This document discusses assessing new product opportunities for both new and existing companies. It covers identifying customer needs, market segmentation, determining first customers, and developing a go-to-market strategy. Key points include evaluating management versus technology, assessing pain killers versus vitamins, overcoming barriers for existing companies, and crossing the chasm to reach the early majority market.

1. Tech Entrepreneurship Andrew Maxwell MBA P.Eng Lecture 3

2. How would you go about monitoring and evaluating the new products being offered by existing companies? Is this a viable technique for generating new ideas? Why or why not?

3. Which do you think is more important in evaluating a new technology business opportunity, the management or the technology?

13. Bell curve and S curve

23. Commercialization Roadmap Revenue $$$ cover “sins” Relationships Bring Dollars $$$ to Show it works for the Customer I Believe in you $$$ Money Pursuit Distribution centric  Market centric Customer centric  Distribution centric Technology centric  Customer centric Faith in idea  Technology centric Attitude Shift First Customer Demands Beta Configuration & Testing Customer Driven Features Market Opportunity & Impact Technology Capitalization Demands Licensing Considerations Business Resources Business Proposition Business Market Demands Channel Options Competitive Position Market Dynamics Sales Take the Order. Activate Stakeholder Participation Embed the Customers voice Prove Assumptions Goal Launch Maximize Align Validate S E L L Stages of the CIC process for guiding innovation to be market -ready I N V E N T Critical Factor Assessment Multiple Application Assessment