2. Brand Image and House Style:
Heart consistently keep the same colour
(pink/red) which helps to increase brand
identification.This mean that whenever
customers see this colour they instantly
associate it with heart radio.
Additionally, the logo and font type used
throughout the promoting and website for
heart radio are consistent which identifies a
house style onto the viewer and familiarising
those patterns and designs with the Heart
brand itself.The designs and the choice of a
warm pink/red colour helps to emphasise the
brand imagine making it seem more appealing
to all ranges of viewers.The people presented
within the website all look highly presentable
and have clear smiles which furthers this idea
of how appealing and friendly the website and
their brand image is perceived.
