Social Media and Content Marketing Strategy - An IntroductionThomas Webster
An introduction to Content Marketing Strategy and Social Media, the things that you need to take into account and some basic process steps to help you get started.
Social Media for Real Estate Agents (2011)PR 20/20
Presented Feb. 23, 2011 to Northeast Ohio real estate professionals. Includes updated information from the 2010 NAR Technology Survey Report. The event was sponsored by First Federal of Lakewood.
VaynerMedia is one of the leading, and fastest-growing digital media marketing agencies. In this slideshow, I take a look closely at their social media numbers and create a plan to increase their exposure online.
Social Media and Content Marketing Strategy - An IntroductionThomas Webster
An introduction to Content Marketing Strategy and Social Media, the things that you need to take into account and some basic process steps to help you get started.
Social Media for Real Estate Agents (2011)PR 20/20
Presented Feb. 23, 2011 to Northeast Ohio real estate professionals. Includes updated information from the 2010 NAR Technology Survey Report. The event was sponsored by First Federal of Lakewood.
VaynerMedia is one of the leading, and fastest-growing digital media marketing agencies. In this slideshow, I take a look closely at their social media numbers and create a plan to increase their exposure online.
A project for my social media management class at the University of Florida. The objective was to design a social media strategy campaign for the company, and include possible results to go along with my campaign ideas.
This is a proposed social media strategy for Chick-fil-A. I followed the format in Hootsuite Social Media course as taken for my public relations class.
I want to elaborate on the importance of social media from my end. Why Social Media is so important in our current scenario. Actually, it allows you to reach people locally, regionally, nationally and even internationally. If you understand the characteristics of your target audience, you will be able to personalize your messages to resonate with that audience more appropriately.
13 social media & Content Marketing Trends That Will Dominate 2015 Brian Cliette
13 social media & Content Marketing Trends That Will Dominate 2015
To Learn More Check Out Our Digital Marketing Video Courses Below:
Rock Social Media in 30 Minutes a Day
Save 95% Off The Original Price Normal Price: $297
Slideshare Discount Price $15.00
Udemy Coupon Code: "sweet"
Click Below For a FREE Course Preview
http://bit.ly/20j5ZBH
Social Media Marketing for the Hotel Industry:
Save 95% Off The Original Price Normal Price: $297
Slideshare Discount Price $15.00
Udemy Coupon Code: "sweet"
Click Below For a FREE Course Preview
http://bit.ly/1PPZKQM
Establishing a clear social media policy is important for providing direction to employees who engage on behalf of a brand in social media and for protecting the corporate reputation. Here are a few tips on how to effectively set up and implement your policy.
Social Media Strategy for the company of Starbucks. After analyzing different components of the company's online presence, some objectives were set out to be met during a particular period.
Social Media Measurement for Sales & MarketingBrian Honigman
For my fifth class on Social Media Analytics taught at NYU, the focus was learning how to measure campaigns on social media centered on sales and marketing goals specifically.
Developing An Effective Social Media Strategy Danielle Ricks
The presentation was developed for the 2016 UNCF (United Negro College Fund) Student Leadership Conference. The UNCF Student Leadership Conference prepares students in various fields of social entrepreneurship. This deck was part of a presentation that helped the students discover how they can develop an effective social media strategy. There are several tips and takeaways for anyone looking look to develop a social media marketing plan.
Recruitment leaders, marketers, recruiters and business owners need to plan ahead for 2016 and think about their social media strategy. Are you guilty of being a short-term junkie with no planning for the future? Stop it! Watch our webinar, follow our slides and get that monkey off your back...
In this webinar I’ll give ideas to help you leverage social media as a technology and a strategy that if used appropriately can significantly grow your business.
See on our blog too: http://www.barclayjones.com/blog/social-media-for-recruiters/you-need-a-social-media-strategy-for-2016-are-you-prepared/
A project for my social media management class at the University of Florida. The objective was to design a social media strategy campaign for the company, and include possible results to go along with my campaign ideas.
This is a proposed social media strategy for Chick-fil-A. I followed the format in Hootsuite Social Media course as taken for my public relations class.
I want to elaborate on the importance of social media from my end. Why Social Media is so important in our current scenario. Actually, it allows you to reach people locally, regionally, nationally and even internationally. If you understand the characteristics of your target audience, you will be able to personalize your messages to resonate with that audience more appropriately.
