With the explosion of marketing data now available to the C-Suite, the KPIs used to measure marketing performance have evolved to be more focused on revenue and pipeline. While marketing has (mostly) risen to the challenge and delivered metrics more in line with what the C-Suite is interested in, corporate communications and PR are largely still delivering the same awareness metrics they have been for years.
Brand monitoring technology has finally evolved to the point where awareness can be tied to those same performance metrics.
On-Demand Link: http://info.newswire.ca/CNW-Brand-Monitoring-for-the-C-Suite-LP-On-Demand.html?LSP=20K&LS=CNW-Webinar&LSC=Brand-Monitoring
How to Optimize Your Marketing Strategy in Times of ChangeFalcon.io
Times are changing, and so is your customers’ focus. Audience fragmentation and diversification in customer needs are posing a challenge for brands, who do not only need to personalize their content, but also meet their audiences where they are. For that reason, it is vital for brands to find new ways to engage with their audience through highly interactive and seamless digital experiences.
Taking a close look at Pernod Ricard's success stories of its brands like Absolut Vodka, Jameson, Havana Club, and Beefeater, this webinar will help you navigate the challenges of multi-channel campaign planning.
Focusing on the FMCG industry this webinar will help you uncover:
- Strategies for effective cross-channel social media optimization.
- How to ensure brand consistency across channels and teams.
- How to engage with an increasingly diverse audience.
Watch full webinar here: https://www.falcon.io/webinars/cross-channel-strategy/
Social Media Marketing - Deep Dive - IAB Spain Madrid 2010SocialMedia8
Social media marketing presentation by Igor Beuker, given on 23 November 2010 at the IAB Spain Event - Inspirational Wwwedding- in Madrid.
Discover more case studies at www.socialmedia8.com
The presentation gives you an overview of Marketing, Traditional Marketing, Digital Marketing (significance, importance, usage, components,etc.) Digital marketing is one of the most cost-effective mediums of marketing. It allows you to use content to get connected with customers. It is important to understand the concept so as to avail all its benefits.
Effective digital marketing is key to growing your business.More leads. More sales. More profit. That is digital marketing services from I Can Infotech. With custom strategy planning, we will help your business sway the metrics that matter most, from website traffic to revenue generation. We provide the best and affordable Digital marketing services.
https://icaninfotech.com/brand-creation-digital-marketing/
How to Optimize Your Marketing Strategy in Times of ChangeFalcon.io
Times are changing, and so is your customers’ focus. Audience fragmentation and diversification in customer needs are posing a challenge for brands, who do not only need to personalize their content, but also meet their audiences where they are. For that reason, it is vital for brands to find new ways to engage with their audience through highly interactive and seamless digital experiences.
Taking a close look at Pernod Ricard's success stories of its brands like Absolut Vodka, Jameson, Havana Club, and Beefeater, this webinar will help you navigate the challenges of multi-channel campaign planning.
Focusing on the FMCG industry this webinar will help you uncover:
- Strategies for effective cross-channel social media optimization.
- How to ensure brand consistency across channels and teams.
- How to engage with an increasingly diverse audience.
Watch full webinar here: https://www.falcon.io/webinars/cross-channel-strategy/
Social Media Marketing - Deep Dive - IAB Spain Madrid 2010SocialMedia8
Social media marketing presentation by Igor Beuker, given on 23 November 2010 at the IAB Spain Event - Inspirational Wwwedding- in Madrid.
Discover more case studies at www.socialmedia8.com
The presentation gives you an overview of Marketing, Traditional Marketing, Digital Marketing (significance, importance, usage, components,etc.) Digital marketing is one of the most cost-effective mediums of marketing. It allows you to use content to get connected with customers. It is important to understand the concept so as to avail all its benefits.
