Michael Cowen - Here is What I Think and Do Michael Cowen
Hi There.
My name is Michael Cowen. Here is what I think:
The foundation of all great brands is trust.
Trust begins when what your brand say's and does consistently meets or exceeds your customers expectations.
This is where all great digital and traditional marketing has to start.
So if you are looking to move your brand beyond the digital buzz and build a real, digital brand that links your brand’s digital marketing strategies to real customer buying decisions, let’s talk.
Here’s how I go about it:
Conquering Sales With The New Wave of Mobile Brand AdvocatesClosed
It's time to stop thinking of your audience in one dimension. Among your current reach lies more than just customers — there are mobile brand advocates with the power to grow your brand faster than any email marketing campaign or ad word spend. Brand advocates spend 2 times more than average customers and recommend or share 2 to 4 times more than an average customer.
In this slide deck from a recent webinar, learn:
- How to target your brand advocates
- Best practices to building relationships with current and potential advocates
- Solutions to loyalty marketing challenges
- Steps to creating a successful brand advocacy strategy
Ways to Protect your Business when Social Media is Harming your Reputation Real-Time OutSource
Social media can help your business to build relationships and stay connected with customers and fans.
However, for many businesses, the sometimes aggressive culture of social media can have a negative affect your company's reputation.
Regardless, there are some easy ways to protect yourself and avoid potential problems that could negatively impact your business online.
Michael Cowen - Here is What I Think and Do Michael Cowen
Hi There.
My name is Michael Cowen. Here is what I think:
The foundation of all great brands is trust.
Trust begins when what your brand say's and does consistently meets or exceeds your customers expectations.
This is where all great digital and traditional marketing has to start.
So if you are looking to move your brand beyond the digital buzz and build a real, digital brand that links your brand’s digital marketing strategies to real customer buying decisions, let’s talk.
Here’s how I go about it:
Conquering Sales With The New Wave of Mobile Brand AdvocatesClosed
It's time to stop thinking of your audience in one dimension. Among your current reach lies more than just customers — there are mobile brand advocates with the power to grow your brand faster than any email marketing campaign or ad word spend. Brand advocates spend 2 times more than average customers and recommend or share 2 to 4 times more than an average customer.
In this slide deck from a recent webinar, learn:
- How to target your brand advocates
- Best practices to building relationships with current and potential advocates
- Solutions to loyalty marketing challenges
- Steps to creating a successful brand advocacy strategy
Ways to Protect your Business when Social Media is Harming your Reputation Real-Time OutSource
Social media can help your business to build relationships and stay connected with customers and fans.
However, for many businesses, the sometimes aggressive culture of social media can have a negative affect your company's reputation.
Regardless, there are some easy ways to protect yourself and avoid potential problems that could negatively impact your business online.
Impress London: "How PR is Changing. And Staying the Same"Bright One
Chris Reed, Managing Partner at Brew, presented "How PR is Changing. And Staying the Same" at Impress London on 11 November 2010.
Find out more at http://impress.brightone.org.uk/
http://www.brewdigital.com/
http://twitter.com/chris_reed
In this communications-focused presentation Christine Beddia, Director of Marketing & Communications for Coastal Community Foundation, covers the importance of developing a sound marketing strategy for your nonprofit organization before launching a social media presence.
DANIEL EDWARD CRAIG - Strategic Social Media - BTO Buy Tourism Online 2013 - ...BTO Educational
BTO - Buy Tourism Online
Day TWO
4 dicembre 2013
Daniel Edward Craig
http://www.buytourismonline.com/eventi/craig/
Torna a BTO – Buy Tourism Online dopo due anni Daniel Edward Craig per parlarci di Social Reputation.
C’è un detto in pubblicità che la metà dei soldi sono sprecati, solo che non si sa quale metà.
Lo stesso si potrebbe dire dei social media.
In questa sessione cercheremo di tagliare i rumori di fondo e concentrarsi sulle strategie per sfruttare il potere dei social media, per aumentare consapevolezza, soddisfazione dei clienti e revenue.
Introdurremo le novità sui social media e SEO, le ultime da TripAdvisor e Facebook, gestire le aspettative, i social media come canale di servizio clienti, e misurare il ROI.
Speech VISIONI:
Daniel Edward Craig
Founder Reknown
Intervista a Daniel Edward Craig:
RJ Friedlander
Founder & CEO ReviewPro
Emma Taveri
BTO – Buy Tourism Online 2013
An Enterprise University March 26, 2010 class co-presented by Ann Marie Mayuga, AMM Communications, and Mary Schanuel, Synergy Group, "Public Relations 101: The 'Earned Advertising.'" A do-it-yourself approach to public relations for small business owners.
What is Affiliate marketing ?