13 social media & Content Marketing Trends That Will Dominate 2015 Brian Cliette
13 social media & Content Marketing Trends That Will Dominate 2015
To Learn More Check Out Our Digital Marketing Video Courses Below:
Rock Social Media in 30 Minutes a Day
Save 95% Off The Original Price Normal Price: $297
Slideshare Discount Price $15.00
Udemy Coupon Code: "sweet"
Click Below For a FREE Course Preview
http://bit.ly/20j5ZBH
Social Media Marketing for the Hotel Industry:
Save 95% Off The Original Price Normal Price: $297
Slideshare Discount Price $15.00
Udemy Coupon Code: "sweet"
Click Below For a FREE Course Preview
http://bit.ly/1PPZKQM
Establishing a clear social media policy is important for providing direction to employees who engage on behalf of a brand in social media and for protecting the corporate reputation. Here are a few tips on how to effectively set up and implement your policy.
Social Media Strategy for the company of Starbucks. After analyzing different components of the company's online presence, some objectives were set out to be met during a particular period.
Social Media Measurement for Sales & MarketingBrian Honigman
For my fifth class on Social Media Analytics taught at NYU, the focus was learning how to measure campaigns on social media centered on sales and marketing goals specifically.
Developing An Effective Social Media Strategy Danielle Ricks
The presentation was developed for the 2016 UNCF (United Negro College Fund) Student Leadership Conference. The UNCF Student Leadership Conference prepares students in various fields of social entrepreneurship. This deck was part of a presentation that helped the students discover how they can develop an effective social media strategy. There are several tips and takeaways for anyone looking look to develop a social media marketing plan.
Recruitment leaders, marketers, recruiters and business owners need to plan ahead for 2016 and think about their social media strategy. Are you guilty of being a short-term junkie with no planning for the future? Stop it! Watch our webinar, follow our slides and get that monkey off your back...
In this webinar I’ll give ideas to help you leverage social media as a technology and a strategy that if used appropriately can significantly grow your business.
See on our blog too: http://www.barclayjones.com/blog/social-media-for-recruiters/you-need-a-social-media-strategy-for-2016-are-you-prepared/
How to Plan and Implement a Digital PR StrategySendible
Discover the 10-step way to plan and implement a successful digital PR strategy and how Sendible can make each step quick and easy to implement. Do more in less time and get better results, with Sendible and guest speaker Sally Falkow, CEO of Meritus Media.
The 2016 calendar year ended with a flurry of updates from around the social sphere, with the majority of the conversation centered around community care and live video. These moves align with platforms’ consistent efforts to create a positive, authentic, and immersive experience for their users.
See what’s new, what’s hot, and what’s been improved across your favorite social platforms during Q4. Our latest Social Media Trend Report covers it all.
Millennial targeting, social media management and adopting new channels all should be part of your Marketing Plan for 2016. What are you neglecting? Overly focusing on sales and not marketing is not sustainable practice. The interaction of your customers with your product IS increasingly your brand.
2016 is quickly approaching and so we took the opportunity to pull together some thoughts on where social media in China is...and what's going to be important next year.
Our 2016 Social Media Survival Guide provides the What, Why and How to succeed this year, with a look at the Three Core Pillars of Social Media – Data, Creative & Amplification.
15 Pinterest Strategy Tips To Get Your Pins Go Viral. via @annazubarevAnna Zubarev
Can you get Massive Pinterest Traffic to your business? By having an account with Pinterest and simply pinning will not get you many results.
Take a closer look to my recommended 15 Pinterest Strategy Tips to Get Your Pins go Viral and start getting well-deserved traffic to your site.
Brands can now be direct sellers, content producers, bloggers,
tweeters and even friends without having to rely on media to
deliver those messages. Consumers can seek out those brands, connect with
them through social networks, tweet about them, and instantaneously let all their friends
know what they think about them or what they plan to buy
Accompanying webinar deck from Ethology's Mike Corak and Benjamin “Benjie” Pressman detailing how to tie social media across your earned, owned and paid digital media efforts in 2015 to accelerate your impact and deliver results. Both speakers tradeoff sharing their top social media marketing trends for 2015, so that you can hit the New Year running.
Key takeaways:
1. The most important platforms for brands.
2. How to ensure your company is set up to execute social effectively.
3. Ways to amplify social activity beyond organic engagement.
Digital Media Marketing for Auto DealersPatsy Stewart
This presentation is targeted for Auto Dealers to help them gain awareness of digital media and see how they can integrate social media with their traditional marketing. The automotive industry is ready for this move, dealers need to understand it.
