Uploaded byMatthew Yeomans
Social Media and Sustainability - The Next Stage in Social Evolution
The document discusses the intersection of social media and sustainability, emphasizing the importance of authentic communication and community engagement in business practices. It highlights how social media can enhance sustainability initiatives and drive innovation, while pointing out the need for companies to genuinely convey their actions rather than mere intentions. The future of business lies in sustainable practices that foster collaboration, shared economies, and utilize data for better service and product storytelling.
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Social Media and Sustainability - The Next Stage in Social Evolution
- 1. JUNE 13, 2013 SocialMeets Sustainability
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- 4. Why sustainability now?Follow the money
- 5. Community Building Customer Response Socially Responsible Smart Energy Stewardship Whatdoes sustainability look like? Growth Through Innovation Disrupt the Status Quo Make Employees Proud A More Efficient Business
- 6. That all addsup to.. A more profitable company and a CEO with more time for golf
- 7. Community Building Customer Response Socially Responsible Smart Energy Stewardship Whatelse does this remind you of? Growth Through Innovation Disrupt the Status Quo Make Employees Proud A More Efficient Business
- 8.
- 9. A short historyof the social media (r)evolution Oh shit! This stuff matters Let’s get our agencies to sprinkle the fairy dust Holy Facebook, this stuff really is popular This is more than marketing. It’s Social “Big” Business Bill Clinton as social media icon? 2005 2007 2013 2009 2011
- 10. Let’s take stockof social for a moment
- 11. Why social andsustainability work together Authenticity Creativity Transparency Community
- 12. Companies already understandthis opportunity
- 13. But two questionskeep cropping up in sustainability comms Are you talking about what your company is doing rather than saying it wants to do? Are you being authentic in the way you communicate sustainability?
- 14. Social keeps shoutingawkward questions
- 15. Value Response KnowledgeLeadership Honesty Respect Makes you ask: What do people want from companies?
- 16. PUBLIC RELATIONS MARKETING CUSTOMER SERVICE COMMUNITY CORP COMMS SUSTAINABILITY SALES LEGAL R&D SUPPLY CHAIN Social asa philosophy for all business SOCIAL
- 17. PUBLIC RELATIONS MARKETING CUSTOMER SERVICE COMMUNITY CORPCOMMS SALES LEGAL R&D SUPPLY CHAIN SOCIAL + SUSTAINABILITY The next stage of the social revolution is sustainability
- 18. Social sustainability canprovide better services
- 19. Or it canprovide storytelling around sustainable products.
- 20. But that’s justlearning to walk
- 21. So what willdrive a social company in the future?
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- 24. The “Internet ofThings”
- 25. The power ofthe crowd
- 26. Data insights forsustainable life
- 27. Collaboration and openInnovation
- 28.
- 29. 3D printing andcopying
- 30. Remember…. CEOs don’t careabout saving the planet... They care about saving their business… And playing more golf!
- 31. Thanks for attendingSMI13! @mateoy
Editor's Notes
- #5 33 major corporations, including Unilever, Nestlé, Swiss Re, Intel, Nike, and Starbucks, sent a letter to the Congress recently urging action on climate change legislation.One recent HSBC study that warned oil and gas companies could face a loss in market value of up to 60 percent when the international community enacts agreed emissions reduction targets.