The document profiles 10 of the greatest salespeople of all time, including Dale Carnegie, John H. Patterson, David Ogilvy, Mary Kay Ash, Zig Ziglar, Napoleon Barragan, Joe Girard, Meg Whitman, Steve Jobs, and Thomas Edison. It provides a brief overview of each individual's background and their impact and innovations within the field of sales.
Sales 2.0 From Willy Loman To Road Warrior Champion How Sales Has Evolved Th...billhicks
Sales has evolved from pure art and has emerged as a sophisticated and disciplined new science. This paper chronicles how sales has evolved and provides an overview of the many new technologies that are helping companies drive sales today and in the future.
5WPR CEO Ronn Torossian explains how Abecrombie must adjust its current strategy, due to its core consumer moving on with the fads the company was built on.
Sales 2.0 From Willy Loman To Road Warrior Champion How Sales Has Evolved Th...billhicks
Sales has evolved from pure art and has emerged as a sophisticated and disciplined new science. This paper chronicles how sales has evolved and provides an overview of the many new technologies that are helping companies drive sales today and in the future.
5WPR CEO Ronn Torossian explains how Abecrombie must adjust its current strategy, due to its core consumer moving on with the fads the company was built on.
A brief presentation about branding and the creative process that's behind the way I do my work. A presentation made for Expert in the House event organized by PharmAssist with the support of Start-Up Lisboa.
From Simple to Splintered to Seamless: In this new technology-enabled world, how can brand marketers and retailers capture the imagination and retain the loyalty of their customers?
6 Legendary Marketing Mishaps You Should Learn FromRob FitzGerald
Marketing plays a significant role in promoting a brand and it’s products and services, especially if they’re introducing something new. Influencing your audience’s opinion and behavior while hitting all the right notes in marketing is no easy task. Thus, developing an effective and well-tuned marketing strategy is crucial in executing successful campaigns.
However, there are times when brands miss some marks because of a miscalculated attempt to stand out from the competition. We’ve collated some of the worst marketing errors that huge brands have committed over the past years. Learn from them to avoid these same mistakes...
Read the full article:
https://connextdigital.com/6-marketing-mishaps-learn-from/
How to be a meaningful brand? Google could give you answers, but no solutions. Erik Saelens, Brandhome's Founder and Executive Strategic Director, spoke at Get tomorrow in Helsinki, Finland. He shared his vision of what we at Brandhome call “purpose conscious” media. In a world where anxiety is up and trust is down, media need to become more aware of the fundamental role they play in supporting brands in their quest to become and remain meaningful.
Matrix Metal casting company - Sanmar Groupgselva739
The Sanmar Foundries’ Unit 2 large flaskless moulding line was commissioned on 26 June 2008 at Viralimalai near Trichy. The sand foundry facilities will now have a capacity of 30,000 tonnes
per annum of steel castings.
Matrix Metals is a leading global supplier of finished steel cast components for the oil/gas, construction and mining, transportation and military sectors.
A brief presentation about branding and the creative process that's behind the way I do my work. A presentation made for Expert in the House event organized by PharmAssist with the support of Start-Up Lisboa.
From Simple to Splintered to Seamless: In this new technology-enabled world, how can brand marketers and retailers capture the imagination and retain the loyalty of their customers?
6 Legendary Marketing Mishaps You Should Learn FromRob FitzGerald
Marketing plays a significant role in promoting a brand and it’s products and services, especially if they’re introducing something new. Influencing your audience’s opinion and behavior while hitting all the right notes in marketing is no easy task. Thus, developing an effective and well-tuned marketing strategy is crucial in executing successful campaigns.
However, there are times when brands miss some marks because of a miscalculated attempt to stand out from the competition. We’ve collated some of the worst marketing errors that huge brands have committed over the past years. Learn from them to avoid these same mistakes...
Read the full article:
https://connextdigital.com/6-marketing-mishaps-learn-from/
How to be a meaningful brand? Google could give you answers, but no solutions. Erik Saelens, Brandhome's Founder and Executive Strategic Director, spoke at Get tomorrow in Helsinki, Finland. He shared his vision of what we at Brandhome call “purpose conscious” media. In a world where anxiety is up and trust is down, media need to become more aware of the fundamental role they play in supporting brands in their quest to become and remain meaningful.
Matrix Metal casting company - Sanmar Groupgselva739
The Sanmar Foundries’ Unit 2 large flaskless moulding line was commissioned on 26 June 2008 at Viralimalai near Trichy. The sand foundry facilities will now have a capacity of 30,000 tonnes
per annum of steel castings.
