The Empire website maintains a consistent red, black, and white color scheme that is also used in its magazines. Each news story features hyperlinks to related articles and images with captions linking to the full article. Individual articles include links to other works by the same author and articles related to the people featured. The site aims to keep viewers engaged by prompting them to subscribe to email updates on new publications.

1. Research Task 1:
Website production
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2. Total Film
‘Total film’ is placed at the top left of the website and is the
first thing you see when on the website. It is written I the same
font so is easily recognisable.
The website offers an option to change language making it
more accessible to a wider audience of viewers.
There is a menu bar which features further options and access
to the magazines.
In addition to this above is the brands socials to encourage the
viewer to have updates through the brand on more films
Underneath the first menu bar there is an additional menu bar
which displays more options such as films that are trending
and films on different viewing platforms such as ‘Netflix and
‘Disney Plus’.
There is also a search engine function to allow the viewer to
efficiently search the website for what they wish to find.

3. SciFiNow
The website ‘SciFiNow’ is written in the same font replicating
the brands image.
There is a menu bar which feature a home button function and
many more including ‘ news’, ‘interviews’, ‘reviews’,
‘competitions’, ‘top 10’ , ‘events’ and ‘subscribe’ function to
stay updated on the websites notifications. The menu bar also
features access to the brands socials which include a variety of
option suitable for a wider audience range such as facebook
suitable for a more mature audience range to YouTube where a
more diverse range of viewers are accessible to the social
media platform.

4. Empire
The websites name is in the top left corner and is in the readers
direct view. The font is the same carried out in their magazines as
well as their website, however with a different colour scheme it is
easy to associate the font to the brand name. Along side the website
name there is a drop down menu that consists of; ‘Movies’, ‘TV’,
‘Gaming’, ‘Podcasts’, ‘Empire VIP’, ‘Shopping’ and ‘ My Empire’,
which encourages you to maintain updated through registering an
account or signing up to a membership plan.
There are movie updates on the home page – we can see when they
are uploaded and what fans of the film are talking about and news
around the movie.
The target audience for Empire is visibly clear that it would be for
film enthusiasts because their magazines are based around films.
The main readership of the magazine is 15 – 24 year olds, around
40% of readers are between this age range and the second largest of
readers are 31% and are between 25- 34 years of age. They are
mainly males (73%) which means the majority of readers are male
and 27% are female. – Source: NRS October 2011 - March 2013

5. Common Elements
• The three websites; ‘Total Film’, ‘SciFiNow’ and ‘Empire’ all contain a menu bar that offers a way
to subscribe and keep updates through the websites notifications.
• ‘Total Film’ and ‘SciFiNow’ offer a more in-depth drop down menus whereas ‘Empire’ menu bar is
more simplistic and offers lest options in terms of social media access .
• Both ‘Total film’ and ‘SciFiNow’ include links to their social media platforms however the options
available per website are different.
• ‘Total Film’ offers facebook and twitter as their social media platforms as it is aimed at a more
mature audience and users who use facebook and twitter are the same target audience.
• ‘SciFiNow’ is aimed at a wider target audience and offers more range as in terms of socials there
is more diverse options for a wider target audience featuring links on the websites page to their
facebook, twitter and YouTube – YouTube is highly more accessible to a wider target audience
range .
• ‘Empire’ however does not have buttons on their home page to allow access to any of the brands
social medias but does along with ‘Total Film’ and ‘SciFiNow’ have the option to subscribe but
‘Empire’s’ website encourages the viewer to either create a membership, browse for free content
or register online.s

6. EMPIRE News Page

7. Analysing Graphic Elements
Graphic elements:
The Empire’s website maintained house styles by using a consistent colour scheme; red, black and white. This is effective as there is a contrast of light
and dark throughout their magazine and website.
Hyperlinks are frequently used and are featured in the main text box. The hyperlinks compliment the colours scheme of ‘EMPIRE’ and some are even red
and underlined reflecting the magazines and brands house style.
Each individual news story is filled with hyperlinks, some take you to more articles which are associated with other film references, taking you to more
featured articles on that specific film.
There is a main image for each article feature with a caption of news story in relation to the actors, artists or director of the film world or an image in
association to the film that the article is about.
On the top left corner of the image on the individual article’s page, there is a button which activates a visual research which allows you to find more
articles related to the image through the search engine, ‘Microsoft bing’.
Within each news feature, you click on the image/caption and the hyperlink takes you to the articles page where a by line is provided with the ‘published
by details’ and date of publication.
Alongside the image and caption it explains where the image is from in relation to the news story. If you click on the publishers name, it is a hyperlink
which takes you to a page of articles that are related to and published by the same writer. This allows readers to appreciate the work of an individual
publisher.
There is a column which states the people featured within the individual articles, they have their own individual hyperlink which if you press, directs you
to a page which provides more articles which feature that specific person. These are written in a black font this compliments the colour scheme being
solely red and black.
An automated pop – up appears, requesting your email address in order to receive active updates towards the sites news features publications to keep
up with new news-related publications. This encourages the target audience to view this page more frequently but also caters for what the viewer wants
to see as the news feature allows film followers to keep in.