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...SocioCosmos
Get more Pinterest followers, reactions, and repins with Sociocosmos, the leading platform to buy all kinds of Pinterest presence. Boost your profile and reach a wider audience.
https://www.sociocosmos.com/product-category/pinterest/
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
2. TABLE OF CONTENTS
1. Executive Summary, February 2016
2. Social Media Audit
a. Social Media Assessment, February 2016
b. Traffic Sources Assessment
c. Customer Demographics Assessment
d. Competitor Assessment
3. Social Media Objectives
4. Online Brand Persona and Voice
5. Strategies and Tools
6. Timing and Key Dates
7. Social Media Roles and Responsibilities
8. Social Media Policy
9. Critical Response Plan
10. Measurement and Reporting Results, October 2015 though January 2016
3. EXECUTIVE SUMMARY
The purpose of this social media marketing strategy will
NOT be to mimic our competition in the local market.
Instead it will be a customer centered focus that will show
how Boulevard Tire Center outperforms their competition
in quality service, strategically placed storefronts, and
competitive pricing. BTC will stand out online as a leader in
the auto industry with expert content and an attention to
detail for customer needs.
4. SOCIAL MEDIA ASSESSMENT
Platform URL Followers
Average Weekly
Activity
Reach/
Impressions
Facebook
facebook.com/
boulevardtirecenter
1209 7 post per week 14.7%
Twitter
twitter.com/
boulevardtire
1387 7 post per week 16.9%
Data collected in October 2015
Both accounts have nearly the same amount of followers and very little deviance in
reach. Twitter just barely edges out Facebook
5. Customer Demographics Assessment
CUSTOMER DEMOGRAPHICS
ASSESSMENT
Demographic
% of Target
Adults
Women 60%
Age 45-64 60%
HHI $50K+ 47%
White Collar Workers 27%
Retired 43%
Some College 41%
Married 63%
Widowed 22%
Caucasian 87%
Men 40%
Demographic of Social
Media Users
Twitter
Faceboo
k
Women 36% 52%
Men 64% 47%
21-35 N/A 14%
35-45 N/A 10%
45-64 N/A 16%
Married women between the ages of
45-64 are BTC’s largest customer
demographic.
Women make up most of BTC Facebook
following but BTC has more men
Twitter followers.
6. Competitor AssessmentCompetitor Strengths Weaknesses
McGee Auto Services
and Tires
• Extensive followers on
Facebook
• Quality content posted to
throughout the week
• Content relative to the
tire/auto service industry
• Twitter without a single
tweet since joining in 2011
• Twitter without header
photo
• Facebook page not as
professional (graphics)
Burt Brothers Tire and
Service
• Strong presence on
Facebook, lots of followers
• Great two-way
communication with
customers
• Relative content posted
intermittently throughout
the week
• Highlights positive
feedback on Facebook
newsfeed
• Twitter feed has multiple
duplicated post
• Does not have an extensive
following on Twitter
7. SOCIAL MEDIA OBJECTIVES
• Our focus for 2016 will be to gain a greater following on our two
social media platforms, Facebook and Twitter.
• Along with developing a larger social media following we will need to
provide more appealing and relevant content to engage our audience.
• We will use this content to drive more traffic to our web page along
with spurring interest for our products and services.
8. Some specific objectives include:
• Targeted Facebook and Twitter
Campaigns
1. Specific product brands
2. Buying options
3. Local new and existing consumer base
4. Specific Vehicles
9. ONLINE BRAND PERSONA AND
VOICE
Adjectives describing
BTC:
• Reliable
• Safe
• Efficient
• Knowledgeable
• Innovative
When interacting with
customers we are:
• Friendly
• Sociable
• Helpful
• Honest
10. STRATEGIES
Paid:
-Boost social media generated ads that include coupon codes to
increase in-store traffic.
Owned:
-Reinforce our hashtag campaigns (#morethantires &
#BTCPromise) across all marketing including social media accounts,
advertisements and mention to in-store customers.
Earned:
-Offer coupon codes and sweepstakes for followers who share BTC
Facebook page, Facebook content, retweet Twitter content and
providing feedback or an experience they had with BTC on any
social media pages with a tag to BTC.
12. TIMING AND KEY DATES
Key Dates:
• 12/28-2/28 Michelin-Costco Promo
• 2/18-3/16 Michelin-BJs Promo
• 4/18-5/08 BF Goodrich Promo
Reporting Dates:
• Reporting quarterly; October, January,
April, July (BTC fiscal year October-
October)
13. SOCIAL MEDIA ROLES AND
RESPONSIBILITIES
Mike Drungell – Position: Retail General Manager
Mike is the Retail GM for Boulevard Tire Center. He is the final point of action for all major
decisions made in relation to BTC’s web functions. Mike approves or denies the overall budget for
social media and online advertising and approves or denies promotional web ads and social
media campaigns.
