Created as an example for Project and Portfolio 1 Students

1. BRAND STYLE
GUIDE
BRANDI PARIGIAN

2. Brand Archetype
This archetype is a visionary and authentic The
creator has the desire to craft something meaningful
and special. They love new ideas and make things
happen.
The creator is satisfied with outcomes for something
that didn't exist previously and are a fit in the
marketing, design and technology industries.
The Creator

3. Brand Mission Statement
Connecting with others through
a world of inspiring creativity,
one platform at a time.

4. Logo
Official Logo Black & White Fall / Halloween

5. Color palette
Create a primary palette and limit it to up to four
colors.
Note which is the main color.
A secondary color palette may be used to
complement the primary palette but never to
substitute.
Consistent use is important.
The color palette sets a visual tone for the school's
brand. Colors can also create a strong brand recall
when it is associated with your brand.
Color palette guidelines:

6. Color palette
Color # 1
240046
Color # 2
885A97
Color # 3
EBE0EE
Color # 4
5A6396
Color # 5
D2A801

7. Typography
Having a signature font contributes to a strong
brand. It is considered as a visual component and
should be consistent throughout.
Poppins is considered a geometric sans serif
typeface. This font is popular in website design.
ABCDEFGHIKLMNO
PQRSTUVWXYZ
Body : POPPINS LIGHT
ABCDEFGHIJKLMNOPQRSTUVWXYZ
POPPINS Medium
HEADING:

8. Brand Voice
Ambitious
Dynamic
Enthusiastic
Knowledgable
Skillful
Willing
Brand voice described in the following 6 adjectives
below.

9. Photography