Digital recruitment might be the key to an effective overall recruiting strategy but the question is where to begin. This session will walk you through how to prioritize your digital recruiting options and how you how to develop smaller initiatives designed to drive change and establish buy-in so that you can continue to move forward in your digital and online recruiting efforts. Learn how to get started realigning your recruiting efforts online by using creative and truly out-of-the-box digital recruiting strategies. Key Objectives: *How to prioritize talent attraction efforts focusing on digital *Create momentum using small wins *Top five digital strategies that every recruiter should consider *Learn how to establish ROI focused on metrics

1. HOW TO INCREASE PARTICIPATION
IN SOCIAL GOOD PROGRAMS
Grab the deck at workolo.gy/digital-recruiting

2. OUR
AGENDA
TOPIC 1:
LIVE VIDEO
TOPIC 2:
GETTING CREATIVE
TOPIC 3:
CANDIDATE ENGAGEMENT
TOPIC 4:
METRICS AND MEASUREMENT

3. HOW TO INCREASE PARTICIPATION
IN SOCIAL GOOD PROGRAMS
2016 Nielson Social Media Report

4. HOW TO INCREASE PARTICIPATION
IN SOCIAL GOOD PROGRAMS

5. THE CANDIDATE
LANDSCAPE
u Mobile first world
u Resources at their
fingertips
u Candidates expect
experiences
u Creativity wins!

6. GOING
DIGITAL

7. LIVE VIDEO
BENEFITS
Opportunity
to engage
candidates
in real time
Demonstrates
authenticity
which builds
trust
Humanizes
the hiring
process

8. HOW TO INCREASE PARTICIPATION
IN SOCIAL GOOD PROGRAMS
2016 Edelman Trust Barometer

9. FACEBOOK
VIDEO

10. PERISCOPE
VIDEO

11. CHOOSING A
PLATFORM

12. A PICTURE IS WORTH
A THOUSAND WORDS

13. CREATIVITY
WINS

14. EMPOWER THE
EMPLOYEE

15. CREATE A “VIRTUAL”
EXPERIENCE

16. A NOD FROM
MARKETING
u Programmatic job posting
u Pay per candidate “click”
u Uses ads across web to
target job seeker

17. PROGRAMMATIC
JOB MARKETING

18. WHERE TO
START
1. Know your audience
2. Get an executive sponsor
3. Research the marketplace
4. Lighthouse your idea
5. Focus on metrics

19. 2016 Nielson Social Media Report

20. YOUR FRIEND, THE
EDITORIAL CALENDAR
u Used to organize and
plan your content
u Helps focus your
efforts
u Allows time for
content and graphic
creation
u Can be as simple as
a Google doc

21. AUTOMATION IS
YOUR FRIEND
STEP 1: Leverage your
ATS
STEP 2: Create message
templates, like SMS
STEP 3: Use CRM, Gmail
or Chrome Extensions

22. FOCUS ON MOBILE TO
ENGAGE CANDIDATES
u Non HTML emails
u Customized messaging
u SMS

23. FOCUS ON MOBILE TO
ENGAGE CANDIDATES

24. FOCUS ON MOBILE TO
ENGAGE CANDIDATES

25. FOCUS ON MOBILE TO
ENGAGE CANDIDATES

26. MEASUREMENT
& METRICS
u Source of hire
u Impressions
u Conversions
u Engagements
u Clicks
u Time to fill

27. GOOGLE
ANALYTICS

28. FINAL
THOUGHTS
Digital recruiting is
creative marketing built
on the foundations of
measurement and
metrics. Don’t be afraid
to experiment and make
mistakes.

29. YOUR
TAKEAWAYS
- Prioritize digital talent attraction efforts
- Create momentum with small wins
- 5 digital strategies for every recruiter
- Establish ROI focused on metrics

30. Jessica Miller-Merrell
@jmillermerrell
sources
2016 Candidate Experience
Report
workolo.gy/c-and-e
2016 Edelman Trust Barometer
workolo.gy/ed-trust
How AOL Used Snapchat for
Diversity Hiring
workol.gy/snapchat-hiring
2016 Nielsen Social Media
Report
workolo.gy/nielsen-sm
!
SPEAKERS
LinkedIn: bit.ly/jmillermerrell
How Gap Uses VR to
workolo.gy/vr-hr
Grab the deck at workolo.gy/digital-recruiting

31. Q&A
?? ?
Grab the deck at workolo.gy/recruit-digital