Brand architecture is the organizational structure of a company’s range of brands, sub-brands and services.
Effective brand architecture consists of an integrated system of names, symbols, colours and visuals that directly affect the consumer's thought process.
Brand architecture helps define both the breadth and depth of the brand. In addition to providing clarity regarding your brand and its offerings, it also influences customer behaviour by catalysing the transfer of brand equity between your brands and sub-brands. If a customer has a positive relationship with your master brand, they are more likely to try one of your sub-brands.
Interics Designs – the most experienced and best digital marketing agency in Pune plays a crucial role for established and business giants by strengthening their brand identity amongst the stakeholders. Whereas we also work closely with startups and emerging businesses to establish their brand identity as well as grow by increasing their online visibility, building & maintaining a strong reputation, providing valuable insights and analytics, and offering a wide range of services like brand positioning, package designing, brand identity packaging, brand launch strategy, new product launching are a few to name that can be customized to meet your brand’s specific needs.
What is Brand Extension?
Brand Extension is a strategy by which a company creates a new product or service category under its existing renowned brand. This strategy allows the company to launch the new product to the market with pre-established brand awareness.
It also allows an organization to launch new products easily, obtain higher profits, reduce costs necessary to launch a new business and meet customers’ needs and wants.
ABOUT BRAND STORYTELLING
Brand storytelling is the buzzword in marketing today.
Whether it is digital marketing or advertising, today's marketers use brand storytelling to establish relationships with customers.
Brand stories are a way of branding work environments by:
• Presenting a company's values and achievements
• Engaging customers with relevant, experiential design
• Building an emotional connect
The general notion is that ‘logo design’ and ‘branding’ are one and the same. Many times, the two terms are even used interchangeably as synonyms. Even though the two are closely related and must work together cohesively, they are very different activities.
Logo design is the act of designing a logo, while branding is the process of building a brand. To understand the difference, it is vital to understand the concepts of a logo and branding.
Building a brand strategy depends on several elements, such as brand awareness, identity, positioning, customer experience, advertising, etc. The right brand agency will help define a suitable branding strategy, thereby building a strong brand that easily attracts and retains customers.
If you want to give your Indian brand a new look and feel this year, here is a compiled list of India’s top 10 brand agencies worth trying in 2023. Let’s get started.
Brand intimacy is defined as the deep emotional connection between a business and its customers. The brand intimacy marketing model involves a focus on emotions and can affect how customers make purchase decisions and whether they become loyal fans of the brand.
Brand intimacy is different from brand loyalty. While brand loyalty may depend on loyalty incentives and rewards, brand intimacy is entirely dependent on how a customer ‘feels’ about a brand.
BRAND REPUTATION MANAGEMENT IN THE AGE OF SOCIAL MEDIAInterics Digital
Brand reputation management is crucial for companies and brands.
Brand reputation management has to be a continuous process so you can stay
on top of your brand's public perception and address possibly damaging or
negative reviews as soon as they appear.
Brand reputation management is all about monitoring and protecting your
brand's online image and reputation in reviews, social media and Google.
Interics Designs – the most experienced and best digital marketing agency in Pune plays a crucial role for established and business giants by strengthening their brand identity amongst the stakeholders. Whereas we also work closely with startups and emerging businesses to establish their brand identity as well as grow by increasing their online visibility, building & maintaining a strong reputation, providing valuable insights and analytics, and offering a wide range of services like brand positioning, package designing, brand identity packaging, brand launch strategy, new product launching are a few to name that can be customized to meet your brand’s specific needs.
What is Brand Extension?
Brand Extension is a strategy by which a company creates a new product or service category under its existing renowned brand. This strategy allows the company to launch the new product to the market with pre-established brand awareness.
It also allows an organization to launch new products easily, obtain higher profits, reduce costs necessary to launch a new business and meet customers’ needs and wants.
ABOUT BRAND STORYTELLING
Brand storytelling is the buzzword in marketing today.
