Harry Potter in Universal Studios, Orlando, Florida. Discusses how the Harry Potter brand grew to a global phenomenon and includes information from the book, "Harry Potter: The Story of a Global Business Phenomenon" available through Amazon and all book stores.
1) The document analyzes different aspects of the US retail market including visual merchandising, customer service, and technological innovation.
2) It provides examples of stores that excel in each area such as Anthropologie and MAC Cosmetics.
3) Based on the investigation, the presentation recommends that UK retailers invest more in shop window displays, offer customers a branded experience, improve customer service, and employ more innovative technology.
THE MAN WHO DIDN'T KNOW HE HAD A BRAND & OTHER RETAIL STORIESBob Snyder
This document discusses how customer experience shaped several brands. William Eno's experience as an unsatisfied traffic customer led him to innovate traffic safety solutions. Abolfazl Khanjani's customers defined his flag business before he did. Noel Lee built the Monster brand through experiential retail stores but lost control of the brand when Beats focused more on customer experience. The document advocates putting customer experience at the center of branding.
The document profiles 10 of the greatest salespeople of all time, including Dale Carnegie, John H. Patterson, David Ogilvy, Mary Kay Ash, Zig Ziglar, Napoleon Barragan, Joe Girard, Meg Whitman, Steve Jobs, and Thomas Edison. It provides a brief overview of each individual's background and their impact and innovations within the field of sales.
Converse launched a campaign called "Brand Democracy" that allowed consumers to create advertisements for the brand in the form of short films. Over 2,000 films were submitted from around the world and featured on the Converse website and MTV. The campaign was a success, driving increases in online sales, international sales, website traffic, and average time on site. It also won several advertising awards. The campaign demonstrated that empowering consumers to control the brand messaging through user-generated content could effectively promote the Converse brand.
1) The document discusses advertising legends David Ogilvy and Carolyn Davidson. Ogilvy is known as the "Father of Advertising" for developing rules and instructions for effective advertising. He stressed the importance of research and not boring audiences.
2) Carolyn Davidson designed the iconic Nike Swoosh logo as a student in 1971 for $35. She created the simple yet recognizable design that became synonymous with the brand.
3) The document also profiles Carlo Cavallone, the Executive Creative Director of advertising agency 72andSunny known for big campaigns for clients like Adidas, Call of Duty, and Guitar Hero.
New data shows that kids and teens love Snapchat but are losing interest in Facebook. Investors are valuing Snapchat at $4 billion despite its lack of revenue.
The document discusses the evolution of marketing and advertising from the late 19th century to the early 21st century. It touches on key events, theories, and practitioners that helped shape the field over time, from the rise of advertising agencies and marketing courses in universities in the early 1900s to more modern concepts like branding, positioning, integrated marketing, and the shift to digital/social media. The document provides historical context through numerous brief quotes and references to further illustrate important developments and debates within the industry at different points over the past century.
The document provides a historical overview of developments in advertising and marketing from the late 19th century to the 2000s. It traces the evolution of key debates around hard vs soft sell approaches. It also highlights major innovations and changes in the field over time, such as the rise of mass marketing in the 1900-1940 period, the emergence of integrated marketing communications in the 1950s-1960s, and the adoption of relationship marketing, viral marketing, and the emphasis on brand and emotion from the 1980s onward. The document serves as a useful timeline of the changing philosophies, practices, and technologies that have shaped the advertising and marketing industries over the past century.
The document provides a historical overview of developments in advertising and marketing from the late 19th century to the 2000s. It traces the evolution of key debates around hard vs soft sell approaches. It also highlights major innovations and changes in the field, including the rise of positioning in the 1960s-70s, the growth of integrated marketing in the 1990s, and the emergence of relationship marketing, viral marketing, and the importance of brands and emotions from the 1980s onward. The document serves as a useful timeline to understand the evolution of advertising and marketing concepts over the past century.
Communication strategy lessons @ Panteion University (Dept. of Communication, Media & Culture).
This is my first one, a prologue to advertising history.
