Digital signage uses technologies like LCD, LED, and projection to display content and information. The global digital signage market was worth $23.76 billion in 2020 and is expected to grow 8.18% annually. Compared to the global software as a service (SaaS) market, digital signage is about 18% the size. Yodeck is a cloud-based digital signage platform that allows users to easily create content, schedules, and layouts and display them on screens connected to Yodeck players. Since launching in 2015, Yodeck has grown to over 1,400 customers displaying content on over 2,800 screens across 40+ countries.

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“… uses technologies such as LCD, LED and Projection to
display content (like digital images, video, and
streaming media) and information.”
Digital Signage

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Retail and Info.

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Professionals & Offices.

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Dashboards & Data

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$23.76 B 2020
8.18% annual growth from 2014

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Compared to the global SaaS market in 2020, it is 18% in size.
SaaS
Digital
Signage
Digital Signage
Software & Players
Addressable
Market
15%
$3.5 B

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The Idea

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$35
…more like $60, but still low-cost!
 Low power consumption
 No mechanical parts
 Highly reliable
 Exceptional video playback
 Available worldwide
 Large community
 Market-proven
 Linux-based

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Advertising
Networks
Large
Retailers
Banking
Menu
Boards
Small
Retail
Health-
care
Venues
Professionals
& SMEs
Corporate
Demand for small scale deployments will grow by 2020.
2x
Customers
Venue
Chains
Screen
Count

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Deploy
Decided to build a Cloud Digital Signage platform for the masses.
Manage
Acquire Affordable, Plug-n-Play Players Incl.
Preconfigured, no tech stuff required
Intuitive UI, Re-use Content
Make it
Easy to

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The Service

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Yodeck
Cloud Service
Player

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Yodeck
Set Content & Layout Schedule Target Screens Store on the Cloud
Fetch Schedule & Media Save Everything Locally Playback on any TV

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A Quick Taste
Check it out yourself at Yodeck.com

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Easy, Visual, Drag-n-Drop Layout Editor

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Drag-n-Drop Content on a Playlist Reel

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Content Scheduling for Humans

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Actual example: What you see…

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…is what you get (on screen).

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+
Wholesale: 110+ “Resellers” and “Whitelabel Partners” in 40+ countries

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Competition

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How many can you evaluate before building?
800+ Vendors
Many Players on a Huge Market
We evaluated exactly ZERO.

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Approach

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• No need to be a new FB – don’t think TOO big
• No need to address a new/hot market
• No need to “burn” cash – instead, be capital-
efficient
• Easy to use
• Affordable (even disruptive) pricing
• Self-serviced, fully automated
• For a growing market
• An MVP and target early profitability
Avoid
Make it
We followed a successful “recipe”

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Development
Started
It works! Pilot
MVP - Nov 2015
Public Beta
2014 2015 2016 2017 2018 2019
You are here
Cashflow
Positive
Content Library
Launch
The Yodeck timeline.
2013
New Plans
Launch
Feb 2016
1st Customer
2 3 4 5 7 8 13 14
2020
28

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Performance

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MRR Growth ( == Screen Count )
Direct
1453 884
Partners
569
120 821Largest Customer
(number of screens)
(all data updated on 2018-11-15)
Lifetime Value
End-Customers

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~50%

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Used at:
(valid as of Nov 2018)

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Future

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2. Content
3. Expand
1. Grow

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Our Secret Sauce

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8 x Software Engineers
2 x Customer Success
1 x Business Development
1 x Digital Content Specialist
1 x Technical Support
1 x CEO

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Hiring:
• Python / Linux Software Engineers
• Designers
• Growth Marketer
• Sales
• Support

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info@yodeck.com
Flipnode LLC – 315 Montgomery Str., 9th Floor,
San Francisco, CA 94104, USA, +1 415 992 6050
http://yodeck.com
R&D Center: Likourgou 1, 1st floor,
Athens 10551, Greece, +30 211 800 3734