Bradley Way has over 20 years of experience in sales and management roles within the beverage industry. He has held several leadership positions with Coca-Cola including Manager of Sales Capability, District Sales Manager, and Distribution Manager. In these roles, he was responsible for customer relationships, sales execution, distribution operations, and people management. Prior to Coca-Cola, he worked as a Business Development Manager overseeing operations, sales, and personnel. Bradley has a business management diploma and has completed various leadership and professional development courses throughout his career.

1. BRADLEY ROBERT WAY
210 RYERSON CRES
OSHAWA, ONTARIO L1G 8A8
Home (905) 723- 9199
Cell (647) 688- 4260
RELATED WORK EXPERIENCE
COCA-COLA REFRESHMENTS
MANAGER, MU SALES CAPABILITY (Mar 2009 –
Dec 2014)
 LOA Lead for Team Central
 CA Project Manager iRED/Exec Survey launch
 CA Project Manager Hardware Deployment
 Drive RED, SMO and SOVI process
 Collaborating, delivering monthly results to SUVP, Channel directors and NAE’s
 Ensure effective use of Tools/Technology & Management Routines
 Integrate sales execution initiatives, liaison with ASM’s for monthly Capability Training
 Identify key Capability and Training gaps within Field Sales team
DISTRICT SALES MANAGER Large Store - Brampton (Sept 2003 –
Nov 2009)
 Customer management, leadership, providing insights, data, and value to beverage
category.
 Establish and maintain customer relationships.
 Achieved significant improvements in Customer service and satisfaction.
 Directly responsible for management, planning, and administration of sales and distribution
within sales territory.
 Co-ordinate marketing and merchandising initiatives to grow profitable volume.
 Perpetually mentor, coach, develop, motivate and train Account Managers and SES group.
 Oversee market execution and merchandising standards compliance.
DISTRIBUTION MANAGER - Toronto (Sept 2001
– Sept 2003)
 Oversee the execution of distribution activities to deliver planned volume and budget
objectives.
 Responsible for developing, executing and managing the implementation of strategies and
initiatives.
 Develop and maintain solid working relationships within distribution team and supporting
departments.
 Capable of communicating company directives and motivate workforce in an accomplished
manner.
 Proficient decision maker, able to organize and prioritize effectively in a fast paced
environment.
 Successfully manage within a Collective Agreement including: handling of grievances, and
negotiating to attain positive results.
Classified - Internal use

2.  Manage additional departments consisting of: Audit, Pre-settlement, and Full Service
Vending.
 Strong leadership and development of 100 reports: 90 delivery drivers, 7 Supervisors and 3
Admin staff.
 Proven track record delivering profit and cost containment consistent with company goals.
BRADLEY WAY 2
BUSINESS DEVELOPMENT MANAGER – Cobourg / Peterborough
(Apr 1994 – Sept 2001)
 Manage and oversee the operations according to corporate missions for Central Ontario
region sales, warehouse, distribution and food service departments.
 Gather and analyze daily sales data for reporting and tracking purposes for Home
Marketing Department for all channels including: Large Store, Mass, chain/petrol
conveniences, drug channel, QSR, B&I, Education and Sports Venues.
 HUMAN RESOURCE FUNCTION: Selecting, hiring, appraisals, staff development and
coordinating in-house training, up to 25 personnel.
 Liaise with regional managers of major accounts quarterly including sales presentations,
contract negotiations/renewals, and identifying mutual growth opportunities.
 Delegate and give direction to department managers with the focus on quality customer
service.
ACHIEVEMENTS
 Received progressive promotions through recognition of excellent work performance.
 Proven track record, managing people, process, and plan.
 2010 Vancouver Olympics – CCR Venue Team Member
 Consistently accomplishing and excelling at in-house competitions.
 Attained membership in the 2005 President’s Club.
 Coach of Year for 2007 OMHA AAA Hockey.
CONTINUING EDUCATION
 Business Management Diploma - Durham College of Applied Arts
 License to Lead - Human Resources of Coca-Cola Bottling Ltd.
 Connecting with Customers - Human Resources of Coca-Cola Bottling Ltd.
 Problem Solving, Troubleshooting, Supervision and Motivation Courses - Human
Resources of Coca-Cola Bottling Ltd.
 C4V – Collaborating for Value - Human Resources of Coca-Cola Refreshments
Classified - Internal use

3.  Speak Easy – delivering impactful presentations - Human Resources of Coca-Cola
Refreshments
 Fierce Conversations – managing difficult situations and conversations - Human
Resources of Coca-Cola Refreshments
 CCR On Line Learning – Shaping Customer Service and Effective Decision Making
 System Economics – CCR Finance VCA
REFERENCES AVAILABLE UPON REQUEST
Classified - Internal use