06/03/2012
http://1story.tumblr.com/
Never write an advertisement that you wouldn't want your family to read. Advertisers were advised to avoid telling lies and to consider how their messages may affect others. During the early 20th century, there was debate between "killers" who prioritized direct sales and "poets" who emphasized creativity. Later, the importance of providing reasons to buy a product became clear. Marketers had to find new ways to attract attention as copywriting evolved.
The document discusses the history of advertising from 1900 to the present. It traces the debate between "hard sell" and "soft sell" approaches dating back to 1902. Key developments include the rise of branding in the 1920s, the growth of television advertising in the 1940s and 1950s, and the emergence of integrated marketing and relationship marketing in the late 20th century. The text also examines the evolution of advertising strategies and techniques over time to keep up with changing consumer and cultural trends.
An entrepreneur is an owner or manager of a business who takes on financial risk to launch new ventures. Some key entrepreneurs mentioned in the document include Sir Stelios Haji-Ioannou, who founded the low-cost airline EasyJet and other travel businesses; Eugene Schueller, who founded the cosmetics company L'Oréal; Estée Lauder, who built a cosmetics empire starting from selling creams from her uncle's hardware store; and J.K. Rowling, who became a billionaire author from her hugely successful Harry Potter book and film franchise.
This document summarizes the Brand Democracy advertising campaign created by Converse to engage consumers in creating advertising content for the brand. The campaign was based on the idea that consumers, not the company, own the brand based on influential people who had worn Converse shoes. Converse solicited short films from consumers showing their perspective on the brand, resulting in over 2,000 films submitted from 20 countries. The best films were featured online and on TV to deepen the relationship between consumers and the brand. The campaign was highly successful, driving increases in online sales, international sales, website traffic, and winning several industry awards.
This document provides an overview of the history and types of advertising. It discusses how advertising has evolved from ancient wall paintings to modern digital formats. Key figures like David Ogilvy, known as the "Father of Advertising", and definitions of advertising are covered. The different mediums of advertising like print, television, radio and online are defined. Examples of iconic advertisements from various countries and industries are shown along with a discussion of major global advertising agencies. In conclusion, the document emphasizes how advertising has become crucial to marketing by building brands and creating product awareness.
This document discusses perspectives on advertising creativity and provides examples of creative advertising ideas. It begins by defining creativity in advertising as generating fresh, unique ideas to solve communication problems. The creative team, including copywriters and art directors, are responsible for developing the words, concepts, and visuals that make up advertisements. Creativity in advertising aims to inform, persuade, and remind audiences. Young's model of idea generation involves immersion, digestion, incubation, illumination, and testing ideas. The document then provides numerous prompts and examples for generating hundreds of creative advertising ideas, such as considering the context, timing, news, brand weaknesses, personifying the product, target audiences, and the name and opposite of the brand.
8 Secrects of The World's Most Innovative RetailerswebShaper
1) The document provides tips for independent retailers to learn from the world's most innovative retailers. It details strategies for playing up differences, capturing customer imagination, cultivating partnerships, providing excellent customer service, maintaining an online and in-store presence, and having an inventory turnover plan.
2) Case studies of retailers like Uniqlo, Maison Kitsuné, Story, Tory Burch, and Toys"R"Us are presented as examples of companies that implement these innovative strategies successfully.
3) The document encourages independent retailers to adopt these practices in order to compete more effectively.
http://www.bizsum.com - Ideas are what keep businesses alive. Without new ideas, any business stands a good chance of slowly declining and eventually dying. The best companies never stop evolving and generating new ideas, and putting these ideas into action.
“Follow the Other Hand” by Andy Cohen gives a new, fun, and practical strategy to energizing your business by learning to think out of the box and come up with brilliant ideas. Through the metaphor of magic and a story of how a real company used magic to transform itself into a vibrant, profitable business, Cohen offers magical secrets to entrepreneurs and business people on how to turn their businesses into successful enterprises.
ING Direct in Italy created interactive "human billboards" featuring real customers promoting the bank to passersby. The customers would engage in conversation from billboards, drawing attention. IKEA Australia cast real customers in an ad encouraging do-it-yourself interior design. Tetley Canada aimed to break daily routines with a campaign replacing grocery carts with personal shoppers and promoting their tea mixes. Ryanair quickly capitalized on actor Gerard Depardieu's bathroom incident on a flight by altering their website.