Whether it is digital marketing or advertising, today's marketers use brand storytelling to establish relationships with customers.
Brand stories are a way of branding work environments by:
• Presenting a company's values and achievements
• Engaging customers with relevant, experiential design
• Building an emotional connect
The general notion is that ‘logo design’ and ‘branding’ are one and the same. Many times, the two terms are even used interchangeably as synonyms. Even though the two are closely related and must work together cohesively, they are very different activities.
Logo design is the act of designing a logo, while branding is the process of building a brand. To understand the difference, it is vital to understand the concepts of a logo and branding.
Building a brand strategy depends on several elements, such as brand awareness, identity, positioning, customer experience, advertising, etc. The right brand agency will help define a suitable branding strategy, thereby building a strong brand that easily attracts and retains customers.
If you want to give your Indian brand a new look and feel this year, here is a compiled list of India’s top 10 brand agencies worth trying in 2023. Let’s get started.
Brand intimacy is defined as the deep emotional connection between a business and its customers. The brand intimacy marketing model involves a focus on emotions and can affect how customers make purchase decisions and whether they become loyal fans of the brand.
Brand intimacy is different from brand loyalty. While brand loyalty may depend on loyalty incentives and rewards, brand intimacy is entirely dependent on how a customer ‘feels’ about a brand.
BRAND REPUTATION MANAGEMENT IN THE AGE OF SOCIAL MEDIAInterics Digital
Brand reputation management is crucial for companies and brands.
Brand reputation management has to be a continuous process so you can stay
on top of your brand's public perception and address possibly damaging or
negative reviews as soon as they appear.
Brand reputation management is all about monitoring and protecting your
brand's online image and reputation in reviews, social media and Google.
Brand White Paper: The Case For ConsolidationBrian Creath
As many business-to-business marketing organizations seek a stronger focus on solution selling (the ability to have single points of customer contact who can provide solutions from every product and service an organization houses), corporate brand-driven architectures become even more attractive. Our white paper explains why.
WHAT IS THE PURPOSE OF A TRADESHOW?Some of the many reasons for choosing to exhibit at a Trade Show include:
Making Sales
-The most important facet of trade show success. Achieving sales targets during tradeshows is the definition of winning.
Capturing Leads
-Generating enough leads for the marketing funnel is a must so salespeople have leads to chase.
Startups are different from traditional businesses in that they are still evolving. They are exploring business models, markets and target audience, maybe even product functionality. All with limited financial and human resources.
So quite often, startup branding gets relegated to ‘later’. However in today's highly competitive environment, where startups crop up every day, startups have to invest in branding early in their life cycle, in order to stand out.
How to choose the best social media channels for your business.pptxInterics Digital
For a small business, social media is one of the most effective marketing tools at its disposal. However, we must keep in mind that not all social media channels are created the same. Each platform comes with its own audience with its own quirks when interacting with content.
Businesses need to have awareness of these nuances when they choose to invest in social media marketing on a particular platform since that may impact the results of their marketing efforts.
Some facets that businesses should consider when choosing the best social media platforms for their online marketing are:
Label and packaging design is more important than most people think. An impressive packaging design makes your product stand out from other competing brands, attracts prospects and shares details about your product. Above all, it is the first, 'real' touch point with the consumer, and the deciding factor to whether the prospect chooses your brand or not.
We all know that label design is a means of communicating the brand's value proposition, what it is, why it is different and better than others. Labels and packaging graphic design needs to align with brand messaging and marketing strategy; it needs to make sense for the product's use; it must be tailored for the market category and target group.
Brand Architecture Toolkit: Optimizing the Portfolio for Growth 4.29.19Carol Phillips
Completely UPDATED version of our earlier Toolkit. Is your brand portfolio easy for customers to navigate? Helping you prioritize your investments? Learn how to organize brand assets to help your business grow.
Beyond brand as a buzzword, what's branding all about?Designit
While it’s a term that many of us use every day, do you really know what branding is all about? Designit has put together a useful guide on the ins- and outs of branding. Aimed at those with a beginners level of knowledge or simply for anyone looking for a tune-up, this guide will give you a simple overview of the key components involved in working with brand strategy.