Harper Hill – Position: CEO of Hill & Hollis
Harper is an outside marketing advisor that helps BTC translates their brand and vision into social
media campaigns. He helps BTC create a better social media presence by directing and helping to
influence strategies for increased branding. Harper and his team also are huge promoters of BTC
and share a lot of their online content with a massive online social audience.
Summer Meents – Position: Information Technology Manger
Summer Meents holds a multitude of different positions for Boulevard Tire Center. For social
media purposes Summer’s title falls under IT manager. She integrates Boulevard Tire Center’s
point of sale system (ASA Tire Master) with all social media platforms in order to make online
shopping a possibility for customers. Most of this is still in the works, but BTC is hopeful in
establishing a better buying experience for online customers through social media.
Olivia Stevens – Marketing & Media Relations
Olivia is the woman behind all of BTCs daily social media interactions. She creates schedules,
manages the advertising budget for social media, interacts with customers through reviews and
surveys, measures insights and analytics, and creates promotions/ads.
14. SOCIAL MEDIA POLICY
Boulevard Tire Center Social Media Policy:
Employees are encouraged to support and interact on social media with Boulevard Tire Center in a
professional manner on their own free time.
Social Media interaction should not take place on Boulevard Tire Center server controlled
computers and should not be accessed on Boulevard Tire Center employee cellphones and
tablets.
Dishonorable content such as racial, ethnic, sexual, religious, and physical disability slurs are not
tolerated.
Employees are not allowed to disclose information that are financial, operational and legal in
nature, as well as any personal information that pertains to clients and customers.
• Respond timely to customer questions or feedback with appropriate
responses
• Never let a customer complaint or negative comment provoke a
negative response from a BTC account
• PG rated content only!
• Keep content relative to our audience, services, products and BTC’s
brand
• Proofread every post and do not use slang or provocative language
• No sidebar conversations with single individuals or groups
• NEVER, under any circumstance, belittle or provoke an argument
with a customer.
• Have fun but stay respectful
15. CRITICAL RESPONSE PLAN
If a customer contacts Boulevard Tire Center with a
question, concerns, issue or problem, the marketing
and media relations department should immediately
respond and include the following in the response:
-an apology on the issue
-a reassurance in our brand, business ethics, and
company values
-an inquiry for contact information if not provided
-the contact information for Mike Drungell (Retail
issues) or Steve Stevens (Commercial issues)
-the contact information for the marketing and media
relations department
If the customer does not respond or provide contact
information after a 24hr period a claim should be
typed, noted, and filed of said question, concern,
issue or problem.
16. MEASUREMENT AND REPORTING
Reporting every 3 months, data as of January 2016
Source Volume
Overall Traffic
%
Conversion
Rate
Facebook
6,722
+5% growth
17% 1.3%
Twitter
5,139
Down 2%
15% 0.9%
17. Social Network Data
Platform URL Followers
Average Weekly
Activity
Reach/
Impressions
Facebook
facebook.com/
boulevardtirecenter
1332
+123 new
followers
13 post per
week
+6 more post
per week
16.5%
Up +1.8%
Twitter
twitter.com/
boulevardtire
1560
+173 new
followers
13 post per
week
+6 more post
per week
19.7%
Up +2.8%
18. Hashtag Campaigns Performance
• Between October 2015 and January 2016 #morethantires was mentioned on
Twitter 800 times & #BTCPromise was mentioned 950 times.
• Post provided with video or photo along with hashtag retweeted 66% more.
19. Sentiment Analysis
An analysis of the interactions on 50 Facebook posts and 50 Tweets revealed the following:
• Content that included media such as photos and videos were more likely to be shared or retweeted among the
community
• Content that included vehicle enthusiast, specific types of vehicles (high-end, off-road, commercial) drew more
likes than tire specific content
• Interactive polls worked well to draw participation and customer opinion on products and services offered
• The largest negative feedback was geared toward competitive pricing with our local competitors (higher pricing
than our competitors)
Proposed Action Items
• Continue hashtag campaigns, #morethantires &#BTCPromise
• Focus more on vehicle enthusiast content that includes photos and videos
• Prepare an Instagram content strategy for the upcoming quarter.