Marketing Harry Potter presentation delivered to the Wilson Dow sales and marketing team on June 14, 2012 at the Wizarding World of Harry Potter in Universal Studios, Orlando, Florida. Discusses how the Harry Potter brand grew to a global phenomenon and includes information from the book, "Harry Potter: The Story of a Global Business Phenomenon" available through Amazon and all book stores.
1) The document analyzes different aspects of the US retail market including visual merchandising, customer service, and technological innovation.
2) It provides examples of stores that excel in each area such as Anthropologie and MAC Cosmetics.
3) Based on the investigation, the presentation recommends that UK retailers invest more in shop window displays, offer customers a branded experience, improve customer service, and employ more innovative technology.
THE MAN WHO DIDN'T KNOW HE HAD A BRAND & OTHER RETAIL STORIESBob Snyder
This document discusses how customer experience shaped several brands. William Eno's experience as an unsatisfied traffic customer led him to innovate traffic safety solutions. Abolfazl Khanjani's customers defined his flag business before he did. Noel Lee built the Monster brand through experiential retail stores but lost control of the brand when Beats focused more on customer experience. The document advocates putting customer experience at the center of branding.
The document profiles 10 of the greatest salespeople of all time, including Dale Carnegie, John H. Patterson, David Ogilvy, Mary Kay Ash, Zig Ziglar, Napoleon Barragan, Joe Girard, Meg Whitman, Steve Jobs, and Thomas Edison. It provides a brief overview of each individual's background and their impact and innovations within the field of sales.
Converse launched a campaign called "Brand Democracy" that allowed consumers to create advertisements for the brand in the form of short films. Over 2,000 films were submitted from around the world and featured on the Converse website and MTV. The campaign was a success, driving increases in online sales, international sales, website traffic, and average time on site. It also won several advertising awards. The campaign demonstrated that empowering consumers to control the brand messaging through user-generated content could effectively promote the Converse brand.
1) The document discusses advertising legends David Ogilvy and Carolyn Davidson. Ogilvy is known as the "Father of Advertising" for developing rules and instructions for effective advertising. He stressed the importance of research and not boring audiences.
2) Carolyn Davidson designed the iconic Nike Swoosh logo as a student in 1971 for $35. She created the simple yet recognizable design that became synonymous with the brand.
3) The document also profiles Carlo Cavallone, the Executive Creative Director of advertising agency 72andSunny known for big campaigns for clients like Adidas, Call of Duty, and Guitar Hero.
New data shows that kids and teens love Snapchat but are losing interest in Facebook. Investors are valuing Snapchat at $4 billion despite its lack of revenue.
The document provides 7 tips for making content more visual: 1) Create a concept map to determine keywords and focus; 2) Turn off your inner editor on the first draft to be more creative; 3) Think about how content can be repurposed visually for different formats; 4) Use visual headlines to compel readers; 5) Pay attention to effective visual writing in other media; 6) Keep the focus on people rather than robots/SEO; 7) Use grammatical variations to create vivid, visual posts while avoiding keyword stuffing. The overall goal is for marketers to experience returns through more visual content that engages readers.
This document discusses whether to write the headline for an article first or last. It notes that there are arguments on both sides and that the best approach depends on factors like knowing the topic and goals. Writing the headline first can help define the focus and angle if the topic is still being determined. However, if the topic and content are already clear, writing the content first allows crafting a headline that captures the article. The key is to have a working title and let the content stand on its own.
This article is about how much more money teachers are going to have to spend out of their own pockets this year to provide necessary supplies for their students. Learn how you can help our here!
The document discusses 6 creative ways that companies are using Vine for marketing. It describes brands that have used Vine to engage customers by responding to hashtags, promote new products, give behind-the-scenes looks, make tutorials, hold contests, and provide educational content. Examples include Honda, Taco Bell, NBC News, Oreo, and General Electric. The conclusion promotes a content writing service.
Facebook has finally introduced Graph Search after announcing it a few months ago. This post is about how it works and how you can protect your privacy.
Autocomplete is an algorithm that predicts search queries as a user types into Google's search bar. It generates predictions based on the search history and behaviors of Google users as well as the SEO of pages that show up in searches. Autocomplete results can sometimes be idiosyncratic but also provide implications for brands, as negative keywords may suggest consumer issues while positive keywords indicate interest. Brands can influence their Autocomplete results through good SEO practices like social media profiles, wiki pages, and having multiple users search from different locations.
