Slides of Botillia presentation by founder Aggelos Damoulianos at Open Coffee Athens LXVI on Friday, September 12

1. THE
NEW WAY
TO SOURCE
WWW.BOTILIA.GR WINE
ANGELOS DAMOULIANOS
FOUNDER – WINE GEEK

2. The early years
Smoking
Great Wine
www.botilia.gr

3. Growing up, sort of…
www.botilia.gr

4. The situation
Wine Producers
Great wines
No brand name
Limited market
No promotional budget
www.botilia.gr

5. The situation
Wine Lovers
www.botilia.gr
Bored of the same old
More adventurous
Limited budget
Limited access
Can’t choose
Seek knowledge

6. The idea
A platform connecting wine producers with wine lovers!
Exclusive access to great, hard to find and sometimes collectible wines, carefully
and strictly curated by wine experts, sold at winery’s prices.
www.botilia.gr

7. Launch
7.12.2012
www.botilia.gr

8. The situation
Wine Producers Wine Lovers
Restaurants –Wine Bars
www.botilia.gr

9. How we do it
Members only e- commerce
Standardized description
www.botilia.gr
Team of experts
Analysis & scoring algorithm
Discount pricing
Home delivery
Exclusiveness / Rarity

10. what’s different
We create a new marketplace based on quality, not brand
Extensive information eases choices
Limited accessibility and availability are not an issue
Great discounts
www.botilia.gr

11. The benefits
Wine Producers
New marketWine label awareness
0 marketing cost
Wine Lovers
Restaurants – Wine Bars
Access to hard to find / rare wines
Filtered selections Ease of choice
Extensive information Discount pricing
Great service
Great choices Specialized service
Lower cost
www.botilia.gr

12. The numbers…
Total Production:
3.270Κ lt
Number of wineries:
Red/White production %:
Native varieties:
www.botilia.gr
690+ 300+
PDO zones: Flagship varieties:
34/66
KydonitsaPamitiPrekniariko
VlahikoKalomatiGoustolidi
StavrotoGaidouriaRokaniaris
GaidouroroditisSkylopnihtis
30 4 Assyrtiko Moschofilero
AgiorgitikoXinomavro

13. Traction…
Members:
Wines uncorked:
4K+ 18,5K+ 2,4K
Wines sourced:
Producers
Bottles sold:
2012 2013 2014 2012 2013 2014
Recurring buys: Red/White %:
Newsletter open rate
Bootstrapping:
100%
Custom coded:
100% </>
www.botilia.gr
Average delivery time:
273
210 (81)
51% 70/30 32 %
1,2 days

14. The team
Angelos Damoulianos
Founder - Wine Geek
Other than tasting wine he is in business
development and application architecture.
www.botilia.gr

15. What’s new
New storage facilities (200 sqm)
Final bottles
www.botilia.gr

16. What’s coming
www.botilia.gr
Instant delivery
E-sommelier service (private beta)

17. The word out there
Ιδιαίτερες προσφορές, περιορισμένες
παραγωγές,
πραγματικά ένα οινικό παιχνίδι χωρίς
τέλος!
Η οινική
επανάσταση του
botilia.gr
Η νέα φιλική ιστοσελίδα του
ελληνικού αμπελώνα!
Μια πρωτοποριακή ιδέα για
τους φίλους του εξαιρετικού
κρασιού!
Μια εξαιρετική ιδέα που αξίζει την
υποστήριξη όλων μας!
Ευριπίδης Κατσαρός
www.botilia.gr
Η ανερχόμενη δύναμη στο κρασί!
Δημήτρης Κιουτσούκης
Μεγάλη συμβολή στο κρασί!
Χρήστος Μπαραφάκας
Πραγματικά διαμάντια!
Γρηγόρης Τρ. Συλλέκτης
Η απόλυτη πηγή κρασιού!
Νίκος Τριανταφύλλου οινόφιλος

18. THANK YOU!
CODE:
WWW.BOTILIA.GR opencoffee
ANGELOS DAMOULIANOS
FOUNDER – WINE GEEK
adam@botilia.gr
www.botilia.gr