Brand war
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The document discusses comparative advertising techniques used by companies to promote their products over competitors. It provides an example of Procter & Gamble launching a new Tide product, which threatened Hindustan Unilever's market share for their Rin brand. In response, HUL launched a new double whiteness Rin and an ad campaign claiming it was better than Tide at an affordable price. P&G took legal action against HUL for the comparative claims.
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brand wars
This document discusses brand wars between consumer product companies through comparative advertising campaigns. It provides examples of wars between Rin vs Tide detergents and Horlicks vs Complan health drinks. For Rin vs Tide, the war began when Tide's sales increased, threatening Rin's market share. Both engaged in price cuts and advertising attacks. For Horlicks vs Complan, each targeted different audiences and positioned their products differently over time, leading to ad campaigns comparing their benefits. While comparative ads can inform consumers if truthful, they can also mislead if making false claims about competitors.
rin vs tide
Rin, a product of Hindustan Unilever, recently launched a comparative advertisement against Tide, a product of Procter & Gamble, showing Rin to be brighter and superior. This has escalated the long-standing rivalry between the two companies. While HUL claims the advertisement is factual, P&G has challenged it in court for being disparaging. There is debate around the legal and ethical implications of such comparative advertisements, as they could mislead consumers but companies argue they are protected under free speech laws if claims are substantiated.
The BIG Idea of Amul
1. The Amul brand's "Big Idea" centers around delicious taste and humorously commenting on everyday life issues from the perspective of the iconic Amul girl mascot.
2. Created in 1966, the Amul girl - a cute 4-year-old in polka dots - comments on current events and controversies through witty advertisements.
3. The Amul girl campaign has been hugely successful, helping Amul become India's largest food brand with annual sales growing from 1000 tonnes to over 25,000 tonnes since 1966. The emotional connection to customers through humor and relatability has ensured Amul's ongoing popularity and success.
Rural Marketing of Biscuits
Parle G is the leading biscuit brand in India with a 35% market share. It has achieved this dominant position through maintaining an affordable price of Rs. 4 for many years, even as costs have risen. It has extensive distribution across India, including rural areas, with production facilities located strategically. Parle G has built strong brand awareness and familiarity through decades of advertising and sponsorship. It focuses on price, accessibility, and familiarity to meet the needs of mass rural and urban consumers.
Dabur india ltd. Strategic Management
Dabur India Ltd is India's largest Ayurvedic medicine and natural products manufacturer, founded in 1884. It has revenues over Rs 7,680 Crore and is one of India's leading FMCG companies. Dabur's vision is dedicated to health and well-being of households, and its mission is to be a leader in natural FMCG and offer quality products and returns to stakeholders. Key competitors include Hindustan Unilever Ltd., Marico Ltd. and others. Dabur must constantly reinvent products to cope with competitor innovations and changing consumer needs.
Britannia group- 11
This document provides an overview of Britannia Industries, a leading Indian FMCG company. It discusses Britannia's product portfolio including biscuits, bread and dairy products. The marketing mix of 4Ps - Product, Price, Place and Promotion strategies are described. Segmentation, targeting and positioning approaches are outlined focusing on demographic and behavioral segments. A BCG matrix shows the cash cow and star products. Finally, a SWOT analysis is presented and recommendations are made to focus on new product categories, pricing and international expansion.
Kelloggs
Kellogg's initially failed in India with the launch of Corn Flakes in 1994 due to lack of cultural understanding and product localization. However, they learned from their mistakes by conducting extensive market research, Indianizing their products through new flavors and packaging, improving distribution, and educating consumers. Kellogg's is now the market leader in the cereal category in India with constant innovation and adaptation to the local market. They plan to further localize their oats range by launching new Indian flavors to drive growth. However, experts note that localized variants may not be the main growth driver for the category long-term.
