advert

1. AbbeyColeman
Character:There is onlyone image onthe magazine advert
whichisEd Sheeran.Withhavingnootherimagesonthe
magazine advertshowsthe audience whothe focusof the
advertis.It alsopromotesthe artistas a bold,strongand
popularartist.The close up of Ed Sheeranhighlightshisfacial
expression.The smilecreatesawarmatmosphere andmakes
the audience wanttoread more on the advert.The smile also
promoteshimasa kindandconsiderate persontherefore the
audience will be interestedinhisalbums.The smile also
promoteshimasnon-celebrityliketherefore he isrelatable to
histarget audience.The image alsopromoteshimasaunique
artistdue to his scruffyappearance.
Narrative event: The purpose of the advertisnotonlyto
promote Ed Sheeran’snewdebutalbum‘+’butalsoestablish
that’she’sa unique artist. The wordusedto describe the
artistas beingunique andbeingverydifferentartisttodayare
“What reallysetsEd Sheeranapartishisskill atpainting
pictureswithwords" isalsoreallyeffectiveonthe magazine advertasitshowsthe audience thatEd
Sheeranisdifferenttootherartistswhichmakesthemwantto buyhisalbum.It alsomakesthe
audience interestedinhimasit makeshissongslookpowerful therefore the audience wouldwant
to buyhimalbum. The wordusedto describe the artistalsoshowsthatmanysongsare meaningful
and makesyouthink,asmany songson thisalbumare from personal experiencesorwhathe
believesiswrongorright,such as Small Bump,Legohouse,kissme,give love me,U.N.IandA team.
Each of themfocusof whatmany people face suchamiscarriage,love,heartbreakand
homelessness,creatingthe ideathe artistisverycaringaboutthe people whoare missfortunate.
Iconography: The coloursusedinthisimage are black,white andorange.The sepiacoloureffect
usedon the mainimage usedforthisgive the image quite a sophisticated lookasitcontrastthe
artistappearance,suggestingeventhoughhe doesn’tcare abouthisappearance he wantsto focus
on hisworknot looks.The colourorange combinesthe energyof redandthe happinessof yellow.It
isassociatedwithjoy,sunshine,andthe tropics.Orange representsenthusiasm,fascination,
happiness,creativity,determination,attraction,success,encouragement,andstimulation. This
suggestthat’she’shappyabouthowhe looksandhismusic.
Setting:The image appearstobe takenon the streetas it seemsthatthe appearsto be lyingagainst
an brickwall,thisgivesannon celebrity style appealtothe audience asthe artistis knowntobe out
goingand breakingbarriersof the musicindustryashishairis scruffyinthe picture whichshowshe's
not toobotheredabouthisappearance whichshowsthe audience he isatypical male andalso
suggesthe doesn’tcare whatpeople thinkabouthisappearsashisfocusedonhismusic.The artistis
wearinga plainblacktopwhichalsopromoteshimas a typical boyand non-celebritylike.Therefore
the representationof Edfromthisadvertisa kind,caring happypersonanda unique artist.

2. AbbeyColeman
Technical andaudiocodes: On the advertthere isa close up of Ed Sheeransface.He is lookingdown
away fromthe camera smiling.The image doesn'tlooklike it’scome fromaphoto shootit appears
to more than candidshotthan an editorial photographyof the artists;the image isaportraitof Ed
whichputsacross a soft image of himto the audience.The portraitsuitshisstyle of musicashis
musicvideosalsoshowhimasa softpersonwhichthe audience canrelate to.Byusinga portrait
insteadof an editedimage itpromoteshimasthe boynextdoormale whichthe audience canrelate
to. It alsopromoteshimasa kindconsiderate personbythe wayhe is smiling.The close upof Edis
effectiveasthe audience canclearlysee he’ssmilingwhichpromoteshimasan exultantperson.His
hair isscruffyinthe picture whichshowshe'snottoo botheredabouthisappearance whichshows
the audience he isa typical male.He iswearinga plainblacktopwhichalso promoteshimas a
typical boyand non-celebritylike.Therefore the representationof Edfromthis advertisa kind,
caring happypersonanda unique artist.
Typography: The words usedonthe advert“The no 1 album"is effective onthismagazine advertas
it promotesEdSheeranasa strongartist."The no1 album"creates eagerness forthe audience and
makesthemwantto buy the album."The no1 album"alsomakesthe audience believehe isa
popularartistand therefore wanttobuyhisticketstohis concertand buyhisalbum.
The same fontisusedon all parts of informationonthe advert.Thismakesthe advertsimplistic
whichsuitshistargetaudience whichisyoungfemale girlsasit’seasiertoread.By havingthe same
fontusedthroughoutshowsthat Ed is notself-centredashisname isthe same font as the other
informationtherefore promotinghimasa understandingartist.Howeverhisartistsname isbolder
thenthe informationatthe bottomwhichpromoteshimasa strongartist.All parts of information
are boldwhichstandsoutto the audience and attracts theminto the advert.The white colouringof
the fontmakesthe informationstandoutfromthe adverttherefore it’seasiertopickup information
and easiertounderstand.