• An interactive space that offers an immersive brand experience.
• A showcase for products and services
• A dynamic, dedicated, customer-centric space where customers can enjoy a personalised journey as they delve deeper into the brand and its business
• An effective way to:
-connect with customers
-build brand loyalty
-ultimately increase sales
Interics Designs – the most experienced and best digital marketing agency in Pune plays a crucial role for established and business giants by strengthening their brand identity amongst the stakeholders. Whereas we also work closely with startups and emerging businesses to establish their brand identity as well as grow by increasing their online visibility, building & maintaining a strong reputation, providing valuable insights and analytics, and offering a wide range of services like brand positioning, package designing, brand identity packaging, brand launch strategy, new product launching are a few to name that can be customized to meet your brand’s specific needs.
Beyond Colors and Fonts: Designing a Brand Identity that Stands Out in a Crow...Interics Designs Pvt Ltd
In today's crowded marketplace, it's more important than ever for brands to stand out from the competition. While choosing the right colors and fonts is important in branding, it takes more than just these elements to create a unique and memorable brand identity. In this blog, we will discuss how to design a brand identity that stands out in a crowded market, beyond just colors and fonts.
Why Digital Marketing is Essential for Brand Image Building_September 2022_V2...Interics Designs Pvt Ltd
The internet has grown into the perfect tool for the browsing and selection of products and services that consumers need. A large number of internet users are searching online for products and services, with a significant chunk of them making purchases online. This underscores the importance of brand image building in the digital arena.
Before we discuss the benefits of brand building in the digital space, we should understand what exactly makes a strong brand.
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Brand White Paper: The Case For ConsolidationBrian Creath
As many business-to-business marketing organizations seek a stronger focus on solution selling (the ability to have single points of customer contact who can provide solutions from every product and service an organization houses), corporate brand-driven architectures become even more attractive. Our white paper explains why.
WHAT IS THE PURPOSE OF A TRADESHOW?Some of the many reasons for choosing to exhibit at a Trade Show include:
Making Sales
-The most important facet of trade show success. Achieving sales targets during tradeshows is the definition of winning.
Capturing Leads
-Generating enough leads for the marketing funnel is a must so salespeople have leads to chase.
Startups are different from traditional businesses in that they are still evolving. They are exploring business models, markets and target audience, maybe even product functionality. All with limited financial and human resources.
So quite often, startup branding gets relegated to ‘later’. However in today's highly competitive environment, where startups crop up every day, startups have to invest in branding early in their life cycle, in order to stand out.
How to choose the best social media channels for your business.pptxInterics Digital
For a small business, social media is one of the most effective marketing tools at its disposal. However, we must keep in mind that not all social media channels are created the same. Each platform comes with its own audience with its own quirks when interacting with content.
Businesses need to have awareness of these nuances when they choose to invest in social media marketing on a particular platform since that may impact the results of their marketing efforts.
Some facets that businesses should consider when choosing the best social media platforms for their online marketing are:
Label and packaging design is more important than most people think. An impressive packaging design makes your product stand out from other competing brands, attracts prospects and shares details about your product. Above all, it is the first, 'real' touch point with the consumer, and the deciding factor to whether the prospect chooses your brand or not.
We all know that label design is a means of communicating the brand's value proposition, what it is, why it is different and better than others. Labels and packaging graphic design needs to align with brand messaging and marketing strategy; it needs to make sense for the product's use; it must be tailored for the market category and target group.
Brand Architecture Toolkit: Optimizing the Portfolio for Growth 4.29.19Carol Phillips
Completely UPDATED version of our earlier Toolkit. Is your brand portfolio easy for customers to navigate? Helping you prioritize your investments? Learn how to organize brand assets to help your business grow.
