A brand is not only comprised of the product, but it’s what people say about your product. So, Brand is a mark of uniqueness and distinction of your product. Brand management influence your distinctive selling intention, strengthen your brand identity and maintain brand awareness and consistency.

2. What is Brand?
A brand is not only comprised of the product, but it’s what people say
about your product.

3. What is Brand?
A brand is not only comprised of the product, but it’s what people say
about your product.
The brand = Customers’ experience + Visual and Tonal Composition+
Behavioral Components

4. What is Brand?
A brand is not only comprised of the product, but it’s what people say
about your product.
The brand = Customers’ experience + Visual and Tonal Composition+
Behavioral Components
So, Brand is a mark of uniqueness and distinction of your product

5. Brand Management

6. • Influence Your Distinctive Selling Intention
Benefits of Brand Management

7. • Influence Your Distinctive Selling Intention
• Promotion of Brand Explicitly or Implicitly
Benefits of Brand Management

8. • Influence Your Distinctive Selling Intention
• Promotion of Brand Explicitly or Implicitly
• Strengthen Brand Identity Internally
Benefits of Brand Management

9. • Influence Your Distinctive Selling Intention
• Promotion of Brand Explicitly or Implicitly
• Strengthen Brand Identity Internally
• Maintain Brand Awareness and Consistency
Benefits of Brand Management

10. What is Branding?
The specialized marketing efforts:
• To create, design, develop & manage brand strategy

11. What is Branding?
The specialized marketing efforts:
• To create, design, develop & manage brand strategy
• The primary focus is to improve brands by creative
communication.

12. What is Branding?
The specialized marketing efforts:
• To create, design, develop & manage brand strategy
• The primary focus is to improve brands by creative
communication.
• Offers support to achieve business objectives and
goals

13. What is Branding?
The specialized marketing efforts:
• To create, design, develop & manage brand strategy
• The primary focus is to improve brands by creative
communication.
• Offers support to achieve business objectives and
goals
• Brand management made easy by branding

14. Responsibilities of Branding Agencies
• Work as a marketing strategist

15. Responsibilities of Branding Agencies
• Work as a marketing strategist
• Perform as a creative team within the
organization

16. Responsibilities of Branding Agencies
• Work as a marketing strategist
• Perform as a creative team within the
organization
• Analyze brand competition and suggest ways to
compete

17. Responsibilities of Branding Agencies
• Work as a marketing strategist
• Perform as a creative team within the
organization
• Analyze brand competition and suggest ways to
compete
• Provide support in advertising

18. Responsibilities of Branding Agencies
• Work as a marketing strategist
• Perform as a creative team within the
organization
• Analyze brand competition and suggest ways to
compete
• Provide support in advertising
• Figure out forms and ways of brand promotion

19. Areas Specialization in Brand Management
• Research, analytics & design

20. Areas Specialization in Brand Management
• Research, analytics & design
• Brand portfolio and architecture

21. Areas Specialization in Brand Management
• Research, analytics & design
• Brand portfolio and architecture
• Naming a brand product

22. Areas Specialization in Brand Management
• Research, analytics & design
• Brand portfolio and architecture
• Naming a brand product
• Brand identity & positioning

23. Areas Specialization in Brand Management
• Research, analytics & design
• Brand portfolio and architecture
• Naming a brand product
• Brand identity & positioning
• Visual identity of the brand

24. Areas Specialization in Brand Management
• Research, analytics & design
• Brand portfolio and architecture
• Naming a brand product
• Brand identity & positioning
• Visual identity of the brand
• Brand communication

25. Areas Specialization in Brand Management
• Research, analytics & design
• Brand portfolio and architecture
• Naming a brand product
• Brand identity & positioning
• Visual identity of the brand
• Brand communication
• Branding guidelines

26. Areas Specialization in Brand Management
• Research, analytics & design
• Brand portfolio and architecture
• Naming a brand product
• Brand identity & positioning
• Visual identity of the brand
• Brand communication
• Branding guidelines
• Internal branding

27. Areas Specialization in Brand Management
• Research, analytics & design
• Brand portfolio and architecture
• Naming a brand product
• Brand identity & positioning
• Visual identity of the brand
• Brand communication
• Branding guidelines
• Internal branding
• Packaging strategy design

28. Areas Specialization in Brand Management
• Research, analytics & design
• Brand portfolio and architecture
• Naming a brand product
• Brand identity & positioning
• Visual identity of the brand
• Brand communication
• Branding guidelines
• Internal branding
• Packaging strategy design
• Branding strategy

29. Areas Specialization in Brand Management
• Research, analytics & design
• Brand portfolio and architecture
• Naming a brand product
• Brand identity & positioning
• Visual identity of the brand
• Brand communication
• Branding guidelines
• Internal branding
• Packaging strategy design
• Branding strategy
• Re-branding

30. Thanks for Being Here!
For effective corporate Identity and branding please contact one of the professional
branding agency in Dubai. They have experienced and specialized team of graphic
designers and brand managers to help you build strong brand identity in the
competitive market of UAE.