You have a great product or service, but nobody knows about it. How do you find new
customers? And how do they find you?
The most common answers to these questions involve marketing and advertising campaigns ranging
from small-scale approaches like putting fliers on cars in a parking lot, to multi-million-dollar
commercials during the Super Bowl.
BRAND IMPACT ON CUSTOMER EXPERIENCE PRESENTATION BY LEXDENChristopher Brooks
Financial Services Forum presentation highlighting how brand is included (or not) in financial services companies customer experience. With specific examples where branded CX is working and how to ensure brand stays on the agenda.
Negative electronic word of mouth & customer based brand equity a qualitative...Claudia Lapel
The study presents an audit model to evaluate Customer Based Brand Equity on Social Media Environments.The study aim is to describe brand and product related consumer created negative content in social media settings, specifically negative e-WOM, in order to monitor customer based brand equity by identifying motives of dissatisfaction or rejection articulated by consumers through media content in Social Networks. Further, the purpose of the study is to describe the relationship between negative e-WOM related to a product and the parent brand Corporate Brand Equity in order to monitor and identify areas of weakness in the corporate image, which in turn, will aid marketers in the design of new strategies directed to sustain brand equity in the virtual environment. The theoretical perspective of this study considers Strategic Brand Management and consumer Behaviour theories points of view. Moreover, the case study will analyse instances of consumer created negative eWOM related to the Apple iPhone on the page ‘We hate Iphone!!” of social network Facebook.
Impress London: "How PR is Changing. And Staying the Same"Bright One
Chris Reed, Managing Partner at Brew, presented "How PR is Changing. And Staying the Same" at Impress London on 11 November 2010.
Find out more at http://impress.brightone.org.uk/
http://www.brewdigital.com/
http://twitter.com/chris_reed
In this communications-focused presentation Christine Beddia, Director of Marketing & Communications for Coastal Community Foundation, covers the importance of developing a sound marketing strategy for your nonprofit organization before launching a social media presence.
DANIEL EDWARD CRAIG - Strategic Social Media - BTO Buy Tourism Online 2013 - ...BTO Educational
BTO - Buy Tourism Online
Day TWO
4 dicembre 2013
Daniel Edward Craig
http://www.buytourismonline.com/eventi/craig/
Torna a BTO – Buy Tourism Online dopo due anni Daniel Edward Craig per parlarci di Social Reputation.
C’è un detto in pubblicità che la metà dei soldi sono sprecati, solo che non si sa quale metà.
Lo stesso si potrebbe dire dei social media.
In questa sessione cercheremo di tagliare i rumori di fondo e concentrarsi sulle strategie per sfruttare il potere dei social media, per aumentare consapevolezza, soddisfazione dei clienti e revenue.
Introdurremo le novità sui social media e SEO, le ultime da TripAdvisor e Facebook, gestire le aspettative, i social media come canale di servizio clienti, e misurare il ROI.
Speech VISIONI:
Daniel Edward Craig
Founder Reknown
Intervista a Daniel Edward Craig:
RJ Friedlander
Founder & CEO ReviewPro
Emma Taveri
BTO – Buy Tourism Online 2013
An Enterprise University March 26, 2010 class co-presented by Ann Marie Mayuga, AMM Communications, and Mary Schanuel, Synergy Group, "Public Relations 101: The 'Earned Advertising.'" A do-it-yourself approach to public relations for small business owners.
What is Affiliate marketing ?
You have a great product or service, but nobody knows about it. How do you find new
customers? And how do they find you?
The most common answers to these questions involve marketing and advertising campaigns ranging
from small-scale approaches like putting fliers on cars in a parking lot, to multi-million-dollar
commercials during the Super Bowl.
BRAND IMPACT ON CUSTOMER EXPERIENCE PRESENTATION BY LEXDENChristopher Brooks
Financial Services Forum presentation highlighting how brand is included (or not) in financial services companies customer experience. With specific examples where branded CX is working and how to ensure brand stays on the agenda.
Negative electronic word of mouth & customer based brand equity a qualitative...Claudia Lapel
The study presents an audit model to evaluate Customer Based Brand Equity on Social Media Environments.The study aim is to describe brand and product related consumer created negative content in social media settings, specifically negative e-WOM, in order to monitor customer based brand equity by identifying motives of dissatisfaction or rejection articulated by consumers through media content in Social Networks. Further, the purpose of the study is to describe the relationship between negative e-WOM related to a product and the parent brand Corporate Brand Equity in order to monitor and identify areas of weakness in the corporate image, which in turn, will aid marketers in the design of new strategies directed to sustain brand equity in the virtual environment. The theoretical perspective of this study considers Strategic Brand Management and consumer Behaviour theories points of view. Moreover, the case study will analyse instances of consumer created negative eWOM related to the Apple iPhone on the page ‘We hate Iphone!!” of social network Facebook.
10 Digital Marketing Trends covering different tools to help digital marketers in 2015. Presented by Dave Chaffey at the Smart Insights Digital Impact conference.
Social media has changed the way we do business and as a result it is for important every business embrace it to increase visibility, brand awareness and loyalty.
Susan Gunelius' presentation from the October 5, 2010 Entrepreneur Media and Verizon Wireless Winning Strategies for Business conference in Long Beach, California.
Presentation delivered by Susan Gunelius, President & CEO of KeySplash Creative, Inc., at the Entrepreneur Magazine and UPS Growth 2.0 Conference in Miami, Florida on January 26, 2010. Audience included small business owners and entrepreneurs.(www.keysplashcreative.com) (www.twitter.com/susangunelius)
Ambassadors: Your Brand's New Social Network - ReadyPulse & WOMMA Webinarreadypulsemarketing
Digital influencers have 12x more impact when they post social proof of brands and their products. Social proof is the primary cause of 50% of purchases made by consumers, because it gives them the proof they need to feel confident making a purchase (McKinsey).
Does your brand know who your brand advocates are, how to leverage them to extend your brand's reach, and how to increase sales with their power of influence? Get the answers to these questions and many more from Ambassadors: Your Brand's New Social Network. WOMMA and ReadyPulse share their insights on how opt-in brand ambassador programs are changing the way brands engage, interact, and activate their best customers as part of a customer centric marketing strategy.
This Presentation Covers:
- Why brand advocacy is crucial for your 2015 marketing strategy
- What qualities to look for when recruiting the best brand advocates for your brand ambassador program
- How to create an online branded community to increase brand authenticity, trust, and loyalty
- How to measure the effectiveness of your ambassadors to determine your most influential advocates
- How to leverage your best advocates in your marketing to drive more engagement, conversions, and revenue
Using online community to optimize the customer experience provides some of the most innovative and collaborative ways organizations can leverage their consumers to meet business goals.
70% of purchasing decisions are influenced by what customers have heard about your product or service, from their friends and acquaintances. From their influence network. The Social Web is driving change in how to reach your customer and how your customer hears about you.
Influence Marketing makes use of the Social web and the social networks within them to engage with your customers, but it isn’t only confined to the Internet
Build Your Brand Build Your Business by Susan Gunelius from the Entrepreneur ...KeySplash Creative, Inc.
This presentation teaches how to build a brand and a business with additional focus on social media marketing and content marketing. It was delivered by Susan Gunelius, President and CEO of KeySplash Creative, Inc., at the Growth 2.0 Conference sponsored by Entrepreneur Magazine and UPS on January 20, 2011 in Atlanta Georgia.
Social Media: A New World of OpportunitiesBrian Hamlett
This presentation, delivered to the Charlotte chapter of the Women Presidents' Organization, focused on an in-depth look at how three companies have used social media to build their businesses. The three case studies include Fiskar's Fiskateers, Zappos.com, and Louis E. Page, Inc.
Similar to Brand driven Word-of-mouth marketing by Innovianto John Jehae (20)
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Helen Lubchak: Тренди в управлінні проєктами та miltech (UA)
Brand driven Word-of-mouth marketing by Innovianto John Jehae
1. Word of Mouth WOM is the most powerful marketing in today’s world, We fuel it by social networking, email marketing and database marketing
2. How to activate Word of mouth marketing online? Consumers are in demand! Marketing communication is a two-way conversation
3. Social media impacts your brands reputation People talk about you, give recommendations, share personal experiences. How can I stimulate WOM?
4. Word of mouth marketing starts with ambassadors ! connected optimism innovative curious Adoption diffusion curve
5. The Brand Ambassador Relationship Ambassador 100 Zone of Affection 80 Near Ambassador Zone of Indifference 60 Loyalty (Enthousiasm) Zone of Defection 40 20 0 1 2 3 4 5 Neither satisfied nordissatisfied Very dissatisfied Very Satisfied Negative advisor Dissatisfied Satisfied Satisfaction
7. Word-of-mouth marketing in action ambassador E-database marketing Online brand activation Online presence/ social media Word of mouth concept
8. Word of mouth marketing The recommendation of a peer or friend is much stronger than traditional marketing communication. People increasingly rely on experiences, reviews and recommendations from satisfied users via the Internet. They are the true ambassadors of your brand.
9.
10. Word of mouth marketing Connect? How can I help to activate and stimulate your Word of mouth marketing? John Jehae T:(0031) (0)10 8401840F: (0031)(0)84 7293474M:(0031) (0)6 53995190 T: http://twitter.com/JohnJehae I: www.innovianto.nl