Beyond brand as a buzzword, what's branding all about?Designit
While it’s a term that many of us use every day, do you really know what branding is all about? Designit has put together a useful guide on the ins- and outs of branding. Aimed at those with a beginners level of knowledge or simply for anyone looking for a tune-up, this guide will give you a simple overview of the key components involved in working with brand strategy.
• An interactive space that offers an immersive brand experience.
• A showcase for products and services
• A dynamic, dedicated, customer-centric space where customers can enjoy a personalised journey as they delve deeper into the brand and its business
• An effective way to:
-connect with customers
-build brand loyalty
-ultimately increase sales
Interics Designs – the most experienced and best digital marketing agency in Pune plays a crucial role for established and business giants by strengthening their brand identity amongst the stakeholders. Whereas we also work closely with startups and emerging businesses to establish their brand identity as well as grow by increasing their online visibility, building & maintaining a strong reputation, providing valuable insights and analytics, and offering a wide range of services like brand positioning, package designing, brand identity packaging, brand launch strategy, new product launching are a few to name that can be customized to meet your brand’s specific needs.
Beyond Colors and Fonts: Designing a Brand Identity that Stands Out in a Crow...Interics Designs Pvt Ltd
In today's crowded marketplace, it's more important than ever for brands to stand out from the competition. While choosing the right colors and fonts is important in branding, it takes more than just these elements to create a unique and memorable brand identity. In this blog, we will discuss how to design a brand identity that stands out in a crowded market, beyond just colors and fonts.
Why Digital Marketing is Essential for Brand Image Building_September 2022_V2...Interics Designs Pvt Ltd
The internet has grown into the perfect tool for the browsing and selection of products and services that consumers need. A large number of internet users are searching online for products and services, with a significant chunk of them making purchases online. This underscores the importance of brand image building in the digital arena.
Before we discuss the benefits of brand building in the digital space, we should understand what exactly makes a strong brand.
Packaging design is one of the most powerful marketing mediums which is still surprisingly underestimated by many companies. It can be your 24x7, 365 days lasting medium of advertising on retail shelves. Though it may be heartening to see that companies have of late realized the importance of packaging design, it continues to be a low priority for many brands. Packaging design is of crucial importance in the branding process, especially in the case of new product launches. The packaging design and materials used in the packaging work together in creating a perception in the minds of consumers regarding the product quality.
As packaging design is what customers finally see, it has a huge impact on the brand identity. Apart from other touchpoints where the customer is exposed to the brand, packaging design plays the most significant role, since it is the physical manifestation of the brand.
Packaging design is one of the most powerful marketing mediums which is still surprisingly underestimated by many companies. It can be your 24x7, 365 days lasting medium of advertising on retail shelves. Though it may be heartening to see that companies have of late realized the importance of packaging design, it continues to be a low priority for many brands. Packaging design is of crucial importance in the branding process, especially in the case of new product launches. The packaging design and materials used in the packaging work together in creating a perception in the minds of consumers regarding the product quality.
As packaging design is what customers finally see, it has a huge impact on the brand identity. Apart from other touchpoints where the customer is exposed to the brand, packaging design plays the most significant role, since it is the physical manifestation of the brand.
Label and packaging design is more important than most people think. An impressive packaging design makes your product stand out from other competing brands, attracts prospects and shares details about your product. Above all, it is the first, 'real' touch point with the consumer, and the deciding factor to whether the prospect chooses your brand or not.
We all know that packaging label design is a means of communicating the brand's value proposition, what it is, why it is different and better than others. Labels and packaging graphic design needs to align with brand messaging and marketing strategy; it needs to make sense for the product's use; it must be tailored for the market category and target group.
Label and packaging design is more important than most people think. An impressive packaging design makes your product stand out from other competing brands, attracts prospects and shares details about your product. Above all, it is the first, 'real' touch point with the consumer, and the deciding factor to whether the prospect chooses your brand or not.
BRANDING, THE IN-BRANDS WAY
Interics IN-BRANDS is a leading interdisciplinary Design Consultancy offering holistic and intergrated solutions, for strong and sustainable Brand Building. A top Advertising agency and brand identity creation agency, offering brand positioning strategy, retail brand identity and brand positioning services.
