SlideShare a Scribd company logo
1 of 1
Download to read offline
77% of buyers don’t believe sales reps
understand their businesses and don’t
think they can help.
Social Selling is a modern approach to sales
that uses information from social networks to
grow your business. By harnessing the power
of LinkedIn, the world’s largest professional
network, sales professionals can build and
nurture trusted customer relationships to
achieve their sales goals.
“I'm constantly bombarded by people trying to
sell me things. When I get these type of emails
or calls from a provider or sales rep, it kills their
company's credibility. I essentially write them
off and often times mark their emails as spam.”
—COO, Tech and Telecomm
Missing critical players Lacking credibility Losing touch with prospects
WHY REPS LOSE DEALS
ADOPT SOCIAL SELLING TO AVOID THESE PITFALLS
SALES NAVIGATOR GETS YOU TO YOUR BUYERS FIRST
Even when they get these things right,
reps aren’t moving fast enough.
of decision makers
change roles every year.
20%
5.4 people, on average, are involved
in the buying decision.
24%
of forecasted deals go dark.
50%
of deals are lost when you’re not the
first vendor in.
Your reps are
on LinkedIn
On the go
with mobile
Built to play
with CRM
In your email
Compatibility drives adoption
Investment is low, Impact is high
Let’s set up a follow-up call to discuss your particular use case
Target the right
buying committee
Understand your
prospect and their
business
Engage throughout
the deal cycle
N
433M
members
200 countries
and territories
Sales reps who respond quickly
to trigger events see a 9.5%
increase in yearly revenue.
CONVENTIONAL SALES TACTICS ARE
LIMITING PIPELINE AND LOSING DEALS.
Some companies have more prospects than they can reach; they
just don’t have enough sales capacity. Other companies have
small addressable markets with very few prospects.
In either case, conventional sales tactics often get in the way of
building the types of productive relationships that lead to strong
bookings and sustained growth.
13%45% 51%
larger Average Selling Priceincrease to pipeline higher probability of reps making quota

More Related Content

What's hot

Think11 final
Think11 finalThink11 final
Think11 finalBatesHook
 
Referral marketing works
Referral marketing worksReferral marketing works
Referral marketing worksRae Stonehouse
 
Co-Marketing Best Practices: Fatal Mistakes Lenders Make with Special Guest M...
Co-Marketing Best Practices: Fatal Mistakes Lenders Make with Special Guest M...Co-Marketing Best Practices: Fatal Mistakes Lenders Make with Special Guest M...
Co-Marketing Best Practices: Fatal Mistakes Lenders Make with Special Guest M...Total Expert
 
Deluxe Financial Services: Building an effective social marketing program | D...
Deluxe Financial Services: Building an effective social marketing program | D...Deluxe Financial Services: Building an effective social marketing program | D...
Deluxe Financial Services: Building an effective social marketing program | D...NAFCU Services Corporation
 
Facebook is not a strategy
Facebook is not a strategyFacebook is not a strategy
Facebook is not a strategyAllen Fuller
 
How Big Brands Handle FTC Demands
How Big Brands Handle FTC DemandsHow Big Brands Handle FTC Demands
How Big Brands Handle FTC DemandsAffiliate Summit
 
Do You Know Your On Line Customers
Do You Know Your On Line CustomersDo You Know Your On Line Customers
Do You Know Your On Line CustomersPatrick Bruce
 
Social Media and Sales
Social Media and SalesSocial Media and Sales
Social Media and SalesPatrice Hall
 
The Power of 'i'
The Power of 'i'The Power of 'i'
The Power of 'i'SugarCRM
 
We Are All Direct Marketers Now
We Are All Direct Marketers NowWe Are All Direct Marketers Now
We Are All Direct Marketers NowMichael Baum
 
Designing a Social Business
Designing a Social BusinessDesigning a Social Business
Designing a Social BusinessPatrick Gladney
 
WEBCON - How affiliate programs may help improving your brand equity
WEBCON - How affiliate programs may help improving your brand equityWEBCON - How affiliate programs may help improving your brand equity
WEBCON - How affiliate programs may help improving your brand equityStephan Pire
 
More Facebook Fans = More Cars Sold (DD11)
More Facebook Fans = More Cars Sold (DD11)More Facebook Fans = More Cars Sold (DD11)
More Facebook Fans = More Cars Sold (DD11)Kathi Kruse
 
Growing Your Business Dream
Growing Your Business DreamGrowing Your Business Dream
Growing Your Business DreamBe The Dream LLC
 
