This document outlines the process of designing logos and slogans for companies. It explains that logos and slogans should be memorable, represent the company concept, and build recognition and trust. The design process involves researching ideas, sketching concepts, prototyping an idea, revising it, and showcasing the final design. Slogans are memorable phrases used in advertising to express a company's purpose. Famous slogans are provided as examples. Online slogan generators are also listed.

1. Logos & SlogansConcepts and Designs

2. Know What It RepresentsA concept, companyRecognitiontrustDescribableMemorable

4. What’s It’s NotDoesn’t necessarily include textDoesn’t necessarily include a pictureBusyMessy

5. Steps of DesignThe Design Brief - think about what you wantResearch & Brainstorming – come up with ideasSketching – try lots of different things

6. Steps of DesignPrototyping & Conceptualizing – pick one and try running with itRevise & Add Finishing Touches – your first draft is never perfectShowcase Finished Project – create a final copy and show it off on all your materials

13. SlogansMemorable motto or phrase used in advertisingExpress an idea or purpose

14. Memorable SlogansJust do it! –NikeYou’re in good hands with Allstate. –AllstateThe quicker picker upper. – BountyHave it your way. – Burger KingM’m, M’m good! –Campbell’s SoupSnap! Crackle! Pop! –Rice Crispies

15. Try this http://thesurrealist.co.uk/slogan.cgihttp://www.sloganizer.net/en/