1. Best Artisan Italian Food
WINE - TRUFFLES - PASTA
olive oil - fruit compotes - dressing
cheese - saffron - meat - Liquors
Biologically produced
Delivered to your doorstep

2. THE PROBLEM
no COMMUNICATION
noSINGLE MARKETPLACE
no VISIBILITY
no AGGREGATOR OF DEMAND
no OPEN MARKET
international
Market
domestic
Market
artisan
PRODUCERS
2

3. 3
THE SOLUTION
international
Market
domestic
Market
artisan
PRODUCERS

4. 4
Italian ARTISAN
PRODUCTS
4
ENOGASTRONOMIC
PRODUCTS
Made in Italy
NATURAL WINE
&
BIOLOGICAL PRODUCTS
without ADDITIVES
Artisan & Traditional
PRODUCTION
(limited quantities produced)
Certified QUALITY

5. 5
Veracious offers to Italy’s best artisan food
producers an online channel through which they
can sell their products in Italy and abroad
VERACIOUS is an online marketplace that allows
people to purchase wine & food directly from
Italy’s best artisan producers
Products listed on Veracious are carefully handpicked
and represent Italy’s excellency: they are produced in
limited quantities without using additives and
respecting local traditions

6. 6
OUR services
to Customers & Producers

7. PRODUCERS
7
VISIBILITY IN ITALY & ABROAD
SIMPLE MANAGEMENT OF ORDERS
PERSONAL PROFILE/
SHOP OF THE INDIVIDUAL PRODUCER

8. PRODUCERS
9

9. 10
CUSTOMERS
MARKETPLACE OF ITALIAN
ARTISAN FOOD & WINE
PURCHASED DIRECTLY FROM
PRODUCERS;
Higher quality at a more affordable price
FUTURE EVOLUTION:
ENOGASTRONOMIC TOURS

10. 10
CUSTOMERS

11. Buon Appetito!
Shipping
HOW DOES VERACIOUS WORK?
> > >
ACCESS THE WEBSITE
BROWSE ARTISAN PRODUCTS IN ITALY
CHOOSE YOUR PRODUCTS
...AND THE PRODUCERS WILL SHIP THEM DIRECTLY TO YOUR DOORSTEP...
1
2
3
4
Easy, Fast and Safe
11

12. CUSTOMER ACQUISITION
How and What?
12
SEO - SEM
EMAIL/FACEBOOK
CONTENT IS KING:
Videos
SEO & SEM
(FB ads, Google)
PRESS
&
FOOD BLOGGERS
EMAIL MARKETING

13. Our
Organic & Artisan Italian
PRODUCTS

14. 14
BIOLOGICAL
PRODUCTS!!
without pesticides, dyes and preservatives.
according to European Commission N. 203/2012, March, 8 2012

15. NATURAL WINES
15
Natural wines come from a minimal technological
intervention in the land, in the grapes and the wine itself,
without the use of chemical additives and man’s manipulation.
INDIGENOUS YEAST

16. ARTISAN PRODUCED TRUFFLES
16
Unearthed every morning at
sunrise by family run farms,
following family traditional methods

17. E-COMMERCE
ITALIAN FOOD
253M€
(CASALEGGIO 2013)
MARKET
Size and Growth
technique
17
ITALIAN FOOD
EXPORT
+21%
(ISTAT 2012)
E-COMMERCE
ITALIAN FOOD
+18%
(CASALEGGIO 2012/13)
0,5%
OF ITALIAN FOOD
E-COMMERCE
=
1,2M€
FOOD & WINE TOURISM
(COLDIRETTI 2013) in Italy 24B€ 0,1% = 1,7M€

18. COMPETITION
16
PRICE
AFFORDABILITY
products’
quality
(biological certificates)

19. FB and GOOGLE
ADS
≈50€
COST PER CLiCK AVERAGE CART +15%
metrics
Conservative Estimates
19
≈1€
CONVERSION RATE
IN the FIRST
MONTHS
1%-2%
PER SINGLE
ORDER

20. REVENUES
Where does the profit come from?
20
e-commerce
sales
≈ 50%
MARGIN ON
PRODUCTS
=
$$ $

21. TIMELINE
Our Journey
21
2013
NOVEMBER
2013
APRIL-June
2015
ALPHA TEST
PUBLIC FUNDING CALL
DEVELOPMENT LAUNCH ABROAD
Filas (EU funds)
MARCH
2013
Producers Recruitment
BETA LAUNCH
in Italy
ABOUT
300
PRODUCTS
ON SALE
JULY
2015
Germany and Austria

22. 22
PARTNERS & SUPPORTERS

23. WE EXPLORE ITALY
TO DISCOVER ITS most excellence natural
products and !BRING THEM TO YOUR
DOORSTEP

24. OUR TEAM
Hello, nice to meet you!
24
Chiara!lo cascio
Federico!BALDELLI
Angelo!MAZZETTI
Filippo SCOLARO LODOVICHI
Alessio!RACCAGNA
CEO & Co-FUoNDER
online Marketing
CO-FOUNDER
Co-founder
PRODUCERS’ RELATIONS
MANAGER
CO-founder
coNTENT MANAGER
Co-founder
product quality manager

25. 25
+39 389 5508521
WWW.veracious.IT
info @veracious. it
WWW.veracious.DE
WWW.veraciousFOOD.COM