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brand wars
This document discusses brand wars between consumer product companies through comparative advertising campaigns. It provides examples of wars between Rin vs Tide detergents and Horlicks vs Complan health drinks. For Rin vs Tide, the war began when Tide's sales increased, threatening Rin's market share. Both engaged in price cuts and advertising attacks. For Horlicks vs Complan, each targeted different audiences and positioned their products differently over time, leading to ad campaigns comparing their benefits. While comparative ads can inform consumers if truthful, they can also mislead if making false claims about competitors.
rin vs tide
Rin, a product of Hindustan Unilever, recently launched a comparative advertisement against Tide, a product of Procter & Gamble, showing Rin to be brighter and superior. This has escalated the long-standing rivalry between the two companies. While HUL claims the advertisement is factual, P&G has challenged it in court for being disparaging. There is debate around the legal and ethical implications of such comparative advertisements, as they could mislead consumers but companies argue they are protected under free speech laws if claims are substantiated.
The BIG Idea of Amul
1. The Amul brand's "Big Idea" centers around delicious taste and humorously commenting on everyday life issues from the perspective of the iconic Amul girl mascot.
2. Created in 1966, the Amul girl - a cute 4-year-old in polka dots - comments on current events and controversies through witty advertisements.
3. The Amul girl campaign has been hugely successful, helping Amul become India's largest food brand with annual sales growing from 1000 tonnes to over 25,000 tonnes since 1966. The emotional connection to customers through humor and relatability has ensured Amul's ongoing popularity and success.
Rural Marketing of Biscuits
Parle G is the leading biscuit brand in India with a 35% market share. It has achieved this dominant position through maintaining an affordable price of Rs. 4 for many years, even as costs have risen. It has extensive distribution across India, including rural areas, with production facilities located strategically. Parle G has built strong brand awareness and familiarity through decades of advertising and sponsorship. It focuses on price, accessibility, and familiarity to meet the needs of mass rural and urban consumers.
Dabur india ltd. Strategic Management
Dabur India Ltd is India's largest Ayurvedic medicine and natural products manufacturer, founded in 1884. It has revenues over Rs 7,680 Crore and is one of India's leading FMCG companies. Dabur's vision is dedicated to health and well-being of households, and its mission is to be a leader in natural FMCG and offer quality products and returns to stakeholders. Key competitors include Hindustan Unilever Ltd., Marico Ltd. and others. Dabur must constantly reinvent products to cope with competitor innovations and changing consumer needs.
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This document provides an overview of Britannia Industries, a leading Indian FMCG company. It discusses Britannia's product portfolio including biscuits, bread and dairy products. The marketing mix of 4Ps - Product, Price, Place and Promotion strategies are described. Segmentation, targeting and positioning approaches are outlined focusing on demographic and behavioral segments. A BCG matrix shows the cash cow and star products. Finally, a SWOT analysis is presented and recommendations are made to focus on new product categories, pricing and international expansion.
Kelloggs
Kellogg's initially failed in India with the launch of Corn Flakes in 1994 due to lack of cultural understanding and product localization. However, they learned from their mistakes by conducting extensive market research, Indianizing their products through new flavors and packaging, improving distribution, and educating consumers. Kellogg's is now the market leader in the cereal category in India with constant innovation and adaptation to the local market. They plan to further localize their oats range by launching new Indian flavors to drive growth. However, experts note that localized variants may not be the main growth driver for the category long-term.
Advertorial and Segmentation Targeting Positioning (STP) Analysis of AMUL
The presentation aims to provide an insight of an analysis to Advertisements of the brand 'AMUL' and understand its Segmentation, Target Market and Positioning.
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International Business Amul
Amul is an Indian dairy cooperative based in Anand, Gujarat that was formed in 1946. It is jointly owned by 3 million milk producers in Gujarat and was founded to provide milk producers with a fair price for their milk. Amul produces and sells various dairy products, including milk, butter, ghee, cheese, and ice cream. It has received several national awards for its brand and quality and is now the largest exporter of dairy products in India, selling products in over 40 countries through its innovative strategies and consistency in quality.