Packaging design is crucial to not only the product itself but to the company that manufactures
the product as it becomes a memorable representation of the brand.
Packaging design is more than just decoration; it’s all part of the customer experience.
So, product packaging must be handled with the seriousness it deserves.
Startups are different from traditional businesses in that they are still evolving. They are exploring business models, markets and target audience, maybe even product functionality. All with limited financial and human resources.
"Everything you do creates the brand experience. Ergo, design is your brand." (Robert Brunner, designer and author)
Packaging design is a natural and crucial platform to build brand and promote identity. It’s a means of communicating a brand’s value proposition — who your product is for and why it’s better and different than others on the market today. Branded packaging can enhance your product, communicate your brand values and persona, and carry your brand story to your customer.
In the present age of globalisation where the customer has a huge number of brands to choose from, effective product branding with design ‘stand out’ is an ongoing challenge.
Brand creation
Whether launching new brands or refreshing old ones in today's competitive, cluttered marketplace, it requires creativity and strategic thinking to achieve brand differentiation. For established brands, marketers need to evaluate market dynamics and take measures about the product and its packaging.
Marketers could fine tune look and feel, upfront a particular feature and drop another, introduce a variant or new messaging, etc. to refresh and re-launch the brand.
For new products, it starts with brand identity which involves designing name, symbol and logo for the product. Companies need to give their product a unique name that will provide distinction from similar products being offered by competitors.
A good name that registers quickly, resonates with consumers, is memorable and positions itself above the competition in the consumer's mind, is what every marketer wants for their product.
So how does one arrive at the 'perfect' name? There's no magic formula or sure-shot method to generate a brand name. It has to be worked on, through a carefully prepared strategy, with a lot of study, research and creativity. Given the mind-boggling number of brands in our globalised world, it’s a complex and difficult process. It also involves stringent legal checks.
Basic considerations for product branding
For a brand name to be effective, these are a few points to remember. It should:
• be catchy and easy to recall
• suggest product benefit
• have a distinctive appeal
• be such that it can be registered as a trade mark
Once you arrive at a ‘good’ name, creating a unique brand identity and branding strategy is vital for success.
Logo design is the cornerstone of brand identity. It should:
• Clearly communicate who you are and what you value as a brand
• Be visually appealing: aim for simple, clean and uncluttered
• Be classic, not trendy: your logo design should have longevity
• Make a lasting impression on your audience.
Product Branding and Packaging Design
After product branding, packaging is key to attracting the right customers. Packaging is an excellent opportunity for your identity design to shine.
Maybe you have some great ideas for packaging design but it helps to keep a few things in mind:
Interics’ team of space design strategists not only understands branding requirements and is good at strategy, but is proficient at developing compelling concepts and transforming imaginative ideas into installations.
Interics Designs is a strategic brand consultancy and multidisciplinary design agency with over 2 decades of experience in branding, rebranding and brand promotion for leading B2B and B2C companies.
Based on this, you can craft your brand strategy and brand identity. Brand identity is the sum of all tangible (logo, typography, product features, pricing, name, color, slogan, packaging, etc.) and intangible (company culture, attitude, tone, communication style, etc.) elements of your brand.
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Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
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Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
2. WHAT IS BRAND ARCHITECTURE
AND WHY IS IT IMPORTANT?
Pune | Mumbai | London
3. When an organization is considering entering an untapped market, several challenges
arise. How should the brand be presented? What role should each brand play?
How to make things simple for consumers?
That’s exactly where Brand Architecture comes into play.
An effective brand architecture is the best method of bringing your business offerings
into focus, allowing you to cross-promote them and control how your brand is
perceived by consumers.
10. Types of Brand Architecture
Brand Architecture models are the framework that organizes brands and their
offerings under a single overarching brand. The highest level brands are commonly
called corporate, umbrella, family, parent, or master brands.
The major types of brand architecture are:
