WATConsult Social Media Test

1. WAT Consult Social Media Test

2. Pepsi

3. Brand Communication Objective: To provide an ideal platform for brands to find, engage and convert social contacts into social customers. Target AudienceAge :13 to 30Cuts across every SEC

4. Social Media Platforms Which? Google plus , Facebook, Twitter YoutubeFlickr, Stumbleupon, Tumblr, Blogs, Orkut Why ?Mainly for the demography and the profile of the audience present on these social networks

5. Mainline Communication Idea (BIG Idea)

6. WoM & WoW ENCODE MESSAGE PARTICIPANT EXPERIENCE PARTICIPANT MESSAGE BRAND Participant Feedback TWO WAY INTERACTION AMPLIFICATION CHANNELS DECODING MESSAGES RECEIVING MESSAGES

8. Emotional connection

9. Target Audience

10. Two-way interaction

11. Exponential element

14. Dedicated websites for the youth

15. An e-store

16. Marketing on Facebook

17. Micro blogging

18. YouTube (video sharing)

20. Thank you !

21. Fiona Lobofionaflobo@gmail.com