Social Media Group SMWTO: Data Democracy
Social Media Group SMWTO: Data DemocracySocial Media Group SMWTO: Data Democracy
Social Media Group SMWTO: Data DemocracySocial Media Group
 
The Pros and Cons of Working with Micro Influencer Marketing
The Pros and Cons of Working with Micro Influencer Marketing The Pros and Cons of Working with Micro Influencer Marketing
The Pros and Cons of Working with Micro Influencer Marketing Real-Time OutSource
 

What's hot (20)

Think11 final
Think11 finalThink11 final
Think11 final
 
Referral marketing works
Referral marketing worksReferral marketing works
Referral marketing works
 
Livernois Thomas Ppt Brand Presentation
Livernois Thomas Ppt Brand PresentationLivernois Thomas Ppt Brand Presentation
Livernois Thomas Ppt Brand Presentation
 
Co-Marketing Best Practices: Fatal Mistakes Lenders Make with Special Guest M...
Co-Marketing Best Practices: Fatal Mistakes Lenders Make with Special Guest M...Co-Marketing Best Practices: Fatal Mistakes Lenders Make with Special Guest M...
Co-Marketing Best Practices: Fatal Mistakes Lenders Make with Special Guest M...
 
Deluxe Financial Services: Building an effective social marketing program | D...
Deluxe Financial Services: Building an effective social marketing program | D...Deluxe Financial Services: Building an effective social marketing program | D...
Deluxe Financial Services: Building an effective social marketing program | D...
 
Facebook is not a strategy
Facebook is not a strategyFacebook is not a strategy
Facebook is not a strategy
 
How Big Brands Handle FTC Demands
How Big Brands Handle FTC DemandsHow Big Brands Handle FTC Demands
How Big Brands Handle FTC Demands
 
Do You Know Your On Line Customers
Do You Know Your On Line CustomersDo You Know Your On Line Customers
Do You Know Your On Line Customers
 
Social Media and Sales
Social Media and SalesSocial Media and Sales
Social Media and Sales
 
Lead nurturing success factors
Lead nurturing success factorsLead nurturing success factors
Lead nurturing success factors
 
The Power of 'i'
The Power of 'i'The Power of 'i'
The Power of 'i'
 
Lead Conversion Process
Lead Conversion ProcessLead Conversion Process
Lead Conversion Process
 
We Are All Direct Marketers Now
We Are All Direct Marketers NowWe Are All Direct Marketers Now
We Are All Direct Marketers Now
 
Designing a Social Business
Designing a Social BusinessDesigning a Social Business
Designing a Social Business
 
WEBCON - How affiliate programs may help improving your brand equity
WEBCON - How affiliate programs may help improving your brand equityWEBCON - How affiliate programs may help improving your brand equity
WEBCON - How affiliate programs may help improving your brand equity
 
More Facebook Fans = More Cars Sold (DD11)
More Facebook Fans = More Cars Sold (DD11)More Facebook Fans = More Cars Sold (DD11)
More Facebook Fans = More Cars Sold (DD11)
 
Lead Follow Up Campaigns
Lead Follow Up CampaignsLead Follow Up Campaigns
Lead Follow Up Campaigns
 
Growing Your Business Dream
Growing Your Business DreamGrowing Your Business Dream
Growing Your Business Dream
 
Social Media Group SMWTO: Data Democracy
Social Media Group SMWTO: Data DemocracySocial Media Group SMWTO: Data Democracy
Social Media Group SMWTO: Data Democracy
 
The Pros and Cons of Working with Micro Influencer Marketing
The Pros and Cons of Working with Micro Influencer Marketing The Pros and Cons of Working with Micro Influencer Marketing
The Pros and Cons of Working with Micro Influencer Marketing
 

Similar to Social Selling

Welcome to the Social Selling Era - B2B Connect 2015
Welcome to the Social Selling Era - B2B Connect 2015Welcome to the Social Selling Era - B2B Connect 2015
Welcome to the Social Selling Era - B2B Connect 2015LinkedIn
 
Improve Sales Productivity with Digital Sales Coverage
Improve Sales Productivity with Digital Sales CoverageImprove Sales Productivity with Digital Sales Coverage
Improve Sales Productivity with Digital Sales CoverageMarketBridge
 
Linkedin the-new-formula-for-connecting-with-b2b-buyers
Linkedin the-new-formula-for-connecting-with-b2b-buyersLinkedin the-new-formula-for-connecting-with-b2b-buyers
Linkedin the-new-formula-for-connecting-with-b2b-buyersLinkedIn
 
solving-sales-and-marketing-alignment
solving-sales-and-marketing-alignmentsolving-sales-and-marketing-alignment
solving-sales-and-marketing-alignmentCarola van der Linden
 