Matrix Metals is a leading global supplier of finished steel cast components for the oil/gas, construction and mining, transportation and military sectors.
When it comes to being an entrepreneur, you often are considered an innovator, a creative thinker, a successful business person and a trailblazer. Here are a few of the most successful entrepreneurs from our time, their story and their motto to help inspire the entrepreneur in you.
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Would you like to get inspired by the top creative marketing campaigns from renowned brands?
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The following presentation highlights a few interesting aspects of the current disruptive zeitgeist and is rather meant to be a ‘tango with the terminology’ than a complete discourse on the topic. As a former copywriter, creative director and entrepreneur in Germany, Austria and in South Africa, I want to kick off a conversation with you around creative disruption, change, giants, misfits, implications for advertising, and how I fit into the big picture to serve and benefit your business. Enjoy the ride!
Sometimes a single mistake can bring horrendous results to your brand! Get some valuable insights through these worst marketing campaigns and avoid marketing glitches for your brand.
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Entrepreneurial
Marketing
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Entrepreneurial flair when combined with effective marketing skill is a rare and powerful combination
in
business
. Developing products that customers want, and being bold with marketing investment,
are vital factors in achieving long-term
success.
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2004-2010, 50 Lessons Ltd.
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Business and Economics
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Entrepreneurship and Small Business
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Michael Jackson
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Consumer Products, Financial, Technology
This lesson is about how Sage started, and how this particular case combined someone who had great marketing skills but also was a great entrepreneur: a very rare occurrence, particularly in the technology sector, and something which turned out to be a massive success story.
The Sage story - which has been told before but I think is worth telling again - is about David Goldman, a guy who had a printing works in Newcastle and who took on a visiting professor under a DTI scheme to do some technology work for him.
In this particular case it was to do a costing and estimating package for the print industry, based on software. As anyone in the printing industry will realize, it’s quite a complex process to cost and estimate a printing job, which could have various different colors and different lengths etc.
They produced this product and started to sell it, and then subsequently produced an accounting product, which was OK. I raised venture capital for them, as is my style: I invested my fee back into the company and became involved.
In this particular case, Amstrad launched the PCW, which was the first low-cost PC in the UK, at £500: within six weeks, David Goldman had produced a £99 accounts package to go onto the Amstrad. It was the beginning of low-cost software in the UK market, and the business just took off.
But where David was outstanding was that he understood marketing. He wasn’t hung up about the product per se. So for example, when people phoned up and said: “How do we buy invoices to work with your accounting product?”, instead of shrugging his shoulders, he said: “We’ll produce them!”, because he was a printer of course.
So he produced invoices and payslips, and when people said: “Well, how do we make this thing work?” not just: “How do we turn the computer on?” but: “How do we do the
month-end routines? How do we do some of the accounting functions that go with the software package?”, we started to advise them - and, significantly, to charge them for it.
In those days back in the early 1980s, it was unusual for software companies to charge for their telephone support. We did. And, of course, it’s become a massively important part of the Sage business, and a massively important reason why people bought, and still continue to buy, the product.
Then sales started to take off; so the bold decision to g ...
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D A L E C A R N E G I E
The son of a hardscrabble Missouri farmer, Carnegie
began his career selling products and correspondence
courses to ranchers. He eventually landed in New York
City, where he began to offer a series of public speaking
classes that were frequented by many budding
salespeople. His landmark book How to Win Friends and
Influence People instructs readers to become more
effective communicators who focus on fostering healthy
team dynamics. Carnegie was also ahead of his time in
exhorting his followers to pursue work-life balance.
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J O H N H . P A T T E R S O N
The founder and CEO of the National Cash Register
Company was known to be a stern control freak. He was
also the father of modern sales training. He was among
the first entrepreneurs to organize sales-training programs
and retreats. His company provided salespeople with
scripts, and encouraged them to view the sales cycle as a
four-stage process that identified the milestones as the
initial approach, the proposition, the product
demonstration, and closing the deal.
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D A V I D O G I L V Y
The legendary advertising executive who created iconic
campaigns for Hathaway, Dove, Schweppes, and Rolls-
Royce began his career in sales, moving cooking stoves
door to door. He was so successful the company he
worked for asked him to write an instruction manual
that it then distributed to other members of its sales
force. Filled with timeless advice, it became a cult
classic. Among his tips: "The worst fault a salesman can
commit is to be a bore. Foster any attempt to talk
about other things; the longer you stay the better you
get to know the prospect, and the more you will be
trusted."
