Branding_From_The_Inside_Out_PPT

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Branding_From_The_Inside_Out_PPT

  1. 1. Rise. BRANDiNG FROM THe iNsiDe OUT Be eXTRAORDiNARY OR Be eLiMiNATeD.
  2. 2. p e r C e p t I o n Is Rise. realIty In brandIng
  3. 3. BRANDING IS... BeiNG CRYsTAL CLeAR ABOUT: 1. WHO YOU ARE What makes you different and viable. Rise.
  4. 4. BRANDING IS... BeiNG CRYsTAL CLeAR ABOUT: 1. WHO YOU ARE What makes you different and viable. Rise. 2. WHAT PROBLEMS YOU SOLVE How is your business/product making life better.
  5. 5. BRANDING IS... BeiNG CRYsTAL CLeAR ABOUT: 1. WHO YOU ARE What makes you different and viable. Rise. 2. WHAT PROBLEMS YOU SOLVE How is your business/product making life better. 3. WHO YOU ARE BEST SUITED TO HELP Who needs what you offer.
  6. 6. An authentic and differentiating Brand Promise A consistent Rise. Promise Delivery System Brand Success!
  7. 7. Rise.
  8. 8. Rise. personalIty (YOUR CORe TRUTH) - internal -
  9. 9. Rise. beHaVIoUr (YOUR CORe DisTiNCTiON) - external - personalIty (YOUR CORe TRUTH) - internal -
  10. 10. Rise. beHaVIoUr (YOUR CORe DisTiNCTiON) - external - personalIty (YOUR CORe TRUTH) - internal -
  11. 11. personality (youR coRe TRuTh) - internal - Rise. 1 Business personality The inTeRnal faceTs of youR business (youR core truth)
  12. 12. bUsIness personalIty iNTeRNAl FACeTs OF YOUR BUsiNess - YOUR Core trUtH • Values - Your decision makers. A solid foundation that unites you and your team. Rise.
  13. 13. bUsIness personalIty iNTeRNAl FACeTs OF YOUR BUsiNess - YOUR Core trUtH • Values - Your decision makers. A solid foundation that unites you and your team. Rise. • PurPose - Your drive. The heart of your company.
  14. 14. Business personality inteRnal Facets oF youR business - youR core truth • Values - your decision makers. a solid foundation that unites you and your team. Rise. • PurPose - your drive. the heart of your company. • Brand Promise - your measurable accountability. the key factor that should come to you effortlessly.
  15. 15. Business personality inteRnal Facets oF youR business - youR core truth • Values - your decision makers. a solid foundation that unites you and your team. Rise. • PurPose - your drive. the heart of your company. • Brand Promise - your measurable accountability. the key factor that should come to you effortlessly. • Key differentiator (Xfactor) - your edge. the one thing that puts you ahead of your competitors.
  16. 16. Behaviour (youR coRe DisTincTion) - external - Rise. 2 Business Behaviour The exTeRnal faceTs of youR business (youR core distinction)
  17. 17. bUsIness beHaVIoUr exTeRNAl FACeTs OF YOUR BUsiNess - YOUR Core dIstInCtIon • ideal client - Your primary audience. Who you speak to first and foremost, then second... Rise.
  18. 18. bUsIness beHaVIoUr exTeRNAl FACeTs OF YOUR BUsiNess - YOUR Core dIstInCtIon • ideal client - Your primary audience. Who you speak to first and foremost, then second... Rise. • comPetitiVe marKet - Your reason to continually raise the bar. The companies that you are challenged by the MOsT.
  19. 19. Business Behaviour exteRnal facets of youR business - youR core distinction • Ideal ClIent - your primary audience. Who you speak to first and foremost, then second... Rise. • CompetItIve market - your reason to continually raise the bar. the companies that you are challenged by the Most. • Brand touChpoInts - your process + behaviour. every contact made with your client; before, during and after the sale.
  20. 20. Business Behaviour exteRnal facets of youR business - youR core distinction • Ideal ClIent - your primary audience. Who you speak to first and foremost, then second... Rise. • CompetItIve market - your reason to continually raise the bar. the companies that you are challenged by the Most. • Brand touChpoInts - your process + behaviour. every contact made with your client; before, during and after the sale. • sYstems audIt + marketIng needs - your tools. the things you need to support your systems and processes, as well as the tools you need to effectively communicate your message.
  21. 21. An authentic and differentiating Brand Promise Rise. A consistent Promise Delivery System Brand Success!
  22. 22. good brandIng is all about building trUst...and trust is earned (with time) by delivering on your brand promise day in and day out, rain or shine. it is all about the consistency of the overall experience.
  23. 23. BE EXTRAORDINARY... OR BE ELIMINATED. IT’S YOUR CHOICE! WHAT’S IT GONNA BE?
  24. 24. Rise. 1 be Clear aboUt yoUr ValUes and pUrpose.
  25. 25. Rise. 2 KnoW What you are selling and Why you’re selling it.
  26. 26. Rise. 3 define your ideal client and learn to say no.
  27. 27. Rise. 4 find your niche.
  28. 28. Rise. 5 bUIld great relatIonsHIps.
  29. 29. taKe our free online needs assessment or asK us! http://www.leapzonestrategies.com/blog/ask-us http://www.leapzonestrategies.com/assessment-form.php
  30. 30. subscribe to “Rise” leapZone’s FRee Momentum Generating Audio Podcast series www.leapzonestrategies.com/blog/category/audio-podcasts/ or also available on iTunes (search: leapzone)

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