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The document discusses the branding and positioning of Horlicks, a popular milk-based health drink in India manufactured by GSK Consumer Health. It describes how Horlicks was initially positioned as a supplement for kids but was later repositioned as a "pleasurable nourishment" by introducing flavored variants. The brand launched several extension products like Junior Horlicks, Women's Horlicks, and Horlicks Nutribar. It discusses Horlicks' marketing campaigns, distribution network, and competitors like Complan and Bournvita.
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Amul is a dairy cooperative in India that was formed in 1945. It is the largest food brand in India and handles over 8.4 million liters of milk per day from 2.79 million milk producers. Amul butter is their flagship product and has held over 86% market share for decades. Amul uses a penetration pricing strategy and distributes their products through a wide network of retailers, wholesalers, and cooperative unions to reach over 500,000 outlets across India and internationally. They invest 1% of turnover in creative advertising and promotions to build brand awareness and loyalty.
Pulse candy
Pass Pass Pulse is a candy launched by the Dharampal Satyapal Group, a multibillion-dollar conglomerate. The Indian confectionery market is large, with hard boiled candies making up 48% and flavors like mango claiming 50% share. Pass Pass Pulse differentiates itself with its unique kachha aam and raw mango flavor. Its marketing strategy involves extensive flavor research, attractive packaging, and availability everywhere. It targets all age groups across India with a mass market strategy and pioneered a category shift from impulse to brand-driven buying. Word-of-mouth on social media was a major factor in its promotion, with consumers actively promoting the brand online.
Parle-g marketing strategy
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Deteregent
Ghari detergent has become the market leader in India's detergent industry with a 17.3% market share. It uses a low-cost strategy, focusing initially on specific geographies like Uttar Pradesh. While Ghari has experienced strong growth, it faces challenges from competitors like Wheel and Tide who spend more on advertising and innovation. Ghari will need to improve its quality to better compete in premium segments and defend against threats from new entrants and substitute washing machines.
Maggi promotional strategy
Maggi noodles was first launched in India in 1983 by Nestle. Initial strategies to promote Maggi as a convenient option for working women did not boost sales. After conducting research, Nestle changed the tagline to "Fast to Cook, Good to Eat" and promoted free samples, gifts with empty packets. Maggi was later targeted at kids through sponsoring TV shows. It is now targeting the entire family. Recent campaigns celebrate 25 years of Maggi in India.
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Amul is an Indian dairy cooperative based in Anand, Gujarat that was formed in 1946. It is jointly owned by 3 million milk producers in Gujarat and was founded to provide milk producers with a fair price for their milk. Amul produces and sells various dairy products, including milk, butter, ghee, cheese, and ice cream. It has received several national awards for its brand and quality and is now the largest exporter of dairy products in India, selling products in over 40 countries through its innovative strategies and consistency in quality.
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Amul is India's largest food product marketing organization that has been in operation since the 1950s. It is known for its long-running advertisement campaign featuring the Amul moppet girl. The ads use simple and witty messages to comment on current social and political issues in a way that appeals to people across all segments of Indian society. Amul's low prices and focus on quality have made its products, especially Amul butter, ubiquitous across Indian households.
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Horlicks
The document discusses the branding and positioning of Horlicks, a popular milk-based health drink in India manufactured by GSK Consumer Health. It describes how Horlicks was initially positioned as a supplement for kids but was later repositioned as a "pleasurable nourishment" by introducing flavored variants. The brand launched several extension products like Junior Horlicks, Women's Horlicks, and Horlicks Nutribar. It discusses Horlicks' marketing campaigns, distribution network, and competitors like Complan and Bournvita.
Amul marketing
Amul is a dairy cooperative in India that was formed in 1945. It is the largest food brand in India and handles over 8.4 million liters of milk per day from 2.79 million milk producers. Amul butter is their flagship product and has held over 86% market share for decades. Amul uses a penetration pricing strategy and distributes their products through a wide network of retailers, wholesalers, and cooperative unions to reach over 500,000 outlets across India and internationally. They invest 1% of turnover in creative advertising and promotions to build brand awareness and loyalty.
