The document provides brand guidelines for the Foundation for the Philippine Environment (FPE). It outlines the importance of having a coherent brand identity and introduces FPE's new logo and brand identity created in 2013. The summary includes guidelines for proper usage of the logo, including minimum size, spacing, color specifications, and restrictions on modifying the logo. It also presents complementary typefaces, color palettes, and examples of how the brand identity can be applied across various touchpoints like collaterals, signage, presentations and more.

1. Your
ten
minute
guide

2. Foundation for the Philippine Environment
Brand Guidelines
2
The FPE Brand Guidelines
Importance
As the first and the largest non-
government organization in the
Philippines that catalyzes cooperation
to conserve biodiversity anvd sustain
communities, FPE has to purposively
communicate its mission and
contributions to the public. Having
a distinct, memorable, timeless
and appropriate brand identity is a
basic step towards recognition and
acknowledgement of FPE’ work.
The logo resembles a leaf that aptly
captures the environmental focus of FPE.
The inner leaf is shaped like clasped
hands depicting partnership, cooperation
and unity. The colors represent an
integrated and inclusive approach to
conservation. Green is for terrestrial, while
blue is for priority marine areas supported
by the organization. The brand presents a
bolder and more prominent FPE. It stands
out from the spelled out name of the
organization. Sending a clear message
about FPE’s work is the stylish and
fitting tagline and brandmark, “Fostering
Partnerships for the Environment.”
FPE units/offices, project holders and
partners may not create a different or
separate logo identity for FPE.

3. Foundation for the Philippine Environment
Brand Guidelines
3
Foundation for the Philippine Environment
Brand Guidelines
3
The FPE Brand Guidelines
Design Rationale
We find order and symmetry in natural
forms that appeal to us humans. This
“sacred geometry” in nature resonates
the belief that there is an inseparable
relationship of the part to the whole.
Interconnectedness reminds us of our
relationship with all that is created
Natural order is the fullest expression of
this unity and completeness.
The FPE logo is a reflection of the
harmony between man and nature. It
represents the relationship that is needed
between all creatures in the planet.
In the brand touchpoints, the rectangle
frames the imagery perfectly, representing
the shift in focus required to work
with and for the environment. These
aspirational images represent the goal
of the foundation as a result of a careful
evaluation of FPE’s brand presence.

4. Foundation for the Philippine Environment
Brand Guidelines 4
Contents
The Importance of brand guidelines 2-3
The FPE Logotype 5
Minimum size requirements 6
Minimum free space 7
Within a panel 8
Color specifications 9
Applied-tone backgrounds 10
Outdated designs 11
Complementary letter styles 12
Complementary color palette 23
Brand Touchpoints 14
preface
logotype
color
signature
supplementary elements

5. Foundation for the Philippine Environment
Brand Guidelines
5
The FPE Logotype
The unique style for the letters
“Foundation for the Philippine
Environment” is called the logo or
logotype.
It is the main visual element in FPE’s
branding. The relative size, positioning
and color are explained in this guide.
This logo, created in 2013, replaces all
older institutional logos.
When the Foundation for the Philippine
Environment name is mentioned in a
headline or body text, do not use this
logo. Set the letters “Foundation for
the Philippine Environment” in all caps,
and “Fostering Partnerships for the
Environment” in title case, with Georgia
in italic as the typeface and size as big as
the width of the logo.
Note: This logotype cannot be hand
drawn, scanned or modified. A layered
electronic file will be provided with this
guide.

6. Foundation for the Philippine Environment
Brand Guidelines
6
The FPE Logotype
minimum size requirements
The logotype (A) is mainly used across
brand collaterals. For print uses, the
primary logo should be at least 1” wide.
IFor web and video, the logo should be at
least 100 pixels wide.
The full logotype (B) contains the brand
descriptor. For print uses, the minimum-
size logo should be at least 1.5” wide.
IIFor web and video, the minimum-size
logo should be at least 150 pixels wide.
Do not use the logo below these size
ranges. Digital files of these versions of
the logo are available with this guide.
A. The Logotype
I. For Print
I. For Print
I. For Web use
I. For Web use
B. The Full Logotype
1 in
1.5 in
100 px
150 px

7. Foundation for the Philippine Environment
Brand Guidelines
7
The FPELogotype
minimum free space
A “free space” is maintained around the
logo to ensure readability and visual
impact. No text. images and graphics
should lie on this area. The height of
the letter “F” in “Foundation” represents
the distance of the logotype from the
distance from the outer edges of the logo,
as is defined here as the minimum free
space.
Digital files of these versions of the logo
are available with this guide.

