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Personal Brand Exploration
Isaiah Newsome III
Project Portfolio I - Personal Branding Online
Music Business
03/11/2024
Career Goals
Career Category: Entrepreneural
Career Short Term Goal: Upon graduating Full Sail University I want to
have an internship at a Hip-Hop based record label working with more
Hip-Hop artists.
Carrer Long Term Goal: I want to own my own brick and mortar Hip-Hop
record label building where we conduct predominantly Hip-Hop business.
Profession
Occupation: Sound Engineering Technician
 Audio Engineer
 Studio Engineer
 Mastering Engineer
Target Market
My Target Audience: Major studio owners who mainly work with
Hip-Hop artists.
Competition
Isaiah Newsome
III
Work Experience:
15 years as an Online Entrepreneur
Education:
Highschool Graduate
Currently Enrolled At Full Sail University for Music Business
Noteworthy Experience:
1 year owning a recording studio
5 years performing as a DJ
8 years performing to a live audience
12 years as an online artist
15 years as an online producer
Skills:
Event Performing - 15 endorsements
Studio Recording - 8 endorsements
Overall Online Presence:
No connections, No banner image, Headshot needs work,
No online bio, URL is customized.
Trenton
Beilman
Work Experience:
+20 years as an Online Entrepenur
Education:
Highschool Graduate
Noteworthy Experience:
4 years performing to a live audience
5 years of vocal engineering
8 years owning a production team
+20 years as an online producer
+20 years as an online artist
Skills:
Brand Marketing – 4 endorsements
Studio Mixing – 30 endorsments
Online Presence:
Outdated Linkedin profiles, Great Facebook page, Compelling
headshot,
Identity
 What? Recording independent and major artists.
 Why? To help bridge the gap between major and indie music to build a
new market for Hip-Hop.
 How? Working with major labels and using their resources to help
independent artists.
Core Values: Achievement, Creditability, Independence, Playfulness, Power.
Vision: To increase the versatile type of music in the "major" Hip-Hop
genre.
Guiding Principle: Not all good music comes from a major record
company, there are talents we have not heard yet.
Superpower: Recording independent artists and giving them a "major"
sound.
My Passion: Hip-Hop Music Culture
Promise and Position
My Brand Statement: I promise to use major studios to record talented
independent artists to give them a chance to be heard changing the Hip-
Hop music culture.
Talent Is Talent
Networking
Industry Events:
-Lalapalooza: Chicago, IL August 2025
-Rolling Loud Miami: Miami, FL July 2025
Reason For Attending: My main objective is to connect with Hip-Hop fans, artists, record label
executives, festival promoters, and more to help promote these independent artists that I'm working with.
Elevator Pitch: You know how Hip-Hop mainstream music is saturated with the same negative and
violent topics? Well, what I do is record independent artists that have a raw talent to make them
sound like our favorite artists today leveling the playing field for artists and fans. So far, I have been
able to increase my artists listeners by 150% and have driven many Hip-Hop, and even non-Hip-Hop
fans to listen to other independent artists.
Mentorship: Dr. Dre founded artists like Eminem who had the world against him when it came to
becoming a rapper in a culture that wasn't ready to accept him yet. When it comes to finding new
artists and technology, Dre is a very successful entrepreneur.
Digital Marketing
Online ID Results:
Volume: High
Relevance: Low
Purity: Low
Diversity: Low
Validation: Low
Brand Archetype:
Entertainer
Description:
The Entertainer brand archetype represents brands
that prioritize fun, entertainment, and the celebration
of life. These brands often position themselves as
sources of joy and enjoyment, and they may
emphasize their playfulness and sense of humour in
their messaging and branding.
Digital Marketing Strategy To Help Improve Online ID Scores:
Focus:
Relevance and Diversity
Types Of Content:
Release more music to the general public, Create a Podcast on the music industry, and live stream my creative
processes.
Platforms of Distribution:
Soundcloud to release the music, YouTube to release the podcasts episodes and highlights, Twitch to live
stream myself recoding or mixing music.
References
Onet Online (n.d.). Sound Engineer Technician. https://www.onetonline.org/link/summary/27-4014.00
Port, M. (2013). Book Yourself Solid Illustrated. Wiley. https://learning.oreilly.com/library/view/book-yourself-
solid/9781118611357/9781118611357c2.xhtml#c02_level1_1
(n.d.). Core Value. Core Value Exercise. https://fso-lms4-immortal-assets.s3.us-east-
1.amazonaws.com/458/2024_1_5/a73006a5-f577-4c84-a93a-fc621046b3d8/CoreValuesExercise.pdf?X-Amz-
Algorithm=AWS4-HMAC-SHA256&X-Amz-Content-Sha256=UNSIGNED-PAYLOAD&X-Amz-
Credential=AKIARE7PEONU35M5ITYW%2F20240310%2Fus-east-1%2Fs3%2Faws4_request&X-Amz-
Date=20240310T224237Z&X-Amz-Expires=3600&X-Amz-
Signature=9193dcc0a27cda27eda8297b2531ac59fe680ec929812cdbb6b8a94db30f835c&X-Amz-
SignedHeaders=host&response-content-
disposition=inline%3B%20filename%3D%22CoreValuesExercise.pdf%22&x-id=GetObject
(n.d.). Bing Search. Bing.
https://www.bing.com/search?pglt=43&q=Trenton+Beilman&cvid=bcd60a9afab146a9a48b82279287626b&gs_lcr
p=EgZjaHJvbWUyBggAEEUYOTIGCAEQABhAMgYIAhAAGEAyBggDEAAYQDIGCAQQABhAMgYIBRAAGEAy
BggGEAAYQDIGCAcQABhAMgYICBAAGEDSAQg0MzAzajBqMagCCLACAQ&FORM=ANNTA1&PC=U531

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Project and Portfolio 1: Personal Branding

  • 1. Personal Brand Exploration Isaiah Newsome III Project Portfolio I - Personal Branding Online Music Business 03/11/2024
  • 2. Career Goals Career Category: Entrepreneural Career Short Term Goal: Upon graduating Full Sail University I want to have an internship at a Hip-Hop based record label working with more Hip-Hop artists. Carrer Long Term Goal: I want to own my own brick and mortar Hip-Hop record label building where we conduct predominantly Hip-Hop business.
