Tasked with creating a brand guidelines booklet for a company we created, a colleague and I came up with The Set List. All artwork was done by Jessica Parrott, while copy was created in partnership with my colleague. This booklet was created for Integrated Branding Communication, a graduate course at Texas Tech University College of Media and Communication.
3. OUR MISSION
SOUL 512’s mission is to bring people of all different backgrounds
together. With an eclectic setting of different genres of music and food,
friends, families and even strangers come together to be inspired, enjoy
one another’s company and make lasting memories.
4.
5. What Makes SOUL 512
Community, Eclecticism, Entertainment
Where people of all backgrounds can connect through the power of
eclectic music, company and food.
Friendly, humble, creative, down home.
6. SOUL 512’s CORE BRAND VALUES
COMMUNITY ECLECTICISM ENTERTAINMENT
8. SOUL 512 focuses on the people and the music, by always keeping in mind our
core values: community, eclecticism and entertainment.
At SOUL 512 we believe that we are a place where people can come
together when communities feel divided. We believe that community is important
and that different genres of music can build a bridge, creating bonds between
people that otherwise wouldn’t. exist Through entertainment, we will build
community. Live music livens the soul, a different variety of food trucks fill tummies
and the beautiful Texas Hill Country sets the stage for memories that will last a
lifetime. It’s not just music – it’s more.
It’s not just music – it’s more
9. SOUL 512’s MESSAGE
SOUL 512 isn’t just another music venue. It’s a place where people of all walks
of life can come together and connect through the power and soul of the
music in Austin, Texas – the live music capital of the world.
It took us a while, but we finally came up with our name, but when we finally did
we knew it was perfect. We feel it embodies what we are about. It’s not just
about music – it’s more. Life can be polarizing and people have differences,
but when you’re here, your worries are washed away by sound of music. SOUL
512 is about bringing together different notes to create a beautiful sound –
different people to create a beautiful community.
10.
11. WHO WE ARE
We are a community-oriented
venue for people of all ages with a
humble and friendly vibe. It is a
place where creativity lets loose and
is a down-home space where
people can kick back, relax and
enjoy the atmosphere of live music.
12. COLORS & TYPEFACES
“512 Blue”
#1d5768
”Live Orange”
#c5722a
”Soul”
#041c2f
”Down-Home White”
#fffff6
Cast Iron
SOUL 512
Lemon/Milk
SOUL 512
Champagne & Limousines
SOUL 512
512 Blue – to be
used primarily as a
secondary color,
sparingly
Down-Home White
– to be used as a
background color
primarily
Live Orange – to
be used primarily as
an accent color
Soul – to be used
most often, mostly for
text; serves as a
neutral
Cast Iron – Logo
and accent text; to be
used sparingly
Lemon/Milk –
Header text, all capital
letters; to be used
more than Cast Iron,
less than Champagne
& Limousines
Champagnes &
Limousines – Body
text; to be used the
most of all three texts
14. SOUL 512 ICONS & IMPLEMENTATION
Primary Logo – to
be used on in
some way on all
SOUL 512
produced
documents &
merchandise
Secondary logo -
to be used on
special edition
SOUL 512
merchandise and
internal documents
SOUL 512 Stars – usage of SOUL 512 stars is meant for internal
productions only
All productions, from documents to merchandise to tickets, will
include the SOUL 512 primary logo. No SOUL 512 star may be
printed alone on external productions without “SOUL 512”
accompanying it in Cast Iron font. Placement of “SOUL 512” in Cast
Iron is open to personal preference.
16. Synopsis
At SOUL 512, our CORE VALUES: Community, Eclecticism,
and Entertainment drive our actions and ideas each day.
It’s not just a music venue, it’s more. A place for people to
set aside differences and create memories embracing the
power of live music.
SOUL 512 is Friendly, Humble, Creative, and Down-Home
17. Soul 512
ADV 6315
28 November 2017
Jeanette Moya & Jessica Parrott
Dr. Shannon Bichard