7 quotes from Steve Jobs about building your brand. Great branding tips from the mastermind behind Apple, one of the most innovative companies of all time.
When Translation Goes Wrong: How to Avoid Offending Your ClientelleContent Equals Money
The document discusses the importance of proper translation for marketing to Spanish-speaking audiences. As the Latin American population and their spending power grows in the US, good English to Spanish translations are needed. However, many companies have failed at translation, resulting in hilarious but also potentially offensive mistakes. These mistakes can harm a company's strategy by turning people off or making them laugh instead of taking the company seriously. The document provides examples of common translation errors like false cognates, failed figures of speech, and improper cultural translations. It recommends hiring professional translation help instead of relying on machine or online translators to avoid these errors.
Google recently began the process of upgrading the Google Places for Business dashboard. The update is intended to simplify the process of managing your local business’s presence on Google.
Check out the 7 questions you should ask yourself when writing to increase conversion rates. Content writing shouldn’t be a mystery. Here’s how the experts do it.
As search engines continue to roll out new algorithms that aim to reduce the effectiveness of certain black hat SEO techniques, white hat SEOs also have to find new ways to manage successful SEO campaigns. Relationship marketing can give you an edge by connecting you to your customers or colleagues in a more direct way.
High-Quality IPTV Monthly Subscription for $15advik4387
Experience high-quality entertainment with our IPTV monthly subscription for just $15. Access a vast array of live TV channels, movies, and on-demand shows with crystal-clear streaming. Our reliable service ensures smooth, uninterrupted viewing at an unbeatable price. Perfect for those seeking premium content without breaking the bank. Start streaming today!
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The Most Inspiring Entrepreneurs to Follow in 2024.pdfthesiliconleaders
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women MagazineCIOWomenMagazine
In this article, we will dive into the extraordinary life of Ellen Burstyn, where the curtains rise on a story that's far more attractive than any script.
The Role of White Label Bookkeeping Services in Supporting the Growth and Sca...YourLegal Accounting
Effective financial management is important for expansion and scalability in the ever-changing US business environment. White Label Bookkeeping services is an innovative solution that is becoming more and more popular among businesses. These services provide a special method for managing financial duties effectively, freeing up companies to concentrate on their main operations and growth plans. We’ll look at how White Label Bookkeeping can help US firms expand and develop in this blog.
During the budget session of 2024-25, the finance minister, Nirmala Sitharaman, introduced the “solar Rooftop scheme,” also known as “PM Surya Ghar Muft Bijli Yojana.” It is a subsidy offered to those who wish to put up solar panels in their homes using domestic power systems. Additionally, adopting photovoltaic technology at home allows you to lower your monthly electricity expenses. Today in this blog we will talk all about what is the PM Surya Ghar Muft Bijli Yojana. How does it work? Who is eligible for this yojana and all the other things related to this scheme?
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...Niswey
50 million companies worldwide leverage WhatsApp as a key marketing channel. You may have considered adding it to your marketing mix, or probably already driving impressive conversions with WhatsApp.
But wait. What happens when you fully integrate your WhatsApp campaigns with HubSpot?
That's exactly what we explored in this session.
We take a look at everything that you need to know in order to deploy effective WhatsApp marketing strategies, and integrate it with your buyer journey in HubSpot. From technical requirements to innovative campaign strategies, to advanced campaign reporting - we discuss all that and more, to leverage WhatsApp for maximum impact. Check out more details about the event here https://events.hubspot.com/events/details/hubspot-new-delhi-presents-unlocking-whatsapp-marketing-with-hubspot-integrating-messaging-into-your-marketing-strategy/
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
Cover Story - China's Investment Leader - Dr. Alyce SUmsthrill
In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
Kirill Klip GEM Royalty TNR Gold Lithium Presentation
Branding Tips from Andy Warhol
1.
2. Branding Tips from Andy Warhol
In 2006, the International Herald Tribune published
an article that examines 20 years of the Andy Warhol
brand. The author of the article commented:
“To judge by all the merchandise, Warhol is being
positioned as the next Hello Kitty.”
