The document discusses the process of discovering an organization's "why" statement through group exercises. It involves three steps: selecting a context, running a why discovery process, and drafting a why statement. Groups are split into teams to independently develop candidate why statements, which are then presented to the larger group. The document also discusses how an organization's strengths or "hows" bring its why statement to life. Hows should be actions that allow an organization to live out its purpose. Context is provided through examples to further explain concepts.