Beat.box aims to dominate the music playlist market by allowing users to curate personalized playlists based on their personalities and lifestyles. Its strategy is to convince millennial music lovers to use Beat.box over competitors like Spotify by offering a simple way to customize playlists that are tailored to the listener's personality, making it effortless to explore and discover new artists. Beat.box uses a questionnaire to learn about users' interests and lifestyle in order to create custom playlists for them featuring emerging and mainstream artists that fit their profile.

1. Audrey Cabatan
VIS9
BeAbox box. .T T

2. OBJECTIVE:
To dominate the market by allowing users to curate a playlist that easily
discovers new music tailored to fit their personalities and lifestyles.
STRATEGY:
To convince millennial music lovers
to use Beat.box
instead of competitors like Spotify,
because they offer a simple way to customize playlists that assess the personality of
the listener, leading to the effortless exploration and discovery of emerging artists.

3. CURATED
MODERN
PERSONALITY
LIFESTYLEHIP
ACCESSIBLE exciting
perfect
custom
RELATEABLE
EXPLORATION
in-the-know
knowledgeable
UNEXPECTED
expression TRENDY
expert-crafted
enhancediscovery
UNIQUE
introduce
DIFFERENT
TAILORED

4. COMPETITION
• Most use a dark and/or cool
color scheme
• More of an urban feel
• Browsing, searching, and
managing playlists are all
straightforward and easy to
navigate
• Showcases the artist
• Uses clean and modern designs
• Very hip and trendy
Spotify, RDIO, Google Play Music,
TIDAL, Pandora, Apple Music

5. AUDIENCE
• Women and men who are
busy with their day to day, and
don’t have time to search for
new music
• Relies on no-hassle apps that
are easily accessible and easy
to navigate.
• Appreciates clean and modern
designs that are aesthetically
pleasing to the eye
• Are hip and trendy, and know
what they like when they see
(hear) it
Women & Men: College Age to
Young Professionals (aka
Millennials)

6. KEYWORD: EXPRESSION
This mood board focuses on the emotions people feel and the outlets
used to express them.

7. STYLE: MINIMALIST
This mood board focuses on clean and simple designs. Very little can
go a long way.

8. COLOR: BLUE
This mood board played with the variations of blue and it’s complimentary colors. It proves
that one spectrum of the color wheel, used in infinite ways, can still be vibrant and full of life.

9. FREESTYLE: URBAN
This mood board gives you a raw contemporary feel. It’s very real, and
carries lots of attitude and character.

10. WIREFRAMES
Wireframe I is…
• Compact and to the
point
• Engaging
• Up front with information
• Busy
Wireframe II is…
• Clarified and clean
• Inviting
• Simple and flows
• Not Daunting

11. COLOR SCHEMES
#578B63
During the process of choosing a color palette, straying away from dark colors that feel intimidating, was difficult at first.
Another challenge was using blue without it feeling dull and tired. By finding a pop of color here and there helped, and
made things feel more fun and vibrant. It gave it life!

12. COLORED WIREFRAME
#1B272D
Rugged Dark
vs
Cool & Vibrant
• The wireframe on the
left is more
contemporary and
gave off a lot of
attitude. It’s a bit
muted and not inviting.
• The wireframe on the
right feels clean and
simple. The colors are
refreshing and vibrant.

13. TYPOGRAPHY EXPLORATION
Sans Serif
• Headers are too thick
• Body font is too small
• Not enough
consistency
Serif
• Header and body are
easier to read
• Serif is too dated
Script + Sans Serif
• Header doesn’t fit the
audience and is too
retro
• Body is easy to read,
and has a good flow
Slab + Serif
• Headers are too thick
and hard to read;
looks blurred together
• Body font is too
small/hard on the eye

14. FINAL STYLE GUIDE: BEAT.BOX
Join Now Join Now
Let’s Do This Let’s Do This
Get Started Get Started
Learn More Learn More
Yellow Icons =
Explore
Pink Icons =
Convert
Light Blue Icons =
Connect
Blue is the primary color, but unlike most other competitors who use blue or dark
palettes, it is still inviting and not harsh. The pink and yellow complements the blue,
adding vibrancy making it feel fresh and young. Using pink and yellow for the CTA
buttons allows the user’s eyes to gravitate to them naturally.

15. FINAL STYLE GUIDE: BEAT.BOX
• Headers are easy to
read
• Catches the
audience’s attention
• Body has good styling.
• Font size helps with the
scalability of the text