Today, seven years later, the comment still rings
true.
•Warhol would have loved the Internet Era, a time when everyone
really can have their “fifteen minutes of fame.”
•As a master of branding and commercialization, Warhol was of
the persuasion that “Being good in business is the most
fascinating kind of art.”
Let’s take a look at 3 ways you can practice this fascinating
Warholian art of boosting your company’s brand.
3. Small Business Tactic #1:
Be the Bellwether
Bellwether, or one who takes the lead or
initiative, is the perfect word to describe
Andy Warhol in the ‘60s, ‘70s, and ‘80s.
The Economist describes the Warhol
market as:
“the bellwether of post-war
and contemporary art.”
This article refers to a Warhol painting
(“Eight Elvises”) that sold for an
astonishing $100m+ in 2008.
In 2009, another one of his works, “200
One Dollar Bills,” was auctioned off for
$43.8m. Warhol was the ‘bellwether’,
indeed!
4. Small Business Tactic #1:
Be the Bellwether
The best part is, consumers don’t have to have
Christie’s or Sotheby’s kind of money to own a
little piece of Warhol’s brand.
Walk into Target and pick up a mug or t-shirt.
Visit just about any online poster website, and
you’re sure to snag a bargain reprint right off
the home page.
More than two decades after his
death, Andy Warhol is still a master
of brand extension, which is
exactly why he’s the bellwether of
the contemporary art market, a
market that’s overly self-aware of
its own commercialization.
5. Small Business Tactic #1:
Be the Bellwether
The lesson:
•Good brands sell stories, an ethos –
not products.
•Though Warhol had the occasional
work of art sell for millions of dollars,
the majority of his (post-death)
revenues don’t come from the
auctioning of originals.
•The revenues come from licensing and
small consumer goods that carry that
inimitable “Warhol Ethos.”
•Build your brand’s ethos; be the
bellwether.
6. Small Business Tactic #2:
Market with Transparency
“I’ll endorse with my name any of the following: clothing, AC-DC, cigarettes, small tapes, sound
equipment, ROCK ‘N’ ROLL RECORDS, anything, film and film equipment, Food, Helium, Whips,
MONEY!! love and kisses ANDY WARHOL. EL 5-9941.” -The Village Voice, 1968
Now, we can’t all get away with that kind of marketing! But chances are
we could all benefit from pulling back the curtains just a little bit.
•Whether you believe him or not,
Warhol marketed himself as highly
transparent.
•He famously said, “If you want to
know all about Andy Warhol, just
look at the surface of my paintings
and films and me, and there I am.
There’s nothing behind it.”
7. Small Business Tactic #2:
Market with Transparency
The lesson: Explore ways that your brand can let people in
on what it is you do, how you do it, why you do it, etc. This
is a fundamental part of content marketing.
You can start implementing
this small business tactic now!
These are great outlets for
branding to get started:
• A Company Blog
• A Social Media Brand Page
• A YouTube Video
8. Small Business Tactic #3:
Generate Ideas & Find Help in Execution
•Andy Warhol is inarguably the
catalyst that popularized screen-
printing. But more important than his
“rediscovery” of screen-printing is
his decision to utilize it for brand
extension.
•Instead of laboring over the tools
and machines for 14 hours a day,
Andy Warhol came up with the ideas,
executed them a few times himself,
and then had other people do the
intensive labor for him. As a result,
he was able to perfect the art of
brand extension.
9. Small Business Tactic #3:
Generate Ideas & Find Help in Execution
The Lesson:
•As the business owner, you are the idea
generator.
•Trust in your employees to take your
ideas and run with them.
•Don’t believe the lie that having other
people do the “heavy lifting” for you will
cost your brand it’s reputation.
•Being the idea generator and
implementing marketing automation
tactics are just two of many ways you can
“mass produce” whiles still maintaining a
brand experience.
10. About
Content Equals Money
Content Equals Money is a content writing service that
serves a wide variety of clients with top-shelf, sharable
content. Our goal is to work with small companies in order
to help them reap the same results from content
marketing as the Fortune 500 companies. Content
marketing is truly scalable and can work for all businesses
and business sizes!