Effective digital marketing is key to growing your business.More leads. More sales. More profit. That is digital marketing services from I Can Infotech. With custom strategy planning, we will help your business sway the metrics that matter most, from website traffic to revenue generation. We provide the best and affordable Digital marketing services.
https://icaninfotech.com/brand-creation-digital-marketing/
Elevate - A Public Relations and Digital Communications Agency for Leading B...Elevate Communications
Elevate is a full-service public relations agency representing leading consumer and business-to-business (B2B) brands in the sports, financial services, media, and technology sectors. Established in 2003, our team is comprised of experienced PR agency professionals – seasoned strategists and creative thinkers – who are dedicated to capturing mind and market share for our clients. We have a passion for developing and executing integrated, multi-channel communications programs that inspire action, drive results and achieve our client’s business objectives. Elevate’s PR and digital programs draw upon a portfolio of agency services including media relations; thought leadership; digital PR, influencer engagement; social media marketing; sponsorship activation, event marketing and reporting/ media analytics. Elevate Communications is located in the historic Back Bay neighborhood in Boston, Massachusetts. Visit us at elevatecom.com
Mastering Measurement in PR CommunicationsMynewsdesk
Presentation from Mynewsdesk's webinar "Mastering Measurement in PR Communications." The webinar is available on-demand: http://bit.ly/2cj0Fdf
Anna-Katarina Skogh (Marketing Director at Hövding) and Hermes Holm (Public Affairs Manager at Edelman Deportivo) join Jonathan Bean (Chief Marketing & Growth Officer at Mynewsdesk) to discuss the Give A Beep campaign.
The panel will also dive into the following topics:
- Goal-setting
- Performance Measurement
- The impact of PR tools
I'm glad to share that I have completed my task-1 "Market Plan:Social Media" as a Digital marketing Intern at The Sparks Foundation. I have taken their Instagram account and tried to analyse it.
DISCLAIMER: This is an archived presentation. Please visit http://www.slideshare.net/Digital-Luxury to access DLG official SlideShare account.
The Head of Consulting and Operations from IC-Agency, Yves-Alain Schwaar, discusses how luxury brands can use the power of the web to reach potential customers to maximum effect. Filmed at the Financial Times Digital Luxury Seminar at the Beau-Rivage Palace Hotel, Lausanne, Switzerland on October 8, 2009.
6 Reasons to Boost Up Business in Digital marketing9 series
Marketing has made considerable progress from the meeting rooms and it’s significantly more entertaining to play in the advanced advertising space than it’s ever been before.
A R W L H C Corporate Objectives, Marketing Objectives, Strategies And ...Martin Mongiello
The ARWLHC Board of Advisors and Trustees is pleased to share our corporate objectives, marketing objectives, strategies and tactics. We seek to leverage our Madison Avenue successes and extrapolate them into our project while sharing the understanding of the differences in each aspect - of the plan. 1. CORPORATE Objective, 2. MARKETING Objective, 3. Strategies and 4. Tactics.
Experts and masters in the business, on the scale of international tourism are requested to comment and contact us via our Executive Director, Mr. David Sherrill at dave@revwarexperience.com
We have particular needs of global scaling, language skills and interpretation, multi-lingual professionals and world players to scale of 20+ countries. World scale-capable individuals and corporations in tourism, tours, travel sectors and groups are welcomed. We are building our international resort to faciliate six languages.
The way we consume media is rapidly evolving, savvy marketers realize that they must constantly asses and keep up to date on new technology and methods of engagement.
Content must add value and always be customer focused.
Invest in robust tracking and distribution software to identify and place your messages strategically.
Optimising content for search vs socialKing Content
A look at content optimisation and why fantastic content can struggle to find its audience.
The difference between search and social content:
- A search audience intends to find your brand
- A social audience is more likely to happen upon your content.
Check out the key insights from a King Content masterclass.
Building a PR Campaign for the Digital World 8.10cristinalepore
You practice traditional public relations, you’re aware of Web 2.0 and social media, you want to get ahead of competitors in the digital space, but you don’t understand how it all mixes together. More importantly, you’re worried about wasting resources by getting involved with digital PR campaigns. This workshop can help!
