SlideShare a Scribd company logo
@
The
Ethics
of
Everyday
Things
Gabriel White
@
@
@
User & business
@
Useful, usable, appealing
@
@
Make the world better
@
We have the tools
@
Our products are more pervasive
@
Disrupting democracy
@
Useful, usable, appealing?
@
@
We’re missing what’s right
@
15%70%
Lauri Lukka
@Jeff Veen via Future Ethics
@
Technology is not neutral
@
Bait and switch Confirshaming
Disguised adsForced con6nuity
Friend spam
Hidden costs
Price comparison preven6on
Roach motel
Sneak into basket
darkpa6erns.org
@
Ethics as what
@
Ethics as how
@
An ethical lens for design
@
Most problems are not
what problems
@
We have ethics in our practice
@
It’s hidden in pockets
@
No big theories
@
We are makers
@
Heuristics can help
@
Capacity for self-regulation &
control
Autonomy
Growth
Wellbeing
Connection
Equity
Values
Respect
Sustainability
@
Better versions of ourselves
Autonomy
Growth
Wellbeing
Connection
Equity
Values
Respect
Sustainability
@
Positive physical & emotional states
Autonomy
Growth
Wellbeing
Connection
Equity
Values
Respect
Sustainability
@
Meaningful relationships
Autonomy
Growth
Wellbeing
Connection
Equity
Values
Respect
Sustainability
@
Increase social fairness
Autonomy
Growth
Wellbeing
Connection
Equity
Values
Respect
Sustainability
@
Support different viewpoints
Autonomy
Growth
Wellbeing
Connection
Equity
Values
Respect
Sustainability
@
Honesty, humanity, trust
Autonomy
Growth
Wellbeing
Connection
Equity
Values
Respect
Sustainability
@
Impact on the world
Autonomy
Growth
Wellbeing
Connection
Equity
Values
Respect
Sustainability
@
P2P lending
@
Responsibility for commitments
Autonomy
Growth
Wellbeing
Connection
Equity
Values
Respect
Sustainability
@
Better financial management
Autonomy
Growth
Wellbeing
Connection
Equity
Values
Respect
Sustainability
@
Avoid financial stress
Autonomy
Growth
Wellbeing
Connection
Equity
Values
Respect
Sustainability
@
Meaningful connections
Autonomy
Growth
Wellbeing
Connection
Equity
Values
Respect
Sustainability
@
Equal opportunity for success
Autonomy
Growth
Wellbeing
Connection
Equity
Values
Respect
Sustainability
@
Different money lending practices
Autonomy
Growth
Wellbeing
Connection
Equity
Values
Respect
Sustainability
@
Fair & clear agreements
Autonomy
Growth
Wellbeing
Connection
Equity
Values
Respect
Sustainability
@
Discourage wasteful projects
Autonomy
Growth
Wellbeing
Connection
Equity
Values
Respect
Sustainability
@
Travel service
@
Gain independence
Autonomy
Growth
Wellbeing
Connection
Equity
Values
Respect
Sustainability
@
Step beyond the familiar
Autonomy
Growth
Wellbeing
Connection
Equity
Values
Respect
Sustainability
@
Respond to difficult situations
Autonomy
Growth
Wellbeing
Connection
Equity
Values
Respect
Sustainability
@
Connect with travel party & others
Autonomy
Growth
Wellbeing
Connection
Equity
Values
Respect
Sustainability
@
Travellers with different capabilities
Autonomy
Growth
Wellbeing
Connection
Equity
Values
Respect
Sustainability
@
Provide cultural context
Autonomy
Growth
Wellbeing
Connection
Equity
Values
Respect
Sustainability
@
Lived reality of travel
Autonomy
Growth
Wellbeing
Connection
Equity
Values
Respect
Sustainability
@
Offer low-impact options
Autonomy
Growth
Wellbeing
Connection
Equity
Values
Respect
Sustainability
@
Not user or business needs
@
Not anti-commercial
@
Part of the conversation
@
Nobody’s going to buy this
@
So why heuristics?
@
No commitment
@
Adapt & change
@
Use continuously
@
Unifies themes
@
Shareable
@
smallsurfaces.com/ethics
#ethics on ixda.slack.com
@smallsurfaces
@
Thanks!

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The Ethics of Everyday Things