  • 3. Profession Occupation: Sound Engineering Technician  Audio Engineer  Studio Engineer  Mastering Engineer
  • 4. Target Market My Target Audience: Major studio owners who mainly work with Hip-Hop artists.
  • 5. Competition Isaiah Newsome III Work Experience: 15 years as an Online Entrepreneur Education: Highschool Graduate Currently Enrolled At Full Sail University for Music Business Noteworthy Experience: 1 year owning a recording studio 5 years performing as a DJ 8 years performing to a live audience 12 years as an online artist 15 years as an online producer Skills: Event Performing - 15 endorsements Studio Recording - 8 endorsements Overall Online Presence: No connections, No banner image, Headshot needs work, No online bio, URL is customized. Trenton Beilman Work Experience: +20 years as an Online Entrepenur Education: Highschool Graduate Noteworthy Experience: 4 years performing to a live audience 5 years of vocal engineering 8 years owning a production team +20 years as an online producer +20 years as an online artist Skills: Brand Marketing – 4 endorsements Studio Mixing – 30 endorsments Online Presence: Outdated Linkedin profiles, Great Facebook page, Compelling headshot,
  • 6. Identity  What? Recording independent and major artists.  Why? To help bridge the gap between major and indie music to build a new market for Hip-Hop.  How? Working with major labels and using their resources to help independent artists. Core Values: Achievement, Creditability, Independence, Playfulness, Power. Vision: To increase the versatile type of music in the "major" Hip-Hop genre. Guiding Principle: Not all good music comes from a major record company, there are talents we have not heard yet. Superpower: Recording independent artists and giving them a "major" sound. My Passion: Hip-Hop Music Culture
  • 7. Promise and Position My Brand Statement: I promise to use major studios to record talented independent artists to give them a chance to be heard changing the Hip- Hop music culture. Talent Is Talent
  • 8. Networking Industry Events: -Lalapalooza: Chicago, IL August 2025 -Rolling Loud Miami: Miami, FL July 2025 Reason For Attending: My main objective is to connect with Hip-Hop fans, artists, record label executives, festival promoters, and more to help promote these independent artists that I'm working with. Elevator Pitch: You know how Hip-Hop mainstream music is saturated with the same negative and violent topics? Well, what I do is record independent artists that have a raw talent to make them sound like our favorite artists today leveling the playing field for artists and fans. So far, I have been able to increase my artists listeners by 150% and have driven many Hip-Hop, and even non-Hip-Hop fans to listen to other independent artists. Mentorship: Dr. Dre founded artists like Eminem who had the world against him when it came to becoming a rapper in a culture that wasn't ready to accept him yet. When it comes to finding new artists and technology, Dre is a very successful entrepreneur.
  • 9. Digital Marketing Online ID Results: Volume: High Relevance: Low Purity: Low Diversity: Low Validation: Low Brand Archetype: Entertainer Description: The Entertainer brand archetype represents brands that prioritize fun, entertainment, and the celebration of life. These brands often position themselves as sources of joy and enjoyment, and they may emphasize their playfulness and sense of humour in their messaging and branding. Digital Marketing Strategy To Help Improve Online ID Scores: Focus: Relevance and Diversity Types Of Content: Release more music to the general public, Create a Podcast on the music industry, and live stream my creative processes. Platforms of Distribution: Soundcloud to release the music, YouTube to release the podcasts episodes and highlights, Twitch to live stream myself recoding or mixing music.
  • 10. References Onet Online (n.d.). Sound Engineer Technician. https://www.onetonline.org/link/summary/27-4014.00 Port, M. (2013). Book Yourself Solid Illustrated. Wiley. https://learning.oreilly.com/library/view/book-yourself- solid/9781118611357/9781118611357c2.xhtml#c02_level1_1 (n.d.). Core Value. Core Value Exercise. https://fso-lms4-immortal-assets.s3.us-east- 1.amazonaws.com/458/2024_1_5/a73006a5-f577-4c84-a93a-fc621046b3d8/CoreValuesExercise.pdf?X-Amz- Algorithm=AWS4-HMAC-SHA256&X-Amz-Content-Sha256=UNSIGNED-PAYLOAD&X-Amz- Credential=AKIARE7PEONU35M5ITYW%2F20240310%2Fus-east-1%2Fs3%2Faws4_request&X-Amz- Date=20240310T224237Z&X-Amz-Expires=3600&X-Amz- Signature=9193dcc0a27cda27eda8297b2531ac59fe680ec929812cdbb6b8a94db30f835c&X-Amz- SignedHeaders=host&response-content- disposition=inline%3B%20filename%3D%22CoreValuesExercise.pdf%22&x-id=GetObject (n.d.). Bing Search. Bing. https://www.bing.com/search?pglt=43&q=Trenton+Beilman&cvid=bcd60a9afab146a9a48b82279287626b&gs_lcr p=EgZjaHJvbWUyBggAEEUYOTIGCAEQABhAMgYIAhAAGEAyBggDEAAYQDIGCAQQABhAMgYIBRAAGEAy BggGEAAYQDIGCAcQABhAMgYICBAAGEDSAQg0MzAzajBqMagCCLACAQ&FORM=ANNTA1&PC=U531