8. Foundation for the Philippine Environment
Brand Guidelines
8
The FPE Logotype
within a panel
When the logo needs to be placed on
any graphic (i.e pattern or photograph),
a panel shape may be used behind the
logo.
The minimum free space of the logo is still
observed with the use of the panel shape.
Digital files of these versions of the logo
are available with this guide.

9. Foundation for the Philippine Environment
Brand Guidelines
9
The FPE Logotype
color specifications
“Foundation for the Philippine Environment”
Pantone Neutral Black
CMYK 0 0 0 100
RGB 34 34 34
HEX 222222
FPE’s colors are yellow green, blue green
and black.
The primary colors in their printed and on-
screen equivalents are stated at the left
side. For textile purposes, especially for
uniforms and sportswear, use the closest
equivalent using the Pantone Matching
System, which is widely accepted across
the globe.
Note: Accurate color matching is
important to us. Any mismatch can
weaken the brand’s presence.
Pantone
CMYK
RGB
HEX
Pantone 367C
39 2 100 0
169 203 56
a9cb38
Pantone 7474C
99 37 44 10
0 117 130
007582

10. Foundation for the Philippine Environment
Brand Guidelines
10
The ZMG Ward Howell Logotype
applied tone backgrounds
For printing in newspaper advertisements,
low-budget printing, and photocopies,
the preferred treatment for the logo is
black against white and reversed to white
against black for maximum contrast. Keep
in mind that newsprint and photocopying
do not provide solid black, so it loses
some contrast.
Set the letter Z to 70% Black and MG
Ward Howell to solid black, or reverse to
white.
If unsure, choose the logo that provides
full contrast.
Black against white
Reversed to white against black
Z at 70% Black
Z at 70% Black

11. Foundation for the Philippine Environment
Brand Guidelines
11
The FPE Logotype
outdated designs
The FPE visual identity system introduced
in 2013 is now the official identity system
for the campus. Older designs that were
created by or commissioned by FPE have
been withdrawn from circulation. You
may continue to use stockpiles of existing
materials, but please do not reprint
materials with these designs or use
the designs to create new materials. On
Web sites, replacement of outdated logos
should be part of any planned update or
redesign.

12. Foundation for the Philippine Environment
Brand Guidelines
12
The FPE Logotype
complementary letter styles
The FPE typography uses a combination
of typefaces to elicit the message through
text. These fonts are available from Adobe
or can be requested from the Information
& Communications department of FPE.
Primary typeface
Sans serif font for office use on desktop PC
Arial Regular ABCDEabcde12345
Bold ABCDEabcde12345
Italic ABCDEabcde12345
Bold Italic ABCDEabcde12345
Serif font for office use on desktop PC
Aleo Regular ABCDEabcde12345
Bold ABCDEabcde12345
Italic ABCDEabcde12345
Bold Italic ABCDEabcde12345

13. Foundation for the Philippine Environment
Brand Guidelines
13
The FPE Logotype
color palette
A vibrant and lively color set has been
identified for internal and external visual
brandpoints. These colors have been
set in order to create consistency and
emphasis on all FPE presentations.
Together with the logo color, FPE
yellow green and FPE blue green, this
secondary color set comprises the FPE
palette. Used singly or in combinations,
the secondary colors can, for example, be
applied to graphic elements on brochure
covers, company profiles and promotional
folders. On other printed documents or
in Powerpoint presentations, they can be
used on diagrams or statistical
charts and graphs. They may also find
use on displays and temporary signing
needs.
Please note: Do not use any of the bright
colors as the primary color on printed
covers or other graphic media, especially
behind or against the logo, since these
colors are not associated with
the FPE identity. Refer to pages 5
through 10 regarding the logo and color
usage.
Identity colors
Secondary Palette
Pantone
CMYK
RGB
HEX
Pantone
CMYK
RGB
HEX
Pantone 367C
39 2 100 0
169 203 56
a9cb38
Pantone 100C
6 0 74 0
245 248 101
F5ED65
Pantone 7474C
99 37 44 10
0 117 130
007582
Pantone 193C
13 100 71 2
207 30 69
cf1f46
Pantone 2756C
100 98 11 1
15 32 108
2e3386