August's workshop will take a close look at current statistics, and several examples of both B2B and B2C companies that have built successful digital PR campaigns, as well as those that have failed. The pros at 451 Marketing will provide attendees with a preliminary plan to formulate a PR campaign for the digital world.
A Picture's Worth 1,000 Retweets: Crafting Strong ContentZimri Diaz
How do you know which content will work best with different audiences or on different social media platforms? This session will cover the elements of a successful social media post, teaching you how to create compelling visuals simply and easily and how to tell your story effectively.
Do IBM Verse Dream of Leadership?
「あなたの代わりに仕事をするメール」は日本のビジネスリーダーの仕事も支援してくれるのだろうか。
2015年11月18日 IBM箱崎で行われたノーツパートナーソリューションセミナー&ノーツコンソーシアム20周年記念オープンセミナーのT1-3のセッションスライド
OnTime Group Calendar Direct Shop
有限会社アクセル 代表取締役 岡本敏弘
Elevate - A Public Relations and Digital Communications Agency for Leading B...Elevate Communications
Elevate is a full-service public relations agency representing leading consumer and business-to-business (B2B) brands in the sports, financial services, media, and technology sectors. Established in 2003, our team is comprised of experienced PR agency professionals – seasoned strategists and creative thinkers – who are dedicated to capturing mind and market share for our clients. We have a passion for developing and executing integrated, multi-channel communications programs that inspire action, drive results and achieve our client’s business objectives. Elevate’s PR and digital programs draw upon a portfolio of agency services including media relations; thought leadership; digital PR, influencer engagement; social media marketing; sponsorship activation, event marketing and reporting/ media analytics. Elevate Communications is located in the historic Back Bay neighborhood in Boston, Massachusetts. Visit us at elevatecom.com
Mastering Measurement in PR CommunicationsMynewsdesk
Presentation from Mynewsdesk's webinar "Mastering Measurement in PR Communications." The webinar is available on-demand: http://bit.ly/2cj0Fdf
Anna-Katarina Skogh (Marketing Director at Hövding) and Hermes Holm (Public Affairs Manager at Edelman Deportivo) join Jonathan Bean (Chief Marketing & Growth Officer at Mynewsdesk) to discuss the Give A Beep campaign.
The panel will also dive into the following topics:
- Goal-setting
- Performance Measurement
- The impact of PR tools
I'm glad to share that I have completed my task-1 "Market Plan:Social Media" as a Digital marketing Intern at The Sparks Foundation. I have taken their Instagram account and tried to analyse it.
DISCLAIMER: This is an archived presentation. Please visit http://www.slideshare.net/Digital-Luxury to access DLG official SlideShare account.
The Head of Consulting and Operations from IC-Agency, Yves-Alain Schwaar, discusses how luxury brands can use the power of the web to reach potential customers to maximum effect. Filmed at the Financial Times Digital Luxury Seminar at the Beau-Rivage Palace Hotel, Lausanne, Switzerland on October 8, 2009.
6 Reasons to Boost Up Business in Digital marketing9 series
Marketing has made considerable progress from the meeting rooms and it’s significantly more entertaining to play in the advanced advertising space than it’s ever been before.
A R W L H C Corporate Objectives, Marketing Objectives, Strategies And ...Martin Mongiello
The ARWLHC Board of Advisors and Trustees is pleased to share our corporate objectives, marketing objectives, strategies and tactics. We seek to leverage our Madison Avenue successes and extrapolate them into our project while sharing the understanding of the differences in each aspect - of the plan. 1. CORPORATE Objective, 2. MARKETING Objective, 3. Strategies and 4. Tactics.
Experts and masters in the business, on the scale of international tourism are requested to comment and contact us via our Executive Director, Mr. David Sherrill at dave@revwarexperience.com
We have particular needs of global scaling, language skills and interpretation, multi-lingual professionals and world players to scale of 20+ countries. World scale-capable individuals and corporations in tourism, tours, travel sectors and groups are welcomed. We are building our international resort to faciliate six languages.