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M A R Y K A Y A S H
A successful salesperson in Dallas, Ash quit her job in
1963 because, she said, a man whom she had trained
was promoted above her at twice the salary. She
planned to write a book, but her notes became instead
a business plan for a beauty and cosmetics company
that relied on women to sell merchandise to their
friends and acquaintances through direct sales
(otherwise known as multilevel marketing). She also
pioneered the use of sales incentives, turning her
company's signature pink Cadillacs into a sign of
women's economic self-sufficiency.
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Z I G Z I G L A R
One of the leading motivational speakers in recent
years, Ziglar has helped shape the modern vocabulary
of sales as much as any other sales expert. In particular,
he encourages salespeople to commit to a lifetime of
learning and training; to be extremely shrewd when it
comes to setting (and thereby exceeding) goals and
quotas; and to maintain a heightened level of
motivation by constantly visualizing success.
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N A P O L E O N B A R R A G A N
The founder of 1-800-Mattress was a genius at using
technology to open new sales channels for his Simmons and
Sealys. He was one of the first and most successful adopters
of the 1-800 number, correctly predicting that consumers
would be perfectly willing to have mattresses delivered to
their homes sight unseen. Soon after the advent of e-
commerce, he registered the domain name mattress.com,
and derived significant online sales at a time when few
retailers were thinking about the Web. Fun fact: The
Ecuadorean-born Barragan got his start in 1950s Colombia,
selling beer and soda from the back of a burro.
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J O E G I R A R D
However, occasionally it’s not questionable tactics or a new
invention that pushes someone to the top of the sales game,
it’s hard work. Joe Girard is the world’s best car salesman, and
this isn’t a self-appointed title – he was recognized by the
Guinness Book of World Records as the world’s number one
after selling a staggering 13,001 cars in just 12 years. Aside from
things like attaching a business card to his tip when paying a
restaurant bill and encouraging waiters to visit him when they
next need a new car, Girard’s secret was simple. He put the
hours in and reaped the rewards. The average car salesperson
hands out around 500 cards a year while he dealt out an
average of 16,000 per month.
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M E G W H I T M A N
Margaret Whitman (1956-) is most famous for her tenure
at eBay, where it rose from a $4 million a year company
with 30 employees to an $8 billion a year firm
employing more than 15,000. The eBay business model,
of course, is that it's a vehicle for millions of people to
sell millions of products, with eBay taking a commission
on each sale. As a result, Meg Whitman, is responsible
for more sales taking place than possibly any human
living or dead. Even so, when Whitman tried to sell
herself as a political candidate, she failed, despite
spending $178.5 million.
Margaret Whitman (1956-) is most famous for her tenure
at eBay, where it rose from a $4 million a year company
with 30 employees to an $8 billion a year firm
employing more than 15,000. The eBay business model,
of course, is that it's a vehicle for millions of people to
sell millions of products, with eBay taking a commission
on each sale. As a result, Meg Whitman, is responsible
for more sales taking place than possibly any human
living or dead. Even so, when Whitman tried to sell
herself as a political candidate, she failed, despite
spending $178.5 million.
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S T E V E J O B S
One man who probably doesn't need an introduction is
Steve Jobs. It may not be fair to label the creator of the
IPOD/PAD/PHONE/WATCH solely as a Salesman -
However it can't be argued that he was the one to push
the brand to the market and contributed massively to its
current position as the world's largest company. Nobody
really needs 10,000 songs in their pocket but jobs made
us believe that we did, and needed to do it with style.
The secret to this was that he truly believed in the
product he was selling which allowed consumers to buy
into his vision.
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T H O M A S E D I S O N
Like Jobs, it takes a highly revised view to label Thomas
Edison exclusively as a salesman, however his work to
promote the widespread use of his Direct Current (DC) power
distribution method over his rival's Alternating Current (AC)
means he surely falls into this category. He understood the
importance of carving out a niche for his invention in the
market and his awareness of his competitors was perhaps
what set him apart. Edison was so keen to disparage AC that
he secretly paid the designer of the first ever electric chair to
utilize this method in order to promote the idea that it was
somehow deadlier than DC. While his methods were perhaps
slightly immoral. It's hard to deny that he knew how to get
ahead from his competitors.