16. EXPLORE: BEAT.BOX
BeAx box. .T T
Great Music.
Unexpected Finds.
Tailored for you.
When was the last time you fell in
love with a new artist or song?
Introduced your friends to an
emerging act? Or found just the
perfect playlist for that special date
night?
Beat.box helps you find artists you
love by creating tailored playlists
just for you.
We believe that music is an
expression of your personality and
finding that perfect playlist can
make for the perfect day. Our
playlists are created just for you
with music from emerging and
mainstream artists based on your
personal profile.
personal profile. personal profile.
erfect Playlists.
ected.
New Music. Perfect Playlists.
Custom-selected.
for Beat.box’s custom
ogether playlists tailored
eferences and lifestyle. If
cionado looking for a
way to find music, our
be just what you’re
s about 10 minutes to
When you register for Beat.box’s custom
service, we’ll put together playlists tailored
to your current preferences and lifestyle. If
you’re a music aficionado looking for a
new and unique way to find music, our
custom plan might be just what you’re
looking for. It takes about 10 minutes to
get started.
1 1
What’s your current lifestyle. Are
you out every night? Training for
a marathon? Need the perfect
music for studying? Or focused
on getting the right mood for a
quiet night at home?
What’s your current lifestyle. Are
you out every night? Training for
a marathon? Need the perfect
music for studying? Or focused
on getting the right mood for a
quiet night at home?
2 2
Tell us about your favorite things.
What style defines you? What
cannot you live without? What’s
your sprit animal? What’s your
Tell us about your favorite things.
What style defines you? What
cannot you live without? What’s
your sprit animal? What’s your
BeA BeAbox box. .T T
Get started with our custom plan and
we’ll put together set of playlists, just
for you.
Get started with our custom plan and
we’ll put together set of playlists, just
for you.
Get Started Get Started
Tell us about your favorite things.
What style defines you? What
cannot you live without? What’s
your sprit animal? What’s your
must see TV?
Tell us about your favorite things.
What style defines you? What
cannot you live without? What’s
your sprit animal? What’s your
must see TV?
3 3
Let us know about your favorite
music, styles and artists. Knowing
your current musical reach will
help us push you in the right new
direction.
Let us know about your favorite
music, styles and artists. Knowing
your current musical reach will
help us push you in the right new
direction.
Short on time? Not sure where
to start? Try one of our expert-
Short on time? Not sure where
to start? Try one of our expert-
Jump-start your music
with Beat.box.
Jump-start your music
with Beat.box.
BeA BeAbox box. .T T
Short on time? Not sure where
to start? Try one of our expert-
crafted playlists.
Short on time? Not sure where
to start? Try one of our expert-
crafted playlists.
Jump-start your music
with Beat.box.
Jump-start your music
with Beat.box.
If your motto is “TOGA! TOGA!” this playlist
will have you breaking out the solo cups
and setting up the strobe lights. Friday
Night House Party includes all the music
you need to get your guests happy and
dancing into the night in one 6-hour
playlist.
If your motto is “TOGA! TOGA!” this playlist
will have you breaking out the solo cups
and setting up the strobe lights. Friday
Night House Party includes all the music
you need to get your guests happy and
dancing into the night in one 6-hour
playlist.
Friday Night House Party Friday Night House Party
BeA BeAbox box. .T T
Notice the sticky navigation bar! Once the user starts to scroll, the
navigation bar pops out and hovers over the page as they explore.

17. EXPLORE: BEAT.BOX
e hard to overcome, but
st can push you through
This playlist provides all
d to up your energy,
nd get ready for the
Hump day can be hard to overcome, but
this perfect playlist can push you through
to the weekend. This playlist provides all
the songs needed to up your energy,
focus at work, and get ready for the
weekend.
Working for the Weekend Working for the Weekend
Join Now Join Now
Want to browse more Playlists? Want to browse more Playlists?
At Beat.box, we do things a little
differently. We recommend music
for you through a uniquely created
database that categorizes music
and artists by personality: what
At Beat.box, we do things a little
differently. We recommend music
for you through a uniquely created
database that categorizes music
and artists by personality: what
Your personal dj.
Like a Personal chef,
but for your ears.
Your personal dj.
Like a Personal chef,
but for your ears.
BeA BeAbox box. .T T
Learn more about our commitment to
build our musical catalogue
At Beat.box, we do things a little
differently. We recommend music
for you through a uniquely created
database that categorizes music
and artists by personality: what
you’re into, your likes and dislikes,
how you live — instead of by
reviews and rcommendations. We
enhance your current lifestyle and
introduce new and unique music
options.
At Beat.box, we do things a little
differently. We recommend music
for you through a uniquely created
database that categorizes music
and artists by personality: what
you’re into, your likes and dislikes,
how you live — instead of by
reviews and rcommendations. We
enhance your current lifestyle and
introduce new and unique music
options.
Learn More Learn More
Hungry For More? Hungry For More?
We don't tell you what music to like.
With the Beat.box app, you tell us what
music you want to hear. But if that’s
still not enough for you, our blog is full
of resources to help you find new and
emerging artists as well as hidden
gems from the past.
We don't tell you what music to like.
With the Beat.box app, you tell us what
music you want to hear. But if that’s
still not enough for you, our blog is full
of resources to help you find new and
emerging artists as well as hidden
gems from the past.
Let’s Do This Let’s Do This
BeA BeAbox box. .T T
Hungry For More? Hungry For More?
We don't tell you what music to like.
With the Beat.box app, you tell us what
music you want to hear. But if that’s
still not enough for you, our blog is full
of resources to help you find new and
emerging artists as well as hidden
gems from the past.
We don't tell you what music to like.
With the Beat.box app, you tell us what
music you want to hear. But if that’s
still not enough for you, our blog is full
of resources to help you find new and
emerging artists as well as hidden
gems from the past.
Let’s Do This Let’s Do This
About Us. About Us.
Beat.box was founded in 2014 by
three close friends who wanted to
help introduce others to great music
and create an exciting new way to
discover and create new playlists.
Learn More Learn More
BeA BeAbox box. .T T
playlist.
Entertaining the perfect date and want to
set they right mood? This playlist includes
all the songs needed to to take you and
your companion from dinner to dessert
and into the night. This is a playlist that
makes Al Green proud.
Perfect date night
Working for the Weekend
BeAox box. .T T

18. thank you.
This was tailored
for you.