Solving-Sales-and-Marketing-Alignment.pdf
Solving-Sales-and-Marketing-Alignment.pdfSolving-Sales-and-Marketing-Alignment.pdf
Solving-Sales-and-Marketing-Alignment.pdfCharbelRahme2
 
How to Close More Business with LinkedIn Sales Navigator
How to Close More Business with LinkedIn Sales NavigatorHow to Close More Business with LinkedIn Sales Navigator
How to Close More Business with LinkedIn Sales NavigatorLinkedIn Sales Solutions
 
Definitive guide-to-lead-nurturing
Definitive guide-to-lead-nurturingDefinitive guide-to-lead-nurturing
Definitive guide-to-lead-nurturingDaniel Howard
 
Social Selling: Thought Provoking Insights That Go Beyond the Latest Trends
Social Selling: Thought Provoking Insights That Go Beyond the Latest TrendsSocial Selling: Thought Provoking Insights That Go Beyond the Latest Trends
Social Selling: Thought Provoking Insights That Go Beyond the Latest TrendsGretchen Lehman
 
30 Must-Know Sales Prospecting Stats Infographic
30 Must-Know Sales Prospecting Stats Infographic30 Must-Know Sales Prospecting Stats Infographic
30 Must-Know Sales Prospecting Stats InfographicRAIN Group
 
Microsoft-Dynamics-CRM-Transform-Sell
Microsoft-Dynamics-CRM-Transform-SellMicrosoft-Dynamics-CRM-Transform-Sell
Microsoft-Dynamics-CRM-Transform-SellMichael Ibrahim
 
Content Marketing World 2014 Social Selling with LinkedIn
Content Marketing World 2014 Social Selling with LinkedInContent Marketing World 2014 Social Selling with LinkedIn
Content Marketing World 2014 Social Selling with LinkedInKoka Sexton 💼
 
8 Steps to Get Sales & Marketing Cranking in Union
8 Steps to Get Sales & Marketing Cranking in Union8 Steps to Get Sales & Marketing Cranking in Union
8 Steps to Get Sales & Marketing Cranking in UnionHeuvel Marketing
 
The definitive guide to lead nurturing
The definitive guide to lead nurturingThe definitive guide to lead nurturing
The definitive guide to lead nurturingNuno Fraga Coelho
 
B2B Content Stats_Marketing
B2B Content Stats_Marketing B2B Content Stats_Marketing
B2B Content Stats_Marketing Chandan Mishra
 
Its A Consumer World
Its A Consumer WorldIts A Consumer World
Its A Consumer WorldRichard Meyer
 
The ABCS Of Selling In 2016 And Beyond
The ABCS Of Selling In 2016 And BeyondThe ABCS Of Selling In 2016 And Beyond
The ABCS Of Selling In 2016 And BeyondBryan K. O'Rourke
 
Whitepaper: Always be Closing
Whitepaper: Always be ClosingWhitepaper: Always be Closing
Whitepaper: Always be ClosingChristian Haberl
 

Similar to Social Selling (20)

Welcome to the Social Selling Era - B2B Connect 2015
Welcome to the Social Selling Era - B2B Connect 2015Welcome to the Social Selling Era - B2B Connect 2015
Welcome to the Social Selling Era - B2B Connect 2015
 
Improve Sales Productivity with Digital Sales Coverage
Improve Sales Productivity with Digital Sales CoverageImprove Sales Productivity with Digital Sales Coverage
Improve Sales Productivity with Digital Sales Coverage
 
Linkedin the-new-formula-for-connecting-with-b2b-buyers
Linkedin the-new-formula-for-connecting-with-b2b-buyersLinkedin the-new-formula-for-connecting-with-b2b-buyers
Linkedin the-new-formula-for-connecting-with-b2b-buyers
 
solving-sales-and-marketing-alignment
solving-sales-and-marketing-alignmentsolving-sales-and-marketing-alignment
solving-sales-and-marketing-alignment
 
Solving-Sales-and-Marketing-Alignment.pdf
Solving-Sales-and-Marketing-Alignment.pdfSolving-Sales-and-Marketing-Alignment.pdf
Solving-Sales-and-Marketing-Alignment.pdf
 
Part 3 How to be a Marketing Hero to Sales
Part 3 How to be a Marketing Hero to SalesPart 3 How to be a Marketing Hero to Sales
Part 3 How to be a Marketing Hero to Sales
 
