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Social Media Intensive Launch Your Own Campaign Now


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Social Media Intensive Launch Your Own Campaign Now

  1. 1. Social Media Intensive: Launch Your Own Campaign NOW!
  2. 2. Social Media Intensive: Launch Your Own Campaign NOW! Presented by Cheryl Amaya and Mary Motz
  3. 3. What is Social Media? Business Benefits Types: Twitter Linked In Facebook Blogging Social Bookmarks Article Marketing Email Marketing Page 3
  4. 4. Approach to Social Media Steps to build a successful campaign 1 Brand Identification 2 Differentiation 3 Quality over quantity 4 Frequency 5 Content 6 Consistency 7 Reciprocal Value 8 Analytics Page 4
  5. 5. Social Media Site Stats Page 5
  6. 6. Agenda Twitter: 6 million unique monthly visitors and 55 million monthly visits Linked In: 47 million registered users, spanning 170 industries Facebook: 300 million active users, more than 10 million users become fans of Pages each day Page 6
  7. 7. Twitter Mobile Blogging Top 50 most popular sites 160 character tweets Audience 15 character name Use Keywords Use business name Specific Page 7
  8. 8. Twitter: Initial Profile Set Up Account Add URL Optimize bio and use all 160 characters allowed Location will help networking Option to make private Add Mobile Number to allow mobile tweeting Upload picture or logo Page 8
  9. 9. Page 9
  10. 10. Twitter: Beyond the Basics Find people Search by name/profile name/industry/location Through email lists (Gmail, Yahoo or aol) Customized Backgrounds Text Codes Additional Resources Social Oomph (Tweetlater) Tweetdeck Twitterrific Twitter Grader Summize Page 10
  11. 11. Linked In Professional Branding Connections and Groups Page 11
  12. 12. Linked In: Setting Up Your Profile Fill in current position/company information Skip adding connections for right now Confirm Email Set up Profile Import Resume or manually type in experience and school Add professional picture Add URLs (up to 3) Customize current job and industry to appears as you desire Update status frequently Page 12
  13. 13. Page 13
  14. 14. Linked In: Ways to Grow and Expand Add Connections Import email Search profiles Join Groups Industry School Target market Post in Groups Q&A section Answer and post Expert status Page 14
  15. 15. Facebook Dynamic Social Platform Most Interactive Personal Pages Group Pages Admin Person 5,000 limit Can make private Business Pages (Fan page) Fill in business name Next: asked if have a personal page (answer accordingly) Page 15
  16. 16. Facebook: Setting up your page Add Information Add photos Upload main image Add text to left box Post greeting on wall More = Better Publish Page Page 16
  17. 17. Additional Facebook Applications/Resources Link updates between twitter and facebook Add events to page Invite people to become a fan Add widgets Fan Page to website RSS Feeds Page 17
  18. 18. Staying in Touch Connect with us to show us your progress! Page 18
  19. 19. Do You Want More? Let our Entourage help you grow and maintain these Social Media campaigns are more! Everyone is encouraged to call us for further implementation. All class participants will receive a free hour of work on a social media campaign when you sign up for a maintenance package Page 19
  20. 20. Please complete the survey being distributed by the volunteers. Surveys may be returned to the volunteers or at the Registration Desk in Ballroom A.
  21. 21. Thank you to our sponsors