14. Foundation for the Philippine Environment
Brand Guidelines
14
The FPE Brand
touchpoints
Collaterals

15. Foundation for the Philippine Environment
Brand Guidelines
15
The FPE Brand
touchpoints
Exhibit design
Billboard BANNER
Signage Presentations
Screensaver

16. Foundation for the Philippine Environment
Brand Guidelines
16
The FPE Brand
touchpoints
Exhibit design
Invitation
Certificate
Event signage Email Signature
Foundation for the Philippine Environment
77 Matahimik Street, Teachers' Village
Diliman, Quezon City
Tel. Nos.: (632) 927 2186/927 9403/926
9629 Local 816
Mobile No.: 09999933630
Fax No. (632) 922 3022
URL: //www.fpe.ph
…………………………………………………
…………………………
Disclaimer: This communication is intended solely for
the named addressee(s). If you are not the intended
recipient, you must not copy, distribute, or take any
action on it. Unless expressly stated, opinions in this
message are those of the individual sender and not of
FPE. FPE accepts no liability or responsibility for any
onward transmission or use of emails and attachments
having left its domain.
…………………………………………………………………
…………
Conserve our forests. Print only when necessary.
MARY ANN B. LEONES
Information and Communication Manager

17. Foundation for the Philippine Environment
Brand Guidelines
17
The FPE Brand
touchpoints
MARSHALS OF
Ligawasan Marsh
Establishment of Marker in Fish Sancturary Site
(Photo by Maguindanaon Development Foundation)
47WWW.FPE.PH | Ligawasan Marsh
MAIN OFFICE
77 Matahimik Street, Diliman,
Quezon City 1101, Philippines
T: (63 2) 927 2186
(63 2) 926 9629
(63 2) 927 9403
F: (63 2) 922 3022
E: fpemain@fpe.ph
77 Matahimik Street, Diliman,
Quezon City 1101, Philippines
T: (63 2) 927 2186
(63 2) 926 9629
(63 2) 927 9403
F: (63 2) 922 3022
E: fpeluz@fpe.ph
Room 23, 2nd Floor,
Vel-Ouano Building 1,
M.C. Briones corner
A.S Fortuna Street,
Highway, Mandaue City,
Cebu 6014, Philippines
T: (63 32) 345 6255
(63 32) 345 6254
E: fpevis@fpe.ph
Mindanao Regional Unit
Door 4, Eliza Townhouse
6th Street, Phase 1,
Ecoland Subdivision, Matina,
Davao City 8000, Philippines
T: (63 82) 285 3451
F: (63 82) 285 3451
E: fpemin@fpe.ph
by the stakeholders that the conservation and protection of Ligawasan Marsh be
according to the protected area system.
www.fpe.ph
SARIHAY
ISSUE 04| SERIES OF 2014
JULY 2013- FEBRUARY 2014
The official publication of
the Foundation for the Philippine Environment
www.fpe.ph
2Who are these Pangolins?
3Responding to Calamity:
FPE’s Post-Yolanda Initiatives
5The National Greening Program (NGP)
Revisted
6The RSEA Guidebook and more new
knowledge products
4Power Reform in Sustainable Watersheds
7New Amorphophallus Species Discovered
in Ilocos
8Celebrating Twenty-two Years of
Partnerships for Nature and People
Exhibit design
Kalikasan SERIES: Marshals of the Marsh
Sarihay Newsletter
KALIKASAN BCSD Knowledge Series TWENTY