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This document summarizes a marketing presentation about Parle G biscuits in India. It provides background on the biscuit industry and Parle's market leadership. It discusses Parle G using Porter's 5 forces model and analyzes Parle G's strengths, weaknesses, opportunities, and threats. Key points are that Parle G has 35% market share but faces challenges from competitors increasing prices. Suggestions include keeping Parle G prices steady, targeting rural and young consumers, and associating the brand with government initiatives.
Deteregent
Ghari detergent has become the market leader in India's detergent industry with a 17.3% market share. It uses a low-cost strategy, focusing initially on specific geographies like Uttar Pradesh. While Ghari has experienced strong growth, it faces challenges from competitors like Wheel and Tide who spend more on advertising and innovation. Ghari will need to improve its quality to better compete in premium segments and defend against threats from new entrants and substitute washing machines.
Maggi promotional strategy
Maggi noodles was first launched in India in 1983 by Nestle. Initial strategies to promote Maggi as a convenient option for working women did not boost sales. After conducting research, Nestle changed the tagline to "Fast to Cook, Good to Eat" and promoted free samples, gifts with empty packets. Maggi was later targeted at kids through sponsoring TV shows. It is now targeting the entire family. Recent campaigns celebrate 25 years of Maggi in India.
Sales and distribution presentation on procter n gamble(P&G)
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The document compares the Xbox One and PlayStation 4 consoles. It discusses their target audiences, with Xbox One targeting both gaming and TV and PlayStation 4 primarily targeting gaming. It outlines some of their key specifications and differences, such as the PS4 costing $100 less but having a removable hard drive, compared to the Xbox One which has a non-removable hard drive. It also provides pre-order numbers showing more pre-orders for the PS4 compared to the Xbox One during the holiday season. Sources are included for further comparison of the two consoles.
Corporate/Brand War - Apple and Samsung - Grade 11 Marketing Project
This document contains an analysis of Apple Inc. and Samsung, including their growth profiles, financial profiles, marketing mixes, and SWOT analyses. It provides details on the founding and leadership of each company, as well as their key product lines over time. Their marketing mixes are described through the four P's of product, price, place, and promotion. A SWOT analysis then examines the strengths, weaknesses, opportunities, and threats for each company.
Pepsodant ppt
This document summarizes the toothpaste market in India from the 1930s to 2004. It shows that Colgate-Palmolive launched Promise in the 1930s, becoming the early market leader. Hindustan Unilever (HLL) launched Close-Up in 1993 focusing on freshness, and Pepsodent in the late 1980s focusing on oral health benefits. Pepsodent gained market share through dental awareness campaigns. By 2004, HLL's market share had surpassed Colgate-Palmolive's due to Pepsodent targeting families and Close-Up targeting youth with multiple variants on different attributes.
McDonald's Vs. KFC
The document provides information about McDonald's and KFC, two of the largest fast food chains in the world. It notes that McDonald's has over 31,000 restaurants in 120 countries serving over 50 million customers daily. KFC is the world's largest chicken restaurant chain with over 11,000 restaurants in 90+ countries, owning 65% of the US chicken market. The document also briefly outlines some of McDonald's and KFC's products, marketing strategies, and expansion in India.
Comparative Advertising
Comparative advertising directly compares a brand to its competitors on measurable attributes like price or product features. It aims to influence consumer perception of a brand by [1] degrading competitors to shift loyalty, [2] increasing information about alternative brands, and [3] convincing users to switch brands. Done effectively, it can increase sales and market share for the advertising brand while potentially hampering competitors. However, comparative ads must objectively compare representative features without misleading consumers or unfairly damaging competitors' reputation.
Cadbury bournvita wip ppt...