The way we consume media is rapidly evolving, savvy marketers realize that they must constantly asses and keep up to date on new technology and methods of engagement.
Content must add value and always be customer focused.
Invest in robust tracking and distribution software to identify and place your messages strategically.
Optimising content for search vs socialKing Content
A look at content optimisation and why fantastic content can struggle to find its audience.
The difference between search and social content:
- A search audience intends to find your brand
- A social audience is more likely to happen upon your content.
Check out the key insights from a King Content masterclass.
Building a PR Campaign for the Digital World 8.10cristinalepore
You practice traditional public relations, you’re aware of Web 2.0 and social media, you want to get ahead of competitors in the digital space, but you don’t understand how it all mixes together. More importantly, you’re worried about wasting resources by getting involved with digital PR campaigns. This workshop can help!
August's workshop will take a close look at current statistics, and several examples of both B2B and B2C companies that have built successful digital PR campaigns, as well as those that have failed. The pros at 451 Marketing will provide attendees with a preliminary plan to formulate a PR campaign for the digital world.
A Picture's Worth 1,000 Retweets: Crafting Strong ContentZimri Diaz
How do you know which content will work best with different audiences or on different social media platforms? This session will cover the elements of a successful social media post, teaching you how to create compelling visuals simply and easily and how to tell your story effectively.
Do IBM Verse Dream of Leadership?
「あなたの代わりに仕事をするメール」は日本のビジネスリーダーの仕事も支援してくれるのだろうか。
2015年11月18日 IBM箱崎で行われたノーツパートナーソリューションセミナー&ノーツコンソーシアム20周年記念オープンセミナーのT1-3のセッションスライド
OnTime Group Calendar Direct Shop
有限会社アクセル 代表取締役 岡本敏弘
In this presentation you will find a timeline of how media was consumed from 1980 until today in 2015 and how these changes in the media landscape impact your business. In addition, you will see the biggest gains and losses in market share in mainstream media channels and find tips on how to adapt in an ever-changing world of new technologies and sources to consume media.
#CNX14 - Make Audiences the Center of Your Advertising for Greater PerformanceSalesforce Marketing Cloud
Reaching your target audience across multiple devices, locations, and times is key for maximum impact. With the rapid advancement toward mobile and identity-focused advertising, and platforms like Facebook, Twitter, and LinkedIn leading the way, you'll learn how innovative brands are adapting to this new paradigm.
Creating an effective PR foundation and strategies Hariom Sharan
In this fast paced workshop, you will understand what elements are required to create successful PR strategies. We’ll cover from foundation to measuring PR impacts. Few successful examples of PR strategies also will be shown at the end of the workshop
Influencer Marketing Strategy - A Six Step GuideGary Fox
A framework for planning social media influencer campaigns. Use this t plan and develop your influencer marketing campaigns. Influencer marketing is a growing and important part of the marketing mix for brands. #influencermarketing. https://www.garyfox.co
Pete Caputa (@pc4media) and Melanie Collins (@melaniecollins1) present why media companies love HubSpot, the inbound media methodology, and how HubSpot is bringing media companies and agency partners together in the new media matchmaking program.
The 7 Elements of a Perfect Social Media CampaignClosed
The 7 Elements of a Perfect Social Media Campaign was a webinar hosted by Marcus Whitney, Co-founder of Moontoast, and Shoutlet's Kira Sparks. Learn the essential elements that go into creating a perfect campaign, along with compelling examples from real brands.
Integrated Marketing
Every year we talk about it, add it to our strategic road map and tell our peers we will become much better at it, but does it really happen? Hear one leading expert's successes in multi-channel marketing and integrated strategies, as well as the steps taken to get off the bench and into the game.