How to Close More Business with LinkedIn Sales Navigator
How to Close More Business with LinkedIn Sales NavigatorHow to Close More Business with LinkedIn Sales Navigator
How to Close More Business with LinkedIn Sales Navigator
 
Definitive guide-to-lead-nurturing
Definitive guide-to-lead-nurturingDefinitive guide-to-lead-nurturing
Definitive guide-to-lead-nurturing
 
Social Selling: Thought Provoking Insights That Go Beyond the Latest Trends
Social Selling: Thought Provoking Insights That Go Beyond the Latest TrendsSocial Selling: Thought Provoking Insights That Go Beyond the Latest Trends
Social Selling: Thought Provoking Insights That Go Beyond the Latest Trends
 
30 Must-Know Sales Prospecting Stats Infographic
30 Must-Know Sales Prospecting Stats Infographic30 Must-Know Sales Prospecting Stats Infographic
30 Must-Know Sales Prospecting Stats Infographic
 
Microsoft-Dynamics-CRM-Transform-Sell
Microsoft-Dynamics-CRM-Transform-SellMicrosoft-Dynamics-CRM-Transform-Sell
Microsoft-Dynamics-CRM-Transform-Sell
 
Content Marketing World 2014 Social Selling with LinkedIn
Content Marketing World 2014 Social Selling with LinkedInContent Marketing World 2014 Social Selling with LinkedIn
Content Marketing World 2014 Social Selling with LinkedIn
 
8 Steps to Get Sales & Marketing Cranking in Union
8 Steps to Get Sales & Marketing Cranking in Union8 Steps to Get Sales & Marketing Cranking in Union
8 Steps to Get Sales & Marketing Cranking in Union
 
7 Shocking Social Selling Statistics
7 Shocking Social Selling Statistics7 Shocking Social Selling Statistics
7 Shocking Social Selling Statistics
 
The definitive guide to lead nurturing
The definitive guide to lead nurturingThe definitive guide to lead nurturing
The definitive guide to lead nurturing
 
B2B Content Stats_Marketing
B2B Content Stats_Marketing B2B Content Stats_Marketing
B2B Content Stats_Marketing
 
Its A Consumer World
Its A Consumer WorldIts A Consumer World
Its A Consumer World
 
Whitepaper: Always be closing
Whitepaper: Always be closingWhitepaper: Always be closing
Whitepaper: Always be closing
 
The ABCS Of Selling In 2016 And Beyond
The ABCS Of Selling In 2016 And BeyondThe ABCS Of Selling In 2016 And Beyond
The ABCS Of Selling In 2016 And Beyond
 
Whitepaper: Always be Closing
Whitepaper: Always be ClosingWhitepaper: Always be Closing
Whitepaper: Always be Closing
 

Social Selling

  • 1. 77% of buyers don’t believe sales reps understand their businesses and don’t think they can help. Social Selling is a modern approach to sales that uses information from social networks to grow your business. By harnessing the power of LinkedIn, the world’s largest professional network, sales professionals can build and nurture trusted customer relationships to achieve their sales goals. “I'm constantly bombarded by people trying to sell me things. When I get these type of emails or calls from a provider or sales rep, it kills their company's credibility. I essentially write them off and often times mark their emails as spam.” —COO, Tech and Telecomm Missing critical players Lacking credibility Losing touch with prospects WHY REPS LOSE DEALS ADOPT SOCIAL SELLING TO AVOID THESE PITFALLS SALES NAVIGATOR GETS YOU TO YOUR BUYERS FIRST Even when they get these things right, reps aren’t moving fast enough. of decision makers change roles every year. 20% 5.4 people, on average, are involved in the buying decision. 24% of forecasted deals go dark. 50% of deals are lost when you’re not the first vendor in. Your reps are on LinkedIn On the go with mobile Built to play with CRM In your email Compatibility drives adoption Investment is low, Impact is high Let’s set up a follow-up call to discuss your particular use case Target the right buying committee Understand your prospect and their business Engage throughout the deal cycle N 433M members 200 countries and territories Sales reps who respond quickly to trigger events see a 9.5% increase in yearly revenue. CONVENTIONAL SALES TACTICS ARE LIMITING PIPELINE AND LOSING DEALS. Some companies have more prospects than they can reach; they just don’t have enough sales capacity. Other companies have small addressable markets with very few prospects. In either case, conventional sales tactics often get in the way of building the types of productive relationships that lead to strong bookings and sustained growth. 13%45% 51% larger Average Selling Priceincrease to pipeline higher probability of reps making quota