This document describes a "LivingValues" movement that aims to create awareness of students' connections to society and nature. It runs a JoyClub program for students from grades 7-10 that reaches over 200,000 students. The program uses researched and engaging content and tools to teach values like sensitivity, civic sense, and conservation through non-judgmental experiential learning. It is implemented in schools through JoyClub sessions, teacher and parent programs, and off-site student interactions. The movement has expanded operations across India and seeks to further propagate its programs through partnerships with institutions and volunteers. It uses a knowledge management process and quality assurance to continuously improve and ensure the effective facilitation of its values-based programs.

1. A ‘LivingValues’ Movement
www.vset.org

2. Introduction
Mission
To create awareness of one's connect
with society and nature
Theme
LivingValues – values in action
Set up in 2003 as a not-for-profit organisation
A “LivingValues” Movement

3. Relevance
Play
No stress Discipline
Explore Academic excellence
-
Extra-curricular
Expectation School
Media environment
Peer pressure
Competition
Sensitivity
Student Corruption-free
Good behaviour Civic sense
Topper in all Family, Society, Pollution-free
Bonding Conservation
peers nature
Trendy
Reached out to ~ 200,000 students since inception
A “LivingValues” Movement

4. JoyClub program
Format
• Starts from standard 7
• 1 session every 2 weeks - 15 sessions a year
• 60 sessions - 4 year journey till standard 10
Standard 10
Content, tools, topics *
• Researched, customised, dynamic,
contemporary, filtered
• Relevant, engaging tools
• Universal, non-sectarian
Standard 7
Facilitation, principles, learnings
• Non-judgmental, free, open
• Experiential learning
• Own conclusions – sustained impact
A “LivingValues” Movement * Broadly in conformity with Indian Constitution, Education Board and UNICEF recommendations

5. Reinforcement programs
Teachers Parents
JoyConnect Strengthen learnings JoyUnite
Sessions aimed at from JoyClub programs Sessions to
better connect increase bonding
Students
JoyCamp
Off-site interactions
JoyPower
Institutional visits,
theme months
A “LivingValues” Movement Photos

6. Implementation strategy
• Create direct impact
• Refine, upgrade content/ tools
On-field
• Laboratory to explore new possibilities
• Learn, remain relevant at all times
• Decentralised operations
Outreach • Reach out to a wider audience
• Partner with institutions/ schools
• Provide implementation support
• Institutions/ schools, teachers
• Media, corporates, volunteers
Propagate
• Docufiction on the theme
• Roadmap 2030
A “LivingValues” Movement

7. Scale of operations
Year 2011-12
On-field Outreach
Schools 54 Schools 6
Students 14,000 Students 2,000
(> 50% government schools)
Locations Locations
Chennai Bangalore
Kasaragod Calicut
Mysore Mangalore
Wayanad
Expansion through Outreach
A “LivingValues” Movement

8. Outcome
Learnings manifest Becomes orderly, neat, tidy
immediately or later
Sticks to times, starts understanding priorities
Exhibits politeness, avoids rude behaviour
Shows concern when some one is hurt, sick
Starts assisting in household chores
Starts connecting with nature, co-creation
Starts looking at fairness of means
Starts using resources responsibly
Improves responsiveness to insults, failures
Lesser privileged get more confident, connected Improves competitiveness
Well-to-do get motivated to share, care
Shows better orientation towards success
A “LivingValues” Movement Examples

9. How it all works…
Create, refine
content/ library (KM)
Carry-out Identify, enable
quality assurance facilitators/ volunteers
and evaluation (QAE) (FEP)
Facilitate
Partner with
JoyClub, reinforcement
institutions, schools
programs
A “LivingValues” Movement

10. Thank you!
Contact
Narayanan PK | E: narayanan.pk@vset.org | M: +91 9845390141
Ramchandran A | E: ram.a@vset.org | M: +91 9379449036
W: www.vset.org
A “LivingValues” Movement TeamVSET VSET H.O.