* Susan Prater, Director of Marketing, Masco Cabinetry (@susanprater)
The What, How and Why in B2B Social Influencer MarketingMOI Global
How is Social Influencer Marketing relevant to B2B?
As with the consumer industry, buyers in B2B follow, listen and trust individuals across social media that have a strong share of voice in their domain of interest. This document takes you through the What, How and Why.
Founded in 1995, PAN Communications is a data-focused integrated marketing communications agency servicing technology, healthcare and consumer tech brands. With offices in Boston, San Francisco, Orlando and New York, PAN delivers insight-driven, measurable public relations programs for leading and emerging brands nationally and globally. The firm provides today’s modern marketers with impactful communications, influencer relations, social media and digital services that continue to expand on their brand equity.
Catch up on our week of Beyond the Wire posts! We looked at web widgets, news release quick tips, adding video into your content marketing plan and how to improve upon your internal communications strategy.
Catch up on our week of Beyond the Wire posts! We interviewed Globe and Mail reporter Carly Weeks, tackled content marketing myths and looked at brand monitoring and crisis communications.
Navigating a Crisis: Top Tips on How to Protect your Reputation CNW Group
Crisis can strike at any moment. This may sound like fear-mongering, but it’s reality. The good news is that with proper planning, communications professionals can effectively handle or even diffuse a crisis the moment it strikes and protect their brand’s reputation they have worked so hard to develop. Don't wait for a crisis to hit before considering the crisis communications plan. Getting caught off guard can mean the difference between success and failure, especially if your competitors are quick to respond.
During the webinar we will address:
1. How to keep the situation under control, and monitor perception and sentiment throughout the crisis
2. Common misconceptions when handling crises
3. Strategic tips on what to do during the onset of a crisis
4. How to get internal and external stakeholders aligned on your brand’s message
Catch up on our week of Beyond the Wire posts! We looked at successful Canadian campaigns, measurement & metrics, the role of PR in the revenue ecosystem and tips & tricks for creating evergreen content.
Trendspotting: Tips on Creating Cutting-Edge Content to Gain Brand Attention CNW Group
Developing compelling content based on trending topics is a demanding task. In a real-time world, it is tempting for marketers to take a shortcut by newsjacking and hoping for the best. Rather than taking blind risks with your content, researching what key messages will resonate with buyers and influencers along with the channels where they prefer to interact can help a marketer maximize the impact of the content they produce.
Join Marian Salzman, CEO of Havas PR North America, and Ken Wincko, SVP of Marketing at PR Newswire, as they discuss strategies for utilizing market insights to create great content that can cut through the clutter, spark conversation and drive action.
During the webinar we will address
• how to balance your content marketing strategy between the here-and-now and preparing for the future
• new techniques for measuring the effectiveness of your content
• how to map out content that meets buyer needs along the lifecycle
• writing engaging content to draw the attention of your audience
In case you missed any post this week, be sure to check out this blog roundup. This week we take a look at PPC, viral content, media lists, earned media and blog syndication.
In case you missed any of this week's Beyond the Wire post, check out our weekly blog roundup SlideShare, with articles covering social media, content marketing and public relations.
From emerging marketing techniques and a new blog series to great campaigns and advice for small businesses, check out what we covered this week on the blog!
Throughout the long, dark journey of January we curated our way down many a social stream, clicked every link, read all of the articles, watched a dozens of videos and streamed more than one Bowie tune through earbuds at our desks. Here is a mere snippet of what we found worthy on the web in January.
We looked back at our favourite PR tips and tricks from this year's Meet the press interviews in order to make your organization more media friendly in 2016.
Expanding Engagement and Inspiring Action with Your Next Product LaunchCNW Group
Expanding Engagement & Inspiring Action with Your Next Product Launch discusses:
-A comprehensive approach for a product launch
-Strategic planning, story creation, content & tools, adoption & retention
-Accurate measurement of product launch campaigns
Webinar link: http://e.prnewswire.com/PRN-Product-Launch-On-Demand-LP.html?LSP=20K&LS=PRN-Webinar&LSC=Product-Launch
Crisis Communications Planning in the Social Media AgeCNW Group
Dealing with a crisis is never easy, but it’s always more manageable when there’s a plan in place. Sometimes, however, it can be difficult to get everyone on a team to agree on a single crisis communication plan. The first step to implementing a crisis plan is to sell it to the rest of the team.
