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12 Big Marketing questions of Christmas

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Fivecommunications

What are the big questions you should be asking of your communications. The follow deck sets up the key questions, all with a yuletide theme...

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5 PRESENTS: ! ! THE TWELVE BIG MARKETING ! QUESTIONS OF CHRISTMAS…! ! …things to ponder as you enjoy the Yule! !
What is the value to my business of a Facebook ”Like”?!
Is ROI the correct metric to measure marketing? !
If all touch points are paid, owned or earned, what does it mean to optimize the marketing mix?  How will doing so improve returns and reduce risk?! !
Am I spending the correct amount? Is my SOV (share of voice) aligned to my SOM (share of market) objectives? ! !
If paid, owned, and earned touch points collectively contribute to ‘reach’, what are the ramifications for ‘effective frequency’ of each touch point? !
Does my econometric modelling accurately reflect the increasing diversity of owned, earned and paid media? !
Is a loyalty programme the best way to drive loyalty? !
How does social media buzz volume and sentiment translate into sales? !
Am I investing too much ! in digital? !
Where are people talking about my brand and who is really influencing those conversations? !
How can word-of-mouth enhance my PPC & SEO effectiveness? !
How can I measure offline ! word-of-mouth impact and reach? !
At 5 we help to unlock the answers to these questions through a different perspective we call “consumer influence regression” and in doing so unlock the real potential in your marketing & communications. ! ! To talk in 2012 contact Richard Vincent. ! ! rvincent@5comms.com!
Return on ! intervention! www.5comms.com!

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12 Big Marketing questions of Christmas

  • 1. 5 PRESENTS: ! ! THE TWELVE BIG MARKETING ! QUESTIONS OF CHRISTMAS…! ! …things to ponder as you enjoy the Yule! !
  • 2. What is the value to my business of a Facebook ”Like”?!
  • 3. Is ROI the correct metric to measure marketing? !
  • 4. If all touch points are paid, owned or earned, what does it mean to optimize the marketing mix?  How will doing so improve returns and reduce risk?! !
  • 5. Am I spending the correct amount? Is my SOV (share of voice) aligned to my SOM (share of market) objectives? ! !
  • 6. If paid, owned, and earned touch points collectively contribute to ‘reach’, what are the ramifications for ‘effective frequency’ of each touch point? !
  • 7. Does my econometric modelling accurately reflect the increasing diversity of owned, earned and paid media? !
  • 8. Is a loyalty programme the best way to drive loyalty? !
  • 9. How does social media buzz volume and sentiment translate into sales? !
  • 10. Am I investing too much ! in digital? !
  • 11. Where are people talking about my brand and who is really influencing those conversations? !
  • 12. How can word-of-mouth enhance my PPC & SEO effectiveness? !
  • 13. How can I measure offline ! word-of-mouth impact and reach? !
  • 14. At 5 we help to unlock the answers to these questions through a different perspective we call “consumer influence regression” and in doing so unlock the real potential in your marketing & communications. ! ! To talk in 2012 contact Richard Vincent. ! ! rvincent@5comms.com!
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