The document presents a business plan for a book café called Book Café. The café aims to create a unique and relaxing environment for customers to socialize and enjoy coffee and pastries while reviving the book reading culture. The target audience is young people aged 16-30, but all ages are welcome. Promotional strategies include blogs, Facebook, coupons, ads, and campus events. The café will be located in Johar Town to take advantage of the lack of similar cafes in the area. It will offer books, comfortable seating, study spaces, WiFi, music, and a menu of coffee, tea, snacks and pastries. The estimated cost is approximately 15 million rupees.

1. Presented by:
Hassaan Mubeen
Hatim Jabbar
Lubna Zartasha
Samra Babar

2. Mission statement
The book café will make it’s best efforts to
create a unique where customers can
socialize with each other in a comfortable
and relaxing environment while enjoying the
best brewed coffee or espresso and pastries
in town.

3. Vision statement
Make your time luxurious and make you
awake.

4. Why Book Café?
Reviving the book reading culture
Able to attract solo diners
Platform for constructive conversationsA new shape to a library and coffee shop

5. To whom it’s for?
Aiming towards the young generation aging
from16 to 30 yet satisfying every age
bracket by catering their specific needs

6. Our Promotional Campaigns
 Blogs
 Facebook pages
 Bookstore coupons
 Ads
 Campus drive

7. SWOT Analysis

8. Strengths
Excellent superior beverages
Superior atmosphereStudy loungeMembership Discount
PC’s and Projectors
Community hub for socialization

9. Weaknesses

10. Opportunities
 No direct competitor similar to our
operating strategy
 Students need some cozy place to study
with their groups
 Coffee business shop doesn’t show a sign
of slowing

11. Threats
 Seasonal drawback
 Idea can be copied

12. Where you can find us?
 We will be located at Johar town
 Central area
 Lack of café in the target area

13. What we offer?
 Unique, relaxing, interior design atmosphere
 Selection of thousands of gently used books
 Cozy cubicles and comfy couches
 Separate lounge for those who wants to do
projects
 Classical music plays quietly in the background
 PC’s, projectors and Wi-fi facilities available

14. What’s in menu?
 Coffee
 Tea
 Frappe
 Juices
 Snacks
 Pastries

15. What provides us the edge?
 An idea itself
 Customer friendly

16. Profile concept
 Video

17. Financial estimate
Approx. 15 million rupees

18. Conclusion