The document provides an overview and roadmap for analyzing the marketing strategy of Cadbury Bournivita in India. It begins with an introduction to Cadbury's entry into India in 1948 and the launch of Bournivita in 1949. The roadmap then outlines analyzing Bournivita's needs, wants, and demand; SWOT analysis; Porter's five forces; BCG matrix; micro and macro environment; consumer buying behavior; 4Ps of marketing; business-to-business customer relationship management; and segmentation, targeting, and positioning.
Mcdonald vs kfc
McDonalds and KFC are two major global fast food brands known for selling cheap food quickly. McDonalds primarily sells hamburgers and fries while KFC focuses on fried chicken. Both brands use mascots and slogans to promote their core offerings of tasty, affordable meals. While convenient options, they face criticism over their perceived contributions to obesity and poor environmental practices within their supply chains. However, as global brands they also invest in social responsibility and have stricter standards than many smaller restaurants.
Mc Donalds Pakistan (Presence & Competition)
The document provides a strategic marketing analysis of McDonald's operations in Pakistan. It begins with an introduction to McDonald's history and business model globally. It then analyzes McDonald's Pakistan specifically, including its vision, objectives, and key strengths. It also performs external and internal analyses through tools like PEST, Porter's Five Forces, and SWOT. It discusses McDonald's target segments and positioning in Pakistan. Finally, it evaluates McDonald's marketing mix of product, price, place, and promotion strategies in the country. The analysis aims to understand McDonald's competitive advantages and strategic approach to growth in the Pakistani market.
Cadbury bournvita ppt
Cadbury Bournvita is one of the oldest brands in the malt food category, launched in 1948 in India. Over the decades, it has maintained its leadership position through continuously reinventing itself and leveraging its heritage as a Cadbury product. Bournvita offers both chocolate and chocolate-caramel flavors. Its key messaging focuses on providing mental and physical benefits to children through vital nutrients. It has targeted children ages 5-14 and formulated a separate product called Bournvita Lil' Champs for younger kids ages 2-5.
Cadbury bournvita
Bournvita is a malted food drink launched by Cadbury in India in 1948. It has maintained its leadership in the brown beverages segment with over 40% market share. Cadbury positions Bournvita as a healthy, nutritious drink for children that provides energy and supports growth. Through promotions targeting mothers, Bournvita emphasizes its balanced nutrition and benefits for intelligence, health, and confidence. Cadbury utilizes advertising, product innovations, and wide distribution to sustain Bournvita's market dominance.
Kfc vs. mcdonalds
The document acknowledges and thanks the many people who helped complete the project. It provides an executive summary that introduces McDonald's and KFC as direct competitors in the fast food industry. It briefly outlines the history of both companies and compares their missions, visions, products, and SWOT analyses. The report aims to understand consumer behavior and preferences between McDonald's and KFC through surveys.
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Corporate/Brand War - Apple and Samsung - Grade 11 Marketing Project
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Mm detergents
Rin and Tide have engaged in an intense comparative advertising battle in India. Rin recently launched an advertisement directly claiming it provides better whiteness than Tide. This has reignited the debate around comparative advertising. While such advertising aims to inform consumers, it often misleads or discredits competitors. Rin's new ad takes comparative advertising to a new level in India by explicitly naming Tide on television. It remains to be seen if Rin can substantiate its whiteness claims against Tide with evidence.
P&G
P&G is a Fortune 500 company founded in 1837 that manufactures consumer goods. It operates in over 180 countries with 50 leading brands. P&G touches the lives of 4.4 billion consumers globally and generated $82.56 billion in revenue in 2011. The company aims to improve lives through innovative products and expanding into new markets and product categories. P&G uses strategies such as acquisitions, research and development, advertising, and moving into pet care to continue growing and touching more lives.
Rin vs tide
This document summarizes the brand war between Rin detergent produced by HUL and Tide detergent produced by P&G in India. It describes the launch and marketing of each brand. Initially Tide was losing market share to Rin, but after 2007 its sales increased and it posed a threat to HUL. This led to intense price competition between 2009-2010 as each company tried to gain market share through advertising claims and price cuts. The document outlines the key legal battles between the two companies over advertising claims during this period.