Webninar
Mastering the New PR: Tips for Today AND TomorrowCNW Group
Learn about the "New PR" and ways that you can master it with social content.
Presented by: Kate Trgovac, Co-founder, Digital Marketing Strategist, LintBucket Media (April 16, 2015 in Vancouver, BC)
Blurred Lines - Finding Clarity with Your Audience in Fight for Time & AttentionCNW Group
We live in an omnichannel world today both as marketers and as audiences. Content marketers strive to create material that is engaging and valuable to target audiences. However content development efforts can be squandered if the message is not discoverable by your audience. Join PR Newswire on 19 May in Kuala Lumpur at our Media Coffee event, and together with our two esteemed speakers, we will look at how to better understand our audience and their behaviours, and more importantly how we could better target them.
Presented by: Michael Pranikoff, Global Director, Emerging Media, PR Newswire
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
How to Run Landing Page Tests On and Off Paid Social Platforms
Brand Monitoring to the C-Suite
1. Brand Monitoring:
Delivering Actionable Business
Intelligence to the C-Suite
Henry P. Feintuch - President, Feintuch Communications
Hunter Hoffmann - Head of US Communications, Hiscox
Tom Layer - Divisional Vice President of Customer Engagement, PR Newswire
Michele Putman - Director of Customer Engagement, PR Newswire
WEBINAR
Follow PR Newswire: Follow CNW:
@PRNEWSWIRE @CNWGROUP
#BRANDMONITOR
2. #BRANDMONITOR
MEASUREMENT PANELISTS
Tom Layer
Divisional Vice President
PR Newswire
Michele Putman (moderator)
Director of Customer Engagement
PR Newswire
Hunter Hoffmann
Head of US Communications
Hiscox
Henry Feintuch
President
Feintuch
Communications
3. #BRANDMONITOR
AGENDA
1. How communicators currently share their
communication results
2. How communicators should share their
communication results
• Best practices
3. Case studies around best practices
4. Q & A
8. #BRANDMONITOR
COMPETITIVE SHARE OF VOICE
Automated w/o context
Hotel C
28%
Hotel B
20%Hotel A
16%
Hotel D
36%Doesn’t take into consideration irrelevant
clips that may be included in the content
gathered to pull these percentages
9. #BRANDMONITOR
Hotel C
28%
Hotel B
20%Hotel A
16%
Hotel D
36%
Video of criminal activity at a
particular hotel went viral
‘Free WiFi for
Business Travelers’
key message highlighted
Growth plans being poorly received
by the surrounding community
Employee strike that had an
impact on an annual convention
COMPETITIVE SHARE OF VOICE
Reflected with context
10. #BRANDMONITOR
INTERNAL SHARE OF VOICE
By business division
Amenities
28%
Restaurant
20%Rewards
Program
16%
Price of
Rooms
36%
16. #BRANDMONITOR
Coverage Scorecard
Potential
Audience:
30,484,000
3% Print articles
Potential
Audience:
10,038,000
73% online sites
Potential
Audience:
9,656,000
24% blogs
51Perfect Impact Scores!
0
100
200
300
400
500
Hotel
A
Hotel
B
Hotel
C
Hotel
D
Total Potential Audience: 90,635,303
Top Hits for the month: 71
17. #BRANDMONITOR
BUSINESS RESULTS
Coverage Over Time &
Stock Performance*
• Stock value
followed a
similar curve as
media coverage.
• Stock value
reached the
highest peak two
days after the
premiere event.
• The greatest
amount of clips
were garnered
on May 19, when
the campaign
event debuted.
