Brand yourself for success
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Brand for Professional Success.
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Brand yourself for success
- 1. Brand Yourself to Success K. Patrice Williams JD Chief Brand Officer 123 Target Marketing www.123TargetMarketing.com
- 2. What is a Brand? Target Marketing to Grow Your Business Sales
- 3. DEFINE YOUR PERSONAL BRAND Target Marketing to Grow Your Business Sales
- 4. Target Marketing to Grow Your Business Sales Your Brand is Talking whether you know it or not!
- 5. Target Marketing to Grow Your Business Sales Who am I? K. Patrice Williams, JD • African American woman with a JD & Marketing Degree builds Creditability • My Legacy will be that I touched and effected 1Million People and with Life /Work Balance • I LOVE being a Mother & a Wife • Time Off is just as valuable as Time On! • I'm amazing at Brand Design and will continue to stretch myself to get better • Passion for Teaching: Adj. Professor – Marketing, Speaker • Knowledge & Value is worth at least $150k plus a year
- 6. What's Unique about you? Target Marketing to Grow Your Business Sales • What are you Passionate About • What are your Attributes • What are my Strengths? • Value Proposition Ask Yourself What are my Strengths? What am I already good at? What am I known for? What do I want my Legacy to be?
- 7. Target Marketing to Grow Your Business Sales What do you really want? 1. Ideal Position 2. Ideal Salary 3. Location
- 8. Target Marketing to Grow Your Business Sales Stepping into your New Brand by Leaving behind your Old Brand
- 9. LEAVE THE OLD BRAND Target Marketing to Grow Your Business Sales
- 10. Target Marketing to Grow Your Business Sales Break the Old Brand Just walk away ….. • New way of Thinking • New Look • New Style • Education • Mentor
- 11. BRAND ACTION PLAN Target Marketing to Grow Your Business Sales
- 12. Target Marketing to Grow Your Business Sales Communicating your Brand What you do NOT What you Say • Look • Sound • Action • Reaction • Thoughts
- 13. Target Marketing to Grow Your Business Sales Brand Action Plan Evaluate and Revise your Show up as an Plan Expert in your Brand! Communication Plan Walk your Brand Everyday Identify your Brand Goals Define your Brand
- 14. Target Marketing to Grow Your Business Sales 1. Show up as an Expert 2. Only spend 15-30 minutes a day on your Social Media Platforms Create a Clear 3. Make it your purpose to spend time building one Brand Plan. on one and build a relationship with everyone in your LinkedIn, Facebook and Twitter network! 4. Deliver Content and Information that your Target Audience cares about 5. Don’t just set up your social media accounts and watch…Engage them by POSTING messages on their wall RESPONDING to their updates and content
- 15. Target Marketing to Grow Your Business Sales Show up as an Expert in your New Brand! • Speak at Industry Events • Create Video, Articles • Start a Blog • Are you a chatter box? Create your own radio show in your area of expertise? • Update your Resume – Be ready for the next career opportunity
- 16. Resume Target Marketing to Grow Your Business Sales
- 17. Target Marketing to Grow Your Business Sales Decide which Social Media Platform is Right for YOU!
- 18. Target Marketing to Grow Your Business Sales View your Social Media Sites as Online Real Estate www.namechk.com
- 19. QUESTIONS & ANSWERS K. Patrice Williams JD Chief Brand Officer 123 Target Marketing www.123TargetMarketing.com www.linkedin/in/kpatricewilliams www.facebook.com/123targetmarketing.com Available for Company & Assoc. Presentations, Keynotes, Corporate Workshops, Professional Consulting, 707-557-7007