Marketing trends hul vs p&g
This document presents the results of a market research project that analyzed and compared the marketing trends and consumer behavior toward products of HUL and P&G in India. The research found that HUL has a larger market share across product categories due to providing good quality products at lower prices. While P&G products are also of high quality, they are generally more expensive. Both companies have effective distribution channels, though HUL's were found to be slightly better. The document concludes with opportunities for P&G to better capture the large Indian market by launching more affordable product lines and improving availability in departmental stores.
Comparative advertising 1
Comparative advertising directly compares one's own goods or services to that of a competitor. While comparative advertising is legal, care must be taken not to disparage or make false claims about the competitor's products. If a comparative ad misleads consumers or damages the reputation of the competitor, it may be considered unfair competition and subject to legal challenges. Recent court cases in India have addressed disputes that arose from comparative ads between major brands like Horlicks, Complan, Rin and Tide. Courts have affirmed that while puffery and claims of superiority are allowed, ads cannot denigrate or make untrue statements about competitors.
Essential Principles of Effective Management: A Concise Guide
Manage Right: Core Principles in 40" encapsulates the fundamental concepts of effective management in a succinct manner. This concise guide serves as a comprehensive reference for both seasoned managers and those new to leadership roles. With a focus on brevity, it distills decades of management theory and practice into essential principles that are easily digestible and applicable across various industries and organizational contexts.
The guide begins by outlining the foundational elements of management, including strategic planning, organizational structure, and decision-making processes. It emphasizes the importance of clear communication, fostering a positive work culture, and cultivating strong interpersonal relationships within teams. Through concise yet comprehensive explanations, readers gain insights into key management principles such as delegation, motivation, and performance evaluation.
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p&g analysis_.pdf
1) Procter & Gamble (P&G) is an American multinational consumer goods company founded in Cincinnati, Ohio. It produces pet foods, cleaning agents, and personal care products.
2) P&G's vision is to improve lives through superior quality products, now and for future generations. Its mission is to be the best customer products and services company worldwide.
3) P&G faces competition from substitutes and other companies. However, it has strengths in its global operations, brand names, product innovation, and research and development budget.
Analysis of P&G
A complete analysis of P&G - one of the top FMCG companies in the world, how it is doing against competition, the reasons behind its success, SWOT Analysis, etc.
Godrej Sara Lee Joint Venture
Godrej Consumer Products Ltd is a major player in the Indian FMCG market with leadership in hair coloring and fabric care. It is also one of the largest marketers of toilet soap in India with brands like Cinthol and Godrej No. 1. In 1991, Godrej Group formed a joint venture with Sara Lee Corporation to become a leader in the Indian household insecticides category with brands including Good Knight and Hit. In 2010, Sara Lee agreed to sell its 51% stake in the Godrej Sara Lee Ltd. joint venture to Godrej Consumer Products Ltd. for €185 million, ending the 15-year alliance.
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This document summarizes analysts' views on Procter & Gamble's (P&G) acquisition of Gillette. Some analysts saw it as creating the largest consumer products company. Others felt it gave the companies more bargaining power with retailers. P&G's strategy was to strengthen its brand portfolio, cut costs, drive faster sales growth, and gain more power in developing markets where Gillette was stronger. Competitors like Unilever would face pressure to make their own acquisitions to keep up with P&G's new size. The document also outlines some of P&G's social responsibility programs in areas like health, education, and clean water access.
Ad war
This document discusses advertising wars, which are comparative advertisements that mention competitors by name to show superiority. The key points covered are:
- Advertising wars compare products on measurable attributes to identify competitors and convince consumers of a brand's superiority.
- Notable advertising wars in history include Pepsi vs Coca-Cola and Complan vs Horlicks.
- While advertising wars can increase transparency and competition, they also risk consumer confusion if comparisons are incomplete or inaccurate.
Regulations in India allow comparative ads if aspects compared are clear, no artificial advantages are conferred, and competing products are not unfairly denigrated. Both benefits and risks of advertising wars are discussed.