18. #BRANDMONITOR
HOW WILL THIS BENEFIT ME AS A
COMMUNICATOR?
Increases the accuracy of media coverage
Gives context to your numbers
Builds your personal brand
Provides leverage for your strategy/tactics
Impacts the bottom line
20. #BRANDMONITOR
Using branded entertainment and social media to
increase brand awareness
• Hiscox-branded web series about five friends who get laid off
and start their own businesses
• 20 episodes over two seasons
• Over 10 million views
22. #BRANDMONITOR
Why did this make sense?
• 61% of small business owners actively use social media to
identify new customers
– 75% of small businesses have a Facebook page
– 57% use LinkedIn to build their network
• Americans watch approx. 100m online videos per week
• 72% of US web users watching clips online
23. #BRANDMONITOR
Using influencers to gain credibility
Guy Kawasaki
Former Chief Evangelist for
Apple, best selling author of
Enchantment and social media
superstar.
1,420,000 Twitter followers
Gary Vaynerchuk
Social media innovator, creator of
Wine Library TV and best selling
author of Crush It and The Thank
You Economy.
1,000,700 Twitter followers
Adam Ostrow
Editor in Chief of Mashable – one
of the largest social media, tech
and business blogs in the US.
39,000 Twitter followers
Mashable has over 4.3M
24. #BRANDMONITOR
Using Social Media To Build Awareness
• Influencers spread the
word via social media
• Got the media and the
tech industry to help
out
• Built superfans for both
the show and Hiscox
Tech writer ,
Bloomberg/BizWeek
1.2M followers
25. #BRANDMONITOR
40M Social Media Impressions
68% of Leap Year’s social media followers in
Hiscox’s target audience of entrepreneurs, small
business owners, founders, etc.
29. #BRANDMONITOR
Corporate re-brand and promotional campaign to
drive awareness and revenue
• Sentry Centers, NYC’s largest day conference center provider
was re-launching as Convene
• Build awareness amongst meeting planners, the C-suite and
reach a new audience of investors
• Hard ROI to measure revenue growth
30. #BRANDMONITOR
• Successful corporate name change and awareness
• Differentiation from competitors in the space
• Increase sales to justify a funding round and expansion
Understanding Business Objectives
37. #BRANDMONITOR
Listen but then validate
Review the competitive environment
Be present and prepared to pivot
Quantity & quality
Assess key message effectiveness
HELPFUL TIPS
MP – The edits didn’t stay from our call this morning, can’t remember exactly how we edited this!
MP – The edits didn’t stay from our call this morning, can’t remember exactly how we edited this!
Provides a more accurate picture of media coverage
Doesn’t relegate the communicator to a number they cannot control or explain
Provides data for communicators to advocate for the strategies/tactics they deem appropriate
Can have a positive impact on the bottom line
Bolsters the communicator’s personal brand by demonstrating business acumen beyond their area of expertise
Case Study Transition Slide: How have these methods worked in the past for an agency or private practitioner?
Photo cred: http://www.femside.com/wp-content/uploads/2014/05/woman-decision_-731x411.jpg
Increase awareness of the Hiscox brand in the US market and associate this brand with small businesses and startups
Drive traffic and increase SEO rankings through links directly to Hiscox.com from social media outreach and earned media placements
Establish Hiscox USA as a trusted voice that understands entrepreneurs and small businesses
All guest stars appeared for free or at nominal charge
Gave Leap Year credibility and promoted their appearances to their large, existing networks
Backgrounder
Backgrounder
Backgrounder
Backgrounder
Provides a more accurate picture of media coverage
Doesn’t relegate the communicator to a number they cannot control or explain
Provides data for communicators to advocate for the strategies/tactics they deem appropriate
Can have a positive impact on the bottom line
Bolsters the communicator’s personal brand by demonstrating business acumen beyond their area of expertise
Thank you, everyone, for spending the hour tuned into this webinar.
Note about next webinar.
Have a great day!