This document presents the results of a market research project that analyzed and compared the marketing trends and consumer behavior toward products of HUL and P&G in India. The research found that HUL has a larger market share across product categories due to providing good quality products at lower prices. While P&G products are also of high quality, they are generally more expensive. Both companies have effective distribution channels, though HUL's were found to be slightly better. The document concludes with opportunities for P&G to better capture the large Indian market by launching more affordable product lines and improving availability in departmental stores.