P&G- 5 Forces Analysis
P&G operates in the highly competitive consumer goods industry with intense rivalry among many similar products. While there are barriers to entry, smaller firms have captured market shares. Suppliers have low bargaining power due to many alternatives and P&G's large orders. Buyers have moderate power due to some brand loyalty but also alternatives. There are few substitutes for P&G's products. P&G's strategy of focusing on top 70-80 brands is risky as it assumes customers will switch brands, but they may instead buy from competitors. Dropping brands also risks competitors acquiring trademarks. Historically, P&G succeeded through market segmentation and product differentiation targeting distinct consumer groups with brands appealing to different lifestyles.
P&G
Procter & Gamble is a 162-year-old fast moving consumer goods company that markets over 250 brands to nearly 5 billion consumers globally. It has annual net sales of $39 billion and markets baby care, beauty care, fabric and home care, food and beverage, health care, and tissue and towel brands. A strength is its product innovation and strong brand image across a diversified business structure, while threats include substitute cheaper brands, slowing consumer spending, and rising raw material costs.
P&G
Procter & Gamble is a 162-year-old fast moving consumer goods company that markets over 250 brands to nearly 5 billion consumers globally. It has annual net sales of $39 billion and markets baby care, beauty care, fabric and home care, food and beverage, health care, and tissue and towel brands. A strength is its product innovation and strong brand image across a diversified business structure, while threats include substitute cheaper brands, slowing consumer spending, and rising raw material costs.
Case Study on Proctor and Gamble and Gillette acquisition Analysis and summary
Case Study on Proctor and Gillette acquisition it includes marketing strategy and promotional strategy. all about its growth and advertiisng overall summary of the case study.
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Procter & Gamble : Marketing Capabilities
This presentation takes into account the analysis of the marketing strategy, product strategy and pricing strategy followed by P&G and how it led to the creation of million dollar brands.
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Procter and Gamble Marketing Management
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19594884 proctor-gamble-powerpoint-strategic-overview
Proctor & Gamble (P&G) is the world's largest maker and distributor of household and consumer goods. It has 21 "super brands" that generate over $1 billion in annual sales each. P&G operates in over 80 countries and has a diverse portfolio of brands across beauty, health, grooming, fabric and home care categories. The company focuses on innovation, brand building, and sustainability to maintain its leadership position in the consumer goods industry.
Business policy & Strategic Management
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FMCG industry
Hindustan Unilever (HUL) and ITC Ltd are two major players in India's FMCG sector. While HUL is a pure-play FMCG company with a wide portfolio of household and personal care brands, ITC has a larger reliance on its tobacco business. However, ITC is diversifying into non-tobacco FMCG segments like food and personal care. Both companies follow different strategies - HUL focuses on overall low costs and quality, while ITC leverages its large distribution network and rural procurement model. Their future growth will depend on new product launches and investments in brand building.
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Brand war
- 2. Sales Promotion Technique. Compares the products or services of one company with that of its competitors. Highlights the advantages of the product. Drives sales by comparing the features of a brand with that of its Rival.
- 3. To generate attention. To make claims that they are better. To claim that rival’s claim is not sensible.
- 5. P&G launched Tide natural. Market share of Tide rose posing a threat to HUL. HUL responded in aggressive price cuts in Rin. New Rin launched with double whiteness proposition.
- 6. Ad campaign claiming better whiteness than Tide naturals at an affordable price. Seeing bold and confident move from HUL, P&G also slashed the price of Tide. Massive price change in 1kg,500g and 250g packages of both the brand.
- 7. P&G took HUL to court over Rin’s Ad campaign. Surprised the industry because of an open war declared by one powerful company against other. P&G filed a case in Calcutta High Court against HUL for its comparative TVC.
- 8. Comparative Ad campaigns are beneficial for both consumer and producer, only if used to inform or aware about the product. On the other hand, comparative Ads not beneficial, if advertiser’s comparison is false or misleading.